Strategies for Autonomous, Connected and Smart Mobility in the Automotive Industry. A Comparative Analysis of BMW Group and Tesla Motors Inc. PDF Download
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Author: Andreas Kauerhof
Publisher: GRIN Verlag
ISBN: 3668412855
Category : Business & Economics
Languages : en
Pages : 87
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Book Description
Master's Thesis from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of applied sciences, Munich, language: English, abstract: The automotive industry is facing the biggest changes in its more than 100 years of existence. At the end of this decade, the first electric vehicle is going to enter the mass market that can compete on product features, comfort and price with the internal combustion engines. People keep moving into urban areas. The requirements toward future mobility increase. Some countries already decided to prefer electric vehicles to conventional cars. Profits will shift to other markets or segments. Incumbents must align their current strategies to keep their market share in the future and participate in future profit pools of the automotive industry. BMW and Tesla have different strategic approaches to the upcoming changes in the industry. BMW, as many other OEMs, is aware of future challenges and disruptive forces and has much more resources to manage the required investments in R&D than smaller start-ups. However, disruptive forces come from lower functionality and low-cost products that are usually overlooked by dominant firms in an industry. This research analyzes the two automotive companies BMW and Tesla by using the common strategy analysis tools. First, the firms’ external environment is analyzed by using the PESTEL analysis, describing relevant trends that affect the strategic decision of the two companies. An industry overview with future projections is provided. Secondly, an internal analysis is performed. SWOT analysis and the VRIO framework form the basis to define the strengths, weaknesses, unique recourses and capabilities of BMW and Tesla. The conclusion provides an overall discussion of the most important findings emerging from the analysis with regard to the business operations and the existing business models of the two car manufacturers. Furthermore, important implications for the adaption and adjustment processes are discussed.
Author: Andreas Kauerhof
Publisher: GRIN Verlag
ISBN: 3668412855
Category : Business & Economics
Languages : en
Pages : 87
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Book Description
Master's Thesis from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of applied sciences, Munich, language: English, abstract: The automotive industry is facing the biggest changes in its more than 100 years of existence. At the end of this decade, the first electric vehicle is going to enter the mass market that can compete on product features, comfort and price with the internal combustion engines. People keep moving into urban areas. The requirements toward future mobility increase. Some countries already decided to prefer electric vehicles to conventional cars. Profits will shift to other markets or segments. Incumbents must align their current strategies to keep their market share in the future and participate in future profit pools of the automotive industry. BMW and Tesla have different strategic approaches to the upcoming changes in the industry. BMW, as many other OEMs, is aware of future challenges and disruptive forces and has much more resources to manage the required investments in R&D than smaller start-ups. However, disruptive forces come from lower functionality and low-cost products that are usually overlooked by dominant firms in an industry. This research analyzes the two automotive companies BMW and Tesla by using the common strategy analysis tools. First, the firms’ external environment is analyzed by using the PESTEL analysis, describing relevant trends that affect the strategic decision of the two companies. An industry overview with future projections is provided. Secondly, an internal analysis is performed. SWOT analysis and the VRIO framework form the basis to define the strengths, weaknesses, unique recourses and capabilities of BMW and Tesla. The conclusion provides an overall discussion of the most important findings emerging from the analysis with regard to the business operations and the existing business models of the two car manufacturers. Furthermore, important implications for the adaption and adjustment processes are discussed.
Author: Dietmar P.F. Möller
Publisher: Springer
ISBN: 3319735128
Category : Computers
Languages : en
Pages : 645
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Book Description
This comprehensive text/reference presents an in-depth review of the state of the art of automotive connectivity and cybersecurity with regard to trends, technologies, innovations, and applications. The text describes the challenges of the global automotive market, clearly showing where the multitude of innovative activities fit within the overall effort of cutting-edge automotive innovations, and provides an ideal framework for understanding the complexity of automotive connectivity and cybersecurity. Topics and features: discusses the automotive market, automotive research and development, and automotive electrical/electronic and software technology; examines connected cars and autonomous vehicles, and methodological approaches to cybersecurity to avoid cyber-attacks against vehicles; provides an overview on the automotive industry that introduces the trends driving the automotive industry towards smart mobility and autonomous driving; reviews automotive research and development, offering background on the complexity involved in developing new vehicle models; describes the technologies essential for the evolution of connected cars, such as cyber-physical systems and the Internet of Things; presents case studies on Car2Go and car sharing, car hailing and ridesharing, connected parking, and advanced driver assistance systems; includes review questions and exercises at the end of each chapter. The insights offered by this practical guide will be of great value to graduate students, academic researchers and professionals in industry seeking to learn about the advanced methodologies in automotive connectivity and cybersecurity.
