Summary of Metaphorically Selling by Anne Miller PDF Download
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Author: getAbstract AG
Publisher: getAbstract AG
ISBN:
Category : Business & Economics
Languages : en
Pages : 12
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Book Description
You might say that author Anne Miller is like a homeowner who strikes oil while digging a ditch in the backyard. In this book, she shares knowledge she refined from more than 20 years of distilling metaphors. Her book leaves little doubt that metaphors can fuel the engines of your sales success. Its pages are full of colorful, persuasive anecdotes and analogies that follow one another like racecars coming out of Turn Four at Daytona. If you doubt whether her advice will apply to the rubber-meets-the-road realities of sales, just take Miller’s ideas out for a test drive. Her primary expertise is in presentations, not sales, which may explain why her roadmap (note the extended metaphor) to success is so much more creative than most sales advice. Miller’s book leaves many other tomes in the dust. getAbstract.com thinks sales professionals who read this book and master the art of the metaphor should get ready to take a victory lap or two. This officially licensed summary of Metaphorically Selling was produced by getAbstract, the world's largest provider of book summaries. getAbstract works with hundreds of the best publishers to find and summarize the most relevant content out there. Find out more at getabstract.com.
Author: getAbstract AG
Publisher: getAbstract AG
ISBN:
Category : Business & Economics
Languages : en
Pages : 12
Get Book Here
Book Description
You might say that author Anne Miller is like a homeowner who strikes oil while digging a ditch in the backyard. In this book, she shares knowledge she refined from more than 20 years of distilling metaphors. Her book leaves little doubt that metaphors can fuel the engines of your sales success. Its pages are full of colorful, persuasive anecdotes and analogies that follow one another like racecars coming out of Turn Four at Daytona. If you doubt whether her advice will apply to the rubber-meets-the-road realities of sales, just take Miller’s ideas out for a test drive. Her primary expertise is in presentations, not sales, which may explain why her roadmap (note the extended metaphor) to success is so much more creative than most sales advice. Miller’s book leaves many other tomes in the dust. getAbstract.com thinks sales professionals who read this book and master the art of the metaphor should get ready to take a victory lap or two. This officially licensed summary of Metaphorically Selling was produced by getAbstract, the world's largest provider of book summaries. getAbstract works with hundreds of the best publishers to find and summarize the most relevant content out there. Find out more at getabstract.com.
Author: Anne Miller
Publisher: Chiron Assoc Incorporated
ISBN: 9780976279402
Category : Business communication
Languages : en
Pages : 0
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Book Description
You might say that author Anne Miller is like a homeowner who strikes oil while digging a ditch in the backyard. In this book, she shares knowledge she refined from more than 20 years of distilling metaphors. Her book leaves little doubt that metaphors can fuel the engines of your sales success. Its pages are full of colorful, persuasive anecdotes and analogies that follow one another like racecars coming out of Turn Four at Daytona. If you doubt whether her advice will apply to the rubber-meets-the-road realities of sales, just take Miller's ideas out for a test drive. Her primary expertise is in presentations, not sales, which may explain why her roadmap (note the extended metaphor) to success is so much more creative than most sales advice. Miller's book leaves many other tomes in the dust. getAbstract.com thinks sales professionals who read this book and master the art of the metaphor should get ready to take a victory lap or two.
Author: Anne Miller
Publisher: Chiron Assoc Incorporated
ISBN: 9780976279440
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Business book packed with exercises & examples to help people break through information overload and drive home their points creatively, memorably and dramatically to achieve desired results.
Author: Sharon Drew Morgen
Publisher: Morgen Facilitations Inc
ISBN: 0964355396
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
What is stopping you from closing all of the sales you deserve to close? Hint: it's not you, not your solution, and not the buyer. It's the sales model itself. Now, in this revolutionary book written by the visionary and NYTimes Business Bestseller Selling with Integrity, go behind-the-scenes with the buyer and learn all of the details that go on off-line prior to a purchase. And learn the 12 'dirty little secrets' that are part of the sales model that actually prevents buyers from buying. Dirty Little Secrets: why buyers can't buy and sellers can't sell and what to do about it breaks down the entire buying decision process, and offers a complete understanding of how buyers buy - the steps they go through, the systems issues they must manage internally, the types of decisions they must make. And learn how the sales model manages merely the last action that buyers take before they adopt a solution. Moving beyond her 7 other highly acclaimed books on her revolutionary Buying Facilitation(R) model, her new book goes to the heart of the buying decision, with great examples and a complex case study to teach the model. Selling with Integrity reviews: "Finally, a sales paradigm which supports our spiritual values and lays the foundation for the shifts occurring in business today." Ken Blanchard, coauthor of The One Minute Manager "Morgen's Buying Facilitation(R) is light years ahead of the rest of the field." Philip Kotler, author of Marketing Management Dirty Little Secrets reviews: "Because of this book, we'll never be able to go back to the old