SUMMARY - Buyology: Truth And Lies About Why We Buy By Martin Lindstrom PDF Download
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Author: Shortcut Edition
Publisher: Shortcut Edition
ISBN:
Category : Business & Economics
Languages : en
Pages : 34
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Book Description
* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. *By reading this summary, you will learn how our brain really reacts to the stimuli of advertising strategies. *You will also learn : why we are attracted to certain brands and products; how to have more control over our buying decisions; you will understand the role of logos and product placement; how sexual suggestions make us more inclined to buy. *We are all consumers and, as a result, we are subjected to dozens, maybe hundreds, of commercial messages every day. How do we explain that we are affected by some messages and forget about others? To find out what makes us choose one product over another, Martin Lindstrom uses neuromarketing. His research on the brain's reactions will allow us to decode the way consumers think and the techniques used by advertisers to seduce or fool us. *Buy now the summary of this book for the modest price of a cup of coffee!
Author: Shortcut Edition
Publisher: Shortcut Edition
ISBN:
Category : Business & Economics
Languages : en
Pages : 34
Get Book Here
Book Description
* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. *By reading this summary, you will learn how our brain really reacts to the stimuli of advertising strategies. *You will also learn : why we are attracted to certain brands and products; how to have more control over our buying decisions; you will understand the role of logos and product placement; how sexual suggestions make us more inclined to buy. *We are all consumers and, as a result, we are subjected to dozens, maybe hundreds, of commercial messages every day. How do we explain that we are affected by some messages and forget about others? To find out what makes us choose one product over another, Martin Lindstrom uses neuromarketing. His research on the brain's reactions will allow us to decode the way consumers think and the techniques used by advertisers to seduce or fool us. *Buy now the summary of this book for the modest price of a cup of coffee!
Author: Shortcut Edition
Publisher: Shortcut Edition
ISBN:
Category : Business & Economics
Languages : en
Pages : 34
Get Book Here
Book Description
* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. *By reading this summary, you will learn how our brain really reacts to the stimuli of advertising strategies. *You will also learn : why we are attracted to certain brands and products; how to have more control over our buying decisions; you will understand the role of logos and product placement; how sexual suggestions make us more inclined to buy. *We are all consumers and, as a result, we are subjected to dozens, maybe hundreds, of commercial messages every day. How do we explain that we are affected by some messages and forget about others? To find out what makes us choose one product over another, Martin Lindstrom uses neuromarketing. His research on the brain's reactions will allow us to decode the way consumers think and the techniques used by advertisers to seduce or fool us. *Buy now the summary of this book for the modest price of a cup of coffee!
Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
Get Book Here
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Jennifer Hill
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Social Science
Languages : en
Pages : 346
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Book Description
This gripping book considers the history, techniques, and goals of child-targeted consumer campaigns and examines children's changing perceptions of what commodities they "need" to be valued and value themselves. In this critique of America's consumption-based society, author Jennifer Hill chronicles the impact of consumer culture on children—from the evolution of childhood play to a child's self-perception as a consumer to the consequences of this generation's repeated media exposure to violence. Hill proposes that corporations, eager to tap into a multibillion-dollar market, use the power of advertising and the media to mold children's thoughts and behaviors. The book features vignettes with teenagers explaining, in their own words, how advertising determines their needs, wants, and self-esteem. An in-depth analysis of this research reveals the influence of media on a young person's desire to conform, shows how broadcasted depictions of beauty distort the identities of children and teens, and uncovers corporate agendas for manipulating behavior in the younger generation. The work concludes with the position that corporations are shaping children to be efficient consumers but, in return, are harming their developing young minds and physical well-being.
Author: QuickRead
Publisher: QuickRead.com
ISBN:
Category : Study Aids
Languages : en
Pages : 24
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Book Description
Discover the truth and lies about why we buy. Think about your last shopping trip. Did you go to the grocery store? The mall? Perhaps you purchased a few things online. Think about the items you purchased; more importantly, think about why you purchased them. Can you even remember? What was the rationale behind your purchase? If you’re like most people, you can likely admit that your purchase was a gut-level decision you probably can’t explain. So what motivated you to buy it? Throughout Buyology, you’ll learn the science behind why we make purchases and even why we prefer some brands over others, like Pepsi vs. Coke or Apple vs. Samsung. You’ll find that science reveals that our brains are incredibly complex and companies have long tried to understand our buying habits to sell us their products. However, many companies have gotten it all wrong. In fact, neuromarketing has revealed some surprising facts about advertising. For instance, sex doesn’t actually sell and antismoking ads make smokers want to smoke even more. So if you’re looking to produce a marketing strategy that sells or if you simply want to control your impulse purchases, keep reading to find out how neuromarketing has changed the way marketing will be done forever. Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. DISCLAIMER: This book summary is meant as a preview and not a replacement for the original work. If you like this summary please consider purchasing the original book to get the full experience as the original author intended it to be. If you are the original author of any book on QuickRead and want us to remove it, please contact us at
[email protected].
Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
Get Book Here
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Damiano Canapa
Publisher: Kluwer Law International B.V.
