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Author: Adam Ferrier
Publisher: John Wiley & Sons
ISBN: 0730370577
Category : Business & Economics
Languages : en
Pages : 231
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Book Description
Don't let the customer get between you and building a strong valued brand If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business – listen to your brand. Stop Listening to the Customer offers insights into how consumers are driving homogeneity in brands and shares the proven strategies you can implement to amplify your own position in the world. The customer is not always right. In fact, our obsession with the customer risks devaluing brands by making them generic and forgettable. Brands have become too consumer-led, where they are driven by journey-mapping, customer-centric design, and an excessive focus on consumer-driven data. Instead try redressing the balance, and be brand-led, where brands and businesses can truly become unique, interesting and highly profitable. Multi-award-winning brand strategist and consumer psychologist Adam Ferrier shares his contrary approach to building a strong brand in Stop Listening to the Customer. Backed by science, real-world examples and extensive industry experience, Ferrier explores the dangers of listening to the consumer too much, shares lessons from successful businesses who prioritise their brand, and reveals the brand-building secrets of their success. With insights from Jules Lund, Lisa Ronson, John Newcomb, Rory Sutherland, and many more, this invaluable book will enable you to: • Avoid the pitfalls of drowning in customer data • Establish a strong, brand-led business • Develop a unique brand by embracing and leveraging your weaknesses • Define your brand • Get your customers to invest into you Stop Listening to the Customer is ideal for those looking to grow their brands and businesses by defeating consumer-driven mediocrity, standing out from the crowd, and listening their own brand.
Author: Adam Ferrier
Publisher: John Wiley & Sons
ISBN: 0730370577
Category : Business & Economics
Languages : en
Pages : 231
Get Book Here
Book Description
Don't let the customer get between you and building a strong valued brand If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business – listen to your brand. Stop Listening to the Customer offers insights into how consumers are driving homogeneity in brands and shares the proven strategies you can implement to amplify your own position in the world. The customer is not always right. In fact, our obsession with the customer risks devaluing brands by making them generic and forgettable. Brands have become too consumer-led, where they are driven by journey-mapping, customer-centric design, and an excessive focus on consumer-driven data. Instead try redressing the balance, and be brand-led, where brands and businesses can truly become unique, interesting and highly profitable. Multi-award-winning brand strategist and consumer psychologist Adam Ferrier shares his contrary approach to building a strong brand in Stop Listening to the Customer. Backed by science, real-world examples and extensive industry experience, Ferrier explores the dangers of listening to the consumer too much, shares lessons from successful businesses who prioritise their brand, and reveals the brand-building secrets of their success. With insights from Jules Lund, Lisa Ronson, John Newcomb, Rory Sutherland, and many more, this invaluable book will enable you to: • Avoid the pitfalls of drowning in customer data • Establish a strong, brand-led business • Develop a unique brand by embracing and leveraging your weaknesses • Define your brand • Get your customers to invest into you Stop Listening to the Customer is ideal for those looking to grow their brands and businesses by defeating consumer-driven mediocrity, standing out from the crowd, and listening their own brand.
Author: Kate Murphy
Publisher: Celadon Books
ISBN: 1250297206
Category : Psychology
Languages : en
Pages : 304
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Book Description
When was the last time you listened to someone, or someone really listened to you? "If you’re like most people, you don’t listen as often or as well as you’d like. There’s no one better qualified than a talented journalist to introduce you to the right mindset and skillset—and this book does it with science and humor." -Adam Grant, #1 New York Times bestselling author of Originals and Give and Take **Hand picked by Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink for Next Big Ideas Club** "An essential book for our times." -Lori Gottlieb, New York Times bestselling author of Maybe You Should Talk to Someone At work, we’re taught to lead the conversation. On social media, we shape our personal narratives. At parties, we talk over one another. So do our politicians. We’re not listening. And no one is listening to us. Despite living in a world where technology allows constant digital communication and opportunities to connect, it seems no one is really listening or even knows how. And it’s making us lonelier, more isolated, and less tolerant than ever before. A listener by trade, New York Times contributor Kate Murphy wanted to know how we got here. In this always illuminating and often humorous deep dive, Murphy explains why we’re not listening, what it’s doing to us, and how we can reverse the trend. She makes accessible the psychology, neuroscience, and sociology of listening while also introducing us to some of the best listeners out there (including a CIA agent, focus group moderator, bartender, radio producer, and top furniture salesman). Equal parts cultural observation, scientific exploration, and rousing call to action that's full of practical advice, You're Not Listening is to listening what Susan Cain's Quiet was to introversion. It’s time to stop talking and start listening.
