Author: S. K. HolderPublisher: Independently Published
ISBN: 9781792960369
Category :
Languages : en
Pages : 131
Book Description
What is this book about? Website configuration and management for search engine optimization (SEO), driving more traffic through social media and other digital marketing techniques, measuring performance with Google Analytics, running pay-per-click advertising campaigns, e-commerce business models, passive income ideas, the elements of good web design. Who is this Book for?This book is intended for small businesses, start-ups and individual entrepreneurs who want to manage their own online business effectively for search engine optimization, familiarize themselves with common content management system (CMS) features, track their business metrics and manage their digital marketing and pay-per-click campaigns. What Topics are covered in this book and where should I start?The topics in this book involve managing your website on the client - that is from the administration dashboard of your content management system (CMS). It also offers advice for small changes you might want to make to the code files. You will learn to write the sort of content that generates shares and follows. You will learn how to grow your brand, retain your followers, write great captions and titles, integrate your social media accounts with your blog, understand the psychology that drives online engagement, and much more. In addition, you will learn about some of the more popular eCommerce business models, as well as social media marketing, managing pay-per-click (PPC) advertising campaigns with Google Ads and Facebook. In terms of SEO, we will focus on optimizing for Google's search engine. We will also discuss how to set up and add products to an online shop and cover some common technical issues.
