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Author: Sue Curry Jansen
Publisher: John Wiley & Sons
ISBN: 1509516034
Category : Social Science
Languages : en
Pages : 251
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Book Description
Public relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and behave in ways that keep economies moving and citizens from storming the citadels of power. In this important new book, Sue Curry Jansen explores the ways in which globalization and the digital revolution have substantially elevated PR's role in management, marketing, governance and international affairs. Since the best PR is invisible PR, it violates the norms of liberal democracy, which require transparency and accountability. Even when it serves benign purposes, she argues, PR is a commercial enterprise that divorces communication from conviction and turns it into a mercenary venture. As a primary source of what now passes as news, PR influences much of what we know and how we know it. Stealth Communications will be an indispensable guide for students of media studies and public relations, as well as anyone interested in the radical transformation of PR and the democratization of public communication.
Author: Sue Curry Jansen
Publisher: John Wiley & Sons
ISBN: 1509516034
Category : Social Science
Languages : en
Pages : 251
Get Book Here
Book Description
Public relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and behave in ways that keep economies moving and citizens from storming the citadels of power. In this important new book, Sue Curry Jansen explores the ways in which globalization and the digital revolution have substantially elevated PR's role in management, marketing, governance and international affairs. Since the best PR is invisible PR, it violates the norms of liberal democracy, which require transparency and accountability. Even when it serves benign purposes, she argues, PR is a commercial enterprise that divorces communication from conviction and turns it into a mercenary venture. As a primary source of what now passes as news, PR influences much of what we know and how we know it. Stealth Communications will be an indispensable guide for students of media studies and public relations, as well as anyone interested in the radical transformation of PR and the democratization of public communication.
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Category : Armed Forces
Languages : en
Pages : 950
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Book Description
Author: Ivan B. Djordjevic
Publisher: Springer Nature
ISBN: 3030275655
Category : Computers
Languages : en
Pages : 477
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Book Description
This textbook integrates the most advanced topics of physical-layer security, cryptography, covert/stealth communications, quantum key distribution (QKD), and cyber security to tackle complex security issues. After introducing the reader to various concepts and practices, the author addresses how these can work together to target problems, rather than treating them as separate disciplines. This book offers students an in-depth exposition on: cryptography, information-theoretic approach to cryptography, physical-layer security, covert/stealth/low-probability of detection communications, quantum information theory, QKD, and cyber security; to mention few. The goal is to provide a unified description of the most advanced topics related to: (i) modern cryptography, (ii) physical-layer security, (iii) QKD, (iv) covert communications, and (v) cyber security. Each chapter is followed by a set of problems. Also, for readers to better understand the book, an appendix covers all needed background. Homework problems and lecture notes are available online. The book does not require any prior knowledge or prerequisite material.
Author: Karlidag, Serpil
Publisher: IGI Global
ISBN: 1799832724
Category : Business & Economics
Languages : en
Pages : 404
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Book Description
The political economy deals with the structure of production and the social relations of people in production. With its focus on structures and practices, the political economy also analyzes the contradictions of capitalism and suggests resistance and intervention strategies using methods from history, economics, sociology, and political science. The dominant commercial media in capitalism operates both as a product of economic and political structure and as an industrial institution with economic and political functions. Current Theories and Practice in the Political Economy of Communications and Media is a collection of innovative research on new approaches in the political economy of communication in the process of globalization. While highlighting topics including consumer behavior, news production, and public relations, this book is ideally designed for newscasters, broadcasters, journalists, marketers, advertisers, production managers, researchers, industry professionals, academics, and students seeking to extend the border of standard political economy of communication studies into relatively undiscovered areas.
