Strategic Marketing Problems PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Strategic Marketing Problems PDF full book. Access full book title Strategic Marketing Problems by Roger A. Kerin. Download full books in PDF and EPUB format.
Author: Roger A. Kerin
Publisher: Prentice Hall
ISBN:
Category : Marketing
Languages : en
Pages : 744
Get Book Here
Book Description
This best-selling book is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive case studies provide an opportunity for those concepts and tools to be employed in practice. Consisting of 10 chapters and 44 cases that feature contemporary marketing perspectives and practices, this book covers the topics of marketing management: its foundations; financial aspects; decision-making and case analysis; opportunity analysis, market segmentation, and market targeting; product and service strategy and brand management; integrated marketing communication strategy and management; pricing strategy and management; the control process; and comprehensive marketing programs. For marketing executives and professionals.
Author: Roger A. Kerin
Publisher: Prentice Hall
ISBN:
Category : Marketing
Languages : en
Pages : 744
Get Book Here
Book Description
This best-selling book is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive case studies provide an opportunity for those concepts and tools to be employed in practice. Consisting of 10 chapters and 44 cases that feature contemporary marketing perspectives and practices, this book covers the topics of marketing management: its foundations; financial aspects; decision-making and case analysis; opportunity analysis, market segmentation, and market targeting; product and service strategy and brand management; integrated marketing communication strategy and management; pricing strategy and management; the control process; and comprehensive marketing programs. For marketing executives and professionals.
Author: Russell Abratt
Publisher: Routledge
ISBN: 0429951558
Category : Business & Economics
Languages : en
Pages : 214
Get Book Here
Book Description
This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including Burger King, FedEx, and Twitter, readers will gain a working knowledge of developing and applying market-driven strategy. Through case analysis, students will learn to: examine the role of corporate, business, and marketing strategy in strategic marketing; recognize the implications of markets on competitive space with an emphasis on competitive positioning and growth; interpret the various elements of marketing strategy and apply them to a particular real-world situation; apply sound decision-making strategies and analytical frameworks to specific strategic marketing problems and issues; apply ethical frameworks to strategic marketing situations. Strategic Marketing: Concepts and Cases is ideal for advanced undergraduate and postgraduate students, as well as those studying for an MBA or executive courses in strategic marketing or marketing management.
Author: Alexander Chernev
Publisher:
ISBN: 9780982512630
Category : Marketing
Languages : en
Pages : 283
Get Book Here
Book Description
Strategic Marketing Management (5th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs.
Author: Roger A. Kerin
Publisher: Allyn & Bacon
ISBN: 9780205081042
Category : Business & Economics
Languages : en
Pages : 696
Get Book Here
Book Description
Forty-five contemporary marketing cases, focusing on major decisions faced by marketing executives, present a diverse set of issues in a variety of industries. Sixty percent of the cases are new, revised, or updated for this edition (sixth edition was 1993). This annotated instructor's edition provides information on case introductions, computational work, supplementary data, teaching suggestions, as well as notations which link specific topics or cases to corresponding sections in the Instructor's Manual. Annotation copyright by Book News, Inc., Portland, OR
Author: Derek F. Abell
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 550
Get Book Here
Book Description
Author: Prof Todd a Mooradian Phd
Publisher:
ISBN: 9780990542704
Category :
Languages : en
Pages : 412
Get Book Here
Book Description
An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian, Matzler, and Ring provide readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
Author: Malcolm McDonald
Publisher: N T C Business Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 184
Get Book Here
Book Description
Author: Edwin J. Nijssen
Publisher: Springer Science & Business Media
ISBN: 1475732775
Category : Business & Economics
Languages : en
Pages : 148
Get Book Here
Book Description
Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually any kind of organization. It requires a profound understanding of the value creation opportunities in the marketplace, choosing what unique value to create for which customers, and to deliver that value in an effective and efficient way. Strategic marketing management helps to execute this process successfully and to achieving sustainable competitive advantage in the market place. Creating Customer Value Through Strategic Marketing Planning discusses an approach that is both hands-on and embedded in marketing and strategy theory. This book is different from most other marketing strategy books because it combines brief discussions of the underlying theory with the presentation of a selection of useful strategic marketing tools. The structure of the book guides the reader through the process of writing a strategic marketing plan. Suggestions for using the tools help to apply them successfully. This book helps students of marketing strategy to understand strategic marketing planning at work and how to use specific tools. Furthermore, it provides managers with a practical framework and guidelines for making the necessary choices to create and sustain competitive advantage for their organizations.
Author: Roger A. Kerin
Publisher: Allyn & Bacon
ISBN:
Category : Business & Economics
Languages : en
Pages : 760
Get Book Here
Book Description
Author: Alexander Chernev
Publisher: Cerebellum Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 639
Get Book Here
Book Description
Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands.
