Author: National Academies of Sciences, Engineering, and Medicine
Publisher: National Academies Press
ISBN: 0309468086
Category : Medical
Languages : en
Pages : 235
Book Description
Thanks to remarkable advances in modern health care attributable to science, engineering, and medicine, it is now possible to cure or manage illnesses that were long deemed untreatable. At the same time, however, the United States is facing the vexing challenge of a seemingly uncontrolled rise in the cost of health care. Total medical expenditures are rapidly approaching 20 percent of the gross domestic product and are crowding out other priorities of national importance. The use of increasingly expensive prescription drugs is a significant part of this problem, making the cost of biopharmaceuticals a serious national concern with broad political implications. Especially with the highly visible and very large price increases for prescription drugs that have occurred in recent years, finding a way to make prescription medicinesâ€"and health care at largeâ€"more affordable for everyone has become a socioeconomic imperative. Affordability is a complex function of factors, including not just the prices of the drugs themselves, but also the details of an individual's insurance coverage and the number of medical conditions that an individual or family confronts. Therefore, any solution to the affordability issue will require considering all of these factors together. The current high and increasing costs of prescription drugsâ€"coupled with the broader trends in overall health care costsâ€"is unsustainable to society as a whole. Making Medicines Affordable examines patient access to affordable and effective therapies, with emphasis on drug pricing, inflation in the cost of drugs, and insurance design. This report explores structural and policy factors influencing drug pricing, drug access programs, the emerging role of comparative effectiveness assessments in payment policies, changing finances of medical practice with regard to drug costs and reimbursement, and measures to prevent drug shortages and foster continued innovation in drug development. It makes recommendations for policy actions that could address drug price trends, improve patient access to affordable and effective treatments, and encourage innovations that address significant needs in health care.
Making Medicines Affordable
Author: National Academies of Sciences, Engineering, and Medicine
Publisher: National Academies Press
ISBN: 0309468086
Category : Medical
Languages : en
Pages : 235
Book Description
Thanks to remarkable advances in modern health care attributable to science, engineering, and medicine, it is now possible to cure or manage illnesses that were long deemed untreatable. At the same time, however, the United States is facing the vexing challenge of a seemingly uncontrolled rise in the cost of health care. Total medical expenditures are rapidly approaching 20 percent of the gross domestic product and are crowding out other priorities of national importance. The use of increasingly expensive prescription drugs is a significant part of this problem, making the cost of biopharmaceuticals a serious national concern with broad political implications. Especially with the highly visible and very large price increases for prescription drugs that have occurred in recent years, finding a way to make prescription medicinesâ€"and health care at largeâ€"more affordable for everyone has become a socioeconomic imperative. Affordability is a complex function of factors, including not just the prices of the drugs themselves, but also the details of an individual's insurance coverage and the number of medical conditions that an individual or family confronts. Therefore, any solution to the affordability issue will require considering all of these factors together. The current high and increasing costs of prescription drugsâ€"coupled with the broader trends in overall health care costsâ€"is unsustainable to society as a whole. Making Medicines Affordable examines patient access to affordable and effective therapies, with emphasis on drug pricing, inflation in the cost of drugs, and insurance design. This report explores structural and policy factors influencing drug pricing, drug access programs, the emerging role of comparative effectiveness assessments in payment policies, changing finances of medical practice with regard to drug costs and reimbursement, and measures to prevent drug shortages and foster continued innovation in drug development. It makes recommendations for policy actions that could address drug price trends, improve patient access to affordable and effective treatments, and encourage innovations that address significant needs in health care.
