Strategic Management and Marketing in the Service Sector PDF Download
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Author: Christian Grönroos
Publisher:
ISBN: 9789515551672
Category : Service industries
Languages : en
Pages : 222
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Book Description
Author: Christian Grönroos
Publisher:
ISBN: 9789515551672
Category : Service industries
Languages : en
Pages : 222
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Book Description
Author: Sood, Tulika
Publisher: IGI Global
ISBN: 1522524762
Category : Business & Economics
Languages : en
Pages : 415
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Book Description
Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand the competitive market. Strategic Marketing Management and Tactics in the Service Industry is an essential reference publication that features the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers.
Author: Christian Grönroos
Publisher:
ISBN: 9789144439112
Category : Marketing
Languages : en
Pages : 135
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Book Description
Author: Stephan Kaiser
Publisher: Springer Science & Business Media
ISBN: 3642160638
Category : Business & Economics
Languages : en
Pages : 211
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Book Description
Managing strategies for professional service firms is an important and complex activity. The main issues in this book cover the core management principles for service firms in a comprehensive way. Based on current research findings it includes the management of service quality, knowledge and marketing as well as people, organizational and strategic issues. In understanding critical resources managers and partners will be able to effectively develop and exploit them. The book contains practical advice and offers a profound insight into the managerial excellence of service companies.
Author: Ewan Ferlie
Publisher: Routledge
ISBN: 1135008035
Category : Business & Economics
Languages : en
Pages : 262
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Book Description
Strategic Management in Public Services Organizations sets out to connect the two traditionally disparate academic literatures of public management and strategic management. The authors argue that some models of strategic management are now of enhanced relevance for contemporary public services organizations, especially when considering successive New Public Management reforms. This observation has important consequences for the requisite work practices, skills and knowledge bases of current public managers, as they are increasingly being asked to act as strategic as well as operational managers. Strategic Management in Public Services Organizations takes a strongly comparative and international perspective in addressing the fundamental issue of strategic management within diverse public administrative traditions. The impact of strategic management on the performance of public agencies is examined and it is argued that the appropriate use of strategic management models depends on the politico-administrative and cultural contexts of the public services organization in question, concluding that there is no single best way to strategically lead public organisations. This is an advanced textbook aimed at the postgraduate level, particularly students on MPAs and MBAs with a public sector option or MScs in Public Policy and Public Management.
Author: Derek F. Channon
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
Bank strategic planning; Implementing strategic planning successfully; Competitor analysis; Purchasing financial services; Planning corporate account strategy; ...
Author: Kim Warren
Publisher: John Wiley & Sons
ISBN: 0470060670
Category : Business & Economics
Languages : en
Pages : 719
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Book Description
Kim Warren presents a complete framework in the field of Strategic Management. The book combines theory with clearly illustrated examples to examine the concept of financial performance and the tools that can be used to improve it.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 179981761X
Category : Business & Economics
Languages : en
Pages : 1687
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Book Description
Smaller companies are abundant in the business realm and outnumber large companies by a wide margin. To maintain a competitive edge against other businesses, companies must ensure the most effective strategies and procedures are in place. This is particularly critical in smaller business environments that have fewer resources. Start-Ups and SMEs: Concepts, Methodologies, Tools, and Applications is a vital reference source that examines the strategies and concepts that will assist small and medium-sized enterprises to achieve competitiveness. It also explores the latest advances and developments for creating a system of shared values and beliefs in small business environments. Highlighting a range of topics such as entrepreneurship, innovative behavior, and organizational sustainability, this multi-volume book is ideally designed for entrepreneurs, business managers, executives, managing directors, academicians, business professionals, researchers, and graduate-level students.
Author: Heikki Juslin
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 616
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Book Description
Author: Saloomeh Tabari
Publisher: Emerald Group Publishing
ISBN: 1801170835
Category : Business & Economics
Languages : en
Pages : 160
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Book Description
Global Strategic Management in the Service Industry illustrates how strategic managers in service industry appraise the sectors in which their organisations are involved; appraise their competitors; and reassess their strategy and fix goals to meet all the challenges presented.
