Summary: The Soul of the New Consumer

Summary: The Soul of the New Consumer PDF Author: BusinessNews Publishing,
Publisher: Primento
ISBN: 2511016869
Category : Business & Economics
Languages : en
Pages : 32

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Book Description
The must-read summary of Laurie Windham and Ken Orton's book: "The Soul of the New Consumer: The Attitudes, Behaviors and Preferences of E-Customers". This complete summary of the ideas from Laurie Windham and Ken Orton's book "The Soul of the New Consumer" asks an important question: “What are the new consumers of the Internet economy like, and how do they differ from the traditional consumers?". In their book, the authors reveal the results of their analysis into internet usage, showing just how empowered consumers have become in the new economy and how much they enjoy the balance of power being in their favour. This summary will teach you about the changes experienced in business and what this means for the future of your company. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The Soul of the New Consumer" and discover how you can deal with online selling and gain success in the new economy.

Summary: The Soul of the New Consumer

Summary: The Soul of the New Consumer PDF Author: BusinessNews Publishing,
Publisher: Primento
ISBN: 2511016869
Category : Business & Economics
Languages : en
Pages : 32

Get Book Here

Book Description
The must-read summary of Laurie Windham and Ken Orton's book: "The Soul of the New Consumer: The Attitudes, Behaviors and Preferences of E-Customers". This complete summary of the ideas from Laurie Windham and Ken Orton's book "The Soul of the New Consumer" asks an important question: “What are the new consumers of the Internet economy like, and how do they differ from the traditional consumers?". In their book, the authors reveal the results of their analysis into internet usage, showing just how empowered consumers have become in the new economy and how much they enjoy the balance of power being in their favour. This summary will teach you about the changes experienced in business and what this means for the future of your company. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The Soul of the New Consumer" and discover how you can deal with online selling and gain success in the new economy.

The Soul of the New Consumer

The Soul of the New Consumer PDF Author: David Lewis
Publisher: Hachette UK
ISBN: 1857884981
Category : Business & Economics
Languages : en
Pages : 197

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Book Description
Unearths the essence of new consumer behavior, explores the drive for authenticity over commodity and looks at why this is

Soul of the New Consumer

Soul of the New Consumer PDF Author: David Lewis
Publisher: Nicholas Brealey
ISBN: 1473644925
Category : Business & Economics
Languages : en
Pages : 197

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Book Description
The New Consumer's Revolution: * Why buzz beats hype * Why cheap is chic * Why brands must be authentic * Why segmentation is dead * Why advertising must reinvent itself * Why New Consumers loathe 'doing the shopping' * Why individuals' Tastespace will triumph in the marketplace New Consumers are revolutionizing the world of business, our culture and social expectations. No longer confined by gender, age, ethnicity or income, they are breaking down barriers, shattering stereotypes and redefining the very meaning of consumerism and the marketplace. From traditional to online retailing, from tracking coolhunters to exploring tastepace, The Soul of the New Consumer unearths the very essence of New Consumer's behavior - their drive for authenticity - and goes far beyond the simple concepts of how we shop or what we buy to answer the most important question of all: why. Every facet of the new economy, from buzz marketing and new retailing technologies to internet shopping, has dramatically altered not only how we buy but what we buy and why. In an era of 'cheap is chic', wealthy shoppers haggle to win even the smallest discounts ; gray consumers buy more rap and techno music than anyone else and are the fastest growing group of internet users ; and the Web and the power of micro-marketing have revolutionized forever the means of wooing new customers. New Consumers are taking over the world and redefining the very meaning of consumerism and the marketplace. As likely to be affluent over-fifties as ambitious under-thirties, New Consumers defy traditional marketing concepts and segmentation by age, gender or income. In pursuit of the authentic experience, New Consumers come together in their defining drive for all things 'real', in everything from food to fashion, foreign holidays to furniture, technology to spirituality. Their attention and interest have shifted from commodity to authenticity. In an affluent world now saturated with affordable products there are three new scarcities - time, attention and trust. This major book shows how these can be won by 'giving the soul control' rather than putting customers on the 'customer is king' pedestal. Over the past decade, Lewis and Bridger have been at the forefront of researching the New Consumers - studying their lifestyles, observing behavior and watching the steady rise in their numbers, influence and economic power. Here, for the first time and with example from Starbucks to Dyson, they report the results of their work, including Amex's use of computer technology to create intimate protraits of individuals - what the author's call 'tastepace'. Regardless of product or service, for companies large and small, The Soul of the New Consumer gathers research from marketing, psychology, social trends and economics to present the first ever profile of the independent, individualistic, involved and well-informed consumers who are challenging the way marketing, selling and business are done.