Publisher: National Academies Press
ISBN: 0309468086
Category : Medical
Languages : en
Pages : 235
Book Description
Thanks to remarkable advances in modern health care attributable to science, engineering, and medicine, it is now possible to cure or manage illnesses that were long deemed untreatable. At the same time, however, the United States is facing the vexing challenge of a seemingly uncontrolled rise in the cost of health care. Total medical expenditures are rapidly approaching 20 percent of the gross domestic product and are crowding out other priorities of national importance. The use of increasingly expensive prescription drugs is a significant part of this problem, making the cost of biopharmaceuticals a serious national concern with broad political implications. Especially with the highly visible and very large price increases for prescription drugs that have occurred in recent years, finding a way to make prescription medicinesâ€"and health care at largeâ€"more affordable for everyone has become a socioeconomic imperative. Affordability is a complex function of factors, including not just the prices of the drugs themselves, but also the details of an individual's insurance coverage and the number of medical conditions that an individual or family confronts. Therefore, any solution to the affordability issue will require considering all of these factors together. The current high and increasing costs of prescription drugsâ€"coupled with the broader trends in overall health care costsâ€"is unsustainable to society as a whole. Making Medicines Affordable examines patient access to affordable and effective therapies, with emphasis on drug pricing, inflation in the cost of drugs, and insurance design. This report explores structural and policy factors influencing drug pricing, drug access programs, the emerging role of comparative effectiveness assessments in payment policies, changing finances of medical practice with regard to drug costs and reimbursement, and measures to prevent drug shortages and foster continued innovation in drug development. It makes recommendations for policy actions that could address drug price trends, improve patient access to affordable and effective treatments, and encourage innovations that address significant needs in health care.
Prescription for Success
Author: Anne Hodges Morgan
Publisher: Andrews McMeel Publishing
ISBN: 9780836204667
Category : Biography & Autobiography
Languages : en
Pages : 474
Book Description
The life story of Ewing Marion Kauffman, the former head of the ultra-successful Marion Merrel Dow pharmaceutical company and former owner of the Kansas City Royals, reads like a classic tale of a poor, hard-working, resourceful boy makes good. Morgan provides a fascinating and sensitive portrait of this truly great businessman and humanitarian.
Publisher: Andrews McMeel Publishing
ISBN: 9780836204667
Category : Biography & Autobiography
Languages : en
Pages : 474
Book Description
The life story of Ewing Marion Kauffman, the former head of the ultra-successful Marion Merrel Dow pharmaceutical company and former owner of the Kansas City Royals, reads like a classic tale of a poor, hard-working, resourceful boy makes good. Morgan provides a fascinating and sensitive portrait of this truly great businessman and humanitarian.
The Innovator's Prescription: A Disruptive Solution for Health Care
Author: Clayton M. Christensen
Publisher: McGraw Hill Professional
ISBN: 0071592091
Category : Business & Economics
Languages : en
Pages : 496
Book Description
A groundbreaking prescription for health care reform--from a legendaryleader in innovation . . . Our health care system is in critical condition. Each year, fewer Americans can afford it, fewer businesses can provide it, and fewer government programs can promise it for future generations. We need a cure, and we need it now. Harvard Business School’s Clayton M. Christensen—whose bestselling The Innovator’s Dilemma revolutionized the business world—presents The Innovator’s Prescription, a comprehensive analysis of the strategies that will improvehealth care and make it affordable. Christensen applies the principles of disruptive innovation to the broken health care system with two pioneers in the field—Dr. Jerome Grossman and Dr. Jason Hwang. Together, they examine arange of symptoms and offer proven solutions. YOU’LL DISCOVER HOW “Precision medicine” reduces costs and makes good on the promise of personalized care Disruptive business models improve quality, accessibility, and affordability by changing the way hospitals and doctors work Patient networks enable better treatment of chronic diseases Employers can change the roles they play in health care to compete effectively in the era of globalization Insurance and regulatory reforms stimulate disruption in health care
Publisher: McGraw Hill Professional
ISBN: 0071592091
Category : Business & Economics
Languages : en
Pages : 496
Book Description
