Author: Judy Sierra
Publisher:
ISBN:
Category : Performing Arts
Languages : en
Pages : 102
Book Description
Presents materials for storytellers, writers, teachers and librarians who want to find oral traditional tales and variants, effectively use libraries and online resources, conduct field research, and obtain permission to tell copyrighted tales.
Handbook of Research on Transmedia Storytelling and Narrative Strategies
Author: Y?lmaz, Recep
Publisher: IGI Global
ISBN: 1522553584
Category : Social Science
Languages : en
Pages : 633
Book Description
Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of transmedia storytelling. The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.
Publisher: IGI Global
ISBN: 1522553584
Category : Social Science
Languages : en
Pages : 633
Book Description
Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of transmedia storytelling. The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.
Storytelling and Market Research
Author: C. Frederic John
Publisher:
ISBN: 9781032064871
Category : Business communication
Languages : en
Pages : 186
Book Description
Showing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques that can dramatically enhance the impact of research reports and presentations, commanding full audience engagement and buy-in. While demand for storytelling in marketing research reports and presentations has mushroomed in recent years, there can be confusion about what decision-makers mean by stories. Leading market research expert C. Frederic John eliminates this confusion by defining four specific types of story in the business arena, and providing a series of how-to guides for generating effective solutions when communicating learning and other information. This book is the first to emphasize the needs of the report reader or presentation audience. Drawing on examples from ancient and modern literature, drama, opera, and other arts, this book will help today's (and tomorrow's) market research professionals to thrive in a world demanding insights, real-world recommendations, and more relevant deliverables.
Publisher:
ISBN: 9781032064871
Category : Business communication
Languages : en
Pages : 186
Book Description
Showing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques that can dramatically enhance the impact of research reports and presentations, commanding full audience engagement and buy-in. While demand for storytelling in marketing research reports and presentations has mushroomed in recent years, there can be confusion about what decision-makers mean by stories. Leading market research expert C. Frederic John eliminates this confusion by defining four specific types of story in the business arena, and providing a series of how-to guides for generating effective solutions when communicating learning and other information. This book is the first to emphasize the needs of the report reader or presentation audience. Drawing on examples from ancient and modern literature, drama, opera, and other arts, this book will help today's (and tomorrow's) market research professionals to thrive in a world demanding insights, real-world recommendations, and more relevant deliverables.
Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines
Author: Mih?e?, Lorena Clara
Publisher: IGI Global
ISBN: 1799866076
Category : Language Arts & Disciplines
Languages : en
Pages : 467
Book Description
Stories are everywhere around us, from the ads on TV or music video clips to the more sophisticated stories told by books or movies. Everything comes wrapped in a story, and the means employed to weave the narrative thread are just as important as the story itself. In this context, there is a need to understand the role storytelling plays in contemporary society, which has changed drastically in recent decades. Modern global society is no longer exclusively dominated by the time-tested narrative media such as literature or films because new media such as videogames or social platforms have changed the way we understand, create, and replicate stories. The Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines is a comprehensive reference book that provides the relevant theoretical framework that concerns storytelling in modern society, as well as the newest and most varied analyses and case studies in the field. The chapters of this extensive volume follow the construction and interpretation of stories across a plethora of contemporary media and disciplines. By bringing together radical forms of storytelling in traditional disciplines and methods of telling stories across newer media, this book intersects themes that include interactive storytelling and narrative theory across advertisements, social media, and knowledge-sharing platforms, among others. It is targeted towards professionals, researchers, and students working or studying in the fields of narratology, literature, media studies, marketing and communication, anthropology, religion, or film studies. Moreover, for interested executives and entrepreneurs or prospective influencers, the chapters dedicated to marketing and social media may also provide insights into both the theoretical and the practical aspects of harnessing the power of storytelling in order to create a cohesive and impactful online image.
Publisher: IGI Global
ISBN: 1799866076
Category : Language Arts & Disciplines
Languages : en
Pages : 467
Book Description
Stories are everywhere around us, from the ads on TV or music video clips to the more sophisticated stories told by books or movies. Everything comes wrapped in a story, and the means employed to weave the narrative thread are just as important as the story itself. In this context, there is a need to understand the role storytelling plays in contemporary society, which has changed drastically in recent decades. Modern global society is no longer exclusively dominated by the time-tested narrative media such as literature or films because new media such as videogames or social platforms have changed the way we understand, create, and replicate stories. The Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines is a comprehensive reference book that provides the relevant theoretical framework that concerns storytelling in modern society, as well as the newest and most varied analyses and case studies in the field. The chapters of this extensive volume follow the construction and interpretation of stories across a plethora of contemporary media and disciplines. By bringing together radical forms of storytelling in traditional disciplines and methods of telling stories across newer media, this book intersects themes that include interactive storytelling and narrative theory across advertisements, social media, and knowledge-sharing platforms, among others. It is targeted towards professionals, researchers, and students working or studying in the fields of narratology, literature, media studies, marketing and communication, anthropology, religion, or film studies. Moreover, for interested executives and entrepreneurs or prospective influencers, the chapters dedicated to marketing and social media may also provide insights into both the theoretical and the practical aspects of harnessing the power of storytelling in order to create a cohesive and impactful online image.