way of selling. It teaches us how buying decisions are made - missing from the industry until now. This book is too big to push under the rug: It's crystal clear and easy to understand, and necessary for any serious sales professional." Jeff Blackwell, Founder SalesPractice.com "This book is a dead-on analysis of how buying decisions get made." Anne Miller, author Metaphorically Selling "Sharon Drew has turned traditional sales thinking upside down and has provided a tactical roadmap for sellers to help buyers get the internal buy-in necessary to buy." Michael Norton, Founder CanDoGo.com "Dirty Little Secrets takes us inside our buyer's decision-making process where we discover factors they need to address prior to buying - most of them having nothing to do with our solution." Jill Konrath, author Selling to Big Companies "Revealing the secret to how people really buy has been untouched... until now! Dirty Little Secrets delivers powerful insights and practical thinking that transform not only selling but all forms of decision making." Lee J. Colan, author Sticking to It "Having pioneered the new sales paradigm more than two decades ago, Sharon Drew is back with a very human, accessible and powerful approach." Britton Manasco, Principal Manasco Marketing Partners "This is not a business-as-usual book, but a dramatic change in how we sell. Someday Buying Facilitation(R) will be a natural part of our sales process." Reg Nordman, Managing Partner Rocket Builders "Dirty Little Secrets is a must read for all senior executives: Morgen explains why sales fails and provides deep insight into how customers decide." Mark Dallmeir, CEO The ROBB Group Holdings "Sharon Drew's Buying Facilitation(R) model is the only approach that manages the off-line decision making. We've used her process for 10 years and our revenues have grown consistently. Dirty Little Secrets should be on the desk of every CEO and sales professional." Jack Hubbard, CEO St. Meyer & Hubbard. "Social entrepreneurs and progressives get uncomfortable about sales techniques and wary of 'manipulating' people. Dirty Little Secrets teaches how to serve customers with no persuasion or manipulation - how to do good, make money and keep integrity intact." Gil Friend, CEO Natural Logic
Author: Joe Vitale
Publisher: John Wiley & Sons
ISBN: 0470009799
Category : Business & Economics
Languages : en
Pages : 295
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Book Description
Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius." -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible." -David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period." -Bob Bly, copywriter and author of The Copywriter's Handbook "I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along." -David Deutsch, author of Think Inside the Box, www.thinkinginside.com "Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see." -Blair Warren, author of The Forbidden Keys to Persuasion
Author: Joe Vitale
Publisher: John Wiley & Sons
ISBN: 1118039076
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
Praise for Buying Trances "The genius of Joe Vitale has never shone brighter. This thoroughly documented and easy-to-read book is the first of its kind. Vitale gives you the keys to their minds. All you have to do is turn the keys. They said 'yes' to you long before you said a word and they were begging to buy from you shortly after you uttered your first sentence. Buying Trances is an exciting ride to the edge of the mind. His finest work to date." -Kevin Hogan, author, The Psychology of Persuasion and Covert Hypnosis "This book maps marketing's final frontier-the customer's mind-and exposes the buying trance. Frankly, this may be the smartest marketing book ever written." -Dave Lakhani, coauthor, Persuasion: The Art of Getting What You Want "As with all of Vitale's books, there are magical secrets chucked out like a mad Vegas poker dealer on every page. Not only will you learn to put people into buying trances with this book, the act of reading it will put you in a trance and force you to master it." -Mark Joyner, #1 bestselling author, The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less "Vitale's expertise in hypnotic marketing combined with his extensive research challenges the reader on many different levels. He forces you to delve deeper into the benefits of creating a buying atmosphere and a trance-like desire on the part of your prospect. I found this an absolutelyfascinating book." -Joseph Sugarman, President, BluBlocker Corporation "Buying Trances is not your run-of-the-mill marketing book. It's an exceptionally well-written, well thought out, high-level work that gives the reader unique insights into how to capture a prospect's attention. Cutting-edge stuff that is a must for every serious marketer to absorb and implement." -Robert Ringer, author, To Be or Not to Be Intimidated?: That Is the Question "Vitale's understanding of how and why people think and act like they do is remarkable. Byunscrambling complex ideas and explaining them in simple language, he reveals how to fashion messages that will turn people into compulsive buyers of our products and services. Now we can take control and create the buying trance. It's a totally refreshing and very effective approach to hugely profitable sales and marketing!" -Winston Marsh, veteran Australian marketer
Author: Julian Jaynes
Publisher: Houghton Mifflin Harcourt
ISBN: 0547527543
Category : Psychology
Languages : en
Pages : 580
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Book Description