A groundbreaking prescription for health care reform--from a legendaryleader in innovation . . . Our health care system is in critical condition. Each year, fewer Americans can afford it, fewer businesses can provide it, and fewer government programs can promise it for future generations. We need a cure, and we need it now. Harvard Business School’s Clayton M. Christensen—whose bestselling The Innovator’s Dilemma revolutionized the business world—presents The Innovator’s Prescription, a comprehensive analysis of the strategies that will improvehealth care and make it affordable. Christensen applies the principles of disruptive innovation to the broken health care system with two pioneers in the field—Dr. Jerome Grossman and Dr. Jason Hwang. Together, they examine arange of symptoms and offer proven solutions. YOU’LL DISCOVER HOW “Precision medicine” reduces costs and makes good on the promise of personalized care Disruptive business models improve quality, accessibility, and affordability by changing the way hospitals and doctors work Patient networks enable better treatment of chronic diseases Employers can change the roles they play in health care to compete effectively in the era of globalization Insurance and regulatory reforms stimulate disruption in health care
Pain Management and the Opioid Epidemic
Author: National Academies of Sciences, Engineering, and Medicine
Publisher: National Academies Press
ISBN: 0309459575
Category : Medical
Languages : en
Pages : 483
Book Description
Drug overdose, driven largely by overdose related to the use of opioids, is now the leading cause of unintentional injury death in the United States. The ongoing opioid crisis lies at the intersection of two public health challenges: reducing the burden of suffering from pain and containing the rising toll of the harms that can arise from the use of opioid medications. Chronic pain and opioid use disorder both represent complex human conditions affecting millions of Americans and causing untold disability and loss of function. In the context of the growing opioid problem, the U.S. Food and Drug Administration (FDA) launched an Opioids Action Plan in early 2016. As part of this plan, the FDA asked the National Academies of Sciences, Engineering, and Medicine to convene a committee to update the state of the science on pain research, care, and education and to identify actions the FDA and others can take to respond to the opioid epidemic, with a particular focus on informing FDA's development of a formal method for incorporating individual and societal considerations into its risk-benefit framework for opioid approval and monitoring.
Publisher: National Academies Press
ISBN: 0309459575
Category : Medical
Languages : en
Pages : 483
Book Description
Drug overdose, driven largely by overdose related to the use of opioids, is now the leading cause of unintentional injury death in the United States. The ongoing opioid crisis lies at the intersection of two public health challenges: reducing the burden of suffering from pain and containing the rising toll of the harms that can arise from the use of opioid medications. Chronic pain and opioid use disorder both represent complex human conditions affecting millions of Americans and causing untold disability and loss of function. In the context of the growing opioid problem, the U.S. Food and Drug Administration (FDA) launched an Opioids Action Plan in early 2016. As part of this plan, the FDA asked the National Academies of Sciences, Engineering, and Medicine to convene a committee to update the state of the science on pain research, care, and education and to identify actions the FDA and others can take to respond to the opioid epidemic, with a particular focus on informing FDA's development of a formal method for incorporating individual and societal considerations into its risk-benefit framework for opioid approval and monitoring.
Prescription for Excellence: Leadership Lessons for Creating a World Class Customer Experience from UCLA Health System
Author: Joseph A. Michelli
Publisher: McGraw Hill Professional
ISBN: 0071773908
Category : Business & Economics
Languages : en
Pages : 347
Book Description
THE #1 NEW YORK TIMES AND WALL STREET JOURNAL BESTSELLER! “Like any business, a hospital must be true to its core values in order to succeed. ‘Trickle-down values’ start at the top with the best leadership, so that all the stakeholders understand and carry out the institution’s mission. That is the gift that David F einberg has brought to U CLA. I am in awe of his management skills.” —Lynda Resnick, owner of Pom Wonderful, Fiji Water, Teleflora, and Wonderful Pistachios “With clear purpose, unwavering principles, and steadfast leadership, the people at UCLA have established a new bar, a compelling promise, for what healthcare can and should be.” —David M. Lawrence, M.D., former CEO, Kaiser Permanente “An absorbing and educational account of a large institution’s astonishing transformation. The strong, courageous, and focused leadership of David Feinberg and his outstanding team is evident on every page. A tremendous lesson for all large enterprises.” —William E. Simon, Jr., cochairman, William E. Simon & Sons “Most leadership authors describe how to apply common-sense principles. Michelli is a notable exception. He artfully describes the compelling, uncommon leadership practices that transformed UCLA Health System. The resulting lessons are plentiful and powerful for today’s business leader.” —Lee J. Colan, Ph.D., author of Sticking to It: The Art of Adherence About the Book: Joseph Michelli, author of The Starbucks Experience and The New Gold Standard, is among the world’s top authorities on the principles of creating an organizational culture dedicated to service excellence. In these bestselling books, he examines how leading service companies dominate their respective