Author: Naveen Balani
Publisher: Naveen Balani
ISBN:
Category : Computers
Languages : en
Pages : 251
Book Description
In the ever-evolving landscape of technology, Artificial intelligence (AI) continues to make great strides, influencing industries and our lives in ways we could have never imagined. The latest revolution comes in the form of GPT-4, a powerful AI language model transforming how we think, create, and innovate. This book, "Strike Gold with ChatGPT: 500+ Prompts for Creativity, Revenue Generation, and Business Transformation" aims to be your trusted guide, providing you with a comprehensive collection of prompts designed to ignite your creativity, inspire new revenue streams, and fuel business transformation. This book serves a diverse audience, from entrepreneurs, business leaders, and professionals to students, hobbyists, and anyone keen on exploring the world of AI and its potential impact on their lives. With over 500 carefully crafted prompts spread across 50+ use cases and a wide range of industries, this guide is your one-stop-shop for harnessing the power of ChatGPT to enhance your expertise and generate new ideas. Throughout the book, you'll find in-depth explanations, real-world examples, and practical guidelines on how to effectively leverage ChatGPT for a variety of applications. Each chapter delves into different aspects of ChatGPT, prompt engineering, ethical considerations, advanced topics, and monetization strategies, ensuring a well-rounded understanding of the technology and its potential applications. As you embark on this exciting journey, approach this book with an open mind, a willingness to learn, and the determination to apply your newfound knowledge in creating meaningful and lasting change in your personal and professional life. Keep in mind that ChatGPT is an incredible tool, but ultimately, it's your creativity, expertise, and drive that will make all the difference. Are you ready to strike gold with ChatGPT? Let's dive into the world of AI-powered creativity and transformation together and unlock the endless possibilities that lie ahead!
Strike Gold with ChatGPT: 500+ Prompts for Creativity, Revenue Generation, and Business Transformation
Author: Naveen Balani
Publisher: Naveen Balani
ISBN:
Category : Computers
Languages : en
Pages : 251
Book Description
In the ever-evolving landscape of technology, Artificial intelligence (AI) continues to make great strides, influencing industries and our lives in ways we could have never imagined. The latest revolution comes in the form of GPT-4, a powerful AI language model transforming how we think, create, and innovate. This book, "Strike Gold with ChatGPT: 500+ Prompts for Creativity, Revenue Generation, and Business Transformation" aims to be your trusted guide, providing you with a comprehensive collection of prompts designed to ignite your creativity, inspire new revenue streams, and fuel business transformation. This book serves a diverse audience, from entrepreneurs, business leaders, and professionals to students, hobbyists, and anyone keen on exploring the world of AI and its potential impact on their lives. With over 500 carefully crafted prompts spread across 50+ use cases and a wide range of industries, this guide is your one-stop-shop for harnessing the power of ChatGPT to enhance your expertise and generate new ideas. Throughout the book, you'll find in-depth explanations, real-world examples, and practical guidelines on how to effectively leverage ChatGPT for a variety of applications. Each chapter delves into different aspects of ChatGPT, prompt engineering, ethical considerations, advanced topics, and monetization strategies, ensuring a well-rounded understanding of the technology and its potential applications. As you embark on this exciting journey, approach this book with an open mind, a willingness to learn, and the determination to apply your newfound knowledge in creating meaningful and lasting change in your personal and professional life. Keep in mind that ChatGPT is an incredible tool, but ultimately, it's your creativity, expertise, and drive that will make all the difference. Are you ready to strike gold with ChatGPT? Let's dive into the world of AI-powered creativity and transformation together and unlock the endless possibilities that lie ahead!
