Author: Donald Miller
Publisher: HarperCollins Leadership
ISBN: 0718033337
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Author: resell right
Publisher: 大賢者外語
ISBN:
Category : Business & Economics
Languages : en
Pages : 17
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Book Description
Story telling can be a powerful component in a marketing strategy. It can be the driving force behind developing, and more importantly, establishing a brand that connects and resonates with your target audience. It’s also the easiest way to express emotions and illustrate your commitment to providing value. There’s nothing more powerful than a carefully crafted story that fulfills the needs of your core market. In this special report, you will learn top story-telling methods, how to best use these strategies and how you can use storytelling to strengthen your brand or launch a new one. Topics covered: The Art of Storytelling Stories That Sell How to Inspire & Motivate Effective Storytelling Hacks
Author: , empreender
Publisher: Editora Bibliomundi
ISBN: 1526024861
Category : Business & Economics
Languages : en
Pages : 18
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Book Description
Story telling can be a powerful component in a marketing strategy. It can be the driving force behind developing, and more importantly, establishing a brand that connects and resonates with your target audience.It’s also the easiest way to express emotions and illustrate your commitment to providing value. There’s nothing more powerful than a carefully crafted story that fulfills the needs of your core market.In this special report, you will learn top story-telling methods, how to best use these strategies and how you can use storytelling to strengthen your brand or launch a new one.
Author: Seth Godin
Publisher: Penguin
ISBN: 1591845335
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”
Author: Janine Kurnoff
Publisher: John Wiley & Sons
ISBN: 1119704669
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
A practical, easy-to-use guide to transform business communications into memorable narratives that drive conversations—and your career—forward In Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience, visual communication and storytelling experts Janine Kurnoff and Lee Lazarus leverage decades of experience helping executives at the world's top brands—including Colgage-Palmolive, Nestlé, T-Mobile, Medtronic and Meta—bring clarity and meaning to their business communications. Whether you're building a presentation, crafting a high-stakes email, or need to influence the conversation in your next meeting with an executive, or have to communicate with data, Everyday Business Storytelling offers an insightful exploration of how to develop compelling business narratives that meet diverse audience needs. You'll discover how to use a simple, repeatable framework to transform your ideas, data, and insights into an authentic, persuasive story. Within this professional development book, you'll also find clever data visualization and visual display techniques to help humanize your stories and build an audience connection, leading to improved presentation skills and better data literacy. Whether you're looking to enhance your executive presence, align teams, become an expert at converting data analysis into data insights, or want to communicate change and influence audiences, Everyday Business Storytelling is for you. Everyday Business Storytelling is an indispensable guide to making your communications stick in the minds of your audience and drive change. It enables you to display confidence and communicate with clarity regardless of how complex your message is. If you're a busy, talented businessperson looking for tactics to improve your executive presentations, one-pagers, emails, or virtual meetings, this communication book is for you.
Author: Ana Cláudia Campos
Publisher: Business Science Reference
ISBN: 9781668434369
Category : Digital storytelling
Languages : en
Pages : 300
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Book Description
"This book presents an updated review of research, as well as of the theoretical frameworks and empirical approaches adopted so far to study storytelling applied to the context of tourism, at the organization and destination levels, and from the perspective of experience providers and customers"--
Author: David Aaker
Publisher: Morgan James Publishing
ISBN: 168350612X
Category : Business & Economics
Languages : en
Pages : 157
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Book Description
“All marketers should heed [the] advice” of this brand marketing guru in his latest book on digital storytelling.” —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-Cola Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories?intriguing, authentic, and involving narratives?apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories. Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.
Author: Jake Parker
Publisher: Macmillan
ISBN: 1626723672
Category : Juvenile Fiction
Languages : en
Pages : 45
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Book Description
A robot befriends a sparrow who teaches him about happiness before flying south for the winter.
Author: Cole Nussbaumer Knaflic
Publisher: John Wiley & Sons
ISBN: 1119002265
Category : Mathematics
Languages : en
Pages : 284
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Book Description
Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: Understand the importance of context and audience Determine the appropriate type of graph for your situation Recognize and eliminate the clutter clouding your information Direct your audience's attention to the most important parts of your data Think like a designer and utilize concepts of design in data visualization Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it!
Author: Sheila Curran Bernard
Publisher: CRC Press
ISBN: 1135015821
Category : Performing Arts
Languages : en
Pages : 379
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Book Description
Documentary Storytelling has reached filmmakers and filmgoers worldwide with its unique focus on the key ingredient for success in the growing global documentary marketplace: storytelling. This practical guide reveals how today’s top filmmakers bring the tools of narrative cinema to the world of nonfiction film and video without sacrificing the rigor and truthfulness that give documentaries their power. The book offers practical advice for producers, directors, editors, cinematographers, writers and others seeking to make ethical and effective films that merge the strengths of visual and aural media with the power of narrative storytelling. In this new, updated edition, Emmy Award-winning author Sheila Curran Bernard offers: New strategies for analyzing documentary work New conversations with filmmakers including Stanley Nelson (The Black Panthers), Kazuhiro Soda (Mental), Orlando von Einsiedel (Virunga), and Cara Mertes (JustFilms) Discussions previously held with Susan Kim (Imaginary Witness), Deborah Scranton (The War Tapes), Alex Gibney (Taxi to the Dark Side), and James Marsh (Man on Wire).