The Soul of the American University Revisited

The Soul of the American University Revisited PDF Author: George M. Marsden
Publisher: Oxford University Press
ISBN: 0190073330
Category : Religion
Languages : en
Pages : 489

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Book Description
The Soul of the American University is a classic and much discussed account of the changing roles of Christianity in shaping American higher education, presented here in a newly revised edition to offer insights for a modern era. As late as the World War II era, it was not unusual even for state schools to offer chapel services or for leading universities to refer to themselves as “Christian” institutions. From the 1630s through the 1950s, when Protestantism provided an informal religious establishment, colleges were expected to offer religious and moral guidance. Following reactions in the 1960s against the WASP establishment and concerns for diversity, this specifically religious heritage quickly disappeared and various secular viewpoints predominated. In this updated edition of a landmark volume, George Marsden explores the history of the changing roles of Protestantism in relation to other cultural and intellectual factors shaping American higher education. Far from a lament for a lost golden age, Marsden offers a penetrating analysis of the changing ways in which Protestantism intersected with collegiate life, intellectual inquiry, and broader cultural developments. He tells the stories of many of the nation's pace-setting universities at defining moments in their histories. By the late nineteenth-century when modern universities emerged, debates over Darwinism and higher criticism of the Bible were reshaping conceptions of Protestantism; in the twentieth century important concerns regarding diversity and inclusion were leading toward ever-broader conceptions of Christianity; then followed attacks on the traditional WASP establishment which brought dramatic disestablishment of earlier religious privilege. By the late twentieth century, exclusive secular viewpoints had become the gold standard in higher education, while our current era is arguably “post-secular”. The Soul of the American University Revisited deftly examines American higher education as it exists in the twenty-first century.

The Consumer Mind

The Consumer Mind PDF Author: Pepe Martínez
Publisher: Kogan Page Publishers
ISBN: 0749465719
Category : Business & Economics
Languages : en
Pages : 200

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Book Description
The Consumer Mind explores the relationship between consumers and brands, analysing the types of communication and their perception of brands. Based on research from Millward Brown, one of the world's leading research agencies, it provides expert advice for marketing practitioners on how brands, products, services and communications reach the mind of the consumer. With insights based on the latest advances in neuroscience and psychology, it analyses the daily mental functions of consumers, in relation to others and their environment, and the implications for brands. The Consumer Mind encourages marketers to think about people and their everyday lives, enabling them to influence the way that their brands are perceived and to encourage trial and repeat purchases.

EBOOK: Analysis For Marketing Planning

EBOOK: Analysis For Marketing Planning PDF Author: Lehmann
Publisher: McGraw Hill
ISBN: 0077145348
Category : Business & Economics
Languages : en
Pages : 312

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Book Description
EBOOK: Analysis For Marketing Planning

The Soul of Design

The Soul of Design PDF Author: Robert Austin
Publisher: Stanford University Press
ISBN: 0804784965
Category : Business & Economics
Languages : en
Pages : 193

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Book Description
What makes the Apple iPhone cool? Bang & Olufsen and Samsung's televisions beautiful? Any of a wide variety of products and services special? The answer is not simply functionality or technology, for competitors' products are often as good. The Soul of Design explores the uncanny power of some products to grab and hold attention—to create desire. To understand what sets a product apart in this way, authors Lee Devin and Robert Austin push past personal taste and individual response to adopt a more conceptual approach. They carefully explore the hypothesis that there is something within a "special" product that makes it—well, special. They argue that this je ne sais quoi arises from "plot"—the shape that emerges as a product or service arouses and then fulfills expectations. Marketing a special product is, then, a matter of helping its audience perceive its plot and comprehend its qualities. Devin and Austin provide keys to understanding why some products and services stand out in a crowd and how the companies that make them create these hits. Part One of the book introduces the authors' definition of plot in this context; Part Two breaks down the components needed to build a plot; Part Three describes what makes a plot coherent; Part Four takes on the challenges of making coherent products and services attractive to consumers. Part Four also presents detailed casework, which shows how innovators and makers have successfully brought special products to market. Readers will come away with a sensible and clear approach to conceiving of artful products and services. This book will help managers and designers think about engaging with plot, taking aesthetic factors into account to provide consumers with more special things.