Author: Joel Nest
Publisher: RuckUp Media
ISBN:
Category : Computers
Languages : en
Pages : 105
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Book Description
STOP LISTENING AND START TALKING: A SURVIVAL GUIDE ON HOW TO START AND MAINTAIN A PODCAST
Author: Kate Garnes
Publisher: Independently Published
ISBN: 9781708738648
Category :
Languages : en
Pages : 180
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Book Description
When we hear a lie from someone we trust, their words became our recordings of truth.They become the music we dance to - or don't dance to. Someone has told you you're not good enough, or maybe they've said you're too much. They've said you're too fat or too thin, too manly or too girly. Too short or too tall. Too whatever-else. You may have had a recording trapped in your head. You've tried to change the song, but no matter what you do, somehow that loop is stuck on repeat.I get it. I get you. Right now, you're holding my story, my recording, my mixtape.My mission, sweet friend, is to help you silence that recording you've had playing on repeat.With some careful crafting, choosing, and recording, we get to change the mixtape. And starting here, I'm going to take you through my journey of remixing those ugly recordings into words and songs of truth, growth, and bad-assery. It's not easy, but it's worth it. And I suspect you're here because you're ready for change. It's time to choose carefully the truths you hear.Let's walk together through our recordings to find the courage and the strength that has been in you all along.I'll honor your story as I share mine, and I'll help you become the DJ of your own life. It's time to change the music. Let's create your own mixtape.
Author: Christianne C. Jones
Publisher: Capstone
ISBN: 1479521566
Category : Juvenile Fiction
Languages : en
Pages : 33
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Book Description
Lacey Walker needs to stop talking so she can learn to listen.
Author: Tina Marie Wohlfield
Publisher: Lulu.com
ISBN: 1483498549
Category : Business & Economics
Languages : en
Pages : 120
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Book Description
Human resource departments have earned a negative reputation as reclusive information hoarders, company "cleaners," and the department of no. But opportunities exist for changing that narrative through collaborative partnerships. In Stop, Collaborate, and Listen, author Tina Marie Wohlfield shares strategies for transforming human resources work from mindless paper pushing to a positive, employee-centered force for change in the workplace. As a twenty-five-year veteran in the field of HR, Wohlfield presents a call to action for sharing knowledge, data, and resources to effectively leverage internal relationships and earn trust and credibility as a strategic partner. She offers personal stories, insight, concrete success tips, and lessons taken straight from the trenches on maximizing the ability to listen and collaborate with stakeholders. The result? HR engagement that has an impact on all levels of the organization.
Author: Michael Caine
Publisher: Hachette Books
ISBN: 0316451169
Category : Performing Arts
Languages : en
Pages : 249
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Book Description
Now in his 85th year, Hollywood legend Michael Caine shares wisdom and stories from his remarkable career in this "engrossing" memoir that "shines with positive energy" (Library Journal, starred review). One of our best-loved actors, Michael Caine has starred in over 100 films in his six-decade career, spanning classic movies like Alfie, Zulu, and The Italian Job (the inspiration for the book title) to playing Alfred opposite Christian Bale's Batman in Christopher Nolan's blockbuster Dark Knight trilogy. Caine has excelled in every kind of role--with a skill that's made it look easy. Caine knows what success takes. He's made it to the pinnacle of his profession from humble origins. But as he says, "Small parts can lead to big things. And if you keep doing things right, the stars will align when you least expect it." Still working and more beloved than ever, Caine now shares everything he's learned-and "his fans will be rewarded, as will anyone seeking an enjoyable, inspirational read" (Library Journal).
Author: Theodore Gracyk
Publisher: University of Michigan Press
ISBN: 9780472069835
Category : Music
Languages : en
Pages : 272
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Book Description
Publisher description
Author: Linda Eve Diamond
Publisher: Happy About
ISBN: 1600050689
Category : Interpersonal communication
Languages : en
Pages : 181
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Book Description
Author: Tom Vanderbilt
Publisher: Vintage Canada
ISBN: 0307373177
Category : Technology & Engineering
Languages : en
Pages : 418
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Book Description
Driving is a fact of life. We are all spending more and more time on the road, and traffic is an issue we face everyday. This book will make you think about it in a whole new light. We have always had a passion for cars and driving. Now Traffic offers us an exceptionally rich understanding of that passion. Vanderbilt explains why traffic jams form, outlines the unintended consequences of our attempts to engineer safety and even identifies the most common mistakes drivers make in parking lots. Based on exhaustive research and interviews with driving experts and traffic officials around the globe, Traffic gets under the hood of the quotidian activity of driving to uncover the surprisingly complex web of physical, psychological and technical factors that explain how traffic works.