Storytellers
Author: Jerod Foster
Publisher: New Riders
ISBN: 013285306X
Category : Photography
Languages : en
Pages : 670
Book Description
It's amazing how many images the world's photographers produce! Professional or not, images surround us in our everyday lives. What makes successful photographers stand out? What drives us to revisit the same images over and over? All images tell a story. Whether they're produced as works of art, on assignment for National Geographic, or as part of a family vacation, images say more than just a shutter speed, ISO, or aperture setting. We make images for a reason. Storytellers, by photographer/teacher Jerod Foster, focuses on visual storytelling and how a deep knowledge of your process and your personal vision can create stronger images. Storytelling often requires the use of certain lenses, apertures, or light modifiers, but the story is what holds everything together. To become a better storyteller you will explore: Composition, light, depth of field, and motion and how to properly use your camera technically to dig deeper. Visual themes and how they provide stories with interest and depth Types of shots and shooting styles and what they convey in your images Research and ways to conceptualize your story before shooting Strategies for developing your own effective storytelling workflow during and after the shoot. This beautifully written and illustrated guide will help you connect the how-tos of digital photography with the who, what, when, where and why of storytelling to bring your vision and your images to life!
Publisher: New Riders
ISBN: 013285306X
Category : Photography
Languages : en
Pages : 670
Book Description
It's amazing how many images the world's photographers produce! Professional or not, images surround us in our everyday lives. What makes successful photographers stand out? What drives us to revisit the same images over and over? All images tell a story. Whether they're produced as works of art, on assignment for National Geographic, or as part of a family vacation, images say more than just a shutter speed, ISO, or aperture setting. We make images for a reason. Storytellers, by photographer/teacher Jerod Foster, focuses on visual storytelling and how a deep knowledge of your process and your personal vision can create stronger images. Storytelling often requires the use of certain lenses, apertures, or light modifiers, but the story is what holds everything together. To become a better storyteller you will explore: Composition, light, depth of field, and motion and how to properly use your camera technically to dig deeper. Visual themes and how they provide stories with interest and depth Types of shots and shooting styles and what they convey in your images Research and ways to conceptualize your story before shooting Strategies for developing your own effective storytelling workflow during and after the shoot. This beautifully written and illustrated guide will help you connect the how-tos of digital photography with the who, what, when, where and why of storytelling to bring your vision and your images to life!
The Storyteller's Guide
Author: William Mooney
Publisher: august house
ISBN: 9780874834826
Category : Literary Criticism
Languages : en
Pages : 212
Book Description
Guide to becoming a better storyteller, with advice from more than fifty of America's best-known storytellers, who answer questions about such issues as creating original stories, controlling stage fright, marketing and setting fees, and using storytelling in the library and classroom.
Publisher: august house
ISBN: 9780874834826
Category : Literary Criticism
Languages : en
Pages : 212
Book Description
Guide to becoming a better storyteller, with advice from more than fifty of America's best-known storytellers, who answer questions about such issues as creating original stories, controlling stage fright, marketing and setting fees, and using storytelling in the library and classroom.
Storytellers' Research Guide
Author: Judy Sierra
Publisher:
ISBN:
Category : Performing Arts
Languages : en
Pages : 102
Book Description
Presents materials for storytellers, writers, teachers and librarians who want to find oral traditional tales and variants, effectively use libraries and online resources, conduct field research, and obtain permission to tell copyrighted tales.
Publisher:
ISBN:
Category : Performing Arts
Languages : en
Pages : 102
Book Description
Presents materials for storytellers, writers, teachers and librarians who want to find oral traditional tales and variants, effectively use libraries and online resources, conduct field research, and obtain permission to tell copyrighted tales.
The Whole Story Handbook
Author: Carol L. Birch
Publisher: august house
ISBN: 9780874835663
Category : Education
Languages : en
Pages : 128
Book Description
Birch -- storyteller, children's librarian, and teacher -- tackles the slippery topic of the difference between reciting a memorized story, and telling it directly and engagingly to listeners. The storyteller must know far more about the story than he or she tells. In addition to her own infectious prose, Birch provides a series of guided imagery exercises that walk the reader through the nuts and bolts of learning -- imagining -- a story from the inside out in order to be fully present in its telling.
