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Author: Phil Graham
Publisher: Routledge
ISBN: 1351795805
Category : Political Science
Languages : en
Pages : 158
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Book Description
This book traces a century of militarised communication that began in the United States in April, 1917, with the institution of the Committee on Public Information (CPI), headed by George Creel and tasked with persuading a divided US public to enter World War I. Creel achieved an historic feat of communication: a nationalising mass mediation event well before any instantaneous mass media technologies were available. The CPI’s techniques and strategies have underpinned marketing, public relations, and public diplomacy practices ever since. The book argues that the CPI’s influence extends unbroken into the present day, as it provided the communicative and attitudinal bases for a new form of political economy, a form of corporatism, that would come to its fullest flower in the “globalisation” project of the mid-1990s.
Author: Phil Graham
Publisher: Routledge
ISBN: 1351795805
Category : Political Science
Languages : en
Pages : 158
Get Book Here
Book Description
This book traces a century of militarised communication that began in the United States in April, 1917, with the institution of the Committee on Public Information (CPI), headed by George Creel and tasked with persuading a divided US public to enter World War I. Creel achieved an historic feat of communication: a nationalising mass mediation event well before any instantaneous mass media technologies were available. The CPI’s techniques and strategies have underpinned marketing, public relations, and public diplomacy practices ever since. The book argues that the CPI’s influence extends unbroken into the present day, as it provided the communicative and attitudinal bases for a new form of political economy, a form of corporatism, that would come to its fullest flower in the “globalisation” project of the mid-1990s.
Author: Phil Graham
Publisher: Taylor & Francis
ISBN: 1351795813
Category : Business & Economics
Languages : en
Pages : 133
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Book Description
This book traces a century of militarised communication that began in the US in April, 1917 with the institution of the Committee on Public Information (CPI), headed by George Creel and tasked with persuading a divided US public to enter World War I. The book argues that the CPI’s influence extends unbroken into the present day, as it provided the communicative and attitudinal bases for a new form of political economy, a form of corporatism, that would come to its fullest flower in the "globalisation" project of the mid-1990s.
Author: Howard Nothhaft
Publisher: Routledge
ISBN: 1000468259
Category : Social Science
Languages : en
Pages : 303
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Book Description
This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication encompasses all communication that is substantial for the survival and sustained success of entities like corporations, governments, non-profits, social movements, and celebrities. A major aspect of the field is the purposeful use of communication by an organization to engage in conversations of strategic significance to its goals. The contributions in this book provide unique insights, make compelling arguments, and highlight promising areas of scholarship in strategic communication. Presented in four parts, the chapters explore the emergence of strategic communication, its conceptual foundations, its expanding body of knowledge, and the foundation for further development and new directions in the field. Of interest to those studying communication from the perspectives of communication science, management theory, organizational studies, or business administration, this volume will also be useful for readers who are new to strategic communication, and who are interested in the field for its new avenues of research. This book was originally published as a special issue of the International Journal of Strategic Communication.
Author: Jae-Hwa Shin
Publisher: John Wiley & Sons
ISBN: 1119712955
Category : Business & Economics
Languages : en
Pages : 404
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Book Description
Winner of the 2021 National Communication Association PRIDE award in the 'Outstanding Textbook' category! Explore a wide range of theoretical frameworks and themes for public relations in this comprehensive and authoritative work Public Relations Theory: Capabilities and Competencies is a comprehensive overview of the major theoretical perspectives in public relations, considering the evolution, diversification and merger of approaches that have been spurred by rapid changes in society, cultural boundaries, technology, and media environments. Authors Jae-Hwa Shin and Robert Heath explain both organizational and social theories of public relations, including cases and challenges to help students bring theory and research to bear on solving the daily challenges of public relations practice. Rather than advocate in favor of a particular theoretical view or position, Public Relations Theory: Capabilities and Competencies covers a broad range of theoretical perspectives and themes in public relations, including: An examination of excellence theory, contingency theory, rhetorical theory, and critical theory as these perspectives apply to public relations Issues management, crisis management, risk management and conflict management with respect to public relations Combining theory and practice for conceptualization and strategic execution of robust public relations programs and campaigns The importance of public relations ethics to serve the public good How to define "the public" or "relationships" in the field of public relations The book closes with discussion of emerging topics and the recent transformation of public relations theory to take diversity, technology, and global identity into account and offers insight into future direction. This book is perfect for upper level undergraduate and graduate students of public relations in journalism and communication. It will also be useful for public relations practitioners who hope to improve their understanding of the theoretical background and principles of their work and serve as an excellent reference for doctoral students and researchers in the area.
Author: Bryan C. Taylor
Publisher: Routledge
ISBN: 1351180940
Category : Language Arts & Disciplines
Languages : en
Pages : 803
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Book Description
The Handbook of Communication and Security provides a comprehensive collection and synthesis of communication scholarship that engages security at multiple levels, including theoretical vs. practical, international vs. domestic, and public vs. private. The handbook includes chapters that leverage communication-based concepts and theories to illuminate and influence contemporary security conditions. Collectively, these chapters foreground and analyze the role of communication in shaping the economic, technological, and cultural contexts of security in the 21st century. This book is ideal for advanced undergraduate and postgraduate students and scholars in the numerous subfields of communication and security studies.
Author: Phil Graham
Publisher: Taylor & Francis
ISBN: 1040155804
Category : Business & Economics
Languages : en
Pages : 229
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Book Description
This book presents the creative industries as a suite of practices intimately connected to political, economic, and cultural power. Seeking to illuminate the creative industries through critical cultural analysis it shows the extent to which creative labour shapes our shared cultural and political realities, good and bad. The author presents creative labour as a form of employment which typically operates well outside conventional industrial relationships, highlighting the importance of cultural as well as political and economic value. The aim of doing so is to provide a view of the broader creative economy that shows up the effects and trends of its strange industrial relationships. It recognises new forms of audience labour as significant creative, political, cultural, and commercial forces, and frames cultures as preceptual systems, as systems of rules, conventions, morés, and laws. In so doing, the author provides a new cultural framework through which scholars, students, and reflective practitioners can make critical judgements about the creative economy and its creative acts.
Author: Kathy A. Mills
Publisher: Routledge
ISBN: 131546523X
Category : Language Arts & Disciplines
Languages : en
Pages : 482
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Book Description
At the forefront of current digital literacy studies in education, this handbook uniquely systematizes emerging interdisciplinary themes, new knowledge, and insightful theoretical contributions to the field. Written by well-known scholars from around the world, it closely attends to the digitalization of writing and literacies that is transforming daily life and education. The chapter topics—identified through academic conference networks, rigorous analysis, and database searches of trending themes—are organized thematically in five sections: Digital Futures Digital Diversity Digital Lives Digital Spaces Digital Ethics This is an essential guide to digital writing and literacies research, with transformational ideas for educational and professional practice. It will enable new and established researchers to position their studies within highly relevant directions in the field and to generate new themes of inquiry.
Author: Donna E. Alvermann
Publisher: Routledge
ISBN: 1351616528
Category : Education
Languages : en
Pages : 893
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Book Description
The Seventh Edition of this foundational text represents the most comprehensive source available for connecting multiple and diverse theories to literacy research, broadly defined, and features both cutting-edge and classic contributions from top scholars. Two decades into the 21st century, the Seventh Edition finds itself at a crossroads and differs from its predecessors in three major ways: the more encompassing term literacy replaces reading in the title to reflect sweeping changes in how readers and writers communicate in a digital era; the focus is on conceptual essays rather than a mix of essays and research reports in earlier volumes; and most notably, contemporary literacy models and processes enhance and extend earlier theories of reading and writing. Providing a tapestry of models and theories that have informed literacy research and instruction over the years, this volume’s strong historical grounding serves as a springboard from which new perspectives are presented. The chapters in this volume have been selected to inspire the interrogation of literacy theory and to foster its further evolution. This edition is a landmark volume in which dynamic, dialogic, and generative relations of power speak directly to the present generation of literacy theorists and researchers without losing the historical contexts that preceded them. Some additional archival essays from previous editions are available on the book’s eResource. New to the Seventh Edition: Features chapters on emerging and contemporary theories that connect directly to issues of power and contrasts new models against more established counterparts. New chapters reflect sweeping changes in how readers and writers communicate in a digital era. Slimmer volume is complemented by some chapters from previous editions available online.
Author: Douglas Kellner
Publisher: BRILL
ISBN: 9004404538
Category : Education
Languages : en
Pages : 143
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Book Description
Over half the world’s population is now online, interconnected through a globally-networked media and consumer society. The convergence of information, media, and technology has created the predominant ecosystem of our time. Yet, most educational institutions are still teaching what and how they have for centuries, and are thus increasingly out-of-date and out-of-touch with our current needs. The Critical Media Literacy Guide: Engaging Media and Transforming Education provides a theoretical framework and practical applications for educators and teacher education programs to transform education by putting critical media literacy into action in classrooms with students from kindergarten to university. Douglas Kellner and Jeff Share lay out the evolution of thinking and development of media and cultural studies, from the Frankfurt School to current intersectional theories about information and power that highlight the importance of race, gender, class, and sexuality. They provide insightful and accessible entry into theorizing education and information communication technologies through linking the politics of representation with critical pedagogy. The increase in fake news, alternative facts, bots, and trolls, challenge our abilities to judge credibility and recognize bias. Kellner and Share present a critical lens and strategies to contextualize and analyze the dominant ideologies going viral across social media platforms and disseminated globally from enormous transnational corporations. The Critical Media Literacy Guide is a powerful resource to analyze and challenge representations and narratives of multiple forms of identity, privilege, and oppression. Since the struggle for social justice and democracy require new theories and pedagogies to maneuverer the constantly changing terrain, this book is essential for all educators.
Author: Alison N. Novak
Publisher: Routledge
ISBN: 1000215482
Category : Business & Economics
Languages : en
Pages : 162
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Book Description
This book examines third-party review sites (TPRS) and the intersection of the review economy and neoliberal public relations, in order to understand how users and organizations engage the 21st century global review economy. The author applies communication and digital media theories to evaluate contemporary case studies that challenge TPRS and control over digital reputation. Chapters analyze famous cases such as the Texas photographer who sued her clients for negative reviews and activists using Yelp to protest the hunt of "Cecil the Lion," to illustrate the complicated yet important role of TPRS in the review economy. Theories such as neoliberal public relations, digital dialogic communication and cultural intermediaries help explain the impact of reviews and how to apply lessons learned from infamous cases. This nuanced and up to date exploration of the contemporary review economy will offer insights and best practice for academic researchers and upper-level undergraduate students in public relations, digital media, or strategic communication programs.