Publisher: Naveen Balani
ISBN:
Category : Computers
Languages : en
Pages : 251
Book Description
In the ever-evolving landscape of technology, Artificial intelligence (AI) continues to make great strides, influencing industries and our lives in ways we could have never imagined. The latest revolution comes in the form of GPT-4, a powerful AI language model transforming how we think, create, and innovate. This book, "Strike Gold with ChatGPT: 500+ Prompts for Creativity, Revenue Generation, and Business Transformation" aims to be your trusted guide, providing you with a comprehensive collection of prompts designed to ignite your creativity, inspire new revenue streams, and fuel business transformation. This book serves a diverse audience, from entrepreneurs, business leaders, and professionals to students, hobbyists, and anyone keen on exploring the world of AI and its potential impact on their lives. With over 500 carefully crafted prompts spread across 50+ use cases and a wide range of industries, this guide is your one-stop-shop for harnessing the power of ChatGPT to enhance your expertise and generate new ideas. Throughout the book, you'll find in-depth explanations, real-world examples, and practical guidelines on how to effectively leverage ChatGPT for a variety of applications. Each chapter delves into different aspects of ChatGPT, prompt engineering, ethical considerations, advanced topics, and monetization strategies, ensuring a well-rounded understanding of the technology and its potential applications. As you embark on this exciting journey, approach this book with an open mind, a willingness to learn, and the determination to apply your newfound knowledge in creating meaningful and lasting change in your personal and professional life. Keep in mind that ChatGPT is an incredible tool, but ultimately, it's your creativity, expertise, and drive that will make all the difference. Are you ready to strike gold with ChatGPT? Let's dive into the world of AI-powered creativity and transformation together and unlock the endless possibilities that lie ahead!
Enterprise Iot
Author: Naveen Balani
Publisher: Createspace Independent Publishing Platform
ISBN: 9781523411641
Category :
Languages : en
Pages : 146
Book Description
Internet of Things (IoT) is one of the most hyped concept in today's technology world. However, with so much hype, still there is a lot of confusion on what does Internet of Things actually mean and what it takes to build IoT applications and how to apply it in various industries. There exist many definitions on "Internet of Things" and even getting on to a same terminology and definition seems difficult nowadays. We have seen multiple definitions over a period of time, such as 'Internet of Everything', 'Internet of your Things', 'Internet of People' and the list goes on. They all mean the same, so let's start with a simple definition of Internet of Things. "Internet of Things is a vision where every object in the world has the potential to connect to the Internet and provide their data so as to derive actionable insights on its own or through other connected objects" The object can be anything - a vehicle, machinery, airport, city, people, phone or even a shoe. From a connected vehicle solution, you can understand the driver behaviour and vehicle usage patterns, from a connected machines solution you can determine when do machines need servicing, from a connected airport solution you can understand many things like - how much time the passenger needs to wait for check-in and security, from an operating perspective it could help to optimize the passenger movement and ensure the right equipments are available at the right time to ensure quick serviceability and finally say, from a connected footwear solution you can understand how much you have run so far and your app can automatically purchase a new pair of shoes based on the remaining shoe life. As we can see, it's not just about connectivity, but how to use the connected data in context of your application or for that matter other connected solutions to derive insights which can't be uncovered before. Today we are seeing data (both structured and unstructured) growing by leaps and bounds available through mediums like blogs, social media, transactional systems etc. With advent of IoT, you will see a large volume of raw data emitting from devices like sensors. Such huge and complex set of data, if not attended to, can go wasted and opportunity lost in terms of building smart environment around us. While focusing on issue of addressing this web of complexity, often understanding the real benefit of IoT is lost and most importantly how to get started on IoT. In this book, our focus will be to provide a clear vision on IoT and everything you should know to get started on applying and building Enterprise IoT applications in any industry. The concepts listed down in the book are applicable across industries. Till date, it's difficult to find a single perspective of what does an Enterprise IoT stack actually mean and our intent is to provide an applicability guide that can be taken as reference for building any IoT application. In the course of the book, we would describe some of the key components of Internet of Things through our Enterprise IoT stack. We would look at how to incrementally apply IoT transformations to build connected products in various industries. At the end, we would understand the technical strategy and how to build IoT applications using IoT cloud offerings from Microsoft, IBM, and Amazon and even build one using open source technologies. To summarize, as part of the book we would cover the following - * A detailed overview of key components of Internet of Things and most comprehensive view of an Enterprise IoT stack. * How to apply IoT in context of real world applications by covering detailed use cases on manufacturing, automotive and home automation. * Understand the technical strategy and how to implement IoT applications using Microsoft Azure and IoT Suite, IBM Internet of Things Foundation and BlueMix, Amazon IoT and AWS services and various open source technologies like Apache Kakfa, Apache Spark and map it to our Enterprise IoT Stack.
