The Magic Slice: How to Master the Art of Storytelling for Business PDF Download
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Author: Jack Murray
Publisher: Houndstooth Press
ISBN: 9781544524849
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
You have a great product or service, but people aren't responding to your marketing-or your message. You're brimming with enthusiasm, but you don't know how to spread the word. You need a story. Driven by real-life stories and case studies, The Magic Slice is a clarion call for anyone who needs to find their own Magic Slice-that unique place where what you want to say is exactly what your audience wants to hear. Learn to apply the Six-Step Magic Slice Process. Unlock your creativity and practice it every day. Discover the science behind storytelling that will make you a magnetic communicator. Walk step by step through the process of coming up with a story idea, applying key story elements, and structuring your story to give it impact. Whether you're a founder, CEO, or communications manager, The Magic Slice is the missing element that can transform your message into a compelling story.
Author: Jack Murray
Publisher: Houndstooth Press
ISBN: 9781544524849
Category : Business & Economics
Languages : en
Pages : 322
Get Book Here
Book Description
You have a great product or service, but people aren't responding to your marketing-or your message. You're brimming with enthusiasm, but you don't know how to spread the word. You need a story. Driven by real-life stories and case studies, The Magic Slice is a clarion call for anyone who needs to find their own Magic Slice-that unique place where what you want to say is exactly what your audience wants to hear. Learn to apply the Six-Step Magic Slice Process. Unlock your creativity and practice it every day. Discover the science behind storytelling that will make you a magnetic communicator. Walk step by step through the process of coming up with a story idea, applying key story elements, and structuring your story to give it impact. Whether you're a founder, CEO, or communications manager, The Magic Slice is the missing element that can transform your message into a compelling story.
Author: Karen Dietz
Publisher: John Wiley & Sons
ISBN: 1118661214
Category : Business & Economics
Languages : en
Pages : 391
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Book Description
Ready to hone your storytelling skills and craft a compelling business narrative? Professionals of all types -- marketing managers, sales reps, senior leaders, supervisors, creatives, account executives -- have to write. Whether you're writing an internal email or a social media post, a video script or a blog post, being able to tell a good story can help ensure your content resonates with your intended audience. Storytelling is an art, but there’s a method behind it that anyone can learn. Full of practical advice and real-world case studies, Business Storytelling For Dummies is a friendly, no-nonsense guide that will help you tell more engaging stories in your business presentations, internal communications, marketing collateral, and sales assets. Connecting with customers through storytelling can help you build trust with your audience, strengthen your brand, and increase sales. Look to Business Storytelling For Dummies to Learn the elements of storytelling and how to use them effectively Become a better listener to become a better storyteller Make your stories come to life with relatable details Back up your story with data points Use the power of storytelling to effect change Choose the perfect format to tell your story Startups, small businesses, creative agencies, non-profits, and enterprises all have a story to tell. Get the book to explore examples, templates, and step-by-step instruction and create your own compelling narrative to tell your story to the world.
Author: Margaret Rode
Publisher:
ISBN: 9780692186275
Category :
Languages : en
Pages : 112
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Book Description
Storytelling for Small Business is a refreshing and friendly guide to using the power of story-sharing your own stories and inviting those of your audience-to attract and establish relationships with your ideal clients.
Author: Paul Smith
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814420303
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: * Define culture and values * Engender creativity and innovation * Foster collaboration and build relationships * Provide coaching and feedback * Lead change * And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.
Author: Margaret Rode
Publisher:
ISBN: 9781977068118
Category :
Languages : en
Pages : 95
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Book Description
Do you have a small business or private practice that means more to you than just paying the bills? Have you been looking for an effective way to market yourself in our noisy digital world, one that is also human, thoughtful, and authentic?Giant brands utilize the power of story constantly to attract customers and build loyalty, from Apple to Budweiser to virtually anything you see during the Super Bowl. They know a story can sink their message deeply into the minds and hearts of the people they most want to reach. But did you know storytelling can be even more powerful for you? Whether you're a solopreneur, purpose-driven business, compassionate entrepreneur, or are just hoping to offer your skills & gifts to make something in the world a little better, your story can help you stand out, create a genuine connection, and grow your business. Storytelling for Small Business is a refreshing, friendly introductory guide to using the power of story--sharing your own stories and inviting those of your audience--to attract and build relationships with your ideal clients. Rather than just another book on "crushing it" with formulaic sales tactics, in this book you'll learn: * The distinction between storytelling and marketing * Why stories are more powerful than facts & figures * 3 essential questions to begin shaping your stories * 10 bedrock stories we can all be telling * How to invite and celebrate the stories of your clients * 8 easy ways to start using more storytelling--right now * A one-hour story jumpstart Packed with examples, resources, and encouragement, and accompanied by a free downloadable workbook, Storytelling for Small Business will open your eyes to the myriad ways you can harvest and share the stories that will help you connect with the people who matter most to you.
