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Author: Brent R. Grover
Publisher: Natl Assn Wholesale-Distr
ISBN: 9781934014158
Category : Physical distribution of goods
Languages : en
Pages : 252
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Book Description
Author: Brent R. Grover
Publisher: Natl Assn Wholesale-Distr
ISBN: 9781934014158
Category : Physical distribution of goods
Languages : en
Pages : 252
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Book Description
Author: Thomas O'Connor
Publisher: Natl Assn Wholesale-Distr
ISBN: 9781934014226
Category : Distributors (Commerce)
Languages : en
Pages : 186
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Book Description
Author: Guy Blissett
Publisher: Natl Assn Wholesale-Distr
ISBN: 9781934014219
Category : Business logistics
Languages : en
Pages : 212
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Book Description
Author: Mike Marks
Publisher: Natl Assn Wholesale-Distr
ISBN: 1934014303
Category : Business & Economics
Languages : en
Pages : 137
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Author: Jim Pancero
Publisher: Natl Assn Wholesale-Distr
ISBN: 9781934014189
Category : Distributors (Commerce)
Languages : en
Pages : 216
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Book Description
Author: Jean-Manuel Izaret
Publisher: John Wiley & Sons
ISBN: 1394190581
Category : Business & Economics
Languages : en
Pages : 439
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Book Description
The right pricing strategy can change the entire trajectory of a business, a market, and even society at large. To help you create your best pricing strategy efficiently and confidently, two leaders from BCG are introducing fresh perspectives on pricing that take you far beyond the realm of mind-numbing numbers. In their new book Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society, Jean-Manuel Izaret and Arnab Sinha simplify and clarify pricing strategy by integrating its many frameworks and concepts into seven distinct pricing games, each with its own proven tools, rules, forces, and structures. To help you pick the right game and play it well, Izaret and Sinha have developed the Strategic Pricing Hexagon, a tool refined through years of testing, iteration, and adaptation. The Hexagon is your portal to a business world where stronger growth and better financial performance come from a set of strategic pricing decisions, not endless myopic quests for optimal prices. But more than that, the Hexagon will change the way you think about and talk about pricing. The current conversation around pricing – as expressed through economics textbooks, Excel spreadsheets, political discourse, and educated guesswork – makes it easy to believe that pricing is nothing more than a technical, tactical and, for most people, boring game of numbers. Game Changer changes that conversation bysharing stories and research that bring the Hexagon and its seven pricing games to life. With research from BCG’s Bruce Henderson Institute and real-world examples from the world's most influential companies, the authors and their colleagues at BCG define pricing strategy as a business leader’s or business owner’s conscious decisions about how money flows in their market. They show how companies succeed in the long term when they focus on collaborative growth and value sharing with customers, not zero-sum value extraction from them. Discover how you can create and implement a winning pricing strategy that changes the trajectory of your business, your market, and even society.
Author: Julian Dent
Publisher: Kogan Page Publishers
ISBN: 074948215X
Category : Business & Economics
Languages : en
Pages : 385
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Book Description
Analyze, plan and manage profitable channels to market with this economic framework, ensuring maximum leverage of channel partners at every stage of the go-to-market process, with this fully revised third edition of the global bestseller, Distribution Channels - an essential toolkit for strategizing new and existing routes to market. Unprecedented upheavals in routes-to-market are challenging businesses of all types. Products are becoming services, online and offline channels are integrating, and new distribution channels are dictating terms to producers. Placing market access at the heart of business and marketing strategy, this revised edition of Sales and Marketing Channels (originally Distribution Channels) addresses emerging business models and buying behaviours with practical steps, offering an efficient structure to extract tangible commercial value from partner relationships. Often referred to as the "Place" P in the marketing mix, this book and its host of downloadable resources integrate innovative case studies like AirBNB, the largest seller of rooms without ownership of any; Transferwise, the peer-to-peer Forex; plus, the rise of online retailers like Amazon and ASOS versus the decline of traditional stores like Macy's or BHS. Other updates include: -The impact of cloud technology -Advancing consumer channels -Monetizing the distribution of intellectual property -Plus the evolving 'gig economy', led by Uber and Deliveroo
Author: Michael Morris
Publisher: Praeger
ISBN:
Category : Business & Economics
Languages : en
Pages : 232
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Book Description
An important contribution to marketing literature, this volume offers a comprehensive guide to market-based pricing strategies. The authors present pricing as a relatively simple, but extremely powerful marketing tool--a creative variable which managers can manipulate to accomplish a wide variety of ends. Arguing that companies must move away from the traditional, short-term, reactive methods relied upon to set and manage prices, the authors call for a systematic, strategic and market-based approach to the pricing problem. Their central unifying theme is that pricing begins and ends with the customer and that every pricing action should be part of a larger pricing program build around the realities of customer needs and competitor pressures. Written with a minimum of jargon and amply illustrated with explanatory tables and figures, this is an excellent introduction to pricing for both seasoned and aspiring marketing and product managers. Morris and Morris begin by examining the overall concept of price as a statement of value. Subsequent chapters offer in-depth guidance on the development of market-based pricing, addressing such critical issues as pricing strategy over the product life cycle, linking pricing and marketing strategy, understanding and using elasticity, the psychology of pricing, and negotiating prices with customers. Particular attention is paid to the question of price differentials--charging different prices to different classes of consumers--and the legal and ethical ramifications of adopting strategies based on price differentials. The authors also explore cost-based pricing, industry and competitor analysis, pricing across the product line, and computers as an aid in pricing. Throughout, references to real-world cases and problems helps the manager to relate the concepts of market-based pricing to the pricing decisions and considerations actually confronted on the job.
Author:
Publisher: Natl Assn Wholesale-Distr
ISBN: 9781934014196
Category : Distributors (Commerce)
Languages : en
Pages : 132
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Author: Thomas T. Nagle
Publisher: Pearson Education India
ISBN: 9788131724583
Category : Price fixing
Languages : en
Pages : 370
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Book Description
