Author: BusinessNews Publishing,
Publisher: Primento
ISBN: 2511021307
Category : Business & Economics
Languages : en
Pages : 45
Book Description
The must-read summary of George Cloutier's book: "Profits Aren't Everything, They're the Only Thing: No-Nonsense Rules from the Ultimate Contrarian and Small Business Guru". This complete summary of the ideas from George Cloutier's book "Profits Aren't Everything, They're the Only Thing" shows that if your business is struggling to make money in the recession, it is due to the fact that you’re just not doing what you know you should be doing. That’s good news because it means you can fix things by facing up to some uncompromising and tough truths. In his book, the author recommends that business people "put profits first". This summary presents the '15 Profit Rules' that you must apply with passion and commitment, in order to achieve success in the future. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "Profits Aren't Everything, They're the Only Thing" and find out what you need to start doing today in order to achieve success in the future.
Summary: Profits Aren't Everything, They're The Only Thing
Author: BusinessNews Publishing,
Publisher: Primento
ISBN: 2511021307
Category : Business & Economics
Languages : en
Pages : 45
Book Description
The must-read summary of George Cloutier's book: "Profits Aren't Everything, They're the Only Thing: No-Nonsense Rules from the Ultimate Contrarian and Small Business Guru". This complete summary of the ideas from George Cloutier's book "Profits Aren't Everything, They're the Only Thing" shows that if your business is struggling to make money in the recession, it is due to the fact that you’re just not doing what you know you should be doing. That’s good news because it means you can fix things by facing up to some uncompromising and tough truths. In his book, the author recommends that business people "put profits first". This summary presents the '15 Profit Rules' that you must apply with passion and commitment, in order to achieve success in the future. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "Profits Aren't Everything, They're the Only Thing" and find out what you need to start doing today in order to achieve success in the future.
Publisher: Primento
ISBN: 2511021307
Category : Business & Economics
Languages : en
Pages : 45
Book Description
The must-read summary of George Cloutier's book: "Profits Aren't Everything, They're the Only Thing: No-Nonsense Rules from the Ultimate Contrarian and Small Business Guru". This complete summary of the ideas from George Cloutier's book "Profits Aren't Everything, They're the Only Thing" shows that if your business is struggling to make money in the recession, it is due to the fact that you’re just not doing what you know you should be doing. That’s good news because it means you can fix things by facing up to some uncompromising and tough truths. In his book, the author recommends that business people "put profits first". This summary presents the '15 Profit Rules' that you must apply with passion and commitment, in order to achieve success in the future. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "Profits Aren't Everything, They're the Only Thing" and find out what you need to start doing today in order to achieve success in the future.
Profits Aren't Everything, They're the Only Thing
Author: George Cloutier
Publisher: Harper Collins
ISBN: 0061832855
Category : Business & Economics
Languages : en
Pages : 198
Book Description
When small- and medium-sized business owners first hear George Cloutier's rules, they often think he's a madman. His controversial rules for doing business—rules that aren't taught at Harvard Business School—include: The best family business has one member. Weekends are for working, not playing golf or coaching. Never pay your vendors on time. Wear your control freak badge with pride. Quit denial: if your business is failing during a recession, it's your fault. As the founder and CEO of American Management Services, Cloutier has emerged as "the leading advocate for small business" (Reuters), having spent over thirty years guiding business owners through the tough choices that line the road to profitability. He and his company have worked with more than six thousand companies, averting certain ruin for some and generating seemingly impossible growth and profitability for others. Cloutier graduated from Harvard College and Harvard Business School, but the lessons in this book aren't from there. Unlike his classmates, most of whom headed straight to Wall Street, Cloutier has been on the docks at 2 a.m. counting heads of lettuce for food distributors to make sure nothing would disappear without a waybill. He's spent long, overnight hours in truck stops, making sure sticky fingers stayed out of the tills. Cloutier and his colleagues at American Management Services become personal pitt bulls to the CEOs who hire them, doing whatever it takes to bring their clients' businesses back into long-term profitability. Profits Aren't Everything, They're the Only Thing is the long- overdue wake-up call for 23 million small- and midsize business owners across America. This book serves up the hard-boiled, unadulterated truth to aspiring and established entrepreneurs, without apologies. His no-nonsense advice may be hard to hear at times, but it works.
