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Author: Escuela StoryEmotion
Publisher: Escuela StoryEmotion
ISBN:
Category : Performing Arts
Languages : es
Pages : 20
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Book Description
¿Recuerdas lo que era ir de compras hace algún tiempo? Había que apartar y planificar ese espacio en tu agenda para ir en busca de lo que necesitábamos. Incluso a veces nos costaba días encontrar lo que estábamos buscando. Lo maravilloso del mundo online es que ahora podemos encontrar y comprar cualquier cosa con tan solo un click. Esta forma de negocio no ha hecho más que crecer a nivel mundial gracias a que los usuarios tienen una mayor facilidad para adquirir los productos o servicios que ofrecemos las marcas. Sin embargo, para que nuestro e-Commerce tenga el éxito y repercusión que esperamos, es necesario mucho más que un diseño bonito y un producto atractivo. Se requiere una estrategia que dé sentido a todo. Y para ello el Storytelling en tu e-Commerce tiene mucho sentido. Es decir, una estrategia que nos ayude a llegar a esas personas que deseamos que se interesen en nuestra marca y en nuestro producto. Y sobre todo, que además lleguen a nosotros para quedarse. Por eso hemos pensado en algunas sugerencias y claves que debes tener en cuenta para tu negocio online. Así que espero que te resulte interesante y de valor para que lo puedas aplicar el Storytelling en tu e-Commerce. En este ebook queremos contarte más sobre cómo usarlo para tu e-Commerce y todo lo que podemos conseguir si lo aplicamos de manera correcta.
Author: Escuela StoryEmotion
Publisher: Escuela StoryEmotion
ISBN:
Category : Performing Arts
Languages : es
Pages : 20
Get Book Here
Book Description
¿Recuerdas lo que era ir de compras hace algún tiempo? Había que apartar y planificar ese espacio en tu agenda para ir en busca de lo que necesitábamos. Incluso a veces nos costaba días encontrar lo que estábamos buscando. Lo maravilloso del mundo online es que ahora podemos encontrar y comprar cualquier cosa con tan solo un click. Esta forma de negocio no ha hecho más que crecer a nivel mundial gracias a que los usuarios tienen una mayor facilidad para adquirir los productos o servicios que ofrecemos las marcas. Sin embargo, para que nuestro e-Commerce tenga el éxito y repercusión que esperamos, es necesario mucho más que un diseño bonito y un producto atractivo. Se requiere una estrategia que dé sentido a todo. Y para ello el Storytelling en tu e-Commerce tiene mucho sentido. Es decir, una estrategia que nos ayude a llegar a esas personas que deseamos que se interesen en nuestra marca y en nuestro producto. Y sobre todo, que además lleguen a nosotros para quedarse. Por eso hemos pensado en algunas sugerencias y claves que debes tener en cuenta para tu negocio online. Así que espero que te resulte interesante y de valor para que lo puedas aplicar el Storytelling en tu e-Commerce. En este ebook queremos contarte más sobre cómo usarlo para tu e-Commerce y todo lo que podemos conseguir si lo aplicamos de manera correcta.
Author: Cole Nussbaumer Knaflic
Publisher: John Wiley & Sons
ISBN: 1119002265
Category : Mathematics
Languages : en
Pages : 284
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Book Description
Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: Understand the importance of context and audience Determine the appropriate type of graph for your situation Recognize and eliminate the clutter clouding your information Direct your audience's attention to the most important parts of your data Think like a designer and utilize concepts of design in data visualization Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it!
Author: Yiliu Tu
Publisher: Springer Nature
ISBN: 3031323025
Category : Computers
Languages : en
Pages : 394
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Book Description
The two-volume set LNBIP 480 and 481 constitutes the refereed proceedings of the 22nd Wuhan International Conference, WHICEB 2023, held in Wuhan, China, in May 2023. The 61 full papers presented in these proceedings were carefully reviewed and selected from 350 submissions. They focus on innovative research findings, solutions, and approaches to make the Internet a productive and efficient vehicle for global commerce. This year’s topic is “Digital Empowerment for an Intelligent Future“.
