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Author: Mithun Nandy
Publisher: Taylor & Francis
ISBN: 1000875288
Category : Business & Economics
Languages : en
Pages : 210
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Book Description
India is the largest provider of generic drugs globally. The Indian pharmaceutical sector supplies over 50% of the global demand for various vaccines and, as a result, holds an important position in the global pharmaceutical sector. This book is a comprehensive study of pharmaceutical marketing management in the Indian context and similar growth markets. The book introduces the fast-paced and multi-faceted discipline of pharmaceutical marketing management through an in-depth discussion on the genesis and evolution of its marketing concept. Combining theory and practice, it offers a strategic approach to pharmaceutical marketing from an organizational and business perspective and explicates the practical applications of it. Richly supported by case studies, the book brings together fresh perspectives and approaches equally useful for students and professionals. This book will be of interest to academicians, advanced students, and practitioners of pharmaceutical marketing and pharmaceutical management. It will also be beneficial to those interested in business strategy, decision-making, and international marketing.
Author: Mithun Nandy
Publisher: Taylor & Francis
ISBN: 1000875288
Category : Business & Economics
Languages : en
Pages : 210
Get Book Here
Book Description
India is the largest provider of generic drugs globally. The Indian pharmaceutical sector supplies over 50% of the global demand for various vaccines and, as a result, holds an important position in the global pharmaceutical sector. This book is a comprehensive study of pharmaceutical marketing management in the Indian context and similar growth markets. The book introduces the fast-paced and multi-faceted discipline of pharmaceutical marketing management through an in-depth discussion on the genesis and evolution of its marketing concept. Combining theory and practice, it offers a strategic approach to pharmaceutical marketing from an organizational and business perspective and explicates the practical applications of it. Richly supported by case studies, the book brings together fresh perspectives and approaches equally useful for students and professionals. This book will be of interest to academicians, advanced students, and practitioners of pharmaceutical marketing and pharmaceutical management. It will also be beneficial to those interested in business strategy, decision-making, and international marketing.
Author: Mithun Nandy
Publisher: Routledge Chapman & Hall
ISBN: 9781032289427
Category : Drugs
Languages : en
Pages : 0
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Book Description
India is the largest provider of generic drugs globally. The Indian pharmaceutical sector supplies over 50 per cent of the global demand for various vaccines, and as a result, holds an important position in the global pharmaceutical sector. This book is a comprehensive study of pharmaceutical marketing management in the Indian context and similar growth markets. The book introduces the fast-paced and multi-faceted discipline of pharmaceutical marketing management through an in-depth discussion on the genesis and evolution of its marketing concept. Combining theory and practice, it offers a strategic approach to pharmaceutical marketing from an organisational and business perspective and explicates the practical applications of it. Richly supported by case studies, the book brings together fresh perspectives and approaches equally useful for students and professionals. This book will be of interest to academicians, advanced students, and practitioners of pharmaceutical marketing and pharmaceutical management. It will also be beneficial to those interested in business strategy, decision making, and international marketing.
Author: Mickey C. Smith
Publisher: CRC Press
ISBN: 9781439810910
Category : Medical
Languages : en
Pages : 444
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Book Description
Reflecting the fascinating and dramatic changes in pharmacy, pharmaceutical education, and the pharmaceutical industry in recent years, this authoritative volume focuses on the practice of marketing both prescription and nonprescription medications. In a dozen comprehensive chapters, author Mickey Smith highlights the economic social, and
Author: Atindra Kumar Biswas
Publisher: Notion Press
ISBN: 1948424436
Category : Education
Languages : en
Pages : 321
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Book Description
How to Manage Market For Sustainable Profit and Growth This concise book is an attempt to answer this question by urging the business professionals to see and carry out the entire business from the perspective of customers. The book provides step by step directions to business professionals how to find out the unmet or under-met jobs of customers; how to choose the market of interest and specific groups of customers for doing business with; how to create and deliver winning customer value proposition for these customers through innovation and suitable business models; how to navigate the business through product development, branding, sales, and distribution, under different kinds of market complexities including commoditization and globalization of markets, and provide seamless experience to the customers.. The book ends with recommending ways to manage customer loyalty and profitability, and steering the firm to the path of sustained profitable growth.