industries with innovative customerexperience strategies. Now, Michelli turns his attention to one of the most complex, controversial, and critical industries—healthcare. In Prescription for Excellence, Michelli provides an inside look at an organization that has become the envy of its industry—and explains how you can dominate your own industry by using the same approach. UCLA Health System is revered worldwide for its top-tier patient/customer care. Great physicians, nurses, researchers, and staff are only part of the equation; UCLA’s overall success is a result of organization-wide collaboration that is driven by leaders with a shared vision of unyielding excellence. Michelli breaks down UCLA’s approach into five simple principles: Commit to Care Leave No Room for Error Make the Best Better Create the Future Service Serves Us From administrative offices to operating rooms to research centers, continued adherence to these five principles has guided UCLA to financial strength, social significance, and sustainability. The best part is that these principles translate to any industry, so you, too, can achieve similar goals. Michelli gives you the tools to adapt UCLA’s ideas, systems, and leadership principles into your own best practices. Whether it is a healthcare organization, a financial institution, or a neighborhood hair salon, good business begins and ends with customer connection. When all workers in an organization focus on providing quality care for those they serve, success inevitably follows. Business is always personal; UCLA’s leadership ensures that this simple truth drives every UCLA employee, every day. Apply the lessons Michelli spells out in Prescription for Excellence to create a system that ensures that your people take business personally, day in and day out.
Publisher: McGraw Hill Professional
ISBN: 0071773908
Category : Business & Economics
Languages : en
Pages : 347
Book Description
THE #1 NEW YORK TIMES AND WALL STREET JOURNAL BESTSELLER! “Like any business, a hospital must be true to its core values in order to succeed. ‘Trickle-down values’ start at the top with the best leadership, so that all the stakeholders understand and carry out the institution’s mission. That is the gift that David F einberg has brought to U CLA. I am in awe of his management skills.” —Lynda Resnick, owner of Pom Wonderful, Fiji Water, Teleflora, and Wonderful Pistachios “With clear purpose, unwavering principles, and steadfast leadership, the people at UCLA have established a new bar, a compelling promise, for what healthcare can and should be.” —David M. Lawrence, M.D., former CEO, Kaiser Permanente “An absorbing and educational account of a large institution’s astonishing transformation. The strong, courageous, and focused leadership of David Feinberg and his outstanding team is evident on every page. A tremendous lesson for all large enterprises.” —William E. Simon, Jr., cochairman, William E. Simon & Sons “Most leadership authors describe how to apply common-sense principles. Michelli is a notable exception. He artfully describes the compelling, uncommon leadership practices that transformed UCLA Health System. The resulting lessons are plentiful and powerful for today’s business leader.” —Lee J. Colan, Ph.D., author of Sticking to It: The Art of Adherence About the Book: Joseph Michelli, author of The Starbucks Experience and The New Gold Standard, is among the world’s top authorities on the principles of creating an organizational culture dedicated to service excellence. In these bestselling books, he examines how leading service companies dominate their respective industries with innovative customerexperience strategies. Now, Michelli turns his attention to one of the most complex, controversial, and critical industries—healthcare. In Prescription for Excellence, Michelli provides an inside look at an organization that has become the envy of its industry—and explains how you can dominate your own industry by using the same approach. UCLA Health System is revered worldwide for its top-tier patient/customer care. Great physicians, nurses, researchers, and staff are only part of the equation; UCLA’s overall success is a result of organization-wide collaboration that is driven by leaders with a shared vision of unyielding excellence. Michelli breaks down UCLA’s approach into five simple principles: Commit to Care Leave No Room for Error Make the Best Better Create the Future Service Serves Us From administrative offices to operating rooms to research centers, continued adherence to these five principles has guided UCLA to financial strength, social significance, and sustainability. The best part is that these principles translate to any industry, so you, too, can achieve similar goals. Michelli gives you the tools to adapt UCLA’s ideas, systems, and leadership principles into your own best practices. Whether it is a healthcare organization, a financial institution, or a neighborhood hair salon, good business begins and ends with customer connection. When all workers in an organization focus on providing quality care for those they serve, success inevitably follows. Business is always personal; UCLA’s leadership ensures that this simple truth drives every UCLA employee, every day. Apply the lessons Michelli spells out in Prescription for Excellence to create a system that ensures that your people take business personally, day in and day out.
