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Author: João Albino-Pimentel
Publisher: Dunod
ISBN: 2100876864
Category : Business & Economics
Languages : en
Pages : 971
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Book Description
A comprehensive source on firm strategy, including business strategy, corporate strategy, and strategic management Building on 35 years of experience and nine French editions, STRATEGOR is more than a toolbox. It systematically links theory, research, and strategy practice, providing a comprehensive view of all aspects of firm strategy. STRATEGOR describes and analyzes the theories underpinning strategic thinking. Understanding these theories is essential for effectively and creatively formulating and implementing successful strategies. To better connect theory and practice, the book includes real-life examples and cases from various industries worldwide. STRATEGOR also addresses current changes in the business landscape, such as digital transformation, AI, globalization and deglobalization, sustainability and CSR. STRATEGOR'S + : CURRENT CONTENT: it incorporates major technological and societal changes that impact companies and their strategies. PRACTICAL ILLUSTRATIONS: it includes 50 real-life case studies and hundreds of examples that illustrate the concepts discussed. SUPPLEMENTARY MATERIAL: it provides detailed analyses of the case studies, available on dunod.com. STRATEGOR is the perfect strategy textbook for undergraduate, master and MBA students, participants
Author: João Albino-Pimentel
Publisher: Dunod
ISBN: 2100876864
Category : Business & Economics
Languages : en
Pages : 971
Get Book Here
Book Description
A comprehensive source on firm strategy, including business strategy, corporate strategy, and strategic management Building on 35 years of experience and nine French editions, STRATEGOR is more than a toolbox. It systematically links theory, research, and strategy practice, providing a comprehensive view of all aspects of firm strategy. STRATEGOR describes and analyzes the theories underpinning strategic thinking. Understanding these theories is essential for effectively and creatively formulating and implementing successful strategies. To better connect theory and practice, the book includes real-life examples and cases from various industries worldwide. STRATEGOR also addresses current changes in the business landscape, such as digital transformation, AI, globalization and deglobalization, sustainability and CSR. STRATEGOR'S + : CURRENT CONTENT: it incorporates major technological and societal changes that impact companies and their strategies. PRACTICAL ILLUSTRATIONS: it includes 50 real-life case studies and hundreds of examples that illustrate the concepts discussed. SUPPLEMENTARY MATERIAL: it provides detailed analyses of the case studies, available on dunod.com. STRATEGOR is the perfect strategy textbook for undergraduate, master and MBA students, participants
Author: Deanna LaValle
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 1378
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Book Description
Author: Niccolò Machiavelli
Publisher:
ISBN: 9780857068378
Category : History
Languages : en
Pages : 288
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Book Description
Two Masterpieces of tactics and strategy There have been few men so distinguished that their names have been embraced into the language, but the author of the two works in this special Leonaur edition is a notable and famous example. Everyone who is aware of Niccolo Machiavelli, the Renaissance Florentine founder of political science knows his name is a by-word for the real or 'devil's politics'-the ruthless system employed by most men and institutions of power and the practice of which is-naturally-roundly denied by all of them. Machiavelli was, in fact, a man of many other talents and parts. Poet, songwriter, civil servant, diplomat, playwright and philosopher. He held office in the Florentine Republic whilst the Medicis were out of power and wrote his masterpiece and most famous work, The Prince, on their return to Florence. Today, some 500 years later, Machiavelli's theories remain highly respected and are still studied by military men, politicians and those in business. Machiavelli's The Art of War-politics by other means-makes a fitting companion piece to The Prince in this new edition which will be a valuable addition to any library. Leonaur editions are newly typeset and are not facsimiles; each title is available in softcover and hardback with dustjacket; our hardbacks are cloth bound and feature gold foil lettering on their spines and fabric head and tail bands.
Author: Deanna LaValle
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 1350
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Book Description
Author: Charles Knight
Publisher: BoD – Books on Demand
ISBN: 3752520809
Category : Fiction
Languages : en
Pages : 538
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Book Description
Reprint of the original, first published in 1867.
Author: Bernard Garrette
Publisher: Springer
ISBN: 3319893750
Category : Business & Economics
Languages : en
Pages : 295
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Book Description
Solving complex problems and selling their solutions is critical for personal and organizational success. For most of us, however, it doesn’t come naturally and we haven’t been taught how to do it well. Research shows a host of pitfalls trips us up when we try: We’re quick to believe we understand a situation and jump to a flawed solution. We seek to confirm our hypotheses and ignore conflicting evidence. We view challenges incompletely through the frameworks we know instead of with a fresh pair of eyes. And when we communicate our recommendations, we forget our reasoning isn’t obvious to our audience. How can we do it better? In Cracked It!, seasoned strategy professors and consultants Bernard Garrette, Corey Phelps and Olivier Sibony present a rigorous and practical four-step approach to overcome these pitfalls. Building on tried-and-tested (but rarely revealed) methods of top strategy consultants, research in cognitive psychology, and the latest advances in design thinking, they provide a step-by-step process and toolkit that will help readers tackle any challenging business problem. Using compelling stories and detailed case examples, the authors guide readers through each step in the process: from how to state, structure and then solve problems to how to sell the solutions. Written in an engaging style by a trio of experts with decades of experience researching, teaching and consulting on complex business problems, this book will be an indispensable manual for anyone interested in creating value by helping their organizations crack the problems that matter most.
Author: Cees B.M. Van Riel
Publisher: Routledge
ISBN: 1134335059
Category : Business & Economics
Languages : en
Pages : 325
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Book Description
This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.
Author: Food and Agriculture Organization of the United Nations
Publisher: Food & Agriculture Org.
ISBN: 9789251053911
Category : Business & Economics
Languages : en
Pages : 756
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Book Description
This document, published in two volumes, contains the summaries of the residue data considered and the recommendations made at the 2004 Joint Meeting of the FAO Panel of Experts on Pesticide Residues in Food and the WHO Core Assessment Group.
Author: Claire Garcia
Publisher:
ISBN: 9782100588336
Category : Marketing
Languages : en
Pages : 250
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Book Description
Renault, Samsung, Lacoste This book provides opportunities to discover a selection of issues recently faced by 10 major French companies. Each case offers in a clear and structured manner: a case presentation sheet including the problem statement, learning objectives, as well as the main themes and marketing tools used throughout the case; a narrative reviewing important information about the company and its environment, leading to the problem to be investigated; a series of questions guiding the draft of a structured solution; a detailed solution outlining the main strategic recommendations. Based on real issues and written in collaboration with the companies, the 10 fi eld-based case studies allow applying marketing principles, theories and models: segmentation, positioning, marketing plan, as well as designing strategies at the product, price, place and promotion levels. Learning by doing, applied to marketing!"
Author: Alexander Osterwalder
Publisher: John Wiley & Sons
ISBN: 1118656407
Category : Business & Economics
Languages : en
Pages : 295
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Book Description
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"
