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Strategic Reinvention in Popular Culture

Strategic Reinvention in Popular Culture PDF Author: Richard Pfefferman
Publisher: Springer
ISBN: 1137373199
Category : Performing Arts
Languages : en
Pages : 304

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Book Description
Not all original works invoke the encore impulse in their audiences. Those that do generally spawn replications - sequels, spin-offs, or re-makes. This book presents a theory of why some replications succeed and others fail across genres and media.