Prescriptions for Success
Author: Catherine Towne-Coleman LPC
Publisher: Christian Faith Publishing, Inc.
ISBN: 1635753422
Category : Self-Help
Languages : en
Pages : 71
Book Description
This book is designed to stimulate our thinking and to remind us of what we already know for the most part. Hopefully, it will help us develop a greater value system and recognize our self-worth. What really matters to you? Each individual is ultimately accountable for himself. So let's not waste time on trivial matters such as keeping up with the Joneses. Decide what your primary purpose is here on earth, and use your mind, body, and spirit toward accomplishing your purpose. I believe that one of my life's purpose is to give back and share some of my life lessons. Of course, I have been doing this for years. A few years ago, I started giving my family members a booklet each Christmas with a potpourri of motivational information based on Christian values. These words kept coming up in my spirit: "Tell the people." And my answer to this was "They will not listen," and that's when it hit me to write it down, and if they are not ready to hear it, they can read it later. I am concerned about my fellowman's health, well-being, and soul. My desire is to serve as a positive role model and motivator for others. Plus, the intrinsic rewards of helping others are great. This book should serve as an introduction to a successful life. It can be used as a resource. I am a teacher from the heart, and I believe in this Chinese proverb "Give a man a fish and feed him for a day, teach a man how to fish and feed him for a lifetime." My favorite Bible verse is what gets me through life: "But seek ye first the kingdom of God and his righteousness and all these things shall be added unto you" (Matthew 6:33).
Publisher: Christian Faith Publishing, Inc.
ISBN: 1635753422
Category : Self-Help
Languages : en
Pages : 71
Book Description
This book is designed to stimulate our thinking and to remind us of what we already know for the most part. Hopefully, it will help us develop a greater value system and recognize our self-worth. What really matters to you? Each individual is ultimately accountable for himself. So let's not waste time on trivial matters such as keeping up with the Joneses. Decide what your primary purpose is here on earth, and use your mind, body, and spirit toward accomplishing your purpose. I believe that one of my life's purpose is to give back and share some of my life lessons. Of course, I have been doing this for years. A few years ago, I started giving my family members a booklet each Christmas with a potpourri of motivational information based on Christian values. These words kept coming up in my spirit: "Tell the people." And my answer to this was "They will not listen," and that's when it hit me to write it down, and if they are not ready to hear it, they can read it later. I am concerned about my fellowman's health, well-being, and soul. My desire is to serve as a positive role model and motivator for others. Plus, the intrinsic rewards of helping others are great. This book should serve as an introduction to a successful life. It can be used as a resource. I am a teacher from the heart, and I believe in this Chinese proverb "Give a man a fish and feed him for a day, teach a man how to fish and feed him for a lifetime." My favorite Bible verse is what gets me through life: "But seek ye first the kingdom of God and his righteousness and all these things shall be added unto you" (Matthew 6:33).
