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Author: Albert Y. Hsu
Publisher: InterVarsity Press
ISBN: 083083334X
Category : Religion
Languages : en
Pages : 221
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Book Description
Albert Hsu unpacks the spiritual significance of suburbia and explores how suburban culture shapes how we live and practice our faith. With broad historical background and sociological analysis, Hsu offers guidance and hope for all who would seek the welfare of the suburbs.
Author: Albert Y. Hsu
Publisher: InterVarsity Press
ISBN: 083083334X
Category : Religion
Languages : en
Pages : 221
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Book Description
Albert Hsu unpacks the spiritual significance of suburbia and explores how suburban culture shapes how we live and practice our faith. With broad historical background and sociological analysis, Hsu offers guidance and hope for all who would seek the welfare of the suburbs.
Author:
Publisher:
ISBN: 9780787689513
Category : Brand name products
Languages : en
Pages : 2192
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Book Description
Author: Roger Blackwell
Publisher: John Wiley & Sons
ISBN: 0471483443
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton John, Aerosmith, and others who create it, unmatched; and the lessons for corporate America, endless. In the past, business leaders have looked to the successes of other firms to guide their own strategies for increasing market share and capturing more consumer attention, spending, and loyalty. However, in today’s hyper-competitive marketplace, managers are looking for ways to shake, rattle, and roll corporate America’s traditional marketing and branding mindset. In Brands That Rock, Roger Blackwell and Tina Stephan, co-authors of best-selling Customers Rule! and From Mind To Market, take readers behind the music to uncover how businesses can create brands that become adopted by culture and capture a long-term position in the marketplace. Brands That Rock takes a unique, behind-the-music look at how businesses can increase brand awareness, customer loyalty, and profits by implementing some of the same strategies that legendary bands have used to transform customers into fan and create deep, emotional connections with them. Aerosmith and Madonna offer insight into how to evolve a brand to remain relevant in the marketplace without alienating current fans, while the Rolling Stones and KISS prove that successful execution at all levels of the brand experience are key to capturing long-term loyalty. Stephan and Blackwell also examine how businesses, from Victoria’s Secret and Wal-Mart to Cadillac and Kraft, have implemented ‘rock and roll strategies’ to become adopted by culture and secure fans in their own right. Filled with fun anecdotes and interviews from industry insiders, Brands That Rock will relate to managers who grew up with classic rock, showing them how build iconic brands, and delight fans decade after decade. Roger D. Blackwell (Columbus, OH) is President of Roger Blackwell Associates, a consulting firm that works with Fortune 500 companies in the areas of consumer trends, strategy, e-commerce, and global business. A highly sought-after speaker, he is also Professor of Marketing at the Fisher College of Business at The Ohio State University. Tina Stephan (Columbus, OH and New York, NY) is Vice President of Roger Blackwell Associates. Together, they have collaborated on eight books, including Customers Rule! and From Mind to Market, and numerous articles and research projects.
Author: S. Saviolo
Publisher: Springer
ISBN: 1137285931
Category : Business & Economics
Languages : en
Pages : 156
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Book Description
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.
Author: Douglas B. Holt
Publisher: Harvard Business Press
ISBN: 1578517745
Category : Business & Economics
Languages : en
Pages : 282
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Book Description
“Iconic brands” (ie: Coca-Cola, Volkswagon, Corona) have social lives and cultural significance that go well beyond product benefits and features This book distills the strategies used to create the world’s most enduring brands into a new approach called “cultural branding". Brand identity is more critical than ever today, as more and more products compete for attention across an ever-increasing array of channels. This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.
Author: Charles L. Marohn, Jr.
Publisher: John Wiley & Sons
ISBN: 1119564816
Category : Business & Economics
Languages : en
Pages : 262
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Book Description
A new way forward for sustainable quality of life in cities of all sizes Strong Towns: A Bottom-Up Revolution to Build American Prosperity is a book of forward-thinking ideas that breaks with modern wisdom to present a new vision of urban development in the United States. Presenting the foundational ideas of the Strong Towns movement he co-founded, Charles Marohn explains why cities of all sizes continue to struggle to meet their basic needs, and reveals the new paradigm that can solve this longstanding problem. Inside, you’ll learn why inducing growth and development has been the conventional response to urban financial struggles—and why it just doesn’t work. New development and high-risk investing don’t generate enough wealth to support itself, and cities continue to struggle. Read this book to find out how cities large and small can focus on bottom-up investments to minimize risk and maximize their ability to strengthen the community financially and improve citizens’ quality of life. Develop in-depth knowledge of the underlying logic behind the “traditional” search for never-ending urban growth Learn practical solutions for ameliorating financial struggles through low-risk investment and a grassroots focus Gain insights and tools that can stop the vicious cycle of budget shortfalls and unexpected downturns Become a part of the Strong Towns revolution by shifting the focus away from top-down growth toward rebuilding American prosperity Strong Towns acknowledges that there is a problem with the American approach to growth and shows community leaders a new way forward. The Strong Towns response is a revolution in how we assemble the places we live.
Author: Jennifer Allan
Publisher: AuthorHouse
ISBN: 1425968813
Category :
Languages : en
Pages : 192
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Book Description
Engaging...Highly Readable...Clear and Informative...Fantastic...Phenomenal...Fun to Read...Excellent Content...Loved It! In Sell with Soul, Jennifer Allan shares her rise from a nervous rookie agent to a successful real estate broker in this warm, witty and relatable guide. This book is an answer to every new agent's daily quandary: "What do I need to do today to succeed and how do I do it? Sell with Soul is written by a "real" real estate agent - one who is willing to share her early insecurities, mistakes and missteps with you. She describes everyday dilemmas and creative solutions to them, shows you innovative marketing plans and concrete organizational tools. Jennifer's strategies are simple and clear, and will save you a tremendous amount of time figuring out what really works...and what probably doesn't. Most importantly, Jennifer shows us that you can be a successful real estate agent and still have "soul"- that is, to be a positive, honorable and respectful person. That even though you work on commission, you can adhere to the "Golden Rule" and be proud of how you handle yourself and your business. New agents will be inspired and well-equipped to begin their real estate adventure after assimilating the soulful approach Jennifer delivers in this insightful, well-written guide." Early Reviews for Sell with Soul! "Sell with Soul has all the excitement of a good novel, yet it delivers tons of solid information. It is a refreshing change from cookie-cutter business and how-to books that forget to put the reader into the equation." "Not only informative and highly readable, it's witty, charming and a good read. Jennifer really draws you into her world and makes you interested in it.Real estate her way sounds as if it's fun and rewarding." "Sell with Soul is a must-read for any real estate professional earning less than than $150,000 per year. It provides a clear picture of how ethical business practices can do far more to make you a winner than any persuasive sales tactics."
Author: Noble T. Praigg
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 510
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Book Description
Author: Steve Stoute
Publisher: Avery
ISBN: 1592407382
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
Traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion" based on shared experiences and values. This consumer is a mindset-not a race or age-that responds to shared values and experiences, rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America."--
Author: Jeremy A. Rosenau
Publisher: A&C Black
ISBN: 1609015398
Category : Business & Economics
Languages : en
Pages : 502
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Book Description
This comprehensive text on apparel product development reflects the current importance of manufacturers' and retailers' private brands and exclusive designer collections.
