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Author: George Duncan
Publisher: Adams Media
ISBN: 9781580624398
Category : Business & Economics
Languages : en
Pages : 408
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Book Description
Streetwise is devoted exclusively to business topics. From writing business plans, to financing, to building Web site traffic, these books provide everything ambitious business professionals need. Business happens in the real world, not the classroom. Streetwise recognises this and delivers the goods - fast. No fluff. No wasted time. Just cutting-edge information managers and small business entrepreneurs need to run their business successfully.
Author: George Duncan
Publisher: Adams Media
ISBN: 9781580624398
Category : Business & Economics
Languages : en
Pages : 408
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Book Description
Streetwise is devoted exclusively to business topics. From writing business plans, to financing, to building Web site traffic, these books provide everything ambitious business professionals need. Business happens in the real world, not the classroom. Streetwise recognises this and delivers the goods - fast. No fluff. No wasted time. Just cutting-edge information managers and small business entrepreneurs need to run their business successfully.
Author: Michele Cagan
Publisher: BRILL
ISBN: 9781593371777
Category : Business & Economics
Languages : en
Pages : 372
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Book Description
This authoritative work shows how to: - Decide on the best structure - Establish proper accounting methods - Handle taxes - Protect personal assets
Author: Marcia Yudkin
Publisher: Maximum Press
ISBN: 9781885068699
Category : Business & Economics
Languages : en
Pages : 356
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Book Description
Huge businesses spend millions of dollars planning and executing their Internet marketing strategy. What these big corporations don’t understand is that they could achieve similar results without breaking the bank. The secrets of making a big Internet marketing splash without spending more than $500 a year are revealed in this book. For entrepreneurs and small businesses alike, this book explains how to plan and execute a complete online marketing strategy for just a couple of dollars a day.
Author: Sarah White
Publisher: Penguin
ISBN: 9781592571352
Category : Business & Economics
Languages : en
Pages : 490
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Book Description
In today's business environment, many professionals are getting back to the basics of key topics such as marketing. In this new edition of the popular The Complete Idiot's Guide to Marketing, author Sarah White gives a comprehensive update on marketing today. She takes a firm foundation of the basics and adds to it accessible marketing techniques including guerrilla marketing, marketing to the Baby Boomer generation, online marketing, targeted affordable direct mail, and more! With all the formal material readers need for positioning products or services including marketing plans, distribution strategies, and more, this completely updated edition is the book readers need for today! New coverage includes sample marketing plans for several types of small business – and a couple of larger projects; practical do-it-yourself strategies and tactics; how to analyze business segments, trends, etc.
Author: Bert Rosenbloom
Publisher: Routledge
ISBN: 113658613X
Category : Business & Economics
Languages : en
Pages : 114
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Book Description
Here is the first book to examine direct selling--the distribution of consumer products and services through personal, face-to-face sales away from fixed business locations. Direct selling has long been a major marketing channel for companies around the world. In the U.S. alone, by the start of the present decade, direct selling accounted for $12 billion in sales volume produced by almost five million independent direct salespeople. In this fundamental resource, leading authorities who have spent years studying direct selling channels provide in-depth insights, analyses, and research findings on such key topics as customer response patterns, sales motivation, personal selling methods, minority participation, multinational direct selling, and directions for future research in direct selling. This marketing channel continues to thrive and grow and Direct Selling Channels prepares readers for the challenges of the twenty-first century by providing the latest and most in-depth thought, analysis, and research on direct selling that is not available from any other source. The breadth and depth of coverage of direct selling found in this volume will help readers gain knowledge, insight, and practical wisdom about an area of marketing where superficial, stereotypical myths have so often been passed off as truth. The material presented is directly relevant to both long-range strategic planning and day-to-day management issues so it can be put to immediate use for managing direct selling channels more effectively. Direct Selling Channels represents the state-of-the-art thought and research in this area. Reader’s understanding of direct selling channels will be enriched by chapters that explore: the salient issues facing direct selling today research findings on consumers’attitudes toward direct selling methods the reasons why people become direct salespeople innovative concepts such as trust-based relationship selling the relationship between sex-role self concept and sales performance how to identify international markets for new products sold through direct selling channels
Author: Janet Bamford
Publisher: John Wiley & Sons
ISBN: 0470884649
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
Teen investors have powerful advantages over the rest of us. Many are whizzes at financial research on the Internet. They’re quick to master online stock trading. According to an August 2000 Wall Street Journal article, today more young Americans own investments than ever before, with 35 percent of eighth through twelfth graders owning stock or bonds, usually in a parent’s name, while about one-fifth own mutual funds. Often these teenage investors have amassed substantial nest eggs—even before they’ve finished high school. Although teen investors need adult cosigners for their brokerage and mutual fund custodial accounts, it’s not unusual for them to be the driving force behind their parents’ and relatives’ investment decisions. Now teens have another leg up—a book that explains the successes and investment strategies of real-life teen investors, along with the wisdom of Wall Street pros, and tips on how to make the most of the Web. The popularity of stock-picking contests and high school investment clubs—along with successful marketing vehicles, such as Stein Roe’s Young Investors Fund—have created a growing demand for investment information focused on teens, written for teens. Street Wise provides exactly what they want.
Author: Sarah White
Publisher: Penguin
ISBN: 144069611X
Category : Business & Economics
Languages : en
Pages : 490
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Book Description
From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: • Guerilla marketing. • Marketing to Boomers and Latinos. • Online marketing. • Targeted, but affordable direct mail. • Sample marketing plans for several types of small businesses (as well as a couple of larger projects). • Practical, do-it-yourself distribution strategies. • Analysis of business segments and trends, and much more.
Author: Ramon Ricker
Publisher: Soundown Inc
ISBN: 098286390X
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
"Lessons from a Street-Wise Professor" sheds light on what every successful musician knows but most music schools don't teach--that a musician, regardless of instrument or specialty, is a small business and with that comes the need for entrepreneurial savvy.
Author: Matthew Lallo
Publisher: Productive Publications
ISBN: 1552705684
Category : Business & Economics
Languages : en
Pages : 253
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Book Description
Author: Rose Arny
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 1752
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Book Description