Publisher: Harper Collins
ISBN: 0061832855
Category : Business & Economics
Languages : en
Pages : 198
Book Description
When small- and medium-sized business owners first hear George Cloutier's rules, they often think he's a madman. His controversial rules for doing business—rules that aren't taught at Harvard Business School—include: The best family business has one member. Weekends are for working, not playing golf or coaching. Never pay your vendors on time. Wear your control freak badge with pride. Quit denial: if your business is failing during a recession, it's your fault. As the founder and CEO of American Management Services, Cloutier has emerged as "the leading advocate for small business" (Reuters), having spent over thirty years guiding business owners through the tough choices that line the road to profitability. He and his company have worked with more than six thousand companies, averting certain ruin for some and generating seemingly impossible growth and profitability for others. Cloutier graduated from Harvard College and Harvard Business School, but the lessons in this book aren't from there. Unlike his classmates, most of whom headed straight to Wall Street, Cloutier has been on the docks at 2 a.m. counting heads of lettuce for food distributors to make sure nothing would disappear without a waybill. He's spent long, overnight hours in truck stops, making sure sticky fingers stayed out of the tills. Cloutier and his colleagues at American Management Services become personal pitt bulls to the CEOs who hire them, doing whatever it takes to bring their clients' businesses back into long-term profitability. Profits Aren't Everything, They're the Only Thing is the long- overdue wake-up call for 23 million small- and midsize business owners across America. This book serves up the hard-boiled, unadulterated truth to aspiring and established entrepreneurs, without apologies. His no-nonsense advice may be hard to hear at times, but it works.
Profits Aren't Everything, They're the Only Thing
Author: George Cloutier
Publisher: Harper Collins
ISBN: 0061959847
Category : Business & Economics
Languages : en
Pages : 192
Book Description
Small-business guru George Cloutier offers the controversial message that Profits Aren’t Everything, They’re the Only Thing in this book of wisdom for entrepreneurs everywhere in these tough economic times. With advice such as “forget teamwork” and “micromanage like crazy,” Profits Aren’t Everything, They’re the Only Thing is the reality check that will help small-business owners stay afloat and stay profitable.
Publisher: Harper Collins
ISBN: 0061959847
Category : Business & Economics
Languages : en
Pages : 192
Book Description
Small-business guru George Cloutier offers the controversial message that Profits Aren’t Everything, They’re the Only Thing in this book of wisdom for entrepreneurs everywhere in these tough economic times. With advice such as “forget teamwork” and “micromanage like crazy,” Profits Aren’t Everything, They’re the Only Thing is the reality check that will help small-business owners stay afloat and stay profitable.
Sellout
Author: Dan Ozzi
Publisher: Mariner Books
ISBN: 0358244307
Category : Biography & Autobiography
Languages : en
Pages : 429
Book Description
"From celebrated music writer Dan Ozzi comes a comprehensive chronicle of the punk music scene's evolution from the early nineties to the mid-aughts, following eleven bands as they dissolved, "sold out," and rose to surprise stardom. From its inception, punk music has been identified by two factors: its proximity to "authenticity," and its reliance on an antiestablishment ethos. Yet, in the mid- to late '90s, major record labels sought to capitalize on punk's rebellious undertones, leading to a schism in the scene: to accept the cash flow of the majors, or stick to indie cred?Sellout chronicles the evolution of the punk scene during this era, focusing on prominent bands as they experienced the last "gold rush" of the music industry. Within it, music writer Dan Ozzi follows the rise of successful bands like Green Day and Jimmy Eat World, as well as the implosion of groups like Jawbreaker and At the Drive-In, who buckled under the pressure of their striving labels. Featuring original interviews and personal stories from members of eleven of modern punk's most (in)famous bands, Sellout is the history of the evolution of the music industry, and a punk rock lover's guide to the chaotic darlings of the post-grunge era. "--
Publisher: Mariner Books
ISBN: 0358244307
Category : Biography & Autobiography
Languages : en
Pages : 429
Book Description
"From celebrated music writer Dan Ozzi comes a comprehensive chronicle of the punk music scene's evolution from the early nineties to the mid-aughts, following eleven bands as they dissolved, "sold out," and rose to surprise stardom. From its inception, punk music has been identified by two factors: its proximity to "authenticity," and its reliance on an antiestablishment ethos. Yet, in the mid- to late '90s, major record labels sought to capitalize on punk's rebellious undertones, leading to a schism in the scene: to accept the cash flow of the majors, or stick to indie cred?Sellout chronicles the evolution of the punk scene during this era, focusing on prominent bands as they experienced the last "gold rush" of the music industry. Within it, music writer Dan Ozzi follows the rise of successful bands like Green Day and Jimmy Eat World, as well as the implosion of groups like Jawbreaker and At the Drive-In, who buckled under the pressure of their striving labels. Featuring original interviews and personal stories from members of eleven of modern punk's most (in)famous bands, Sellout is the history of the evolution of the music industry, and a punk rock lover's guide to the chaotic darlings of the post-grunge era. "--
Simple Numbers, Straight Talk, Big Profits!
