Everything is Marketing PDF Download
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Author: Fred Joyal
Publisher: Futuredontics Incorporated
ISBN: 9780615276816
Category : Dental care
Languages : en
Pages : 266
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Book Description
Author: Fred Joyal
Publisher: Futuredontics Incorporated
ISBN: 9780615276816
Category : Dental care
Languages : en
Pages : 266
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Book Description
Author: Carolyn S. Dean
Publisher: Michael Hanrahan Publishing
ISBN: 9780994289704
Category :
Languages : en
Pages : 264
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Book Description
Dental professionals face challenging times when it comes to running and marketing their practices. The business of dentistry is more competitive than ever and it is critical for dental professionals to make informed marketing choices. - In this book you will learn how best to: - Attract new patients to your dental practice - Retain existing patients and grow referrals - Use marketing in a well thought out and consistent way to grow your practice revenue. Fully Booked explains all the major aspects of traditional and online dental marketing, allowing dental professionals to put these learnings to immediate use in their practice. Dental marketing expert Carolyn S. Dean presents a proven nine-step process, delivering valuable insights, useful tactics, and essential dental marketing knowledge. This material is presented with examples, case studies, and checklists, informed by her extensive experience in the industry and sector-specific research. Dental professionals will gain a keen understanding of how to vastly improve their dental practice's marketing strategy, online visibility, reputation, and, ultimately, revenue. Carolyn S. Dean is a highly acclaimed dental marketing specialist, dynamic seminar speaker, engaging trainer, and the founder and director of My Dental Marketing and Wellsites. She is passionate about helping dental practices deliver great marketing, build relationships with their patients, and grow their revenue.
Author: Anissa Holmes
Publisher: Morgan James Publishing
ISBN: 1683509781
Category : Business & Economics
Languages : en
Pages : 151
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Book Description
Delivering WOW is a blueprint for running and growing a dental practice. Dr. Anissa Holmes was sick of working too much and earning too little, so she decided to do something about it. After years of learning and experimentation, she developed a simple, high-impact process to run and grow a dental practice that turned her office into a high-profit practice with over 50,000 raving Facebook fans and a reliable team she can trust to handle anything that comes their way. With this newly-updated and expanded version of a book that helped thousands of dentists build more profitable and enjoyable dental practices, Dr. Holmes walks dentists through building a winning team, maximizing profitability, and reliably growing patient numbers without having to waste time and money on expensive and ineffective advertising methods. If you’re tired of feeling guilty, stressed, and frustrated by your practice and want to build one that allows you to make more, work less, and have a meaningful impact in the world, Delivering WOW is the step-by-step plan for you!
Author: Marti Barletta
Publisher: Dearborn Trade Publishing
ISBN: 9780793159635
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market in the world - women. She provides a detailed field guide for creating and executing a complete marketing plan that targets women.
Author: Adam Zilko
Publisher: Createspace Independent Publishing Platform
ISBN: 9781986877039
Category :
Languages : en
Pages : 252
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Book Description
One of the biggest challenges facing dental professionals today is how to develop and scale a comprehensive digital marketing strategy. Sadly, many dentists, periodontists, orthodontists, and periodontal surgeons struggle to maintain their footholds offline. With resources stretched thin, coming up with the budget and developing the strategies to gain prominence on Google and elsewhere online becomes a constant struggle. Wouldn't it be great if there was a complete guide to digital marketing that was written strictly for those working in dentistry? That book is here. In this fourth edition of an Amazon Best Seller, Adam Zilko has compiled a digital strategy that can be customized for any practice, regardless of size or equity. With completely updated strategies that reflect what's working today for many top practices, The Ultimate Guide to Digital Marketing for Your Dental Practice contains proven strategies for attracting and converting new dental patients. A Focus on Digital Excellence The only way to attract a healthy stream of new, quality dental patients is to have a web presence that demands respect and attention. This book helps dental professionals get into the mindset of making their web presences patient-centric and targeted to quality patients who see the value in good dentistry. A Success Mindset Adam takes a unique approach that he takes with his Firegang Dental Marketing clients, and that's to get them into the proper mindset. Adam dispels common myths and helps dental professionals establish clear-cut goals and realistic expectations for building upon their dreams of dental practice success. A Fully-Customizable Digital Marketing "Treatment Plan" What follows in Grow Your Practice Online is a digital marketing strategy that can be used by new practices, those who have gone stagnant, and those intent on maximizing success. The book details the prospect's online journey and the many complicated paths prospects can take before they become an actual patient. The strategies are broken down so they are easy to learn and implement. SEO, Google & Facebook Marketing Another challenge dental professionals face is keeping up with the latest Google algorithm changes, how to optimize for Google safely so that you don't get penalized, as well as how to advertise on Google, Facebook, and other paid digital ad platforms. Adam has managed to make these facets of digital marketing easy to understand and gives plenty of advice for maximizing clicks, conversions, and return on investment. Testing & Optimizing for Maximum Leads & Growth The key to proper digital marketing is the study of the metrics and how to use those numbers and figures to maximize your efforts online. Dental professionals will learn how to make sense of all the noise and how to glean useful information from Google Analytics and other digital analysis platforms, as well has how to tweak campaigns over time to make them even more powerful. With an added digital marketing checklist for dental professionals and a full page of book bonuses, The Ultimate Guide to Digital Marketing for Your Dental Practice by Adam Zilko is a must buy.