National Book Award Finalist: “This man’s ideas may be the most influential, not to say controversial, of the second half of the twentieth century.”—Columbus Dispatch At the heart of this classic, seminal book is Julian Jaynes's still-controversial thesis that human consciousness did not begin far back in animal evolution but instead is a learned process that came about only three thousand years ago and is still developing. The implications of this revolutionary scientific paradigm extend into virtually every aspect of our psychology, our history and culture, our religion—and indeed our future. “Don’t be put off by the academic title of Julian Jaynes’s The Origin of Consciousness in the Breakdown of the Bicameral Mind. Its prose is always lucid and often lyrical…he unfolds his case with the utmost intellectual rigor.”—The New York Times “When Julian Jaynes . . . speculates that until late in the twentieth millennium BC men had no consciousness but were automatically obeying the voices of the gods, we are astounded but compelled to follow this remarkable thesis.”—John Updike, The New Yorker “He is as startling as Freud was in The Interpretation of Dreams, and Jaynes is equally as adept at forcing a new view of known human behavior.”—American Journal of Psychiatry
Author: Jonathan Miles
Publisher: Houghton Mifflin Harcourt
ISBN: 0544114639
Category : Fiction
Languages : en
Pages : 475
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Book Description
A “shrewd, funny, and sometimes devastating” novel about the things we desire and the things we throw away (Entertainment Weekly). A New York Times Notable Book A highly inventive, corrosively funny story of our times, Want Not exposes three different worlds in various states of disrepair—a young freegan couple living off the grid in New York City; a once-prominent linguist, sacked at midlife by the dissolution of his marriage and his father’s losing battle with Alzheimer’s; and a self-made debt-collecting magnate, whose brute talent for squeezing money out of unlikely places has yielded him a royal existence, trophy wife included. Want and desire propel these characters forward toward something, anything, more, until their worlds collide, briefly, randomly, yet irrevocably, in a shattering ending that will haunt readers long after the last page is turned. “Its pleasures are endless."—Joshua Ferris, author of Then We Came to the End “Terrific…The novel may begin with prickly satire, it may dig deep into America’s disposable lifestyle, but it ultimately pivots to scenes of surprising tenderness…a novel to hoard.”—The Washington Post “Leaps nimbly from topic to topic…from freeganism to conspicuous consumption; from Manhattan's Alphabet City to residential New Jersey to the backwoods of Tennessee; and from neighbors with nothing but geographical location in common to sisters who share nothing but blood….Sitting down with Want Not is like finding yourself opposite the most interesting person at a dinner party. It pulls you in immediately; makes you shake your head in wonder and delight at your new companion's wit, originality, and compelling turns of phrase; and, best of all, surprises you into laughter.”—Pittsburgh Post-Gazette “For readers who relish extravagant language, scathing wit and philosophical heft, Want Not wastes nothing.”—Kirkus Reviews (starred review)
Author: Cliff Atkinson
Publisher: New Riders
ISBN: 0321659643
Category : Computers
Languages : en
Pages : 241
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Book Description
Armed with laptops and smartphones, audiences today are no longer sitting quietly taking notes during live presentations. Instead, they’re carving out a new space in the room called the backchannel, where people are online searching for resources, checking your facts, and connecting with others inside the room and out. When audiences are happy, the backchannel vastly extends the reach of ideas and creates a new sense of community and connectedness. But when they are unhappy, the intersection of frustrated audiences with unaware presenters can often create dramatic and public breakdowns of communication—and even mob mentality. In this book, communications consultant Cliff Atkinson shows that if these new kinds of audience participation are embraced and the conversations properly handled, the outcome can be a new, more effective form of communicating. Whether you’re a host, presenter, or an audience member, Cliff will help you understand how this convergence of social forces is upending the presentation norm and how you can effectively manage the change.
Author: Pamela Des Barres
Publisher: Omnibus Press
ISBN: 1787590755
Category : Biography & Autobiography
Languages : en
Pages : 365
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Book Description
First published in 1987, New York Times bestseller, I’m With The Band has been reprinted throughout the years, all over the world. This is the stylish, exuberant and sweetly innocent tale of one of the most famous groupies of the 1960s and 70s. Beginning with Pamela Des Barres’ early obsession with Elvis, her own Beatlemania madness, and her fierce determination to meet the musicians who rocked her world, I’m With The Band illuminates the glory days of scintillating encounters with musical gods including Jim Morrison, Jimi Hendrix, Mick Jagger and Keith Moon. A girl just wanting to have fun, Des Barres immersed herself in the drugs, danger and ecstasy of the freewheeling 1960s. As a member of The GTOs (Girls Together Outrageously), an all-female group masterminded by Frank Zappa, Des Barres was in the thick of the most revolutionary renaissance in the history of modern popular music. She travelled with Led Zeppelin; lived in sin with Don Johnson; turned down a date with Elvis Presley; and was close friends with Robert Plant, Gram Parsons and Ray Davies. She had affairs with Mick Jagger, Jimmy Page, Keith Moon, Waylon Jennings, Chris Hillman, Noel Redding, and Jim Morrison, among others. A woman in possession of her own destiny, Des Barres blazed a trail for women’s life-writing, standing up for female voices and experience everywhere. From original diaries, told with great warmth, chutzpah and joie de vivre, this is a frank memoir that wears its heart on its sleeve, and recalls one of rock ’n’ roll’s most thrilling eras. This edition contains new material from the author, including her response to the vitriolic shaming of groupies, and a foreword by Roisin O’Connor, rock journalist and music correspondent for the Independent.
