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Author: Ben Bizzle
Publisher: American Library Association
ISBN: 0838912672
Category : Language Arts & Disciplines
Languages : en
Pages : 228
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Book Description
“But this is how we’ve always done it!” Objections to taking a fresh tack are about as common as budget shortfalls, and the two are more closely related than you might think. At the Craighead County Jonesboro Public Library in Arkansas, Bizzle and his colleagues defied common practices by using creative risk-taking in marketing and outreach to transform their library into a dynamic institution that continues to grow and thrive. Here they recount their story, sharing techniques for success alongside a provocative marketing philosophy that will spur libraries to move beyond their comfort zone. Focusing on creative ways to pull patrons in rather than just push the library out, this book Steers libraries towards defining their brand, explaining why it is crucial to meeting the needs of their users and potential usersOffers strategies for getting stakeholders on board and engaged, including how to address budgeting concernsDemonstrates the importance of the library’s website as the digital “main branch” of the library, with guidance for creating and promoting itDetails the systematic marketing campaign undertaken at the Craighead County Jonesboro Public Library, encompassing both traditional and new media channels such as billboards, posters, newspapers, TV and radio, and mobile technologyTakes the mystery out of how to use social media platforms as public awareness tools, complete with detailed strategies and step-by-step instructionsShows how to pull it all together into a manageable campaign through strong leadership and teamworkBy the time readers have finished this book, they’ll have a roadmap for revolution at their own institution.
Author: Ben Bizzle
Publisher: American Library Association
ISBN: 0838912672
Category : Language Arts & Disciplines
Languages : en
Pages : 228
Get Book Here
Book Description
“But this is how we’ve always done it!” Objections to taking a fresh tack are about as common as budget shortfalls, and the two are more closely related than you might think. At the Craighead County Jonesboro Public Library in Arkansas, Bizzle and his colleagues defied common practices by using creative risk-taking in marketing and outreach to transform their library into a dynamic institution that continues to grow and thrive. Here they recount their story, sharing techniques for success alongside a provocative marketing philosophy that will spur libraries to move beyond their comfort zone. Focusing on creative ways to pull patrons in rather than just push the library out, this book Steers libraries towards defining their brand, explaining why it is crucial to meeting the needs of their users and potential usersOffers strategies for getting stakeholders on board and engaged, including how to address budgeting concernsDemonstrates the importance of the library’s website as the digital “main branch” of the library, with guidance for creating and promoting itDetails the systematic marketing campaign undertaken at the Craighead County Jonesboro Public Library, encompassing both traditional and new media channels such as billboards, posters, newspapers, TV and radio, and mobile technologyTakes the mystery out of how to use social media platforms as public awareness tools, complete with detailed strategies and step-by-step instructionsShows how to pull it all together into a manageable campaign through strong leadership and teamworkBy the time readers have finished this book, they’ll have a roadmap for revolution at their own institution.
Author: Ben Bizzle
Publisher: American Library Association
ISBN: 0838912834
Category : Language Arts & Disciplines
Languages : en
Pages : 228
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Book Description
At the Craighead County Jonesboro Public Library in Arkansas, Bizzle and his colleagues defied common practices by using creative risk-taking in marketing and outreach to transform their library into a dynamic institution that continues to grow and thrive.