Author: Vladimir Mitlin
Publisher: CRC Press
ISBN: 1420013343
Category : Computers
Languages : en
Pages : 221
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Book Description
Because fine-tuning the parameters of a system is critical to a developer's success, Performance Optimization of Digital Communications Systems examines particular optimization problems in digital communications, presenting analytical techniques in combination with SystemView and MATLAB simulations. Consisting of ten chapters, this monograph presen
Author: A.J. Tallón-Ballesteros
Publisher: IOS Press
ISBN: 1643684817
Category : Computers
Languages : en
Pages : 850
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Book Description
It is hard to imagine a world without electronic communication networks, so dependent have we all become on the networks which now exist and have become part of the fabric of our daily lives. This book presents papers from CECNet 2023, the 13th International Conference on Electronics, Communications and Networks, held as a hybrid event, in person in Macau, China and online via Microsoft Teams, from 17-20 November 2023. This annual conference provides a comprehensive, global forum for experts and participants from academia to exchange ideas and present the results of ongoing research in state-of-the-art areas of electronics technology, communications engineering and technology, wireless communications engineering and technology, and computer engineering and technology. A total of 324 submissions were received for the conference, and those which qualified by virtue of falling under the scope of the conference topics were exhaustively reviewed by program committee members and peer-reviewers, taking into account the breadth and depth of the relevant research topics. The 101 selected contributions included in this book present innovative, original ideas or results of general significance, supported by clear and rigorous reasoning and compelling new light in both evidence and method. Subjects covered divide broadly into 3 categories: electronics technology and VLSI, internet technology and signal processing, and information communication and communication networks. Providing an overview of current research and developments in these rapidly evolving fields, the book will be of interest to all those working with digital communications networks.
Author: Micael Dahlen
Publisher: John Wiley & Sons
ISBN: 0470319925
Category : Business & Economics
Languages : en
Pages : 613
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Book Description
Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. It includes key current trends such as: Brand narrative approach - Cases such as Dove, Harley-Davidson, Nike and World of War Craft feature real-life, salient examples which are engaging for students and reflect the growth of co-authored brand ‘stories’ to help build and maintain brands by customer engagement through meaningful dialogues. Media neutral/multi-media approach - This text has a sound exploration of online and offline synergy combining one-message delivery and multi-media exposures, through examples of companies and political campaigns using ‘non-traditional’ media to reach groups not locking into ‘normal channels’. This brand new text features an impressive mixture of real-life brand case studies underpinned with recent academic research and market place dynamics. The format is structured into three sections covering analysis, planning and implementation and control of Marketing Communications. Using full colour examples of brands, and student-friendly diagrams, the book acknowledges that the modern student learns visually as well as through text. ***COMPANION WEBSITE - www.marketing-comms.com ***
Author: Leon Cohen
Publisher: Springer Science & Business Media
ISBN: 1441966242
Category : Technology & Engineering
Languages : en
Pages : 302
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Book Description
David Middleton was a towering figure of 20th Century engineering and science and one of the founders of statistical communication theory. During the second World War, the young David Middleton, working with Van Fleck, devised the notion of the matched filter, which is the most basic method used for detecting signals in noise. Over the intervening six decades, the contributions of Middleton have become classics. This collection of essays by leading scientists, engineers and colleagues of David are in his honor and reflect the wide influence that he has had on many fields. Also included is the introduction by Middleton to his forthcoming book, which gives a wonderful view of the field of communication, its history and his own views on the field that he developed over the past 60 years. Focusing on classical noise modeling and applications, Classical, Semi-Classical and Quantum Noise includes coverage of statistical communication theory, non-stationary noise, molecular footprints, noise suppression, Quantum error correction, and other related topics.
Author: Peter Whelan
Publisher: Edward Elgar Publishing
ISBN: 183910287X
Category : Law
Languages : en
Pages : 583
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Book Description
Drawing together a variety of perspectives, this accessible yet comprehensive Research Handbook provides an in-depth analysis of the most significant issues pertaining to the legal regulation of cartels. An interdisciplinary team of respected experts explores the theoretical, legal, economic, political, and comparative discourse surrounding cartel regulation.
Author: Jennifer Lees-Marshment
Publisher: Routledge
ISBN: 1136212183
Category : Political Science
Languages : en
Pages : 327
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Book Description
Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.
