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Author: BusinessNews Publishing,
Publisher: Primento
ISBN: 2511016648
Category : Self-Help
Languages : en
Pages : 41
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Book Description
The must-read summary of V. A. Shiva's book: "The Internet Publicity Guide: How to Maximize Your Marketing and Promotion in Cyberspace". This complete summary of the ideas from V. A. Shiva's book "The Internet Publicity Guide" shows how the internet has become a part of the communications revolution, offering individual consumers the ability to have personalised multimedia communications with other people or companies anywhere in the world. In this book, the author explains that your ultimate goal should be to build profitable relationships by communicating your Web presence to others on the internet and getting qualified visitors to visit your site. This summary explains exactly how you can do that and succeed at internet publicity with helpful tips and strategies that you can apply to your business. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The Internet Publicity Guide" and find out how you can enhance your online image and promote your products.
Author: BusinessNews Publishing,
Publisher: Primento
ISBN: 2511016648
Category : Self-Help
Languages : en
Pages : 41
Get Book Here
Book Description
The must-read summary of V. A. Shiva's book: "The Internet Publicity Guide: How to Maximize Your Marketing and Promotion in Cyberspace". This complete summary of the ideas from V. A. Shiva's book "The Internet Publicity Guide" shows how the internet has become a part of the communications revolution, offering individual consumers the ability to have personalised multimedia communications with other people or companies anywhere in the world. In this book, the author explains that your ultimate goal should be to build profitable relationships by communicating your Web presence to others on the internet and getting qualified visitors to visit your site. This summary explains exactly how you can do that and succeed at internet publicity with helpful tips and strategies that you can apply to your business. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The Internet Publicity Guide" and find out how you can enhance your online image and promote your products.
Author: Avery Swartz
Publisher: Page Two
ISBN: 1989603084
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
The proven, frustration-free way to make your business stand out online, from one of North America's leaders on digital marketing for small businesses. Today, you can launch a website, create social media feeds, and get products and services to market on some of the world's most powerful sales platforms in a matter of hours. But marketing your small business effectively takes some careful thought. In See You on the Internet, Avery Swartz, one of North America's top tech leaders, gives you a failsafe framework to plan and execute a brilliant digital marketing strategy with confidence. And you don't need a technical background to follow it. In five simple steps, you will learn to build your brand, increase your customers, and generate more revenue. Avery Swartz has spent fourteen years on the ground working directly with hundreds of clients as a web designer, instructor, consultant, and digital advisor. With the aid of real-life stories and examples, she will guide you through the ins and outs of website development, ecommerce, search engine optimization, social media, email marketing, and online advertising --- and you'll be able to track all of your results. See You on the Internet is a clear, friendly, and highly usable guide for anyone in a small business or similar organization to thrive in the digital world.
Author: Mark Weiner
Publisher: John Wiley & Sons
ISBN: 0787985996
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths—such as “PR is impossible to measure!”—that undercut the effectiveness of PR and obscure its real value.
Author: Steve Weber
Publisher:
ISBN: 9781936560158
Category : Language Arts & Disciplines
Languages : en
Pages : 0
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Book Description
> Get massive exposure for your book, no special computer skills needed -- trade published or self published, fiction or nonfiction > Discover why authors fail with paid advertising, pay-per-click, fee-based reviews, and "bestseller" campaigns > Blog to connect with readers, driving them to Amazon and bookstores > Boost your visibility with Google, use MySpace for viral marketing > Ignite word of mouth with Web social networks > Capitalize on peer content and "amateur" book reviews Here's what the experts say about this book: "A wealth of ideas for making your book stand out, including many techniques for Internet buzz you won't find elsewhere." -- Jane Corn, Amazon.com Top Reviewer "I spent two years building up skills to market my books Earthcore and Ancestor online, and I can tell you right now that Plug Your Book would have saved me MONTHS of time. I bought this book just to make sure I wasn't missing anything, but it blew me away." -- Scott Sigler, # 1 bestselling author "An amazingly rich collection of cutting-edge promotional tactics and strategies. Makes most other books about online publicity look sickly." -- Aaron Shepard, author: Aiming at Amazon ..".The one book every author needs to read. I don't care if you're writing a computer book, a science fiction novel or the next great self-help guide, you need to get copy of Steve Weber's Plug Your Book!" - Joe Wikert, executive publisher, John Wiley & Sons "Practical, pragmatic, low-cost ideas for promoting the heck out of your own book, whether it's fiction, nonfiction, technical, business or anything else." -- Dave Taylor, author: 'Growing Your Business with Google' "I've worked with most of America's largest book publishers, helping many of them build online marketing departments. I've worked for authors too. Plug Your Book is the new training manual." -- Steve O'Keefe, author: 'Publicity on the Internet' ..".Plug Your Book reveals the most effective and least expensive tools to promote your titles and to increase your exposure. It's the best book on online marketing I have ever read, and I read quite a few in the course of my consulting practice with small presses." -- Marion Gropen, president, Gropen Associates
Author: Perry Marshall
Publisher: Entrepreneur Press
ISBN: 1613083238
Category : Business & Economics
Languages : en
Pages : 333
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Book Description
MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google local services ads returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign. You'll learn how to: Capture high-quality leads from Google AdWords, new competitors and even legacy platforms such as Bing in 48 hours Master the components of a high-converting campaign and get the most bang for your buck Harness mobile search advertising and Facebook ads for maximum results
Author: Justin Champion
Publisher: John Wiley & Sons
ISBN: 1119488958
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Develop and implement an effective content strategy tailored to your business’s needs Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It’s how we engage, how we inform, and how we pass the time; content is everywhere, and if you’re not leveraging its power to promote your business, you’ve already been left behind. Having a website and social media is not enough; if you truly want to take advantage of unprecedented levels of connectedness, you have to create content that draws customers in. It’s not about blindly expanding reach, it’s about reaching out to the right audience. Today’s marketplace is no longer about chasing the sale—with the right approach to content, your customers will come to you. Your content must be valuable, relevant, and consistent—but how should it be implemented at the actual content-creation level? This book shows you how to develop a unified strategy, create compelling content tailored to your needs, and utilize that content to its greatest advantage in order to build your brand. Discover the power of storytelling and generate effective content ideas Plan a long-term content strategy and a content creation framework Create great content, promote it, measure it, and analyze its performance Extend your content’s value, become a more effective writer, and develop a growth mentality Effective content is worth its weight in marketing gold. It stands out from the noise, and to the customer, looks like an oasis in a desert of clickbait and paid reviews. Inbound Content shows you how to plan, build, and implement your content strategy for unprecedented engagement and sales.