Author: Brittany R. Jacobs
Publisher: Bloomsbury Publishing USA
ISBN: 1440857318
Category : Education
Languages : en
Pages : 133
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Book Description
Public libraries must offer relevant, exciting, and stimulating learning centers that appeal to kids. This book is a step-by-step guide for creating affordable and effective educational programs for children and youth by focusing on one simple concept: play. With the standards of education rising every year and current technology making all types of information widely available to anyone with an Internet connection, libraries need to stay relevant by constantly evolving. One important way to strengthen a public library's identity as an irreplaceable resource is to make it an exciting and stimulating learning center that appeals to children and youth. This book demonstrates how to transform the informal setting of a public library into a place where "play" in the guise of game-based learning becomes a natural and exciting process for children and young students. It also shows readers how to incorporate existing programs such as the makerspace, storytime, and book clubs to play to their strengths; more effectively utilize the tools and resources they have; and transform their libraries. The first two chapters explain why learning through play and exploration isn't only for early childhood development, identifies the key differences between free play and structured play, and addresses why libraries are the perfect setting for learning. Next, the author draws on her experience in children's librarianship and as a children's book author to describe methods to listen to (and understand) children, manage organized chaos, and gain the children's trust. Additional chapters explain how to write weekly or daily lesson plans, how to brainstorm supporting activities to reinforce concepts being taught, and how to infuse STEM and literacy objectives into daily lessons. The book closes with suggestions on marketing and promotion, ways to support the classroom, and strategies that will "keep 'em coming back" and build an enthusiastic customer base.
Author: Nick D. Taylor
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 150
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Book Description
This book explains how librarians can capitalize on the growing interest and need of patrons for help with technology by expanding their library's tech services to build community engagement and support. Keeping up with technology is more critical and difficult than ever. This challenge exists not only for library staff but for their patrons as well. Today's librarians are often barraged with increasingly complex questions from their patrons about technology—from loading eBooks onto their readers to helping resurrect dead laptops. Why not capitalize on this opportunity and transform your library into a first-stop, go-to resource for your community's tech needs? Raising the Tech Bar at Your Library: Improving Services to Meet User Needs demonstrates a variety of ways to expand library services to better serve your community, including how to establish tech bars and tech centers, provide tech training and one-on-one tech help, host drop-in demos, and create a coding "dojo." The book covers after-school programs, makerspaces, and embedded librarianship as well. The authors draw on their personal experience to offer a practical blueprint for launching your tech initiative, starting with the preliminary steps of evaluating community needs and getting administrative and public buy-in to obtaining funding, training non-tech staff, setting up and launching your program, and evaluating the services you've established. The book ends with a look to the future that supplies provocative and exciting ideas of how libraries with innovative, tech-focused leadership can push the edge even further. This book serves a wide audience—all public librarians as well as library administrators, those who work in IT departments as well as adult or youth services, and reference librarians who are interested in expanding into this important and exciting area.
Author: Julianne T. Stam
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 197
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Book Description
Establishing an awards program for self-published authors offers libraries new ways to bolster their relevance and expand upon their roles as curators and "keepers of story." This guide shows you how. For many reasons, up until now librarians have ignored the nearly half-million self-published books available for purchase. This book details how to find and promote librarian-curated, self-published books, covering every step in the process—from assembling a committee and recruiting judges to soliciting submissions, handling the nominated authors, judging the entries, and promoting the contest and contest winner. Written by the founding members of the Soon-to-be-Famous Illinois Author Project, the first librarian-curated award for self-published works, this book shows you how to use the process outlined by these library marketing professionals to run a successful author awards program. You can also apply their proven methods and tools to evaluate self-published books written by local authors that you are considering adding to your collections.
Author: Peggy Johnson
Publisher: American Library Association
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 542
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Book Description
Technical Services Quarterly declared that the third edition “must now be considered the essential textbook for collection development and management … the first place to go for reliable and informative advice." For the fourth edition expert instructor and librarian Johnson has revised and freshened this resource to ensure its timeliness and continued excellence. Each chapter offers complete coverage of one aspect of collection development and management, including numerous suggestions for further reading and narrative case studies exploring the issues. Thorough consideration is given to traditional management topics such as organization of the collection, weeding, staffing, and policymaking;cooperative collection development and management;licenses, negotiation, contracts, maintaining productive relationships with vendors and publishers, and other important purchasing and budgeting topics;important issues such as the ways that changes in information delivery and access technologies continue to reshape the discipline, the evolving needs and expectations of library users, and new roles for subject specialists, all illustrated using updated examples and data; andmarketing, liaison activities, and outreach. As a comprehensive introduction for LIS students, a primer for experienced librarians with new collection development and management responsibilities, and a handy reference resource for practitioners as they go about their day-to-day work, the value and usefulness of this book remain unequaled.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522539158
Category : Language Arts & Disciplines
Languages : en
Pages : 1771
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Book Description
Effective administration of libraries is a crucial part of delivering library services to the public. To develop and implement best practices, librarians must be aware and informed of the recent advances in library administration. Library Science and Administration: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on trends, techniques, and management of libraries and examines the benefits and challenges of library administration. Highlighting a range of pertinent topics such as digital libraries, information sciences, and academic libraries, this multi-volume book is ideally designed for academicians, researchers, practitioners, and librarians seeking current research on library science and administration.
