Successful Social Media and Ecommerce Strategies in the Wine Industry

Successful Social Media and Ecommerce Strategies in the Wine Industry PDF Author: Gergely Sznolnoki
Publisher: Springer
ISBN: 1137602988
Category : Business & Economics
Languages : en
Pages : 183

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Book Description
This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.