Author: Kent Wertime
Publisher: John Wiley & Sons
ISBN: 1118179129
Category : Business & Economics
Languages : en
Pages : 309
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Book Description
"We are all DigiMarketers now - or we should be. The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new age of marketing: it is a kind of digital Baedeker, which should be on every businessman's book-shelf." —Miles Young, Chairman, Ogilvy & Mather Asia Pacific "The digital frontier is now the center of our universe. As Kent Wertime and Ian Fenwick show, marketers must seize this digital opportunity to accelerate their market growth." —John A. Quelch, Senior Associate Dean and Lincoln Filene Professor of Business Administration, Harvard Business School "Too many advertisers are stuck in the primordial soup when it comes to their digital marketing strategy. However, they need to evolve fast if they are to survive in a multi-channel landscape. This timely book acts like an Origin of the Species, steering hesitant brand owners through the complexities of the digital ecosystem. An impressive blend of academic theory, professional insight and practical advice." —Paul Kemp-Robertson, Co-founder & Editorial Director, Contagious www.contagiousmagazine.com "DigiMarketing: The Essential Guide to New Marketing & Digital Media is a clear call for companies to evolve their marketing practice. This book is essential reading for anyone seeking a roadmap to the future of business." —Dipak C. Jain, Dean, Kellogg School of Management "The rise of conversational media new forms of distribution - from blogs to mobile platforms - challenge traditional approaches to marketing, and require every business to have a transition plan. Kent Wertime and Ian Fenwick have written a book that is required reading for any marketers interested in successfully making that transition." —John Battelle, CEO and Founder, Federated Media Publishing and Author, The Search "Kent Wertime and Ian Fenwick have written the definitive guide to marketing in the digital age. But Digimarketing does more than educate marketing professionals. It describes the new media landscape brilliantly, making it an essential read for anyone who hopes to understand the most important technological revolution of the past fifty years. I wore out three yellow highlighters before realizing that every sentence and every paragraph is worth committing to memory." —Norman Pearlstine, Former Editor-in-Chief, Time Inc. and Managing Editor, The Wall Street Journal, Senior Advisor, Telecommunications & Media, The Carlyle Group
Author: Steve Weber
Publisher: Stephen Weber
ISBN: 0977240614
Category : Computers
Languages : en
Pages : 207
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Book Description
Author: Jamie Turner
Publisher: FT Press
ISBN: 013217300X
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
This is an authoritative, up-to-the-minute resource, written by real experts who have made social media marketing work for many of the world's largest companies. This in-the-trenches guide brings together both practical strategies and proven execution techniques for driving maximum value from social media marketing. Drawing on their extensive experience, Jamie Turner and Reshma Shah also show how to avoid crucial pitfalls that other companies have encountered, so you make the most of limited resources, and strengthen your brand instead of placing it at risk. Turner and Shah present comprehensive and realistic coverage of these and many other key topics: What social media is not, why your first campaign failed, and what to do differently next time How to think about social media, plan effectively, and set yourself up for success How to make the most of YouTube, LinkedIn, Facebook, and Twitter and go beyond them How to measure brand sentiment, target market engagement, and return on investment How to identify key strategies, major objectives, and competitive issues, and integrate social media into broader marketing campaigns
Author: Justine Ezarik
Publisher: Simon and Schuster
ISBN: 147679152X
Category : Biography & Autobiography
Languages : en
Pages : 240
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Book Description
NEW YORK TIMES BESTSELLER A one-woman media phenomenon and a leading YouTube influencer takes readers behind the camera, and deep inside her world. Justine Ezarik has been tech-obsessed since unboxing her family’s first Apple computer. By sixth grade she had built her first website. A decade later, she became one of the Internet’s first—and most popular—“lifecasters,” inviting people around the world to watch her every move, twenty-four hours a day, seven days a week. But it was a one-minute video about an itemized AT&T bill that gave Justine her first taste of viral success: Within ten days of release, her “300-page iPhone bill” had garnered more than 3 million views and international media attention. These days, iJustine is a one-woman new media phenomenon: The popular techie, gamer, vlogger, and digital influencer has an army of nearly 3.5 million subscribers across multiple YouTube channels, with total views approaching half a billion. Now, Justine is giving friends and fans a look behind the scenes, sharing never-before-told stories about the hilarious (and sometimes heartbreaking) reality of sharing your life online. With her trademark wit and delightfully weird sense of humor, Justine delivers an inspirational message in support of creativity, entrepreneurship, and the power of staying true to yourself, while reminding readers that the Internet is a very small world—you just never know who you’re going to meet.