Author: Vicki L. Gregory
Publisher: American Library Association
ISBN: 0838917127
Category : Language Arts & Disciplines
Languages : en
Pages : 289
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Book Description
Packed with discussion questions, activities, suggested additional references, selected readings, and many other features that speak directly to students and library professionals, Gregory’s Collection Development and Management for 21st Century Library Collections is a comprehensive handbook that also shares myriad insightful ideas and approaches valuable to experienced practitioners. This new second edition brings an already stellar text fully up to date, presenting top-to-bottom coverage of the impact of new technologies and developments on the discipline, including discussion of e-books, open access, globalization, self-publishing, and other trends; needs assessment, policies, and selection sources and processes; budgeting and fiscal management; collection assessment and evaluation; weeding, with special attention paid to electronic materials; collaborative collection development and resource sharing; marketing and outreach; self-censorship as a component of intellectual freedom, professional ethics, and other legal issues; diversity and ADA issues; preservation; and the future of the field. Additional features include updated vendor lists, samples of a needs assessment report, a collection development policy, an approval plan, and an electronic materials license.
Author: Ben Bizzle
Publisher: American Library Association
ISBN: 0838948138
Category : Language Arts & Disciplines
Languages : en
Pages : 137
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Book Description
Libraries are community connectors, places where people come together, think together, and learn together. Libraries support and nurture strong, resilient communities. Day in and day out, the library workers at these institutions are doing much more than ensuring equal and equitable access to information; and their impact stretches far beyond the books, programs, and services they facilitate. Featuring contributions from such library leaders as Rebekkah Smith Aldrich, the late Nicolette Sosulski, and Erica Freudenberger, this collection of inspiring first-hand stories from across libraryland spotlights the countless ways in which library staff are making a difference for their communities. A sharing of the hearts, minds, and spirits of library staff from across the country, the uplifting personal narratives in this book include when a routine reference query inspired a librarian to reach out to a senior patron; how a public library’s annual Diwali celebration has strengthened the social fabric of the surrounding community; the story of a library that burned down, was hit by a hurricane, got sued twice, and yet still reemerged stronger than ever; how the team at the Fayetteville Free Library (FFL) of New York has strategically nurtured a culture of innovation by integrating Syracuse University students into the staff, holding technology “open houses,” and developing other initiatives; and the intervention of a public library staff member that helped a mother keep her son enrolled in school and receive his diploma. Library workers change and save lives every day, and this book is a powerful and nourishing reminder of exactly why libraries are essential.
Author: Heather A. Dalal
Publisher: Rowman & Littlefield
ISBN: 1442269502
Category : Language Arts & Disciplines
Languages : en
Pages : 195
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Book Description
Today’s libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new audiences by creating their own promotional videos. However, creating marketing videos can be intimidating for beginners and challenging for even seasoned pros. Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. You too can increase awareness of your library’s resources & services by producing your own videos. This book will guide you through: ·gaining internal support ·crafting a clear message ·building the library’s audience ·writing storyboards and scripts ·casting and rehearsing actors ·filming and recording voiceover, editing, publishing, promoting ·using online tools & animation software ·and assessing impact