Publisher: Createspace Independent Publishing Platform
ISBN: 9781523411641
Category :
Languages : en
Pages : 146
Book Description
Internet of Things (IoT) is one of the most hyped concept in today's technology world. However, with so much hype, still there is a lot of confusion on what does Internet of Things actually mean and what it takes to build IoT applications and how to apply it in various industries. There exist many definitions on "Internet of Things" and even getting on to a same terminology and definition seems difficult nowadays. We have seen multiple definitions over a period of time, such as 'Internet of Everything', 'Internet of your Things', 'Internet of People' and the list goes on. They all mean the same, so let's start with a simple definition of Internet of Things. "Internet of Things is a vision where every object in the world has the potential to connect to the Internet and provide their data so as to derive actionable insights on its own or through other connected objects" The object can be anything - a vehicle, machinery, airport, city, people, phone or even a shoe. From a connected vehicle solution, you can understand the driver behaviour and vehicle usage patterns, from a connected machines solution you can determine when do machines need servicing, from a connected airport solution you can understand many things like - how much time the passenger needs to wait for check-in and security, from an operating perspective it could help to optimize the passenger movement and ensure the right equipments are available at the right time to ensure quick serviceability and finally say, from a connected footwear solution you can understand how much you have run so far and your app can automatically purchase a new pair of shoes based on the remaining shoe life. As we can see, it's not just about connectivity, but how to use the connected data in context of your application or for that matter other connected solutions to derive insights which can't be uncovered before. Today we are seeing data (both structured and unstructured) growing by leaps and bounds available through mediums like blogs, social media, transactional systems etc. With advent of IoT, you will see a large volume of raw data emitting from devices like sensors. Such huge and complex set of data, if not attended to, can go wasted and opportunity lost in terms of building smart environment around us. While focusing on issue of addressing this web of complexity, often understanding the real benefit of IoT is lost and most importantly how to get started on IoT. In this book, our focus will be to provide a clear vision on IoT and everything you should know to get started on applying and building Enterprise IoT applications in any industry. The concepts listed down in the book are applicable across industries. Till date, it's difficult to find a single perspective of what does an Enterprise IoT stack actually mean and our intent is to provide an applicability guide that can be taken as reference for building any IoT application. In the course of the book, we would describe some of the key components of Internet of Things through our Enterprise IoT stack. We would look at how to incrementally apply IoT transformations to build connected products in various industries. At the end, we would understand the technical strategy and how to build IoT applications using IoT cloud offerings from Microsoft, IBM, and Amazon and even build one using open source technologies. To summarize, as part of the book we would cover the following - * A detailed overview of key components of Internet of Things and most comprehensive view of an Enterprise IoT stack. * How to apply IoT in context of real world applications by covering detailed use cases on manufacturing, automotive and home automation. * Understand the technical strategy and how to implement IoT applications using Microsoft Azure and IoT Suite, IBM Internet of Things Foundation and BlueMix, Amazon IoT and AWS services and various open source technologies like Apache Kakfa, Apache Spark and map it to our Enterprise IoT Stack.
She Explores
Author: Gale Straub
Publisher: Chronicle Books
ISBN: 1452167672
Category : Travel
Languages : en
Pages : 242
Book Description
For every woman who has ever been called outdoorsy comes a collection of stories that inspires unforgettable adventure. Beautiful, empowering, and exhilarating, She Explores is a spirited celebration of female bravery and courage, and an inspirational companion for any woman who wants to travel the world on her own terms. Combining breathtaking travel photography with compelling personal narratives, She Explores shares the stories of 40 diverse women on unforgettable journeys in nature: women who live out of vans, trucks, and vintage trailers, hiking the wild, cooking meals over campfires, and sleeping under the stars. Women biking through the countryside, embarking on an unknown road trip, or backpacking through the outdoors with their young children in tow. Complementing the narratives are practical tips and advice for women planning their own trips, including: • Preparing for a solo hike • Must-haves for a road-trip kitchen • Planning ahead for unknown territory • Telling your own story A visually stunning and emotionally satisfying collection for any woman craving new landscapes and adventure.