AARP Prescription for Drug Alternatives
Author: James F. Balch
Publisher: John Wiley & Sons
ISBN: 1118244532
Category : Health & Fitness
Languages : en
Pages : 628
Book Description
AARP Digital Editions offer you practical tips, proven solutions, and expert guidance. James Balch and Mark Stengler, coauthors of the hugely successful Prescription for Natural Cures, and Robin Young Balch have teamed up to create the most comprehensive and up-to-date book available on natural alternatives to prescription medications. The book provides natural, safe, and effective ways to treat a wide range of common ailments, including ADHD, allergies, diabetes, depression, erectile dysfunction, eczema, heart disease, headaches, and PMS. You'll read in-depth information, not found in any other popular book, about the pros and cons of prescription and over-the-counter drugs compared with natural treatment alternatives ranging from diet and lifestyle changes to supplements and herbal medicines. "This book is essential reading for anyone who wants to take charge of his or her health. Read it to live long and well." —Hyla Cass, M.D., author of Supplement Your Prescription: What Your Doctor Doesn't Know about Nutrition "An outstanding resource for comparing common pharmaceutical and holistic treatments." —Ronald M. Lawrence, M.D., coauthor of Preventing Arthritis and The Miracle of MSM "A must-read for every person who wants to achieve better health and avoid the dangers of synthetic medications. The authors do an exceptional job by telling you everything you need to know about getting well and how to use supplements correctly and safely." —Suzy Cohen, R.Ph., author of The 24-Hour Pharmacist
Publisher: John Wiley & Sons
ISBN: 1118244532
Category : Health & Fitness
Languages : en
Pages : 628
Book Description
AARP Digital Editions offer you practical tips, proven solutions, and expert guidance. James Balch and Mark Stengler, coauthors of the hugely successful Prescription for Natural Cures, and Robin Young Balch have teamed up to create the most comprehensive and up-to-date book available on natural alternatives to prescription medications. The book provides natural, safe, and effective ways to treat a wide range of common ailments, including ADHD, allergies, diabetes, depression, erectile dysfunction, eczema, heart disease, headaches, and PMS. You'll read in-depth information, not found in any other popular book, about the pros and cons of prescription and over-the-counter drugs compared with natural treatment alternatives ranging from diet and lifestyle changes to supplements and herbal medicines. "This book is essential reading for anyone who wants to take charge of his or her health. Read it to live long and well." —Hyla Cass, M.D., author of Supplement Your Prescription: What Your Doctor Doesn't Know about Nutrition "An outstanding resource for comparing common pharmaceutical and holistic treatments." —Ronald M. Lawrence, M.D., coauthor of Preventing Arthritis and The Miracle of MSM "A must-read for every person who wants to achieve better health and avoid the dangers of synthetic medications. The authors do an exceptional job by telling you everything you need to know about getting well and how to use supplements correctly and safely." —Suzy Cohen, R.Ph., author of The 24-Hour Pharmacist
The Social Prescription
Author: Marjorie Stiegler
Publisher: Createspace Independent Publishing Platform
ISBN: 9781723577925
Category :
Languages : en
Pages : 148
Book Description
Written by an internationally renowned physician expert, The Social Prescription is a social media and digital strategy guide for physicians and healthcare leaders.This book provides an introduction to the 'who, what, why, where, and how' of digital strategy for healthcare leaders, and includes step by step directions for taking action. It includes essential information about why to use social media and other digital platforms, what exactly to do, and how to do it. Why bother with social media? This book will teach you: the current void of physician presence online, and the opportunity that represents for you how social media can benefit physicians, whether academic or in private practice how physician use of digital platforms benefits patients and society Afraid of social media? This book will teach you: the reality about doctors' biggest worries on social media, including liability and privacy concerns how to respond to negative or unexpected interactions pros, cons, and various features of the major social media and digital platforms Ready to get started, but not sure what to do? This book will teach you: how to choose the platform that best matches your professional goals how to develop and communicate your brand - your unique value proposition how digital search engines and social media platforms use algorithms to rank content how to use search engine optimization (SEO) to put your best professional persona forward If you don't have a digital strategy already, you are way behind. You are doing yourself and your patients a disservice. It's easier than you think; this book will show you how. Whether you are