Publisher: august house
ISBN: 9780874835663
Category : Education
Languages : en
Pages : 128
Book Description
Birch -- storyteller, children's librarian, and teacher -- tackles the slippery topic of the difference between reciting a memorized story, and telling it directly and engagingly to listeners. The storyteller must know far more about the story than he or she tells. In addition to her own infectious prose, Birch provides a series of guided imagery exercises that walk the reader through the nuts and bolts of learning -- imagining -- a story from the inside out in order to be fully present in its telling.
Storytelling
Author: Janice M. Del Negro
Publisher: Bloomsbury Publishing USA
ISBN: 1440872090
Category : Language Arts & Disciplines
Languages : en
Pages : 465
Book Description
This book serves as both a textbook and reference for faculty and students in LIS courses on storytelling and a professional guide for practicing librarians, particularly youth services librarians in public and school libraries. Storytelling: Art and Technique serves professors, students, and practitioners alike as a textbook, reference, and professional guide. It provides practical instruction and concrete examples of how to use the power of story to build literacy and presentation skills, as well as to create community in those same educational spaces. This text illustrates the value of storytelling, covers the history of storytelling in libraries, and offers valuable guidance for bringing stories to contemporary listeners, with detailed instructions on the selection, preparation, and presentation of stories. It also provides guidance around the planning and administration of a storytelling program. Topics include digital storytelling, open mics and slams, and the neuroscience of storytelling. An extensive and helpful section of resources for the storyteller is included in an expanded Part V of this edition.
Publisher: Bloomsbury Publishing USA
ISBN: 1440872090
Category : Language Arts & Disciplines
Languages : en
Pages : 465
Book Description
This book serves as both a textbook and reference for faculty and students in LIS courses on storytelling and a professional guide for practicing librarians, particularly youth services librarians in public and school libraries. Storytelling: Art and Technique serves professors, students, and practitioners alike as a textbook, reference, and professional guide. It provides practical instruction and concrete examples of how to use the power of story to build literacy and presentation skills, as well as to create community in those same educational spaces. This text illustrates the value of storytelling, covers the history of storytelling in libraries, and offers valuable guidance for bringing stories to contemporary listeners, with detailed instructions on the selection, preparation, and presentation of stories. It also provides guidance around the planning and administration of a storytelling program. Topics include digital storytelling, open mics and slams, and the neuroscience of storytelling. An extensive and helpful section of resources for the storyteller is included in an expanded Part V of this edition.
Storytelling and Market Research
Author: C. Frederic John
Publisher: Routledge
ISBN: 1000473422
Category : Business & Economics
Languages : en
Pages : 176
Book Description
Showing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques that can dramatically enhance the impact of research reports and presentations, commanding full audience engagement and buy-in. While demand for storytelling in marketing research reports and presentations has mushroomed in recent years, there can be confusion about what decision-makers mean by "stories." Leading market research expert C. Frederic John eliminates this confusion by defining four specific types of story in the business arena, and providing a series of "how-to" guides for generating effective solutions when communicating learning and other information. This book is the first to emphasize the needs of the report reader or presentation audience. Drawing on examples from ancient and modern literature, drama, opera, and other arts, this book will help today’s (and tomorrow’s) market research professionals to thrive in a world demanding insights, real-world recommendations, and more relevant deliverables.
Publisher: Routledge
ISBN: 1000473422
Category : Business & Economics
Languages : en
Pages : 176
Book Description
Showing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques that can dramatically enhance the impact of research reports and presentations, commanding full audience engagement and buy-in. While demand for storytelling in marketing research reports and presentations has mushroomed in recent years, there can be confusion about what decision-makers mean by "stories." Leading market research expert C. Frederic John eliminates this confusion by defining four specific types of story in the business arena, and providing a series of "how-to" guides for generating effective solutions when communicating learning and other information. This book is the first to emphasize the needs of the report reader or presentation audience. Drawing on examples from ancient and modern literature, drama, opera, and other arts, this book will help today’s (and tomorrow’s) market research professionals to thrive in a world demanding insights, real-world recommendations, and more relevant deliverables.
Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM)
Author: Arch G. Woodside
Publisher: Emerald Group Publishing
ISBN: 1785602160
Category : Business & Economics
Languages : en
Pages : 389
Book Description
Storytelling-Case Archetype Decoding and Assignment Manual reviews tourism and hospitality applications of Jung's work on archetypes in shaping behavior and unconscious/conscious thought. This book provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell.
Publisher: Emerald Group Publishing
ISBN: 1785602160
Category : Business & Economics
Languages : en
Pages : 389
Book Description
Storytelling-Case Archetype Decoding and Assignment Manual reviews tourism and hospitality applications of Jung's work on archetypes in shaping behavior and unconscious/conscious thought. This book provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell.