Strategic Advertising Plans to Deter Drunk Driving PDF Download
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Author: John Graham
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 170
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Author: John Graham
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 170
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Book Description
Author: United States. National Highway Traffic Safety Administration
Publisher:
ISBN:
Category : Traffic safety
Languages : en
Pages : 556
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Author:
Publisher:
ISBN:
Category : Automobiles
Languages : en
Pages : 140
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Author:
Publisher:
ISBN:
Category : Motor vehicles
Languages : en
Pages : 124
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Book Description
Reports for 1975- include activities under the National traffic and motor vehicle safety act of 1966 and the Motor vehicle information and cost savings act of 1972.
Author: Andrew M. Mecca
Publisher: DIANE Publishing
ISBN: 0788114301
Category :
Languages : en
Pages : 99
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Book Description
Author: United States. Congress. House. Committee on Government Operations. Legislation and National Security Subcommittee
Publisher:
ISBN:
Category : Drug abuse
Languages : en
Pages : 714
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Author: Barry R. McCaffrey
Publisher:
ISBN:
Category : Drug abuse
Languages : en
Pages : 58
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Author: William DeJong
Publisher:
ISBN:
Category : Health & Fitness
Languages : en
Pages : 112
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Book Description
This document presents an overview of lesson learned from evaluating public service campaigns, summarizes current thinking and research on how the media can be used in social change movements, and articulates a set of guidelines that can help shape the development of future campaigns. The lessons have been organized around a series of steps that planners should follow in developing, implementing, and evaluating a public service campaign. These steps are the following: 1) establish a long-term commitment; 2) determine goals and objectives; 3) conduct formative research to define the campaign; 4) select target audience; 5) design campaign messages; 6) select appropriate media channels; 7) maximize media exposure; and 8) conduct process and outcome evaluation. These lessons have their origin in two major traditions: 1) commercial marketing, advertising, and public relations; 2) public health practice. What emerges from this analysis is not a blueprint for creating a public service campaign, but a set of general principles than can be used to stimulate ideas, manage the process of campaign development and implementation, and judge campaign results.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 48
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Author: United States. Office of National Drug Control Policy
Publisher:
ISBN:
Category : Drug abuse
Languages : en
Pages : 148
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