interested in establishing your own expertise, or growing your practice, or providing added value for patients, or promoting health literacy or engaging in advocacy, this book will help you get started quickly, safely, and effectively. And you don't have to be tech-savvy to use this book. Dr. Stiegler explains digital mysteries in easy, plain language. Praise for The Social Prescription "Such a joy to read! The conversational style in this book made it fun and very easy to read, which goes very well with the nature of social media itself. An excellent job in both giving an overview of the platforms and their features as well as providing very good practical steps in getting started. Love the actionable guidance here." Audun Utengen, co-founder of Symplur.com, the leading social media analytics company focused solely on healthcare"This book is awesome! As a private client, I used Dr.Stiegler helped me transition from my academic hospital medicine career to a non-clinical career teaching meditation and stress-reduction modalities to healthcare professionals and patients. She helped me navigate the overwhelming world branding, social media, and marketing. She skyrocketed my confidence and the growth of my business. With this book, she's made her expertise available to everyone, with simple, effective, actionable information that's easy to follow. Reading it is like having a one-on-one conversation, while she breaks down a huge topic into manageable, bite-sized pieces. I highly recommend this book!" -Jill Wener, MD, of Conscious Health Meditation, Stress Reduction Expert, and TransforMD Co-founder So, scroll back up, click the 'buy' button, and let's get started today!
Publisher: Createspace Independent Publishing Platform
ISBN: 9781723577925
Category :
Languages : en
Pages : 148
Book Description
Written by an internationally renowned physician expert, The Social Prescription is a social media and digital strategy guide for physicians and healthcare leaders.This book provides an introduction to the 'who, what, why, where, and how' of digital strategy for healthcare leaders, and includes step by step directions for taking action. It includes essential information about why to use social media and other digital platforms, what exactly to do, and how to do it. Why bother with social media? This book will teach you: the current void of physician presence online, and the opportunity that represents for you how social media can benefit physicians, whether academic or in private practice how physician use of digital platforms benefits patients and society Afraid of social media? This book will teach you: the reality about doctors' biggest worries on social media, including liability and privacy concerns how to respond to negative or unexpected interactions pros, cons, and various features of the major social media and digital platforms Ready to get started, but not sure what to do? This book will teach you: how to choose the platform that best matches your professional goals how to develop and communicate your brand - your unique value proposition how digital search engines and social media platforms use algorithms to rank content how to use search engine optimization (SEO) to put your best professional persona forward If you don't have a digital strategy already, you are way behind. You are doing yourself and your patients a disservice. It's easier than you think; this book will show you how. Whether you are interested in establishing your own expertise, or growing your practice, or providing added value for patients, or promoting health literacy or engaging in advocacy, this book will help you get started quickly, safely, and effectively. And you don't have to be tech-savvy to use this book. Dr. Stiegler explains digital mysteries in easy, plain language. Praise for The Social Prescription "Such a joy to read! The conversational style in this book made it fun and very easy to read, which goes very well with the nature of social media itself. An excellent job in both giving an overview of the platforms and their features as well as providing very good practical steps in getting started. Love the actionable guidance here." Audun Utengen, co-founder of Symplur.com, the leading social media analytics company focused solely on healthcare"This book is awesome! As a private client, I used Dr.Stiegler helped me transition from my academic hospital medicine career to a non-clinical career teaching meditation and stress-reduction modalities to healthcare professionals and patients. She helped me navigate the overwhelming world branding, social media, and marketing. She skyrocketed my confidence and the growth of my business. With this book, she's made her expertise available to everyone, with simple, effective, actionable information that's easy to follow. Reading it is like having a one-on-one conversation, while she breaks down a huge topic into manageable, bite-sized pieces. I highly recommend this book!" -Jill Wener, MD, of Conscious Health Meditation, Stress Reduction Expert, and TransforMD Co-founder So, scroll back up, click the 'buy' button, and let's get started today!
