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Strategic Event Creation

Strategic Event Creation PDF Author: Liz Sharples
Publisher:
ISBN: 9781785395581
Category : Electronic books
Languages : en
Pages :

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Book Description
Changes in the wider environment have triggered a new normal for event creation. Strategic Event Creation is the contemporary text that recognises and articulates this changed reality for students and professionals. It moves away from an older paradigm of simply making events work and managing inputs to show a sector that now needs to be: outcome obsessed, stakeholder centric, strategically focused and driven by strategically aware reflective professionals.