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Author: United States. Congress. House. Committee on Armed Services. Subcommittee on Terrorism, Unconventional Threats, and Capabilities
Publisher:
ISBN:
Category : Political Science
Languages : en
Pages : 64
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Book Description
Author: United States. Congress. House. Committee on Armed Services. Subcommittee on Terrorism, Unconventional Threats, and Capabilities
Publisher:
ISBN:
Category : Political Science
Languages : en
Pages : 64
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Book Description
Author: M. Ragas
Publisher: Springer
ISBN: 1137385332
Category : Computers
Languages : en
Pages : 222
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Book Description
The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college. Business Essentials for Strategic Communicators provides communication professionals and students with the essential 'Business 101' knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more--all with an eye on how this knowledge helps them do their jobs better as communication professionals.
Author: Anthony Dudo
Publisher: Routledge
ISBN: 1317290534
Category : Language Arts & Disciplines
Languages : en
Pages : 205
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Book Description
The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioral, persuasive or knowledge-related; they can lead to change or engagement, or they can miss their mark entirely. In looking at strategic communication, one is not limited to a specific context or discipline. Many of the scholars in the volume are generating research that covers strategic communication in ways that are meaningful across fields. This volume collects the work and idea of scholars who cover the spectrum of strategic communication from source to message to audience to channel to effects. Strategic Communication offers news perspectives across contexts and is rooted firmly in the rich research traditions of persuasion and media effects. Spanning multiple disciplines and written to appeal to a large audience, this book will be found in the hands of researchers, graduate students, and students doing interdisciplinary coursework.
Author: G. J. David
Publisher: Potomac Books, Inc.
ISBN: 1597972606
Category : History
Languages : en
Pages : 476
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Book Description
Because the nexus of information conflict is most easily viewed in the world's contemporary violent confrontations, this anthology is heavily weighted toward military personnel who have managed these difficult issues."--BOOK JACKET.
Author: Christopher Paul
Publisher: Bloomsbury Publishing USA
ISBN: 0313386412
Category : Political Science
Languages : en
Pages : 252
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Book Description
This volume in the Contemporary Military, Strategic, and Security Issues series presents a concise introduction to the evolution, key concepts, discourse, and future options for improved strategic communication in today's U.S. government. Strategic Communication: Origins, Concepts, and Current Debates is a groundbreaking study, the first book explicitly focused on strategic communication as it is currently used and discussed in the U.S. government. Written specifically for those who are new to strategic communication, this incisive book clarifies the definitional debate, explores the history of the term and its practice, and embraces a broad, practical definition. But that is only the beginning. Moving to the realities of the issue, author Christopher Paul reviews dozens of government reports on strategic communication and public diplomacy released since 2000, examining specific proposals related to improving strategic communication in the U.S. government and explaining the disagreements. Most important, he offers consensus and clarity for the way ahead, discussing how disparate elements of the government can be coordinated to master—and win—the "war of ideas" through fully integrated and synchronized communications and actions.
Author: Harry R. Yarger
Publisher: DIANE Publishing
ISBN: 1428916229
Category : Military doctrine
Languages : en
Pages : 93
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Book Description
Author: Robert Greene
Publisher: Profile Books
ISBN: 1847651429
Category : Self-Help
Languages : en
Pages : 496
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Book Description
The third in Robert Greene's bestselling series is now available in a pocket sized concise edition. Following 48 Laws of Power and The Art of Seduction, here is a brilliant distillation of the strategies of war to help you wage triumphant battles everyday. Spanning world civilisations, and synthesising dozens of political, philosophical, and religious texts, The Concise 33 Strategies of War is a guide to the subtle social game of everyday life. Based on profound and timeless lessons, it is abundantly illustrated with examples of the genius and folly of everyone from Napoleon to Margaret Thatcher and Hannibal to Ulysses S. Grant, as well as diplomats, captains of industry and Samurai swordsmen.
Author: Jarol B. Manheim
Publisher: Routledge
ISBN: 1136842187
Category : Business & Economics
Languages : en
Pages : 338
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Book Description
Strategy in Information and Influence Campaigns sets out in comprehensive detail the underlying assumptions, unifying strategy, and panoply of tactics of the IIC, both from the perspective of the protagonist who initiates the action and from that of the target who must defend against it.
Author: Steve A. Tatham
Publisher:
ISBN: 9781905962594
Category : Armed Forces and mass media
Languages : en
Pages : 27
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Book Description
"This paper attempts to address a perceived gap in UK defence thinking which currently has little documentation on the emerging and cross governmental art of Strategic Communication. After defining the term, this paper attempts to locate its utility within the defence community, considering its relationship with Media and Information Operations. The paper notes, that at its core, Strategic Communication can only be successful when three processes are clearly understood: the role of strategic communication in campaigning, the actual cognitive process of communication and the empirical analysis of target audiences. The dangers of over-reliance upon polling are considered concurrently. The paper concludes with the place of Strategic Communication withinUK military operations, the need for robust measurements of effectiveness and a short assessment of the challenges of emergening and new media"--P. [2] of cover.
Author: James Jay Carafano
Publisher: Bloomsbury Publishing USA
ISBN: 0313348936
Category : Political Science
Languages : en
Pages : 305
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Book Description
One of the greatest sources of America's troubles in Iraq, Afghanistan, and New Orleans was the inability of our government's many parts to work well together. Often called interagency operations, applying everything that official Washington can do to keep Americans safe, free, and prosperous, is no easy task. The Pentagon, State Department, Homeland Security, Treasury, FBI, CIA, and other agencies have different capabilities, budgets, cultures, operational styles, Congressional oversight committees, and even operate under different laws. Getting them all organized on battlefields, after disasters, and during other times of crisis is often equated with herding cats. The history of getting government agencies to cooperate is replete with stories of courage, heart-breaking tragedy, and blundering incompetence. To meet the dangers of the 21st century, interagency operations will be more important than ever, yet few Americans understand the troubling history of Washington's failures and the pressing needs for reform. One of the greatest sources of America's troubles in Iraq, Afghanistan, and New Orleans was the inability of our government's many parts to work well together. Often called interagency operations, the coordination of everything official Washington can do to keep Americans safe, free, and prosperous, is no easy task. The Pentagon, State Department, Homeland Security, Treasury, FBI, CIA, and other agencies have different capabilities, budgets, cultures, operational styles, Congressional oversight committees, and even operate under different laws. Getting them all organized on battlefields, after disasters, and during other times of crisis is often equated with herding cats. The history of getting government agencies to cooperate is replete with stories of courage, heart-breaking tragedy, and blundering incompetence. To meet the dangers of the 21st century, interagency operations will be more important than ever, yet few Americans understand the troubling history of Washington's failures and the pressing needs for reform. This book is the first comprehensive history and sober analysis of one of the most pressing national security challenges of the century. The goal is to make a serious and unappreciated subject accessible to a wide audience through a series of engaging and informative historical case studies. The case studies span American history from the turn of the 20th century to today. They cover a variety of subjects from dealing with the great flu epidemic of 1918, to responding to natural disasters at home and abroad, to fighting wars and rebuilding countries after war. Each engaging chapter is a single case study written by a distinguished scholar who covers the historical context, the key players, actions, incidents, and, perhaps most important, lessons learned.