Author: Alexander Chernev
Publisher: Cerebellum Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 954
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Book Description
Strategic Marketing Management: Theory and Practice offers a systematic overview of the fundamentals of marketing theory, defines the key principles of marketing management, and presents a value-based framework for developing viable market offerings. The theory presented stems from the view of marketing as a value-creation process that is central to any business enterprise. The discussion of marketing theory is complemented by a set of practical tools that enable managers to apply the knowledge contained in the generalized frameworks to specific business problems and market opportunities. The information on marketing theory and practice contained in this book is organized into eight major parts. The first part defines the essence of marketing as a business discipline and outlines an overarching framework for marketing management that serves as the organizing principle for the information presented in the rest of the book. Specifically, we discuss the role of marketing management as a value-creation process, the essentials of marketing strategy and tactics as the key components of a company’s business model, and the process of developing an actionable marketing plan. Part Two focuses on understanding the market in which a company operates. Specifically, we examine how consumers make choices and outline the main steps in the customer decision journey that lead to the purchase of a company’s offerings. We further discuss the ways in which companies conduct market research to gather market insights in order to make informed decisions and develop viable courses of action. Part Three covers issues pertaining to the development of a marketing strategy that will guide the company’s tactical activities. Here we focus on three fundamental aspects of a company’s marketing strategy: the identification of target customers, the development of a customer value proposition, and the development of a value proposition for the company and its collaborators. The discussion of the strategic aspects of marketing management includes an in-depth analysis of the key principles of creating market value in a competitive context. The next three parts of the book focus on the marketing tactics, viewed as a process of designing, communicating, and delivering value. Part Four describes how companies design their offerings and, specifically, how they develop key aspects of their products, services, brands, prices, and incentives. In Part Five, we address the ways in which companies manage their marketing communication and the role of personal selling as a means of persuading customers to choose, purchase, and use a company’s offerings. Part Six explores the role of distribution channels in delivering the company’s offerings to target customers by examining the value-delivery process both from a manufacturer’s and a retailer’s point of view. The seventh part of the book focuses on the ways in which companies manage growth. Specifically, we discuss strategies used by companies to gain and defend market position and, in this context, address the issues of pioneering advantage, managing sales growth, and managing product lines. We further address the process of developing new market offerings and the ways in which companies manage the relationship with their customers. The final part of this book presents a set of tools that illustrate the practical application of marketing theory. Specifically, Part Eight delineates two workbooks: a workbook for segmenting the market and identifying target customers and a workbook for developing the strategic and tactical components of a company’s business model. This part also contains examples of two marketing plans—one dealing with the launch of a new offering and the other focused on managing an existing offering.
Author: David A. Aaker
Publisher: John Wiley & Sons
ISBN: 1119802865
Category : Business & Economics
Languages : en
Pages : 482
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Book Description
Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop capabilities in key strategic marketing tasks, achieve high-quality decision making, and drive long-term profitable growth. Extensively revised and updated, the twelfth edition of Strategic Market Management offers newly written chapters focused on growth and branding that reflect cutting-edge frameworks based on the most recent research and the authors' experiences with leading companies. New real-world examples and stronger frameworks, including cutting-edge approaches for environmental analysis, offering market selection, and target market selection. New “digital marketing strategy” topics—including the metaverse, algorithmic bias, augmented reality, influencers, and gamification—are integrated throughout the book. Strategic Market Management, Twelfth Edition, is an excellent textbook for courses at all levels that seek a strategic view of marketing, such as Strategic Market Management, Strategic Market Planning, Strategic Marketing, Marketing Strategy, Strategic Planning, Business Policy, and Entrepreneurship. It is also a valuable reference and guide for MBA and EMBA students, managers, planning specialists, and executives wanting to improve their marketing strategy development and planning processes or looking for a timely overview of recent issues, frameworks, and tools.
Author: Alexander Chernev
Publisher: Cerebellum Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 639
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Book Description
Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands.
Author: Dr. Ritu Kataria
Publisher: Thakur Publication Private Limited
ISBN: 9390570069
Category : Education
Languages : en
Pages : 296
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Book Description
Buy E-Book of Pharma Marketing Management Book For B.Pharm 8th Semester of U.P. State Universities
Author: N. Udupa
Publisher: Manipal Universal Press
ISBN: 9382460322
Category : Business & Economics
Languages : en
Pages : 104
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Book Description
The book begins with a brief overview of Indian and Global Pharmaceutical Market. It discusses unconventional topics related to pharmaceutical marketing. Most of the chapters like Segmentation, Promotional Mix, Consumer Behaviour and Pricing etc, explain the basic concepts with an emphasis on the Pharma perspective. Chapters are updated with recent developments in those fields. Clinical Research has always been under scan, the chapter on clinical research covers the latest amendments and discusses the future trends. Chapter Cosmeceutical gives an overview of Cosmeceutical market scenario and the growth drivers. The book includes a brief note on Ethics.