Author: Gregory Burges Crabtree
Publisher:
ISBN: 9780989645232
Category : Small business
Languages : en
Pages : 0
Book Description
Simple Numbers can guide you to increased business profitability Take the mystery out of small business finance with this no-frills guide to understanding the numbers that will guide your business out of any financial black hole. Author Greg Crabtree, a successful accountant, small business advisor, and popular presenter, shows you how to use your firm's key financial indicators as a basis for smart business decisions as you grow your firm from startup to $5 million (and, more ) in annual revenue. Jargon free, and presented in an easy-to-follow, step-by-step format, with plenty of real-world examples, Crabtree's down-to-earth discussion highlights the most common financial errors committed by small businesses, and how to avoid them. You'll be fascinated to learn: Why your numbers are lying to you (and why you are the cause ) How labor productivity is the key to profitability and simplifying human resource decisions Why the amount of tax you pay is your #1 key performance indicator Take advantage of Crabtree's years of experience teaching clients how to build successful businesses by ''seeing beyond numbers'' with this step-by-step guide to increasing your businesses profitability.
Publisher:
ISBN: 9780989645232
Category : Small business
Languages : en
Pages : 0
Book Description
Simple Numbers can guide you to increased business profitability Take the mystery out of small business finance with this no-frills guide to understanding the numbers that will guide your business out of any financial black hole. Author Greg Crabtree, a successful accountant, small business advisor, and popular presenter, shows you how to use your firm's key financial indicators as a basis for smart business decisions as you grow your firm from startup to $5 million (and, more ) in annual revenue. Jargon free, and presented in an easy-to-follow, step-by-step format, with plenty of real-world examples, Crabtree's down-to-earth discussion highlights the most common financial errors committed by small businesses, and how to avoid them. You'll be fascinated to learn: Why your numbers are lying to you (and why you are the cause ) How labor productivity is the key to profitability and simplifying human resource decisions Why the amount of tax you pay is your #1 key performance indicator Take advantage of Crabtree's years of experience teaching clients how to build successful businesses by ''seeing beyond numbers'' with this step-by-step guide to increasing your businesses profitability.
The Power of Zero, Revised and Updated
Author: David McKnight
Publisher: Crown Currency
ISBN: 1984823078
Category : Business & Economics
Languages : en
Pages : 162
Book Description
OVER 300,000 COPIES IN PRINT, WITH A NEW CHAPTER ON THE 2018 TAX CUTS. There's a massive freight train bearing down on the average American investor, and it's coming in the form of higher taxes. The United States Government has made trillions of dollars in unfunded promises for programs like Social Security and Medicare—and the only way to deliver on these promises is to raise taxes. Some experts have even suggested that tax rates will need to double, just to keep our country solvent. Unfortunately, if you're like most Americans, you've saved the majority of your retirement assets in tax-deferred vehicles like 401(k)s and IRAs. If tax rates go up, how much of your hard-earned money will you really get to keep? In The Power of Zero, McKnight provides a concise, step-by-step roadmap on how to get to the 0% tax bracket by the time you retire, effectively eliminating tax rate risk from your retirement picture. Now, in this expanded edition, McKnight has updated the book with a new chapter on the 2017 Tax Cuts and Jobs Act, showing readers how to navigate the new tax law, and how they can extend the life of their retirement savings by taking advantage of it now. The day of reckoning is fast approaching. Are you ready to do what it takes to experience the power of zero?