Author: Malte Ackermann
Publisher: Springer Nature
ISBN: 3030755908
Category : Business & Economics
Languages : en
Pages : 135
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Book Description
The advent of mobility-as-a-service and the disruption of the automotive industry are both overlapping and fuelled by the same developments and thus raise a very fundamental question: are we at peak car? Based on the author’s extensive field research, academic study, and professional experience, this book explores this very question as well as the underlying social, economic, generational, and regulatory changes that lead to a new mobility regime. Through rich descriptions of established OEMs and mobility start-ups, it discusses the current forms of mobility and the promise of autonomous technology. It further explores the strategic dimension of these developments so as to navigate and succeed within the disruptive and ever-changing environment of mobility services.
Author: Juhyuk Park
Publisher: GRIN Verlag
ISBN: 3346342220
Category : Computers
Languages : en
Pages : 8
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Book Description
Academic Paper from the year 2018 in the subject Computer Sciences - Internet of Things, IOT, grade: A, Columbia Universität New York, language: English, abstract: This short paper discusses the appearance of IoT in the car industry. Therefor a brief history of autonomous cars is given. The origin of IoT usage within vehicle industry date back in early 1958, where the idea of the self-driving car became prominent. It was not until 1995 during the embedded era that different auto companies started exploring the connectivity aspect of the car and the roads, for instance, GM OnStar. But the idea was never implemented because of its capital-intensive involvement, lack of competition and use cases at the time. The first experience of true IoT was seen during infotainment era which ranges from 2007 to 2012. During this era, the car technology such as Ford Sync and GM Mylink took advantage of wireless connectivity aspect which was enabled by the wireless IoT technology. It was at this time the IoT usage in connecting autonomous car through smart cities and different car networks became prevalent.
Author: Venkat Sumantran
Publisher: MIT Press
ISBN: 026253620X
Category : Transportation
Languages : en
Pages : 351
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Book Description
A call to redefine mobility so that it is connected, heterogeneous, intelligent, and personalized, as well as sustainable, adaptable, and city-friendly. The twentieth century was the century of the automobile; the twenty-first will see mobility dramatically re-envisioned. Automobiles altered cityscapes, boosted economies, and made personal mobility efficient and convenient for many. We had a century-long love affair with the car. But today, people are more attached to their smartphones than their cars. Cars are not always the quickest mode of travel in cities; and emissions from the rapidly growing number of cars threaten the planet. This book, by three experts from industry and academia, envisions a new world of mobility that is connected, heterogeneous, intelligent, and personalized (the CHIP architecture). The authors describe the changes that are coming. City administrators are shifting from designing cities for cars to designing cities for people. Nations and cities will increasingly employ targeted user fees and offer subsidies to nudge consumers toward more sustainable modes. The sharing economy is coaxing many consumers to shift from being owners of assets to being users of services. The auto industry is responding with connected cars that double as virtual travel assistants and by introducing autonomous driving. The CHIP architecture embodies an integrated, multimode mobility system that builds on ubiquitous connectivity, electrified and autonomous vehicles, and a marketplace open to innovation and entrepreneurship. Consumers will exercise choice on the basis of user experience and efficiency, aided by “intelligent advisors,” accessible through their mobile devices. An innovative mobility architecture reconfigured for this century is a social and economic necessity; this book charts a course for achieving it.
Author: Hussein T. Mouftah
Publisher: CRC Press
ISBN: 9780367637002
Category : Automated vehicles
Languages : en
Pages : 0
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Book Description
This book presents a comprehensive coverage of the five fundamental yet intertwined pillars paving the road towards the future of connected autonomous electric vehicles and smart cities. The connectivity pillar covers all the latest advancements and various technologies on vehicle-to-everything (V2X) communications/networking and vehicular cloud computing, with special emphasis on their role towards vehicle autonomy and smart cities applications. On the other hand, the autonomy track focuses on the different efforts to improve vehicle spatiotemporal perception of its surroundings using multiple sensors and different perception technologies. Since most of CAVs are expected to run on electric power, studies on their electrification technologies, satisfaction of their charging demands, interactions with the grid, and the reliance of these components on their connectivity and autonomy, is the third pillar that this book covers. On the smart services side, the book highlights the game-changing roles CAV will play in future mobility services and intelligent transportation systems. The book also details the ground-breaking directions exploiting CAVs in broad spectrum of smart cities applications. Example of such revolutionary applications are autonomous mobility on-demand services with integration to public transit, smart homes, and buildings. The fifth and final pillar involves the illustration of security mechanisms, innovative business models, market opportunities, and societal/economic impacts resulting from the soon-to-be-deployed CAVs. This book contains an archival collection of top quality, cutting-edge and multidisciplinary research on connected autonomous electric vehicles and smart cities. The book is an authoritative reference for smart city decision makers, automotive manufacturers, utility operators, smart-mobility service providers, telecom operators, communications engineers, power engineers, vehicle charging providers, university professors, researchers, and students who would like to learn more about the advances in CAEVs connectivity, autonomy, electrification, security, and integration into smart cities and intelligent transportation systems.