Publisher: Chronicle Books
ISBN: 1452167672
Category : Travel
Languages : en
Pages : 242
Book Description
For every woman who has ever been called outdoorsy comes a collection of stories that inspires unforgettable adventure. Beautiful, empowering, and exhilarating, She Explores is a spirited celebration of female bravery and courage, and an inspirational companion for any woman who wants to travel the world on her own terms. Combining breathtaking travel photography with compelling personal narratives, She Explores shares the stories of 40 diverse women on unforgettable journeys in nature: women who live out of vans, trucks, and vintage trailers, hiking the wild, cooking meals over campfires, and sleeping under the stars. Women biking through the countryside, embarking on an unknown road trip, or backpacking through the outdoors with their young children in tow. Complementing the narratives are practical tips and advice for women planning their own trips, including: • Preparing for a solo hike • Must-haves for a road-trip kitchen • Planning ahead for unknown territory • Telling your own story A visually stunning and emotionally satisfying collection for any woman craving new landscapes and adventure.
The World's Best-known Marketing Secret
Author: Ivan R. Misner
Publisher: Wildcat Publishing Company
ISBN: 9781885167378
Category : Marketing
Languages : en
Pages : 0
Book Description
Grow your own business with the oldest, best, and most effective marketing method in the world--word of mouth.
Publisher: Wildcat Publishing Company
ISBN: 9781885167378
Category : Marketing
Languages : en
Pages : 0
Book Description
Grow your own business with the oldest, best, and most effective marketing method in the world--word of mouth.
I Am Diosa
Author: Christine Gutierrez
Publisher: Penguin
ISBN: 0593421434
Category : Body, Mind & Spirit
Languages : en
Pages : 321
Book Description
This raw and relatable guide to radical self-care and self-love empowers readers to embrace the powerful Diosa within. In this fiercely inspiring book, psychotherapist Christine Gutierrez welcomes women to join her in healing the wounds from past hurt or trauma to reclaim their worth and come back home to their true self and soul. Diosa is the Spanish word for Goddess. A diosa is anyone who honors the primal feminine energy in the world and within themselves. According to Gutierrez, diosas face obstacles in their lives but are always ready and willing to go to their core to reclaim their inner worth and self-esteem. They are the ones that rise from the ashes and dare to piece themselves back together bone by bone and soul piece by soul piece. From stories of resilience from both Gutierrez and members of her Diosa Tribe, to mantras, meditations, and guided journaling prompts, this book gives women the tools they need to honor their sacred feminine and become who they were always meant to be. I Am Diosa will inspire women to give themselves permission to feel, to be seen, to be heard, and to return to their truest selves.
Publisher: Penguin
ISBN: 0593421434
Category : Body, Mind & Spirit
Languages : en
Pages : 321
Book Description
This raw and relatable guide to radical self-care and self-love empowers readers to embrace the powerful Diosa within. In this fiercely inspiring book, psychotherapist Christine Gutierrez welcomes women to join her in healing the wounds from past hurt or trauma to reclaim their worth and come back home to their true self and soul. Diosa is the Spanish word for Goddess. A diosa is anyone who honors the primal feminine energy in the world and within themselves. According to Gutierrez, diosas face obstacles in their lives but are always ready and willing to go to their core to reclaim their inner worth and self-esteem. They are the ones that rise from the ashes and dare to piece themselves back together bone by bone and soul piece by soul piece. From stories of resilience from both Gutierrez and members of her Diosa Tribe, to mantras, meditations, and guided journaling prompts, this book gives women the tools they need to honor their sacred feminine and become who they were always meant to be. I Am Diosa will inspire women to give themselves permission to feel, to be seen, to be heard, and to return to their truest selves.
