Strategic Marketing Approaches within Airline Management: How the Passenger Market causes the Business Concepts of Full Service Network Carriers, Low Cost Carriers, Regional Carriers and Leisure Carriers to overlap PDF Download
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Author: Susanne Bölke
Publisher: diplom.de
ISBN: 3954897857
Category : Business & Economics
Languages : en
Pages : 109
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Book Description
On the German passenger market, airlines approach different business concepts in order to cope with the threats and to be successful. The case of the Lufthansa Passenger Airline and its subsidiary Germanwings has been discussed many times currently. Together they have implemented a restructuredconcept of the Low Cost Carrier Germanwings in order to overcome their weaknesses. The purpose of this paper is to evaluate the potential of economic success of this strategy change. Therefore, the papercomprises three main areas. The first one is the theoretical part, which explains the differences between Full Service Network Carriers, Low Cost Carriers, Regional Carriers and Leisure Carriers. Secondly, the analysis takes place by applying Porter’s five forces model. Subsequently, the strengths and weaknessesof the Lufthansa Passenger Airline and Germanwings are highlighted and the new business concept isintroduced. Finally, all findings are put into relation using the SWOT-analysis.
Author: Susanne Bölke
Publisher: diplom.de
ISBN: 3954897857
Category : Business & Economics
Languages : en
Pages : 109
Get Book Here
Book Description
On the German passenger market, airlines approach different business concepts in order to cope with the threats and to be successful. The case of the Lufthansa Passenger Airline and its subsidiary Germanwings has been discussed many times currently. Together they have implemented a restructuredconcept of the Low Cost Carrier Germanwings in order to overcome their weaknesses. The purpose of this paper is to evaluate the potential of economic success of this strategy change. Therefore, the papercomprises three main areas. The first one is the theoretical part, which explains the differences between Full Service Network Carriers, Low Cost Carriers, Regional Carriers and Leisure Carriers. Secondly, the analysis takes place by applying Porter’s five forces model. Subsequently, the strengths and weaknessesof the Lufthansa Passenger Airline and Germanwings are highlighted and the new business concept isintroduced. Finally, all findings are put into relation using the SWOT-analysis.
Author: Edward Majewski
Publisher: CRC Press
ISBN: 1040131220
Category : Technology & Engineering
Languages : en
Pages : 351
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Book Description
Air Transportation Industry considers the influence of political, legal, economic, social, and technological factors on the developments in the industry. It provides a brief historical background of the air transport industry, the determinants of the changes in the airline business, and adaptation processes that resulted in the evolution of business models and structural changes in the industry. Utilizing a unique database containing the characteristics of more than 16,000 air carriers worldwide, the book discusses key findings related to changes in the transport capacity of airlines operating at different points in time, including the length of the lifecycle and reasons for termination of activity, types, and geographical scope of operations. It also explores the impacts of global and regional-scale legal regulations. The book will interest air transportation and airport operations researchers. It can also serve as a reference for management and operations transportation students in logistics, air transportation, and economics courses.
Author: Susanne Bölke
Publisher: Anchor Academic Publishing (aap_verlag)
ISBN: 3954892855
Category : Business & Economics
Languages : en
Pages : 113
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Book Description
On the German passenger market, airlines approach different business concepts in order to cope with the threats and to be successful. The case of the Lufthansa Passenger Airline and its subsidiary Germanwings has been discussed many times currently. Together they have implemented a restructuredconcept of the Low Cost Carrier Germanwings in order to overcome their weaknesses. The purpose of this paper is to evaluate the potential of economic success of this strategy change. Therefore, the papercomprises three main areas. The first one is the theoretical part, which explains the differences between Full Service Network Carriers, Low Cost Carriers, Regional Carriers and Leisure Carriers. Secondly, the analysis takes place by applying Porter’s five forces model. Subsequently, the strengths and weaknessesof the Lufthansa Passenger Airline and Germanwings are highlighted and the new business concept isintroduced. Finally, all findings are put into relation using the SWOT-analysis.
Author: Dr Kostas Iatrou
Publisher: Ashgate Publishing, Ltd.
