Strategic Management Communication for Leaders 5e PDF Download
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Author: Robyn Walker
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Author: Graham Hubbard
Publisher: Pearson Australia
ISBN: 1486012426
Category : Business & Economics
Languages : en
Pages : 601
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Book Description
Renowned for its comprehensive, rigorous and case-rich approach, this resource trains future business leaders to analyse a wide range business issues, apply appropriate concepts and successfully implement business strategy. Strategic Management is written with practical usage in mind and is designed to suit the needs of both post-graduate and undergraduate students. The 5th edition brings the subject to life with ten brand-new in-depth case studies, covering a wide variety of Australian and international examples.
Author: Robyn Walker
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Author: Robyn Walker
Publisher: Wessex, Incorporated
ISBN: 9780999486115
Category : Business & Economics
Languages : en
Pages : 408
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Book Description
Author: Ross Brinkert
Publisher:
ISBN: 9781516532735
Category :
Languages : en
Pages : 280
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Book Description
Strategic Corporate Communication: Core Concepts for Managing Your Career and Your Clients' Brands introduces readers to essential strategies in corporate communication. The book centers upon the idea that in order to be successful, communication professionals not only require outward-facing competencies to represent and serve clients, but also personal competencies of self-awareness and self-positioning to manage their careers. The text grounds corporate communication in theoretical research and marketplace practices that demonstrate foundational corporate communication elements such as strategy, brand, storytelling, communities, messaging, context, ethics, influence, research and measurement, leadership and management, and change. Each chapter introduces relevant theory related to a particular topic, ways in which the information can support career planning, and how the content and skills covered in the chapter apply in the context of the work environment or future interactions with clients. Practical application opportunities at both the personal and organizational level encourage careful reflection throughout. The inclusion of SWOT exercises and case studies with guiding questions inspires critical thinking and further exploration. Strategic Corporate Communication is an ideal text for upper-division undergraduate and graduate-level courses in strategic, public relations, corporate, branding, professional, and marketing communication. Ross Brinkert is an award-winning teacher, associate professor, and was inaugural chair of the Corporate Communication Program at Penn State Abington. He holds a Ph.D. in communication sciences from Temple University. Dr. Brinkert's research and applied work address how increasing the engagement of organizational leaders may increase engagement throughout the entire organization. Lisa V. Chewning is an award-winning teacher, associate professor, and chair of the Corporate Communication Program at Penn State Abington. She holds a Ph.D. in communication from Rutgers University. Dr. Chewning's research combines theoretical and applied perspectives to further understand the role of communication in human organization.
Author: Terry Schmidt
Publisher: John Wiley & Sons
ISBN: 047044293X
Category : Business & Economics
Languages : en
Pages : 314
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Book Description
When Fortune Magazine estimated that 70% of all strategies fail, it also noted that most of these strategies were basically sound, but could not be executed. The central premise of Strategic Project Management Made Simple is that most projects and strategies never get off the ground because of adhoc, haphazard, and obsolete methods used to turn their ideas into coherent and actionable plans. Strategic Project Management Made Simple is the first book to couple a step-by-step process with an interactive thinking tool that takes a strategic approach to designing projects and action initiatives. Strategic Project Management Made Simple builds a solid platform upon four critical questions that are vital for teams to intelligently answer in order to create their own strong, strategic foundation. These questions are: 1. What are we trying to accomplish and why? 2. How will we measure success? 3. What other conditions must exist? 4. How do we get there? This fresh approach begins with clearly understanding the what and why of a project - comprehending the bigger picture goals that are often given only lip service or cursory reviews. The second and third questions clarify success measures and identify the risky assumptions that can later cause pain if not spotted early. The how questions - what are the activities, budgets, and schedules - comes last in our four-question system. By contrast, most project approaches prematurely concentrate on the how without first adequately addressing the three other questions. These four questions guide readers into fleshing out a simple, yet sophisticated, mental workbench called "the Logical Framework" - a Systems Thinking paradigm that lays out one's own project strategy in an easily accessible, interactive 4x4 matrix. The inclusion of memorable features and concepts (four critical questions, LogFrame matrix, If-then thinking, and Implementation Equation) make this book unique.
Author: Marian Iszatt-White
Publisher: Oxford University Press, USA
ISBN: 0199641730
Category : Business & Economics
Languages : en
Pages : 329
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Book Description
This accessible and comprehensive textbook draws on the reader's own experience of leadership in an employment context. The text adopts a critical and thematic approach to the discussion of core debates and emerging topics, while offering a wealth of case studies and other learning tools to help students put leadership theory into practice.
Author: Konin, Jeff
Publisher: Human Kinetics
ISBN: 1492536180
Category : Medical
Languages : en
Pages : 384
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Book Description
Management Strategies in Athletic Training, Fifth Edition, prepares students and athletic trainers to address the many administrative and managerial challenges they will face in an increasingly complex and changing health care environment.
Author: Luke Ike
Publisher: Xlibris Corporation
ISBN: 1524597570
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book produces a clear and concise introduction to principles and concepts of strategic management as required by practicing managers and those in colleges and universities who are aspiring to become strategic managers.
Author: Judith Dwyer
Publisher: Pearson Higher Education AU
ISBN: 1442550554
Category : Business & Economics
Languages : en
Pages : 721
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Book Description
The comprehensive how-to guide to preparing students for the demands they’ll face on the job. Dwyer thoroughly addresses the new-media skills that employees are expected to have in today’s business environment. Now titled Communication for Business and the Professions: Strategies and Skills, the fifth edition presents these technologies in the context of proven communication strategies and essential business English skills. With new and updated content on social media and technology, Dwyer provides comprehensive coverage of communication strategies and skills by linking theory and research with practical skills and examples. Dwyer believes in expanding our knowledge of what we can do to interact effectively and provides us with working models to practise and refine how well we do it. This edition continues to provide a solid background in communication, stimulate critical thinking, and promote active learning through a variety of features and activities.
Author: Robert A. Burgelman
Publisher: Irwin/McGraw-Hill
ISBN:
Category : Business & Economics
Languages : en
Pages : 1016
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Book Description
This text has been written for a course in technology and innovation. It covers contemporary research by using a combination of text, readings, and cases. Based on reviewer response to a survey, the authors have updated many of the cases that instructors found outdated or lacking. Classic cases such as Claire McCloud have been kept, while newer cases such as Intel Corporation in 1999 have been added. There is also a strong set of readings from sources such as Harvard Business Review, California Management Review, and Sloan Management Review.
