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Strategic Management for Tourism Communities

Strategic Management for Tourism Communities PDF Author: Peter E. Murphy
Publisher: Channel View Publications
ISBN: 9781873150832
Category : Business & Economics
Languages : en
Pages : 460

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Book Description
Strategic planning within a community framework is essential for tourism to reach its potential. This book combines the four principal functions of business management and stakeholder analysis to develop a model of collaborative decision making. This model offers a template for communities to understand and make the most of their tourism resources.