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Author: John Russial
Publisher: Guilford Press
ISBN: 9781572309265
Category : Language Arts & Disciplines
Languages : en
Pages : 292
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Book Description
This pragmatic text helps students master the craft of copy editing--including both the editing skills and the "people skills" essential to professional success. Experienced newspaper copy editor and professor John Russial covers the fundamentals and more: how to edit for grammar, punctuation, usage, and style; attend to broader issues of fairness and focus; develop strong headlines and other display elements; and work collaboratively with reporters, other editors, and designers. Special attention is given to the copy editor's role as critical thinker and coach as well as resident wordsmith. Throughout, proven editing strategies are explained and numerous concrete examples and practical tips offered.
Author: John Russial
Publisher: Guilford Press
ISBN: 9781572309265
Category : Language Arts & Disciplines
Languages : en
Pages : 292
Get Book
Book Description
This pragmatic text helps students master the craft of copy editing--including both the editing skills and the "people skills" essential to professional success. Experienced newspaper copy editor and professor John Russial covers the fundamentals and more: how to edit for grammar, punctuation, usage, and style; attend to broader issues of fairness and focus; develop strong headlines and other display elements; and work collaboratively with reporters, other editors, and designers. Special attention is given to the copy editor's role as critical thinker and coach as well as resident wordsmith. Throughout, proven editing strategies are explained and numerous concrete examples and practical tips offered.
Author: Barbara Ellis
Publisher: Basic Books
ISBN: 0786751193
Category : Social Science
Languages : en
Pages : 320
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Book Description
Everyone in the newsroom agrees that copy editors are the unsung heroes in the business who, until now, have never had a succinct and authoritative guide for on-the-job use. From counting the headline to line breaks, from decks to jumps, from editing numbers and photo captions to editing for organization, The Copy Editing and Headline Handbook is the complete source of essential information for the copy editor. Whether copy editing on a computer or on the printed page, for a newspaper or for a magazine, Barbara Ellis shows how to clean, organize, and proof copy like a pro. With special sections on libel, captions, forbidden words, job hazards, and head counts, as well as a section of the most commonly used symbols in copy editing and proofreading, the Handbook is essential for every copy editor's bookshelf.
Author: Margo Berman
Publisher: John Wiley & Sons
ISBN: 1444360817
Category : Social Science
Languages : en
Pages : 400
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Book Description
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level. Introduces essential conceptual strategies and key writing techniques for result-driven copy Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing Covers all areas of copy development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print / digital typesetting consideration Presents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more Shares invaluable writing tips and insights from award-winning copywriters currently at global agencies Includes supplementary website an instructor’s manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos
Author: Carol Fisher Saller
Publisher: University of Chicago Press
ISBN: 0226734102
Category : Reference
Languages : en
Pages : 151
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Book Description
Each year writers and editors submit over three thousand grammar and style questions to the Q&A page at The Chicago Manual of Style Online. Some are arcane, some simply hilarious—and one editor, Carol Fisher Saller, reads every single one of them. All too often she notes a classic author-editor standoff, wherein both parties refuse to compromise on the "rights" and "wrongs" of prose styling: "This author is giving me a fit." "I wish that I could just DEMAND the use of the serial comma at all times." "My author wants his preface to come at the end of the book. This just seems ridiculous to me. I mean, it’s not a post-face." In The Subversive Copy Editor, Saller casts aside this adversarial view and suggests new strategies for keeping the peace. Emphasizing habits of carefulness, transparency, and flexibility, she shows copy editors how to build an environment of trust and cooperation. One chapter takes on the difficult author; another speaks to writers themselves. Throughout, the focus is on serving the reader, even if it means breaking "rules" along the way. Saller’s own foibles and misadventures provide ample material: "I mess up all the time," she confesses. "It’s how I know things." Writers, Saller acknowledges, are only half the challenge, as copy editors can also make trouble for themselves. (Does any other book have an index entry that says "terrorists. See copy editors"?) The book includes helpful sections on e-mail etiquette, work-flow management, prioritizing, and organizing computer files. One chapter even addresses the special concerns of freelance editors. Saller’s emphasis on negotiation and flexibility will surprise many copy editors who have absorbed, along with the dos and don’ts of their stylebooks, an attitude that their way is the right way. In encouraging copy editors to banish their ignorance and disorganization, insecurities and compulsions, the Chicago Q&A presents itself as a kind of alter ego to the comparatively staid Manual of Style. In The Subversive Copy Editor, Saller continues her mission with audacity and good humor.
Author: Barbara Horn
Publisher: The Publishing Training Cen
ISBN: 0955340411
Category : Copy editing
Languages : en
Pages : 466
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Book Description
Based on the Publishing Training Centre's distance-learning course and aimed at proofreaders who want to progress to editing, and editors who want to learn and improve their skills. Reflects British practice and explains some of the important differences in American usage.