Establish Yourself
Author: Annie Franceschi
Publisher:
ISBN: 9781732685949
Category :
Languages : en
Pages :
Book Description
Discover the Collector's Edition (hardback) of the hit book, "Establish Yourself." Frozen by everything you think you have to do to be successful? In this business book unlike any you've read before, follow a proven, simple framework to brand, streamline, and grow to new levels of passion and profit (without burning out on marketing!). From branding to operations to sales, client experience, and more, confidently unlock your potential across your entire business with practical action steps, clarifying tools and exercises, and relatable tales from the trenches from bestselling author, Annie Franceschi ("Permission to Try"). As a branding expert, former Disney storyteller, and six-figure founder, Annie's advised hundreds of coaches, consultants, and service business owners. Now, she's created an all-inclusive blueprint just for you, complete with everything you need to make your next chapter your best one yet. So if you want a real plan to grow your greatest business, get ready to establish yourself. The Collector's Edition of "Establish Yourself" includes a bonus chapter featuring the best (and "worst"!) advice of more than 25 established women entrepreneurs.
Publisher:
ISBN: 9781732685949
Category :
Languages : en
Pages :
Book Description
Discover the Collector's Edition (hardback) of the hit book, "Establish Yourself." Frozen by everything you think you have to do to be successful? In this business book unlike any you've read before, follow a proven, simple framework to brand, streamline, and grow to new levels of passion and profit (without burning out on marketing!). From branding to operations to sales, client experience, and more, confidently unlock your potential across your entire business with practical action steps, clarifying tools and exercises, and relatable tales from the trenches from bestselling author, Annie Franceschi ("Permission to Try"). As a branding expert, former Disney storyteller, and six-figure founder, Annie's advised hundreds of coaches, consultants, and service business owners. Now, she's created an all-inclusive blueprint just for you, complete with everything you need to make your next chapter your best one yet. So if you want a real plan to grow your greatest business, get ready to establish yourself. The Collector's Edition of "Establish Yourself" includes a bonus chapter featuring the best (and "worst"!) advice of more than 25 established women entrepreneurs.
Quiet Marketing
Author: Danielle Gardner
Publisher: Danielle Gardner
ISBN: 9780645313840
Category :
Languages : en
Pages : 84
Book Description
If conventional business and marketing advice has not landed in your heart and soul very well, and keeps you chained to your screens (when you'd rather spend more time off line), then this book is for you!Quiet Marketing is a book for highly sensitive solopreneurs who are seeking a calm, uncomplicated, minimal approach to business and online visibility.Inside, you'll learn:* How quiet marketing is not about playing small, being shy or being invisible in the marketplace. * Simple ways for your ideal clients to discover you that don't require you to be online all the time. * How to work from a smaller plate, do less things (better) and accomplish more. * About trusting your ideas, especially when they are contrary to what everyone else is saying and doing..* About your role in influencing positive change in the world through your message.And much more!This book will inspire you to think about and do marketing differently, spark fresh hope and possibilities for your business, show you practical ways to prioritise your wellbeing, and give you confidence to create success on your own terms.
Publisher: Danielle Gardner
ISBN: 9780645313840
Category :
Languages : en
Pages : 84
Book Description
If conventional business and marketing advice has not landed in your heart and soul very well, and keeps you chained to your screens (when you'd rather spend more time off line), then this book is for you!Quiet Marketing is a book for highly sensitive solopreneurs who are seeking a calm, uncomplicated, minimal approach to business and online visibility.Inside, you'll learn:* How quiet marketing is not about playing small, being shy or being invisible in the marketplace. * Simple ways for your ideal clients to discover you that don't require you to be online all the time. * How to work from a smaller plate, do less things (better) and accomplish more. * About trusting your ideas, especially when they are contrary to what everyone else is saying and doing..* About your role in influencing positive change in the world through your message.And much more!This book will inspire you to think about and do marketing differently, spark fresh hope and possibilities for your business, show you practical ways to prioritise your wellbeing, and give you confidence to create success on your own terms.