ISBN: 1409484947
Category : Political Science
Languages : en
Pages : 376
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Book Description
Airline Choices for the Future: From Alliances to Mergers offers an up-to-date assessment of the industry as it stands today, delivering a comprehensive insight into how the world of airline alliances is changing, and how the merger phenomenon is likely to fit into the new scenario. The purpose of this book is twofold. Firstly, it outlines the evolution and the reasons behind alliances between international air carriers, the alliances' track records and the way they have affected airlines and the air transport industry. Secondly, drawing on past and more recent developments in the industry, it examines the experiences airlines involved in cross-border mergers have gone through and the advantages and difficulties they have come across. Alliances and mergers are presented from both the airline and the consumer perspective. The book provides a balanced account of where mergers and alliances have taken the industry to date, bridging the gap between merger theory and implemented practices and strategies. It also identifies the challenges alliances and cross-border mergers have faced and highlights the key forces affecting airline development. Theoretical evidence is supplemented by data collected via surveys and interviews with airline executives, aviation experts, consultants and regulatory bodies.
Author: Rigas Doganis
Publisher: Psychology Press
ISBN: 9780415346153
Category : Business & Economics
Languages : en
Pages : 326
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Book Description
The second edition of Rigas Doganis' book brings the airline industry story up to date, exploring airline mergers and alliances, price wars, the impact of disasters and the future prospects for the industry as a whole.
Author: Hartmut Wolf
Publisher: Routledge
ISBN: 1317105427
Category : Business & Economics
Languages : en
Pages : 615
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Book Description
The last few decades have witnessed substantial liberalization trends in various industries and countries. Starting with the deregulation of the US airline industry in 1978, regulatory restructuring took place in further network industries such as telecommunications, electricity or railways in various countries around the world. Although most of the liberalization movements were initially triggered by the worrying performances of the respective regulatory frameworks, increases in competition and corresponding improvements in allocative and productive efficiency were typically associated with the respective liberalization efforts. From an academic perspective, the transition from regulated industries to liberalized industries has attracted a substantial amount of research reflected in many books and research articles which can be distilled to three main questions: (1) What are the forces that have given rise to regulatory reform? (2) What is the structure of the regulatory change which has occurred to date and is likely to occur in the immediate future? (3) What have been the effects on industry efficiency, prices and profits of the reforms which have occurred to date? Liberalization in Aviation brings together renowned academics and practitioners from around the world to address all three questions and draw policy conclusions. The book is divided into five sections, in turn dealing with aspects of competition in various liberalized markets, the emergence and growth of low-cost carriers, horizontal mergers and alliances, infrastructures, and concluding with economic assessments of liberalization steps so far and proposed steps in the future.
Author: Peter Belobaba
Publisher: John Wiley & Sons
ISBN: 1118881141
Category : Technology & Engineering
Languages : en
Pages : 536
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Book Description
Extensively revised and updated edition of the bestselling textbook, provides an overview of recent global airline industry evolution and future challenges Examines the perspectives of the many stakeholders in the global airline industry, including airlines, airports, air traffic services, governments, labor unions, in addition to passengers Describes how these different players have contributed to the evolution of competition in the global airline industry, and the implications for its future evolution Includes many facets of the airline industry not covered elsewhere in any single book, for example, safety and security, labor relations and environmental impacts of aviation Highlights recent developments such as changing airline business models, growth of emerging airlines, plans for modernizing air traffic management, and opportunities offered by new information technologies for ticket distribution Provides detailed data on airline performance and economics updated through 2013
Author: Diego Carou
Publisher: Springer Nature
ISBN: 3030678490
Category : Technology & Engineering
Languages : en
Pages : 57
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Book Description
This book reports a comprehensive study on the Industry 4.0 technologies focused on the aerospace sector, presenting a blueprint of the sector and the background of the key technologies. The author describes the adoption of some of these technologies by some of the major aerospace companies and organizations.
Author: Rigas Doganis
Publisher: Routledge
ISBN: 1134887787
Category : Business & Economics
Languages : en
Pages : 352
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Book Description
First published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.
Author: Ricondo & Associates
Publisher: Transportation Research Board
ISBN: 030911814X
Category : Business & Economics
Languages : en
Pages : 134
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Book Description
TRB's Airport Cooperative Research Program (ACRP) Report 20: Strategic Planning in the Airport Industry explores practical guidance on the strategic planning process for airport board members, directors, department leaders, and other employees; aviation industry associations; a variety of airport stakeholders, consultants, and other airport planning professionals; and aviation regulatory agencies. A workbook of tools and sequential steps of the strategic planning process is provided with the report as on a CD. The CD is also available online for download as an ISO image or the workbook can be downloaded in pdf format.