Author: Carol Fisher Saller
Publisher: University of Chicago Press
ISBN: 022624007X
Category : Language Arts & Disciplines
Languages : en
Pages : 207
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Book Description
The subversive copy editor -- The good launch -- Working for the reader, through the writer : carefulness, transparency, flexibility -- When things get tough : the difficult author -- The misguided martyr, or, Laying down your life for the serial comma -- Dear writers : a chapter of your own -- When things get tough (the sequel) : the dangerous manuscript -- Know thy word processor -- The living deadline -- That damned village : managing work relationships -- The freelancer's quandaries -- Things we haven't learned yet : keeping up professionally -- The Zen of copyediting -- You still want to be a copy editor? : Breaking in.
Author: Karen Judd
Publisher: Crisp Learning
ISBN: 9780931961519
Category : Language Arts & Disciplines
Languages : en
Pages : 312
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Book Description
Author: Edmund J. Rooney
Publisher:
ISBN: 9780875638966
Category : Copy editing
Languages : en
Pages : 0
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Book Description
Author: Lara Rabinovitch
Publisher: Wayne State University Press
ISBN: 0814337996
Category : Foreign Language Study
Languages : en
Pages : 360
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Book Description
Yiddish Hip Hop, a nineteenth-century “Hasidic Slasher,” obscure Yiddish writers, and immigrant Jewish newspapers in Buenos Aires, Paris, and New York are just a few of the topics featured in Choosing Yiddish: New Frontiers of Language and Culture. Editors Lara Rabinovitch, Shiri Goren, and Hannah S. Pressman have gathered a diverse and richly layered collection of essays that demonstrates the currency of Yiddish scholarship in academia today. Organized into six thematic rubrics, Choosing Yiddish demonstrates that Yiddish, always a border-crossing language, continues to push boundaries with vigorous disciplinary exchange. “Writing on the Edge” focuses on the realm of belles lettres; “Yiddish and the City” spans the urban centers of Paris, Buenos Aires, New York City, and Montreal; “Yiddish Goes Pop” explores the mediating role of Yiddish between artistic vision and popular culture; “Yiddish Comes to America” focuses on the history and growth of Yiddish in the United States; “Yiddish Encounters Hebrew” showcases interactions between Yiddish and Hebrew in the late nineteenth and twentieth centuries; and “Hear and Now” explores the aural dimension of Yiddish in contemporary settings. Along the way, contributors consider famed and lesser-known Yiddish writers, films, and Yiddish hip-hop, as well as historical studies on the Yiddish press, Yiddish film melodrama, Hasidic folkways, and Yiddish culture in Israel. Venerable scholars introduce each rubric, creating additional dialogue between newer and more established voices in the field. The international contributors prove that the language—far from dying—is fostering exciting new directions of academic and popular discourse, rooted in the field’s historic focus on interdisciplinary research. Students and teachers of Yiddish studies will enjoy this innovative collection. Contributors: Ela Bauer, Sarah Bunin Benor, Jeremy Dauber, Hasia Diner, Gennady Estraikh, Jordan Finkin, Shiri Goren, Dara Horn, Adriana X. Jacobs, Ari Y. Kelman, Barbara Kirshenblatt-Gimblett, Rebecca Kobrin, Josh Lambert, Barbara Mann, Rebecca Margolis, Tony Michels, Anita Norich, Shachar Pinsker, Edward Portnoy, Hannah S. Pressman, Lara Rabinovitch, Jeffrey Shandler, Anna Shternshis, Shayn Smulyan, Zehavit Stern, Ester-Basya (Asya) Vaisman, Kalman Weiser, Jennifer Young, Gerben Zaagsma Cover illustration and design by Joseph Remnant Published by Wayne State University Press
Author: Erika Buky
Publisher: University of California Press
ISBN: 0520294351
Category : Language Arts & Disciplines
Languages : en
Pages : 382
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Book Description
The Copyeditor’s Workbook—a companion to the indispensable Copyeditor’s Handbook, now in its fourth edition—offers comprehensive and practical training for both aspiring and experienced copyeditors. Exercises of increasing difficulty and length, covering a range of subjects, enable you to advance in skill and confidence. Detailed answer keys offer a grounding in editorial basics, appropriate usage choices for different contexts and audiences, and advice on communicating effectively with authors and clients. The exercises provide an extensive workout in the knowledge and skills required of contemporary editors. Features and benefits Workbook challenges editors to build their skills and to use new tools. Exercises vary and increase in difficulty and length, allowing users to advance along the way. Answer keys illustrate several techniques for marking copy, including marking PDFs and hand marking hard copy. Book includes access to online exercises available for download.