Author: Donald Miller
Publisher: HarperCollins Leadership
ISBN: 0718033337
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Author: Cole Nussbaumer Knaflic
Publisher: John Wiley & Sons
ISBN: 1119002265
Category : Mathematics
Languages : en
Pages : 284
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Book Description
Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: Understand the importance of context and audience Determine the appropriate type of graph for your situation Recognize and eliminate the clutter clouding your information Direct your audience's attention to the most important parts of your data Think like a designer and utilize concepts of design in data visualization Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it!
Author: David Riemer
Publisher: Greenleaf Book Group
ISBN: 1632994720
Category : Business & Economics
Languages : en
Pages : 170
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Book Description
THE HOW-TO GUIDE FOR INNOVATORS TO IMPROVE THEIR IDEAS AND SUCCESSFULLY LAUNCH THEM THROUGH THE POWER OF NARRATIVE In a world that’s been turned upside down by a pandemic, social upheavals, environmental disasters, and economic disruptions, the need for reinvention is paramount. While many entrepreneurs and innovators have brilliant ideas, they desperately need the skills to successfully articulate their vision to investors, prospective customers, employees, and stakeholders. In this informative and empowering book, David Riemer breaks down the storytelling clutter so you can gain the attention you need to be successful. Storytelling is foundational. If you have a groundbreaking invention in mind or have a plan to solve worldwide problems, Get Your Startup Story Straight is the tool you need to create better customer-focused solutions, motivate more backers to your project, and ultimately dominate in the market. Broken down into three acts, this book will allow you to discover the building blocks of your narrative, the storytelling techniques to convey your ideas clearly, and the archetypes for inspiration. The author’s own words tell it all: “Innovators are ubiquitous nowadays, and for this community, storytelling is essential.” If you are a creator struggling to get others on board, this is the handbook to refine your story to guide your product strategy, shape your company, and ultimately improve lives.
Author: Derrick Kinney
Publisher: Simon and Schuster
ISBN: 1510772928
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
WALL STREET JOURNAL and USA TODAY NATIONAL BESTSELLER! Do you feel like you deserve to make more money? In Good Money Revolution, you'll learn to make more money, live the life you deserve, and change the world, too. Derrick Kinney is the fresh financial voice to guide you there. This book gives you a shame-free, simple success plan for your money—without cutting out your favorite latte! You hate debt and worked hard paying it down. Now you wonder, What’s next? As you worry about the future, you can’t afford to get it wrong and need a financial plan that fits your unique goals and dreams. You want to make more money and make the world better, but you don’t have a clue where to start. You should have a bigger paycheck, enjoy real financial freedom, and live the life you’ve always wanted. If you’re not making the money you deserve, and you’re not making the impact on the world you’ve always wanted, there’s a better way for your money today. Money is good and you should have more of it. But not for the reasons you might think. Here’s a secret: lots of money won’t make you happy—until you add meaning to your money. When you connect your cash to a cause, your money to a movement, and your profits to a purpose you love, you will make more money and create a life full of meaning and purpose. In Good Money Revolution, you’ll discover: The secret to making more money—your Generosity Purpose 5 money mindsets keeping you from cash How to teach your money to make you money—and use it for good The 3 Levers of Money: Save More, Crush Your Debt, and Earn More How to transform your business and create a raving customer base Don't just make money. Make Good Money. This book will show you how. Welcome to the Good Money Revolution.
Author: Melissa Addey
Publisher:
ISBN: 9781910940334
Category :
Languages : en
Pages :
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Book Description
Storytelling in business works. It enhances memory, enthusiasm and commitment in listeners. But where do you get the stories from and when should you use them? The Storytelling Entrepreneur was developed during workshops and one-to-ones held by business consultant and author Melissa Addey with real-life entrepreneurs at the British Library's Business & IP Centre. It includes: How to find the right stories and when to use them; creating a Sacred Bundle of your organisation's history, values and magical moments; the six stories you should learn by heart and using stories at every stage of the entrepreneurial journey. The Storytelling Entrepreneur offers you a new path to business success, through deeper and better communication with the people who matter most: your investors, customers and employees. "Succinct enough to be digested on the run, practical enough to meet immediate needs and far reaching enough to take you to the places you dream of, Addey has created the essential guide to storytelling for entrepreneurs." Sue Hollingsworth MBA, Director of the Centre for Biographical Storytelling "As a professional speaker, public speaking coach and storyteller, I found this book comes from a really unique and exciting perspective of the importance of storyteller for small business and entrepreneurs. Full of insightful and useful storytelling guidance, tips and exercises. It is a must read for those wanting to master the art of storytelling." Elaine Powell SWC Training & Consultancy Ltd
