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Author: BusinessNews Publishing,
Publisher: Primento
ISBN: 2806239885
Category : Business & Economics
Languages : en
Pages : 29
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Book Description
The must-read summary of Alex Wipperfurth's book: "Brand Hijack: Marketing Without Marketing" This complete summary of the ideas from Alex Wipperfurth's book "Brand Hijack" shows that companies like Starbucks, eBay, Palm and Red Bull have built multi-billion-dollar valuations without using any conventional advertising campaigns. The success of these companies demonstrate the smart approach to building a business and a brand in the twenty-first century is to do what can be termed “marketing without marketing”. More specifically, these brands create the illusion that success is happening serendipitously as driven by the users rather than as dictated by the corporation. This is the essence of marketing without marketing. The key to building a brand nowadays is to let the market hijack your brand. The more marketplace involvement you have, the better – even if that takes your brand off in unanticipated directions. What you’ll ultimately end up with is a brand experience which is richer, better, more genuine and therefore more sustainable than anything you would have consciously developed yourself. Added-value of this summary: • Save time • Understand key concepts • Increase your business knowledge To learn more, read "Brand Hijack" and discover a different approach to successful marketing in the twenty-first century.
Author: BusinessNews Publishing,
Publisher: Primento
ISBN: 2806239885
Category : Business & Economics
Languages : en
Pages : 29
Get Book Here
Book Description
The must-read summary of Alex Wipperfurth's book: "Brand Hijack: Marketing Without Marketing" This complete summary of the ideas from Alex Wipperfurth's book "Brand Hijack" shows that companies like Starbucks, eBay, Palm and Red Bull have built multi-billion-dollar valuations without using any conventional advertising campaigns. The success of these companies demonstrate the smart approach to building a business and a brand in the twenty-first century is to do what can be termed “marketing without marketing”. More specifically, these brands create the illusion that success is happening serendipitously as driven by the users rather than as dictated by the corporation. This is the essence of marketing without marketing. The key to building a brand nowadays is to let the market hijack your brand. The more marketplace involvement you have, the better – even if that takes your brand off in unanticipated directions. What you’ll ultimately end up with is a brand experience which is richer, better, more genuine and therefore more sustainable than anything you would have consciously developed yourself. Added-value of this summary: • Save time • Understand key concepts • Increase your business knowledge To learn more, read "Brand Hijack" and discover a different approach to successful marketing in the twenty-first century.
Author: Alex Wipperfürth
Publisher:
ISBN: 9781591841401
Category : Brand choice
Languages : en
Pages : 0
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Book Description
Brand Hijack offers a practical how-to guide to marketing that finally engages the marketplace. It presents an alternative to conventional marketing wisdom, one that addresses industry crises such as media saturation, consumer evolution and the erosion of image marketing. However, following the book's advice will require some untraditional - even counterintuitive - steps. This type of marketing is not for everyone, you must be confident enough to stop clamouring for control and learn to be spontaneous. Brand hijacking relies on a radical concept - letting go.
Author: Dave Hirschman
Publisher: HarperCollins
ISBN: 0062850385
Category : True Crime
Languages : en
Pages : 336
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Book Description
The unbelievable true story of three pilots flying a routine Federal Express flight who must call on their inner courage, strength, and ability to stop a bitter, suicidal hijacker from killing them, and thousands of people below. David Sanders, Jim Tucker, and Andy Peterson had taken off on a regular “out-and-back,” delivering and picking up packages for FedEx’s next-day service. They had one jumpseat passenger, an off-duty colleague who they assumed was simply taking advantage of the FedEx perk allowing virtually all employees to ride the company jets for free. The shock came twenty minutes later. Before the plane had reached its normal cruising altitude, the lone passenger attacked the pilots with hammers and a spear gun. He’d had his diabolical plan in the works for months: by crashing the plane into the Federal Express Memphis hub, he’d ruin the company, which he felt had treated him unfairly. With superhuman strength fueled by sheer fury, the attacker struck the pilots again and again. What he didn’t count on was the skill and intelligence of the pilots. While Sanders and Peterson tried to stop the relentless battering, copilot Tucker swung the aircraft into dangerous flight maneuvers in an attempt to literally knock the man off his feet. In Hijacked, Dave Hirschman vividly re-creates this hair-raising battle of wills, giving each pilot’s point of view and drawing on his own experiences as a pilot to take us inside that fateful day.