Author: Satyendra Singh
Publisher: World Scientific
ISBN: 9812791787
Category : Business & Economics
Languages : en
Pages : 577
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Book Description
The Handbook of Business Practices and Growth in Emerging Markets consists of a collection of specially commissioned chapters that describe the current business environment, organizational culture, consumer behavior, financial investment climate, and examples of best prevailing practices in emerging markets. It covers all the major functional areas of business OCo marketing, strategy, operations and finance OCo in all continents. The focus of each chapter is on the identification of different business issues in different emerging markets (including Asia, Africa and South America) and on the implementation of a proposed set of recommendations, using both qualitative and quantitative techniques to assist in decision-making and in improving organizational efficiency and effectiveness. Readers will also appreciate the multidimensional view of financial and non-financial performance measurement of businesses. Specifically, the goal of this research-based handbook is to provide a comprehensive guide for business students and managers by discussing a range of issues from the diverse emerging markets and enabling them to develop a strategic mindset for a market-oriented culture. Given the changing business dynamics, government policies and demands in industries, this handbook is both timely and topical. Sample Chapter(s). Foreword (28 KB). Chapter 1: Introduction (69 KB). Contents: Introduction (S Singh); China: New Product Development in Emerging Markets (N Grigoriou); Competing with Multinationals: Entry and Evolution of Latecomer Firms in China''s Handset Industry (W Xie & S White); Current Business Practices of Top Fortune Global Emerging Multinationals (C-H Liu & K-K Wei); Between Information System Integration and Performance, What are the Missing Links? (R P Lee & Q-M Chen); Legal Cases and Auditing in China (G Chong); Commonwealth of Independent States: CSR in the Emerging Market of Russia: Finding the Nexus Between Business Accountability, Legitimacy, Growth and Societal Reconciliation (O Kuznetsova); The Russian System of Corporate Governance: Promises and Realities (O Kuznetsova); Brand Management in Emerging Markets: Private Labels in Croatian Grocery Retailing and the Case of Dona Trgovina D O O (M Martinovic & J Branch); Baltic Tiger or Wounded Lion OCo Retail Trade and Shopping Behavior in Estonia, Latvia, and Lithuania (B McKenzie); Latin America: Data Mining as a Decision Tool for Materials Procurement in a Multinational Company Headquartered in Brazil (D C C Barbosa et al.); The Importance of Natural Resources-Based Industry Clusters in Latin America: The Case of Chile (C Felzensztein); Inserting Small Holders into Sustainable Value Chains (M F Neves & L T e Castro); Franchise as an Efficient Mode of Entry in Emerging Markets: A Discussion from the Legitimacy Point of View (C Gauzente & R Dumoulin); Africa: Public Procurement Reform in Emerging Economies: A Case Study of Kenya (P M Lewa & S K Lewa); Rural Tourism in South Africa: The Case of Damdoryn and Bufflespoort (K P Quan-Baffour); An Institutional Network Approach of Partnership Mode of Interest-Free Microfinance and Islamic Banking: A Case Study (M N Alam & M M Hussain); Challenges of Internet Adoption of Banks in Ghana (N O Madichie et al.); Middle East: Does the Religious Nature of Organizations Affect Performance Measurement? A Case of GCC Banks (E K A Mohamed & M M Hussain); Challenges and Opportunities for International Marketers in Kuwait (C P Rao); Glimpses at Society and Management in Iran (H Yeganeh); Internet Consumer Behavior in Cyprus (A Thrassou et al.); Asia: Corporate Social Performance of Indonesian State-Owned and Private Companies (H Fauzi et al.); Does Individual Stock Futures Affect Stock Market: Volatility in India? (N Tripathy et al.); Philippines in the 21st Century: Business Opportunities and Strategic Marketing Implications (E P Garrovillas); Papua New Guinea OCo An Emerging Economy in the South Pacific: Challenges and Prospects (R Rena); Conclusion (S Singh). Readership: Students of business administration courses which focus on organizational culture, managers and management consultants dealing with issues related to emerging markets."