Publisher: Crown Currency
ISBN: 1984823078
Category : Business & Economics
Languages : en
Pages : 162
Book Description
OVER 300,000 COPIES IN PRINT, WITH A NEW CHAPTER ON THE 2018 TAX CUTS. There's a massive freight train bearing down on the average American investor, and it's coming in the form of higher taxes. The United States Government has made trillions of dollars in unfunded promises for programs like Social Security and Medicare—and the only way to deliver on these promises is to raise taxes. Some experts have even suggested that tax rates will need to double, just to keep our country solvent. Unfortunately, if you're like most Americans, you've saved the majority of your retirement assets in tax-deferred vehicles like 401(k)s and IRAs. If tax rates go up, how much of your hard-earned money will you really get to keep? In The Power of Zero, McKnight provides a concise, step-by-step roadmap on how to get to the 0% tax bracket by the time you retire, effectively eliminating tax rate risk from your retirement picture. Now, in this expanded edition, McKnight has updated the book with a new chapter on the 2017 Tax Cuts and Jobs Act, showing readers how to navigate the new tax law, and how they can extend the life of their retirement savings by taking advantage of it now. The day of reckoning is fast approaching. Are you ready to do what it takes to experience the power of zero?
People Over Profit
Author: Dale Partridge
Publisher: HarperCollins Leadership
ISBN: 0718021754
Category : Business & Economics
Languages : en
Pages : 238
Book Description
Serial entrepreneur and business visionary Dale Partridge reveals seven core beliefs that create success by putting people first. Every day major headlines tell the story of a new and better American marketplace. Established corporations have begun reevaluating the quality of their products, the ethics of their supply chain, and how they can give back by donating a portion of their profit to meaningful causes. Meanwhile, millions of entrepreneurs who want a more responsible and compassionate marketplace have launched a new breed of socially focused business models. Sevenly founder Dale Partridge uncovers the seven core beliefs shared by consumers, starters, and leaders behind this transformation. These beliefs have enabled Dale to build a multimillion-dollar company that is revolutionizing the marketplace In People Over Profit, Partridge will help you realize: People matter Truth wins Transparency frees Authenticity attracts Quality speaks Generosity returns Courage sustains Partridge believes these beliefs are the secret to creating a sustainable world that values honesty over deception, transparency over secrecy, authenticity over hype, and ultimately, people over profit.
Publisher: HarperCollins Leadership
ISBN: 0718021754
Category : Business & Economics
Languages : en
Pages : 238
Book Description
Serial entrepreneur and business visionary Dale Partridge reveals seven core beliefs that create success by putting people first. Every day major headlines tell the story of a new and better American marketplace. Established corporations have begun reevaluating the quality of their products, the ethics of their supply chain, and how they can give back by donating a portion of their profit to meaningful causes. Meanwhile, millions of entrepreneurs who want a more responsible and compassionate marketplace have launched a new breed of socially focused business models. Sevenly founder Dale Partridge uncovers the seven core beliefs shared by consumers, starters, and leaders behind this transformation. These beliefs have enabled Dale to build a multimillion-dollar company that is revolutionizing the marketplace In People Over Profit, Partridge will help you realize: People matter Truth wins Transparency frees Authenticity attracts Quality speaks Generosity returns Courage sustains Partridge believes these beliefs are the secret to creating a sustainable world that values honesty over deception, transparency over secrecy, authenticity over hype, and ultimately, people over profit.
Publish. Promote. Profit.