The Sooner You Know, the Better
Author: Livi Redden
Publisher:
ISBN: 9780578378619
Category :
Languages : en
Pages : 232
Book Description
THIS BOOK IS FOR EVERY TEEN OR TWENTYSOMETHING WORKING TO EMBRACE WHO THEY ARE, GET A BETTER GRIP ON THEIR LIFE, AND GROW INTO THEIR SUBLIME POTENTIAL. In this witty & vulnerable book, mindset expert & podcaster, Livi Redden, provides practical life advice, humanity-exposing stories, and the occasional dad joke, all from the perspective of a young adult writing to fellow young people in a letter-to-a-best-friend type of format. By the end of The Sooner You Know, The Better you will have unlearned a lot of unhelpful crap society has shoved down your throat, walk away with knowledge on how to have a healthier relationship with yourself and others, and practical tips to designing the life you deserve. Because the sooner we can learn this stuff... the better (even science agrees). "This book is not just a collection of growth practices and knowledge but a vulnerable manifesto of who I was, who I am, and who I am working to become." -Sincerely Your Friend, Livi Redden
Publisher:
ISBN: 9780578378619
Category :
Languages : en
Pages : 232
Book Description
THIS BOOK IS FOR EVERY TEEN OR TWENTYSOMETHING WORKING TO EMBRACE WHO THEY ARE, GET A BETTER GRIP ON THEIR LIFE, AND GROW INTO THEIR SUBLIME POTENTIAL. In this witty & vulnerable book, mindset expert & podcaster, Livi Redden, provides practical life advice, humanity-exposing stories, and the occasional dad joke, all from the perspective of a young adult writing to fellow young people in a letter-to-a-best-friend type of format. By the end of The Sooner You Know, The Better you will have unlearned a lot of unhelpful crap society has shoved down your throat, walk away with knowledge on how to have a healthier relationship with yourself and others, and practical tips to designing the life you deserve. Because the sooner we can learn this stuff... the better (even science agrees). "This book is not just a collection of growth practices and knowledge but a vulnerable manifesto of who I was, who I am, and who I am working to become." -Sincerely Your Friend, Livi Redden
Permission to Try
Author: Annie Franceschi
Publisher:
ISBN: 9781732685925
Category :
Languages : en
Pages :
Book Description
"What's my purpose?" "What if I fail?" "What will other people say?" These are the doubts that keep us in jobs we hate, relationships that are toxic, and lives we don't want. From the other side of fear, brand creator and speaker Annie Franceschi is here to give you the answers to the questions that keep you up at night: the powerful objections that keep you from changing your life for the better. This is the pep talk you've been needing with hard-won personal stories, funny anecdotes, and helpful exercises for finding your purpose. Discover the motivation to begin a new chapter with Annie's best career and life advice from quitting her Hollywood dream job, ditching Corporate America, and starting a passionate, profitable business on her own terms. This book is here to help you change careers, start a business, get unstuck and let go, find a new path, and take risks that matter. Are you ready to discover the permission to reinvent yourself? Find out in Permission to Try.
Publisher:
ISBN: 9781732685925
Category :
Languages : en
Pages :
Book Description
"What's my purpose?" "What if I fail?" "What will other people say?" These are the doubts that keep us in jobs we hate, relationships that are toxic, and lives we don't want. From the other side of fear, brand creator and speaker Annie Franceschi is here to give you the answers to the questions that keep you up at night: the powerful objections that keep you from changing your life for the better. This is the pep talk you've been needing with hard-won personal stories, funny anecdotes, and helpful exercises for finding your purpose. Discover the motivation to begin a new chapter with Annie's best career and life advice from quitting her Hollywood dream job, ditching Corporate America, and starting a passionate, profitable business on her own terms. This book is here to help you change careers, start a business, get unstuck and let go, find a new path, and take risks that matter. Are you ready to discover the permission to reinvent yourself? Find out in Permission to Try.
Jab, Jab, Jab, Right Hook
Author: Gary Vaynerchuk
Publisher: Harper Collins
ISBN: 0062273078
Category : Business & Economics
Languages : en
Pages : 282
Book Description
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.
Publisher: Harper Collins
ISBN: 0062273078
Category : Business & Economics
Languages : en
Pages : 282
Book Description
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.