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Author: Eyal Menin
Publisher:
ISBN: 9780130358134
Category : Computers
Languages : en
Pages : 340
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Book Description
This is a comprehensive guide to creating and streaming media files over the Internet or over a corporate network--complete with case studies and glossary.
Author: Peter Stewart
Publisher: Routledge
ISBN: 1351807986
Category : Social Science
Languages : en
Pages : 417
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Book Description
The Live-Streaming Handbook will teach you how to present live-video shows from your phone and stream them straight to Facebook and Twitter. With this book and your favourite social media apps, you will be able to run your own TV station for your home or work. Peter Stewart, an experienced TV and radio presenter, producer and author, now shares the training he’s given to professional broadcasters with you! From structuring and developing a show, to establishing an effective online persona and getting more people to watch you. The book includes dozens of tried and tested formats for your live-video show, alongside case studies highlighting how businesses and professionals are using live-streaming in their brand and marketing strategies. Also included are: a foreword by Al Roker (NBC's The Today Show); practical steps for using popular live-streaming apps, such as Facebook Live and Twitter; nearly 80 colour images of live-streaming events, screenshots and gadgets; a detailed walk-through of how to successfully present and produce your live-streaming show; advice on analysing and exploiting viewer metrics to increase followers; more than 130 quotes of real-world advice from expert producers of online media content; over 700 links to online case studies, articles, research and background reading. With this extensive manual you will gain a competitive edge in the world of online live-streaming. This book is invaluable to entrepreneurs, professionals and students working in journalism, public relations, marketing and digital media, as well as general readers interested in live-streaming at home.
Author: Eyal Menin
Publisher:
ISBN: 9780130358134
Category : Computers
Languages : en
Pages : 340
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Book Description
This is a comprehensive guide to creating and streaming media files over the Internet or over a corporate network--complete with case studies and glossary.
Author: Dan Rayburn
Publisher: Taylor & Francis
ISBN: 1136032177
Category : Language Arts & Disciplines
Languages : en
Pages : 266
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Book Description
Steaming and Digital Media gives you a concise and direct analysis to understand a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between online video and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies. As part of the NAB Executive Technology Briefing series, the book is geared towards the manager or executive and no technical prerequisite is required. You can quickly learn the technical speak as well as the market and business implications. New In The Book: - Consumer generated content and portals - Distribution of full-length video content - New distribution outlets for delivering content (Sling, TiVO, IPTV) - Addition of Flash streaming technology and Podcasting - Up-to-date market research and data - New industry pricing data
Author: Michael D'Oliveiro
Publisher: Routledge
ISBN: 0429770898
Category : Business & Economics
Languages : en
Pages : 134
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Book Description
Streaming media has irreversibly revolutionised the ways in which media is transmitted and consumed. Most of us engage with streaming media on a daily basis via platforms that deliver our entertainment: Spotify, YouTube and Netflix are new brands which many of us engage with daily for our information and entertainment. It has created upheaval in the entire value chain and wiped out industries slow to adapt to it (like the video store rental chain). And it continues to evolve. Streaming media is transforming business communications in myriad ways, and it is becoming almost as crucial for project managers and marketers to understand streaming technology as it is for media professionals. The Streaming Media Guide demystifies the technology and features behind a successful streaming media service, especially in the context of how it is used by broadcasters and other media organisations. Common terms and systems being used in this space are presented and defined simply and clearly for non-technical readers. Best practice examples from Michael D'Oliveiro's experiences demonstrate how this technology can be successfully implemented. This book equips any media professional with the most basic of traditional media knowledge to enable confident conversations in the typical media organisation they work in. For technology-based graduates or dedicated broadcast professional seeking to refresh their understanding, this book provides enough information to form a solid foundation for day-to-day work. Finally, for leaders in cross-functional senior management matrices, information is provided to enable you to understand and exploit streaming media capabilities as a business. This will be the ultimate reference source, guaranteed to be bedside reading for anyone serious about using streaming media.
Author: Eli Noam
Publisher: Edward Elgar Publishing
ISBN: 1800375026
Category : Business & Economics
Languages : en
Pages : 421
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Book Description
Along with its interrelated companion volume, The Technology, Business, and Economics of Streaming Video, this book examines the next generation of TV—online video. It reviews the elements that lead to online platforms and video clouds and analyzes the software and hardware elements of content creation and interaction, and how these elements lead to different styles of video content.
Author: electrical training ALLIANCE
Publisher:
ISBN: 9781935941385
Category :
Languages : en
Pages :
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Book Description
Author: Helen Katz
Publisher: Taylor & Francis
ISBN: 1000579638
Category : Business & Economics
Languages : en
Pages : 251
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Book Description
The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes. Starting with the broader context in which media planning occurs, including a basic understanding of competitive spending and target audiences, the book takes readers through the fundamentals of each media channel, leading to the creation of a media plan. Throughout, concepts and calculations are clearly explained. This new edition reflects the changes in how people consume media today with: a new chapter on how audiences are defined and created reorganization of the media channel chapters to cover planning and buying together expanded coverage of digital formats in all channels added discussion of measurement completely updated data and examples. The Media Handbook, Eighth Edition is the ideal text for courses in media planning and buying in advertising/communication departments. Supplemental online resources for both students and instructors are also available. For students, there is a list of key media associations and chapter overviews. To assist in their course preparation, instructors will find lecture slides, sample test questions, and new sample media planning exercise scenarios with accompanying practice spreadsheets. These resources are available at www.routledge.com/9780367775568, under Support Material.
Author: Joe Follansbee
Publisher: Taylor & Francis
ISBN: 1136033696
Category : Language Arts & Disciplines
Languages : en
Pages : 306
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Book Description
This book describes the steps for creating an on-demand and live streaming video in an all-in-one refernce guide for new users and companies that need introduced to the technology. After reading this book, you will understand: - How the Internet works in relation to streaming media - Client/server technology, specifically related to streaming media - Strengths and limits of streaming media, including best uses for the technology - Choices of streaming media content creation tools
Author: William J. Rothwell
Publisher: John Wiley & Sons
ISBN: 0787982253
Category : Business & Economics
Languages : en
Pages : 593
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Book Description
This important resource offers an understanding of the basic principles that underlie training methods and the use of technology training in the workplace. The authors provide a primer for the four pervading and more advanced technologies used in business training—the Internet, computer-based training, knowledge management systems, and decision support tools. Appropriate for those who have little or no formal training in educational technology, this book addresses such topics as the decision to use, the pros and cons for using, and presentation strategies for media as varied as the Internet, teleconferencing, videoconferencing, satellite distance learning, and electronic performance support systems. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Author: Kate Coyer
Publisher: Routledge
ISBN: 113675573X
Category : History
Languages : en
Pages : 369
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Book Description
This book offers an overview of global alternative media activity, before moving on to provide information about alternative media production and how to get involved in it.