Author: Karen Dietz
Publisher: John Wiley & Sons
ISBN: 1118730178
Category : Business & Economics
Languages : en
Pages : 391
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Book Description
Ready to hone your storytelling skills and craft a compelling business narrative? Professionals of all types -- marketing managers, sales reps, senior leaders, supervisors, creatives, account executives -- have to write. Whether you're writing an internal email or a social media post, a video script or a blog post, being able to tell a good story can help ensure your content resonates with your intended audience. Storytelling is an art, but there’s a method behind it that anyone can learn. Full of practical advice and real-world case studies, Business Storytelling For Dummies is a friendly, no-nonsense guide that will help you tell more engaging stories in your business presentations, internal communications, marketing collateral, and sales assets. Connecting with customers through storytelling can help you build trust with your audience, strengthen your brand, and increase sales. Look to Business Storytelling For Dummies to Learn the elements of storytelling and how to use them effectively Become a better listener to become a better storyteller Make your stories come to life with relatable details Back up your story with data points Use the power of storytelling to effect change Choose the perfect format to tell your story Startups, small businesses, creative agencies, non-profits, and enterprises all have a story to tell. Get the book to explore examples, templates, and step-by-step instruction and create your own compelling narrative to tell your story to the world.
Author: Donald Miller
Publisher: HarperCollins Leadership
ISBN: 0718033337
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Author: , empreender
Publisher: Editora Bibliomundi
ISBN: 1526024861
Category : Business & Economics
Languages : en
Pages : 18
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Book Description
Story telling can be a powerful component in a marketing strategy. It can be the driving force behind developing, and more importantly, establishing a brand that connects and resonates with your target audience.It’s also the easiest way to express emotions and illustrate your commitment to providing value. There’s nothing more powerful than a carefully crafted story that fulfills the needs of your core market.In this special report, you will learn top story-telling methods, how to best use these strategies and how you can use storytelling to strengthen your brand or launch a new one.
Author: C. Frederic John
Publisher: Routledge
ISBN: 1000473422
Category : Business & Economics
Languages : en
Pages : 176
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Book Description
Showing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques that can dramatically enhance the impact of research reports and presentations, commanding full audience engagement and buy-in. While demand for storytelling in marketing research reports and presentations has mushroomed in recent years, there can be confusion about what decision-makers mean by "stories." Leading market research expert C. Frederic John eliminates this confusion by defining four specific types of story in the business arena, and providing a series of "how-to" guides for generating effective solutions when communicating learning and other information. This book is the first to emphasize the needs of the report reader or presentation audience. Drawing on examples from ancient and modern literature, drama, opera, and other arts, this book will help today’s (and tomorrow’s) market research professionals to thrive in a world demanding insights, real-world recommendations, and more relevant deliverables.
Author: Rainer Neuwirth
Publisher:
ISBN:
Category :
Languages : de
Pages : 203
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Book Description
Storytelling ist schon lange ein Werkzeug, um Menschen Informationen zu vermitteln, Emotionen zu erzeugen oder sie einfach zu unterhalten. Vor allem in den letzten Jahren hat dieses Thema maßgeblich an Bedeutung dazu gewonnen. So sprechen Experten mittlerweile vom so genannten narrative turn. Der Einfluss und die Möglichkeiten von Storytelling sowie der Einsatz narrativer Methoden in der Unternehmensführung, der Werbung und im Verkauf sind hierbei sehr gut untersucht und kommen als Resultat dessen in diesen Bereichen (vor allem in der Offlinekommunikation) häufig zum Einsatz. Wird hingegen nach Informationen über den Einfluss und die Möglichkeiten von Storytelling im rasant wachsenden Wirtschaftssektor E-Commerce gesucht, so ist mit der vorhandenen Literatur oftmals kein Auslangen zu finden, da diese häufig auf Annahmen, an Stelle von Beweisen und Schlussfolgerungen aus wissenschaftlichen Untersuchungen beruht.Ziel dieser Arbeit war es folglich herauszufinden, ob und unter welchen Voraussetzungen Storytelling auch unter wissenschaftlicher Betrachtung die relevantesten Parameter im E-Commerce beeinflussen kann. Ebenso galt es die Reliabilität des populärsten Projektes zur Erhebung des Einflusses von Storytelling auf die tatsächliche Zahlungsbereitschaft des Konsumenten (dem amerikanischen Significant Objects Project1 von Joshua Glenn und Rob Walker) unter erweiterten wissenschaftlichen Rahmenbedingungen zu überprüfen. Dabei enthält der empirische Teil dieser Arbeit sowohl eine Untersuchung des Einflusses von Product Storytelling auf der Versuchsplattform eBay als auch eine qualitative Befragung in Form eines Onlinefragebogens. Die Ergebnisse aus den durchgeführten Tests und Befragungen wurden im Anschluss interpretiert und übersichtlich zusammengefasst. Im Fokus der Untersuchungen stand, ob und in wie weit sich die tatsächliche Zahlungsbereitschaft der Probanden durch den Einsatz von Product Storytelling verändert und welche Parameter zur gezielten Beeinflussung der Konsumenten für den elektronischen Handel identifiziert werden können.*****Storytelling has long been a tool for people to impart information, to create emotions or to entertain the consumer. Especially in recent years storytelling has significantly grown in importance. Experts now speak of a so-called narrative turn. The impact and the possibilities of narrative methods in management, advertising and selling are very well examined especially in the offline communications. As far as e-commerce is concerned, there is hardly any scientific literature, because they are often based on assumptions instead of evidence and conclusions from scientific investigations.The aim of this study was to find out whether and under what conditions storytelling affects the most relevant parameters in e-commerce. Furthermore, it was the reliability of the most popular project about the impact of storytelling on the actual willingness of the consumer to pay for the goods (the American Significant Objects Project 1 by Joshua Glenn and Rob Walker) taking the advanced scientific framework into consideration. The empirical part of this work contains a study about the influence of product storytelling at the test platform eBay as well as a qualitative survey in form of an online questionnaire.