Author: Kosberg
Publisher:
ISBN: 9781946978868
Category :
Languages : en
Pages : 176
Book Description
In 2008, Rob Kosberg faced the biggest business test of his life. Like many others he had to start over after the financial crisis and build a business in the worst economy of our generation. He did this with his own bestselling book and has gone on to help thousands of other authors to replicate his success. In Publish. Promote. Profit. he tells you exactly how they are doing it. How some clients are earning over $100,000 per month with their books, getting booked on massive stages, getting press and media on demand and becoming the hunted in their industries. Publish. Promote. Profit. explains the current self-publishing environment and covers the ins and outs of what it means to be an author, expert and thought leader in your field. Far beyond "how to self publish" or "book marketing" Publish. Promote. Profit. explains how to create compelling content quickly and become a true bestselling author even if you have no list, no following and no platform. It contains many real life examples and case studies of the successful systems his authors are using to attract an endless flow of leads, clients, speaking opportunities and media. Praise for Rob Kosberg and Publish. Promote. Profit. I first met Rob and Best Seller Publishing 3 years ago when I was looking for a publisher and marketing expert for my book anthology series, "Put a Shark in your Tank." Rob became a friend, trusted adviser and later a partner with me on our new book series. The strategies and tactics Rob teaches in this book are truly cutting edge and what's working right now with him and his clients, including me. Rob outlines the strategies necessary to not just have great content but to get your content into the hands of your ideal client and build yourself a platform and legacy with it. In this book Rob shows you how to go from hunting for clients to being The Hunted. I am thrilled to see this content get into the hands of those with a message that the world needs to hear. As I was once told I now tell you. It's time to leave the shadows and make an impact with your message. Here's to building your legacy. - KEVIN HARRINGTON Inventor of the Infomercial and original Shark on ABC's Shark Tank Rob has a system that works, he takes a personal interest in his authors and to me it is a one stop shop that was a savings of time, energy and money and also helped move this project forward in a very efficient way. My thanks go out to Rob and BSP because they did help make my book a BEST SELLER. - DELANO LEWIS Former U.S. Ambassador to South Africa, Best Selling Author of It All Begins With Self Section One: Publish S'mores Anyone? (Laying the Foundation of a great book) Lions, Tigers, and Bears? No-Titles, Subtitles, and Contents: Now That's Scary The Problem with Writing Is the Writing Section Two: Promote Rocket Man (or Woman) Book Launch Success The 800-Pound Gorilla Launch Party - How to Launch Your Book to Success Section Three: Profit Fiesta (Birthday) Time - How To Really Make A Profit With Your Book Options, Options, and More Options - Examples of Clients Successes The Power of Speaking - How To Use Your Book To Get Speaking Engagements Media Fame, Shall We? - How To Use Your Book To Get Media The Lifeblood of Business - Generate Leads With Your Book
Publisher:
ISBN: 9781946978868
Category :
Languages : en
Pages : 176
Book Description
In 2008, Rob Kosberg faced the biggest business test of his life. Like many others he had to start over after the financial crisis and build a business in the worst economy of our generation. He did this with his own bestselling book and has gone on to help thousands of other authors to replicate his success. In Publish. Promote. Profit. he tells you exactly how they are doing it. How some clients are earning over $100,000 per month with their books, getting booked on massive stages, getting press and media on demand and becoming the hunted in their industries. Publish. Promote. Profit. explains the current self-publishing environment and covers the ins and outs of what it means to be an author, expert and thought leader in your field. Far beyond "how to self publish" or "book marketing" Publish. Promote. Profit. explains how to create compelling content quickly and become a true bestselling author even if you have no list, no following and no platform. It contains many real life examples and case studies of the successful systems his authors are using to attract an endless flow of leads, clients, speaking opportunities and media. Praise for Rob Kosberg and Publish. Promote. Profit. I first met Rob and Best Seller Publishing 3 years ago when I was looking for a publisher and marketing expert for my book anthology series, "Put a Shark in your Tank." Rob became a friend, trusted adviser and later a partner with me on our new book series. The strategies and tactics Rob teaches in this book are truly cutting edge and what's working right now with him and his clients, including me. Rob outlines the strategies necessary to not just have great content but to get your content into the hands of your ideal client and build yourself a platform and legacy with it. In this book Rob shows you how to go from hunting for clients to being The Hunted. I am thrilled to see this content get into the hands of those with a message that the world needs to hear. As I was once told I now tell you. It's time to leave the shadows and make an impact with your message. Here's to building your legacy. - KEVIN HARRINGTON Inventor of the Infomercial and original Shark on ABC's Shark Tank Rob has a system that works, he takes a personal interest in his authors and to me it is a one stop shop that was a savings of time, energy and money and also helped move this project forward in a very efficient way. My thanks go out to Rob and BSP because they did help make my book a BEST SELLER. - DELANO LEWIS Former U.S. Ambassador to South Africa, Best Selling Author of It All Begins With Self Section One: Publish S'mores Anyone? (Laying the Foundation of a great book) Lions, Tigers, and Bears? No-Titles, Subtitles, and Contents: Now That's Scary The Problem with Writing Is the Writing Section Two: Promote Rocket Man (or Woman) Book Launch Success The 800-Pound Gorilla Launch Party - How to Launch Your Book to Success Section Three: Profit Fiesta (Birthday) Time - How To Really Make A Profit With Your Book Options, Options, and More Options - Examples of Clients Successes The Power of Speaking - How To Use Your Book To Get Speaking Engagements Media Fame, Shall We? - How To Use Your Book To Get Media The Lifeblood of Business - Generate Leads With Your Book