Author: Dr. Sebastian Wedeniwski
Publisher: Springer
ISBN: 3662477882
Category : Computers
Languages : en
Pages : 303
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Book Description
The Internet of Things, cloud computing, connected vehicles, Big Data, analytics — what does this have to do with the automotive industry? This book provides information about the future of mobility trends resulting from digitisation, connectedness, personalisation and data insights. The automotive industry is on the verge of undergoing a fundamental transformation. Large, traditional companies in particular will have to adapt, develop new business models and implement flexibility with the aid of appropriate enterprise architectures. Transforming critical business competencies is the key concept. The vehicle of the digital future is already here — who will shape it?
Author: Lukas Neckermann
Publisher: Troubador Publishing Ltd
ISBN: 1784628875
Category : Business & Economics
Languages : en
Pages : 184
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Book Description
We stand at the cusp of a mobility revolution unlike anything we have seen since the days of Gottlieb Daimler and Henry Ford, 130 years ago.
Author: Jan Kachelmaier
Publisher: GRIN Verlag
ISBN: 3956875915
Category : Transportation
Languages : en
Pages : 101
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Book Description
The automobile industry is one of Germany’s strongest and most important industries. But while German carmakers still struggle with the diesel emission scandal, the whole sector is facing a great revolution. Various companies are working intensively on the development of the next major milestone in mobility that incorporates the megatrends of electric, connected, shared and autonomous driving. The combination of these trends can reduce CO2 emissions and eliminate a significant portion of traffic jams while increasing mobility and space utilization in urban areas. The technology of autonomous driving is perceived to be disruptive and thus many challenges and obstacles remain before the new technology becomes superior to human drivers. Jan Kachelmaier explores the status quo of the development of autonomous vehicles at German Manufacturers. The author identifies future impediments until market entrance and recommends managerial actions. Keywords: - Autuonomous Vehicles; - Artificial Intelligence; - Germany; - Transportation; - Car Sharing
Author: UMAR ZAKIR ABDUL HAMID
Publisher: SAE International
ISBN: 1468603477
Category : Technology & Engineering
Languages : en
Pages : 213
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Book Description
We are at the beginning of the next major disruptive cycle caused by computing. In transportation, the term Autonomous, Connected, Electric, and Shared (ACES) has been coined to represent the enormous innovations enabled by underlying electronics technology. The benefits of ACES vehicles range from improved safety, reduced congestion, and lower stress for car occupants to social inclusion, lower emissions, and better road utilization due to optimal integration of private and public transport. ACES is creating a new automotive and industrial ecosystem that will disrupt not only the technical development of transportation but also the management and supply chain of the industry. Disruptions caused by ACES are prompted by not only technology but also by a shift from a traditional to a software-based mindset, embodied by the arrival of a new generation of automotive industry workforce. In Autonomous, Connected, Electric and Shared Vehicles: Disrupting the Automotive and Mobility Sectors, Umar Zakir Abdul Hamid provides an overview of ACES technology for cross-disciplinary audiences, including researchers, academics, and automotive professionals. Hamid bridges the gap among the book's varied audiences, exploring the development and deployment of ACES vehicles and the disruptions, challenges, and potential benefits of this new technology. Topics covered include: • Recent trends and progress stimulating ACES growth and development • ACES vehicle overview • Automotive and mobility industry disruptions caused by ACES • Challenges of ACES implementation • Potential benefits of the ACES ecosystem While market introduction of ACES vehicles that are fully automated and capable of unsupervised driving in an unstructured environment is still a long-term goal, the future of mobility will be ACES, and the transportation industry must prepare for this transition. Autonomous, Connected, Electric and Shared Vehicles is a necessary resource for anyone interested in the successful and reliable implementation of ACES. "ACES are destined to be a game changers on the roads, altering the face of mobility." Daniel Watzenig, Professor Graz University of Technology, Austria