Author: George Diamond
Publisher: Youcanprint
ISBN:
Category : Business & Economics
Languages : en
Pages : 73
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Book Description
You Are About To Discover How To Leverage The Power Of Storytelling To Get Customers To Want To Buy From You, Build Strong Customer Loyalty, Maximize Your Profits And Achieve Much More! Storytelling has been connecting serious brands around the world with serious customers for decades and through it, these businesses been enjoying an ever-increasing engagement, loyalty and profits. Think of the most popular brands around the world – when you look closely, they all have a story that make them resonate with their target audience. From soft drink manufacturers to makers of chocolates, fast food joints to beer manufactures to even organic food brands, every serious brand has a story…. And yes, storytelling is an essential part of content marketing; it's a powerful technique that assists business owners craft and convey their message to their customers in the most reliable, engaging and captivating way to spur attention, emotional connection and long-term purchases. What business wouldn't want that? By virtue that you are reading this, it is likely that you've heard a thing or two about storytelling for business and are not certain what steps to take, when and how exactly to go about telling your business story…. Lucky for you, this book seeks to address just that by addressing all manner of questions going through your mind: How does a good story look like? How do you craft a compelling story? Is there a template or universal structure? Are there any tips I should consider? How do I avoid mistakes? These and countless similar questions are addressed in this book which is designed to give you a gentle introduction to the concept of storytelling, show you why you need it and how you can use it to build a powerful brand in clear, easy steps. So if you're a beginner who wants something simple, straightforward and comprehensive, then keep reading! More precisely, this book covers the following: The basics of brand storytelling, including what it is, what it entails and examples of excellent storytelling Why businesses should leverage the power of storytelling How to develop and tell your business/brand story step by step, including the keys to effective storytelling in business When you should use storytelling for your business The components of a powerful brand story that you should be using and how to use them The framework for organizational storytelling The structure of business storytelling The things you have to do when creating stories The strategies that can enhance your stories How to create compelling stories How to tailor stories to special circumstances How you can compose attractive business story titles The tips, dos and don'ts in storytelling The storytelling tips for a business How to measure the results of a business storytelling project Real stories, and a template to get you started …And so much more! So whether your sales have been on a downward spiral, or you've been having more of a flat curve, this guide will see to it that your business makes a positive change, and you realize all your short-term and long-term financial goals. Like most things, it all starts with a simple step… Scroll up and click Buy Now With 1-Click or Buy Now to get started!
Author: Margaret Rode
Publisher:
ISBN: 9781977068118
Category :
Languages : en
Pages : 95
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Book Description
Do you have a small business or private practice that means more to you than just paying the bills? Have you been looking for an effective way to market yourself in our noisy digital world, one that is also human, thoughtful, and authentic?Giant brands utilize the power of story constantly to attract customers and build loyalty, from Apple to Budweiser to virtually anything you see during the Super Bowl. They know a story can sink their message deeply into the minds and hearts of the people they most want to reach. But did you know storytelling can be even more powerful for you? Whether you're a solopreneur, purpose-driven business, compassionate entrepreneur, or are just hoping to offer your skills & gifts to make something in the world a little better, your story can help you stand out, create a genuine connection, and grow your business. Storytelling for Small Business is a refreshing, friendly introductory guide to using the power of story--sharing your own stories and inviting those of your audience--to attract and build relationships with your ideal clients. Rather than just another book on "crushing it" with formulaic sales tactics, in this book you'll learn: * The distinction between storytelling and marketing * Why stories are more powerful than facts & figures * 3 essential questions to begin shaping your stories * 10 bedrock stories we can all be telling * How to invite and celebrate the stories of your clients * 8 easy ways to start using more storytelling--right now * A one-hour story jumpstart Packed with examples, resources, and encouragement, and accompanied by a free downloadable workbook, Storytelling for Small Business will open your eyes to the myriad ways you can harvest and share the stories that will help you connect with the people who matter most to you.