Bad Pharma
Author: Ben Goldacre
Publisher: Macmillan
ISBN: 0865478066
Category : Business & Economics
Languages : en
Pages : 479
Book Description
Originally published in 2012, revised edition published in 2013, by Fourth Estate, Great Britain; Published in the United States in 2012, revised edition also, by Faber and Faber, Inc.
Publisher: Macmillan
ISBN: 0865478066
Category : Business & Economics
Languages : en
Pages : 479
Book Description
Originally published in 2012, revised edition published in 2013, by Fourth Estate, Great Britain; Published in the United States in 2012, revised edition also, by Faber and Faber, Inc.
Bottle of Lies
Author: Katherine Eban
Publisher: HarperCollins
ISBN: 0063054108
Category : Medical
Languages : en
Pages : 523
Book Description
A NEW YORK TIMES BESTSELLER * New York Times Notable Book * Best Book of the Year: New York Public Library, Kirkus Reviews, Science Friday With a new postscript by the author From an award-winning journalist, an explosive narrative investigation of the generic drug boom that reveals fraud and life-threatening dangers on a global scale—The Jungle for pharmaceuticals Many have hailed the widespread use of generic drugs as one of the most important public-health developments of the twenty-first century. Today, almost 90 percent of our pharmaceutical market is comprised of generics, the majority of which are manufactured overseas. We have been reassured by our doctors, our pharmacists and our regulators that generic drugs are identical to their brand-name counterparts, just less expensive. But is this really true? Katherine Eban’s Bottle of Lies exposes the deceit behind generic-drug manufacturing—and the attendant risks for global health. Drawing on exclusive accounts from whistleblowers and regulators, as well as thousands of pages of confidential FDA documents, Eban reveals an industry where fraud is rampant, companies routinely falsify data, and executives circumvent almost every principle of safe manufacturing to minimize cost and maximize profit, confident in their ability to fool inspectors. Meanwhile, patients unwittingly consume medicine with unpredictable and dangerous effects. The story of generic drugs is truly global. It connects middle America to China, India, sub-Saharan Africa and Brazil, and represents the ultimate litmus test of globalization: what are the risks of moving drug manufacturing offshore, and are they worth the savings? A decade-long investigation with international sweep, high-stakes brinkmanship and big money at its core, Bottle of Lies reveals how the world’s greatest public-health innovation has become one of its most astonishing swindles.
Publisher: HarperCollins
ISBN: 0063054108
Category : Medical
Languages : en
Pages : 523
Book Description
A NEW YORK TIMES BESTSELLER * New York Times Notable Book * Best Book of the Year: New York Public Library, Kirkus Reviews, Science Friday With a new postscript by the author From an award-winning journalist, an explosive narrative investigation of the generic drug boom that reveals fraud and life-threatening dangers on a global scale—The Jungle for pharmaceuticals Many have hailed the widespread use of generic drugs as one of the most important public-health developments of the twenty-first century. Today, almost 90 percent of our pharmaceutical market is comprised of generics, the majority of which are manufactured overseas. We have been reassured by our doctors, our pharmacists and our regulators that generic drugs are identical to their brand-name counterparts, just less expensive. But is this really true? Katherine Eban’s Bottle of Lies exposes the deceit behind generic-drug manufacturing—and the attendant risks for global health. Drawing on exclusive accounts from whistleblowers and regulators, as well as thousands of pages of confidential FDA documents, Eban reveals an industry where fraud is rampant, companies routinely falsify data, and executives circumvent almost every principle of safe manufacturing to minimize cost and maximize profit, confident in their ability to fool inspectors. Meanwhile, patients unwittingly consume medicine with unpredictable and dangerous effects. The story of generic drugs is truly global. It connects middle America to China, India, sub-Saharan Africa and Brazil, and represents the ultimate litmus test of globalization: what are the risks of moving drug manufacturing offshore, and are they worth the savings? A decade-long investigation with international sweep, high-stakes brinkmanship and big money at its core, Bottle of Lies reveals how the world’s greatest public-health innovation has become one of its most astonishing swindles.