Author: Anthony Bryant
Publisher:
ISBN: 9780917639005
Category : Transportation
Languages : en
Pages : 468
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Book Description
This is the story of a hijacking. History records it began just after midnight March 6th, 1969 when I forced National Airlines Flight 97 to Cuba. But the true hijacking really began many years before when I was a child working with my dad cleaning up bars in San Bernardino, California. It began the first time my father blocked a door and tried to wash off the word "nigger" without me seeing it. It began with the sexual assault on a young boy in San Francisco. And it continued with a needle in my arm and a gun in my hand. I lost my dreams, my hopes and my future on a journey that took me from the back alleys of West Coast America to the cellblocks of San Quentin, Folsom, Soledad and slave camps in Cuba. In the end I realized it was I who had been hijacked, deceived by those I most admired: Karl Marx, Angela Davis, Jesse Jackson, Fidel Castro, Gus Hall, Jane Fonda, Che Guevara and a whole planeload of others. - Prologue.
Author: Ryan Daniel Moran
Publisher: BenBella Books
ISBN: 1950665143
Category : Business & Economics
Languages : en
Pages : 206
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Book Description
This is the road map to a seven-figure business . . . in one year or less The word "entrepreneur" is today's favorite buzzword, and any aspiring business owner has likely encountered an overwhelming number of so-called "easy paths to success." The truth is that building a real, profitable, sustainable business requires thousands of hours of commitment, grit, and hard work. It's no wonder why more than half of new businesses close within six years of opening, and fewer than 5 percent will ever earn more than $1 million annually. 12 Months to $1 Million condenses the startup phase into one fast-paced year that has helped hundreds of new entrepreneurs hit the million-dollar level by using an exclusive and foolproof formula. By cutting out the noise and providing a clear and proven plan, this roadmap helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: • The Grind (Months 0-4): This step-by-step plan will help you identify a winning product idea, target customers that are guaranteed to buy, secure funding, and take your first sale within your first four months. • The Growth (Months 5 - 8): Once you're in business, you will discover how to use cheap and effective advertising strategies to get your product to at least 25 sales per day, so you can prove you have a profitable business. • The Gold (Months 9-12): It's time to establish series of products available for sale, until you are averaging at least 100 sales per day, getting you closer to the million-dollar mark every single day. Through his training sessions at Capitalism.com, Ryan Daniel Moran has helped new and experienced entrepreneurs launch scalable and sustainable online businesses. He's seen more than 100 entrepreneurs cross the seven-figure barrier, many of whom go on to sell their businesses. If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business and be in a position to call your own shots for life.
Author: David Raab
Publisher: St. Martin's Press
ISBN: 0230606849
Category : History
Languages : en
Pages : 292
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Book Description
On Sunday, September 6, 1970, the Popular Front for the Liberation of Palestine (PFLP) hijacked four airliners bound from Europe for New York. One, a brand new Pan Am 747, was taken to Cairo and blown up only seconds after its passengers escaped. The attempt to hijack a second plane, an El Al flight, was foiled and the plane landed safely in the UK. Two other planes, one TWA and one Swissair, were directed to the desert floor thirty-five miles northeast of Amman, Jordan, where a twenty-five day hostage drama began. With the additional hijacking of a British airliner, over four hundred and fifty hostages had landed in the Jordanian desert. David Raab was on the TWA flight with his mother and siblings but was separated from them and taken to a refugee camp and then to an apartment in Amman where he was held hostage through a civil war. This is his story.
Author: Michael Slaughter
Publisher: Abingdon Press
ISBN: 1426742363
Category : Church controversies
Languages : en
Pages : 199
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Book Description
Author: Kay Melchisedech Olson
Publisher: Capstone
ISBN: 0756543592
Category : Criminals
Languages : en
Pages : 50
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Book Description
He jumped out of a Boeing 727 into the November chill of the Pacific Northwest in 1971. He was carrying $200,000 and a briefcase he said contained a bomb. No trace of the man known as D.B. Cooper has ever been found. Who was he? Where is he? Will the D. B.Cooper mystery ever be solved?
Author: Julian D. Ford
Publisher: Sourcebooks Incorporated
ISBN: 9781402273285
Category : Psychology
Languages : en
Pages : 222
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Book Description
"'Hijacked by Your Brain' is the first book to explain how stress changes your brain and what you can do about it. Stress is not the enemy. In order to reduce stress, you have to understand why your brain causes you to feel stress and how you can take advantage of it to handle the high-stress people and situations in your life."--From publisher description.
Author: Jackie Nink Pflug
Publisher: Simon and Schuster
ISBN: 1592859593
Category : Self-Help
Languages : en
Pages : 269
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Book Description
Jackie Nink Pflug's gripping true story of her experience during the terrorist hijacking, and how she recuperated from this devastating trauma. " ... her memoir is an inspirational chronicle of personal tragedy surmounted by raw courage" - Publishers Weekly Jackie Nink Pflug's gripping true story of courage and inspiration, told from a survivor's perspective, with a new preface written by the author. Ms. Pflug, who was shot and thrown onto the tarmac during the hijacking of EgyptAir Flight 648, tells her story and the lessons learned as she recuperated from this devastating trauma.