The Goal
Author: Eliyahu M. Goldratt
Publisher: Routledge
ISBN: 1351982117
Category : Business & Economics
Languages : en
Pages : 471
Book Description
Alex Rogo is a harried plant manager working ever more desperately to try and improve performance. His factory is rapidly heading for disaster. So is his marriage. He has ninety days to save his plant - or it will be closed by corporate HQ, with hundreds of job losses. It takes a chance meeting with a colleague from student days - Jonah - to help him break out of conventional ways of thinking to see what needs to be done. Described by Fortune as a 'guru to industry' and by Businessweek as a 'genius', Eliyahu M. Goldratt was an internationally recognized leader in the development of new business management concepts and systems. This 20th anniversary edition includes a series of detailed case study interviews by David Whitford, Editor at Large, Fortune Small Business, which explore how organizations around the world have been transformed by Eli Goldratt's ideas. The story of Alex's fight to save his plant contains a serious message for all managers in industry and explains the ideas which underline the Theory of Constraints (TOC) developed by Eli Goldratt. Written in a fast-paced thriller style, The Goal is the gripping novel which is transforming management thinking throughout the Western world. It is a book to recommend to your friends in industry - even to your bosses - but not to your competitors!
Publisher: Routledge
ISBN: 1351982117
Category : Business & Economics
Languages : en
Pages : 471
Book Description
Alex Rogo is a harried plant manager working ever more desperately to try and improve performance. His factory is rapidly heading for disaster. So is his marriage. He has ninety days to save his plant - or it will be closed by corporate HQ, with hundreds of job losses. It takes a chance meeting with a colleague from student days - Jonah - to help him break out of conventional ways of thinking to see what needs to be done. Described by Fortune as a 'guru to industry' and by Businessweek as a 'genius', Eliyahu M. Goldratt was an internationally recognized leader in the development of new business management concepts and systems. This 20th anniversary edition includes a series of detailed case study interviews by David Whitford, Editor at Large, Fortune Small Business, which explore how organizations around the world have been transformed by Eli Goldratt's ideas. The story of Alex's fight to save his plant contains a serious message for all managers in industry and explains the ideas which underline the Theory of Constraints (TOC) developed by Eli Goldratt. Written in a fast-paced thriller style, The Goal is the gripping novel which is transforming management thinking throughout the Western world. It is a book to recommend to your friends in industry - even to your bosses - but not to your competitors!
Profit Motive
Author: Charles Sauer
Publisher: SelectBooks, Inc.
ISBN: 1590794761
Category : Business & Economics
Languages : en
Pages : 197
Book Description
Most businesses are driven to maximize profit, but what does this drive really mean in action? In Profit Motive: What Drives the Things We Do economist Charles Sauer makes the case that identifying your own and others’ “Profit Motives” provides the foundation for running a successful business, being an effective leader, a good consumer, and getting what you really want out of life. In this highly praised new treatise on economic behavior, Sauer examines how businesses make decisions in pricing and employment and how the search for long-term profit can mean adopting practices that may seem contrary to fundamental capitalist principles. But the Profit Motive analysis goes well beyond the realm of finance and corporate decision-making to explain how gaining a profit, or a benefit, is the motivating force behind an endless array of choices made by everyone from large organizations to individuals and their families―and everything in between.
Publisher: SelectBooks, Inc.
ISBN: 1590794761
Category : Business & Economics
Languages : en
Pages : 197
Book Description
Most businesses are driven to maximize profit, but what does this drive really mean in action? In Profit Motive: What Drives the Things We Do economist Charles Sauer makes the case that identifying your own and others’ “Profit Motives” provides the foundation for running a successful business, being an effective leader, a good consumer, and getting what you really want out of life. In this highly praised new treatise on economic behavior, Sauer examines how businesses make decisions in pricing and employment and how the search for long-term profit can mean adopting practices that may seem contrary to fundamental capitalist principles. But the Profit Motive analysis goes well beyond the realm of finance and corporate decision-making to explain how gaining a profit, or a benefit, is the motivating force behind an endless array of choices made by everyone from large organizations to individuals and their families―and everything in between.