Handbook of Consumer Behavior, Tourism, and the Internet

Handbook of Consumer Behavior, Tourism, and the Internet PDF Author: Juline E. Mills
Publisher: Routledge
ISBN: 1136429190
Category : Business & Economics
Languages : en
Pages : 336

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Book Description
Make the most of your online business resources The growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitality businesses taking a critical look at their business-to-customer online environments while pondering such questions as, “How do I get people to visit my Web site?” “Is my Web site attracting the ’right’ kind of e-consumers?” and “How do I turn browsers into buyers?” The Handbook of Consumer Behavior, Tourism, and the Internet analyzes the latest strategies involving Internet business applications that will help you attract—and keep—online travel customers. Researchers from the United States, Europe, and Asia present the latest findings you need to make the right decisions regarding long-term e-commerce development and planning. The Handbook of Consumer Behavior, Tourism, and the Internet examines vital issues affecting the travel and tourism industry from an online perspective. This book analyzes the latest theory and research on general online buyer characteristics, the differences between online and offline consumer behavior, the differences between broadband and narrowband users, the online search process, quality and perception of lodging brands, and Web site design, maintenance, and development. Each section of the book includes a model/diagram that serves as an overview of the topic, followed by a thorough discussion on the topic from several sources. Each section ends with commentary on the areas where future research is needed. The book’s contributors use a variety of research methodologies ranging from qualitative data analyses using artificial neutral network analysis, to experimental design, non-parametric statistical tests, and structural equation modeling. Topics examined in the Handbook of Consumer Behavior, Tourism, and the Internet include: the need for businesses to use internal examinations to determine and meet online consumer needs the emerging field of e-complaint behavior—consumers taking to the Web to voice complaints about travel services how to use e-tools to measure guest satisfaction how to measure consumer reaction to Web-based technology the Internet’s impact on decision making for travel products and how to use e-mail marketing, electronic customer relationship management (eCRM), Web positioning, and search engine placement The Handbook of Consumer Behavior, Tourism, and the Internet is equally valuable as a classroom resource or professional reference, providing up-to-date material on Internet applications and their impact on consumers and e-commerce.

Engineering Management and Industrial Engineering

Engineering Management and Industrial Engineering PDF Author: A. Leung
Publisher: CRC Press
ISBN: 131569056X
Category : Technology & Engineering
Languages : en
Pages : 301

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Book Description
Engineering Management and Industrial Engineering endeavors to provide a comprehensive and in-depth understanding of recent advances in management industrial engineering. The book is divided in the sections below: Modeling, Simulation and Engineering Application Manufacturing Systems and Industrial Design Information Processing and Engineering

The Commercial Appropriation of Fame

The Commercial Appropriation of Fame PDF Author: David Tan
Publisher: Cambridge University Press
ISBN: 1108184103
Category : Law
Languages : en
Pages : 341

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Book Description
Celebrities can sell anything from cars to clothing, and we are constantly fascinated by their influence over our lifestyle choices. This book makes an important contribution to legal scholarship about the laws governing the commercial appropriation of fame. Exploring the right of publicity in the US and the passing off action in the UK and Australia, David Tan demonstrates how an appreciation of the production, circulation and consumption of fame can be incorporated into a pragmatic framework to further the understanding of the laws protecting the commercial value of the celebrity personality. Using contemporary examples such as social media and appropriation art, Tan shows how present challenges for the law may be addressed using this cultural framework. This book will be of interest to intellectual property law academics, judges, practitioners and students in the US and common law jurisdictions, as well as those in the field of cultural studies.