Author: Mark Costes
Publisher: Createspace Independent Publishing Platform
ISBN: 9781523464630
Category : Dental care
Languages : en
Pages : 0
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Book Description
Pillars of Dental Success is a roadmap that any dentist can follow to exponentially increase the profitability and productivity of his or her dental practice. The systems and strategies covered within the pages of book represent the culmination of struggle, failure, and redemption during Dr. Mark Costes's journey from one struggling practice to a six practice multi-million dollar dental empire. Some of the topics covered in this book include: - How to FINALLY get your practice's overhead and cash flow under control. - How to create airtight systems that will maximize the performance of every department of your organization while decreasing chaos and stress. - The step-by-step system for getting a flood of new patient referrals from your existing patient base. - The advanced marketing strategies that will neutralize the competition in your market and drive a flood of new patients into your practice. - The simple and effective approach to reactivating "lost" patients. - How to position yourself as a local celebrity and community leader. Dr. Costes's refreshing approach to the business side of dentistry offers straightforward and practical solutions that can be implemented immediately. If you're interested in taking to the next level and beyond, you owe it to yourself to read this book!
Author: Linda Greenwall
Publisher: Quintessence Publishing (IL)
ISBN: 9781850972211
Category : Dentistry
Languages : en
Pages : 0
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Book Description
While esthetic care has been an important part of dentistry for many decades, very few practices do as much esthetic dentistry as they would like. When faced with trying to respond to esthetic demands of existing patients and expand services to potential patient populations, most clinicians must learn the skills of how to successfully manage and grow this segment of their practice. This book provides dentists with the guidelines and strategies to make that happen. The authors detail many key strategies for success, such as establishing a strategic plan, monitoring critical factors of the practice, developing a dynamic and productive team, implementing marketing, using a treatment coordinator, and understanding how to finance and schedule esthetic dentistry. In addition, each chapter is interspersed with informative interviews with some of the most successful esthetic dental practitioners from around the world who offer unique insights into how their teams operate and what has made their practices succeed.
Author: Kevin J. Lewis
Publisher: Wright Publishing Company
ISBN:
Category : Medical
Languages : en
Pages : 272
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Book Description
Author: Ian McNickle
Publisher: Advantage Media Group
ISBN: 9781642250992
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
In today's crowded marketplace, WHAT DOES IT TAKE TO GROW your existing dental practice or group? In Mastering Practice Growth, author Ian McNickle shares the tips and resources that you need to... - create a culture that supports operational excellence - develop a highly effective marketing program to generate new patient leads and convert those leads into new patients - increase your Google rankings, improve your online reputation, and optimize your social media performance - accurately track results and optimize ROI - scale up to multiple locations or even a DSO
Author: Stewart Gandolf Mba
Publisher:
ISBN: 9780998031507
Category :
Languages : en
Pages : 312
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Book Description
This is a book for every healthcare practitioner-from every discipline-who is seeking to create a more meaningful, direct, and satisfying type of interaction with patients. At its foundation lies cash-pay healthcare and a return to the basic principles of commerce. You deliver services and products, and an experience that patients feel good about paying for with their hard-earned cash. This may involve a new payment structure, such as membership, concierge, hybrid, or direct pay; or it may be augmenting your business by adding new profit streams. It's simple, but not easy.In this breakthrough book, Dr. Mark Tager and Stewart Gandolf provide a practitioner's step-by-step guide to starting, growing and profiting from cash-pay healthcare. You'll find checklists, bulleted lists, helpful examples, and a guide to the best resources to help you along the way. No matter where you are along the continuum of generating additional revenue, you'll come away more confident and committed to growing your practice and serving your patients.