ISBN: 9041167188
Category : Law
Languages : en
Pages : 636
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Book Description
The role of intellectual property rights in merger control procedures has not received the attention it warrants. Most research has focused on the assessment of intellectual property rights in anticompetitive conducts rather than on how a firm can monopolise a market by accumulating such assets. This is despite the fact that access to such assets, whether used or unused, is often a key factor, if not the only one, motivating mergers. This book, the first to address trademarks and brands from the perspective of merger control procedure, studies the legal issues of the topic. It provides a comprehensive response to the question of how European and Swiss competition authorities should consider trademarks and brands when assessing a merger. The author's thorough and critical approach addresses topics such as: - the in-depth assessment of the legal and economic foundations of both trademarks and brands, and merger control; - why trademarks and brands may be relevant to the assessment of mergers, including the distinction between trademarks and brands, the origin of the brands' strength according to marketing sciences, and how and why brands may provide market power to their holder; - the conditions under which the assignment or licence of a trademark may qualify as a concentration under the definition of the European Union Merger Regulation or of the Swiss Cartel Act; - the role played by trademarks and brands in the substantive assessment of a merger, including the definition of the relevant markets, different types of mergers, and the invocation of the failing firm defence; - the provision of detailed guidelines describing the possible influence of trademarks and brands on the outcome of the merger assessment; and - the importance of trademarks and brands in the design and assessment of remedies. At every stage of the study, special attention is given to the decisions of both the European Commission and the Swiss Competition Commission. As the first detailed analysis of the role of trademarks and brands in the assessment of mergers, this book constitutes a deep and illuminating answer to the uncertainties regarding the outcomes of the assessment of mergers that derive from the 'more economic approach' prevailing in European Union Law. It cannot fail but capture the interest of practitioners, businesspeople and academics whose work involves competition and intellectual property.
Author: Jim Morris
Publisher: Red Wheel/Weiser
ISBN: 163265184X
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Jim Morris has been responsible for some of the most memorable ad campaigns in history. He knows best that bad ads don't just create themselves. Part indictment on the advertising industry, part cautionary tale on what not to do with your ads, Jim pulls no punches to better ad people everywhere. "How many ads have you seen that made you question the intelligence of whomever designed it? Probably too many. If every ad person read Badvertising, the world would be a more intelligent and prosperous place." --Jonah Berger, New York Times bestselling author of Contagious and The Catalyst "Incisive and daring, Badvertising is the only book you need to truly understand both the inner workings of America's ad agencies, and the minds of those who never cease to astound us with both their creative genius and profound stupidity. After just one reading, you'll never see advertising the same way again." --Drew Eric Whitman, bestselling author of Cashvertising How can the ad industry even exist when almost all of the products that it produces fall on a continuum from flawed to failed? What is it about this industry and the process of creating, selling, and producing ads that causes so much advertising to be so bad? These are the questions answered in Badvertising. A provocative, truth-to-power expos of ad agencies' flaws, foibles, and failings--and why they matter to the consumer and to those in the business. Morris, an advertising legend known as "Tagline Jim," surveys myriad advertising "agents of stupidity." Hilarious, horrifying, and insightful, each chapter is a grenade lobbed into America's ad bunkers. Badvertising is a candid, never-seen-before accumulation of real-world don'ts and more don'ts, providing valuable cautionary tales of advertising's stupid side.
Author: Ellen J. Langer
Publisher: Ballantine Books
ISBN: 0593497945
Category : Psychology
Languages : en
Pages : 289
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Book Description
Learn how adjusting your thoughts can change your health—from the “mother of mindfulness” and first female tenured professor of psychology at Harvard. “What matters more: mind or body? Filled with original research and thought-provoking insights, The Mindful Body shows that the two are not just connected but are actually one, opening us to vast potential for health and happiness.”—Dan Ariely, New York Times bestselling author of Predictably Irrational When it comes to our health, we tend to live our lives as though our ailments—our stiff knees or frayed nerves or diminished eyesight—can change only in one direction: for the worse. Award-winning social psychologist Ellen J. Langer’s life’s work proves the fault in this negative outlook as well as the healing power of its alternative: mindfulness—the process of active noticing where we are not bound by past experience or conventional wisdom. In The Mindful Body, Dr. Langer unpacks her assumption-busting findings and outlines her bold new theory of mind-body unity, along the way clearly demonstrating how our thoughts and perspectives have the potential to profoundly shape our well-being. Whether it is hotel chambermaids who lost weight when they simply came to see that their work constituted exercise, or patients whose wounds healed faster in rooms with accelerated clocks, she shows how influential our thoughts are to the state of our bodies. Her work has likewise proven that discouraging health news can have negative effects. Learning you are prediabetic, for example—even if your blood sugar reading is only a fraction away from “normal”—may actually play a part in the development of the disease. A paradigm-shifting book by one of the great psychologists of the twenty-first century, The Mindful Body returns the control over our bodies back to us and reveals that a true understanding of health begins with our minds.
Author: Sherzod Abdukadirov
Publisher: Springer
ISBN: 3319313193
Category : Business & Economics
Languages : en
Pages : 362
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Book Description
This collection challenges the popular but abstract concept of nudging, demonstrating the real-world application of behavioral economics in policy-making and technology. Groundbreaking and practical, it considers the existing political incentives and regulatory institutions that shape the environment in which behavioral policy-making occurs, as well as alternatives to government nudges already provided by the market. The contributions discuss the use of regulations and technology to help consumers overcome their behavioral biases and make better choices, considering the ethical questions of government and market nudges and the uncertainty inherent in designing effective nudges. Four case studies - on weight loss, energy efficiency, consumer finance, and health care - put the discussion of the efficiency of nudges into concrete, recognizable terms. A must-read for researchers studying the public policy applications of behavioral economics, this book will also appeal to practicing lawmakers and regulators.
