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Author: J. Bernstein
Publisher: Springer
ISBN: 1137375698
Category : Business & Economics
Languages : en
Pages : 408
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Book Description
Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.
Author: J. Bernstein
Publisher: Springer
ISBN: 1137375698
Category : Business & Economics
Languages : en
Pages : 408
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Book Description
Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.
Author: Philip De Courcey
Publisher: Ambassador-Emerald International
ISBN: 9781889893129
Category : Fiction
Languages : en
Pages : 385
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Book Description
A contemporary expose of the Roman Catholic and Evangelical Agreement.
Author: Philip Kotler
Publisher: Harvard Business Press
ISBN: 9780875847375
Category : Business & Economics
Languages : en
Pages : 560
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Book Description
Argues that organizations in the performing arts must market themselves to survive, including defining their mission, thinking strategically, and applying basic marketing concepts like product and pricing
Author: Joanne Scheff Bernstein
Publisher: John Wiley & Sons
ISBN: 111804682X
Category : Business & Economics
Languages : en
Pages : 325
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Book Description
Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevant to the changing lifestyles, needs, interests, and preferences of their current and potential audiences. Arts Marketing Insights offers managers, board members, professors, and students of arts management the ideas and information they need to market effectively and efficiently to customers today and into the future. In this book, Joanne Scheff Bernstein helps readers to understand performing arts audiences, conduct research, and provide excellent customer service. She demonstrates that arts organizations can benefit by expanding the meaning of "valuable customer" to include single-ticket buyers. She offers guidance on long-range marketing planning and helps readers understand how to leverage the Internet and e-mail as powerful marketing channels. Bernstein presents vivid case studies and examples that illustrate her strategic principles in action from organizations large and small in the United States, Great Britain, Australia, and other countries.
Author: Charles Yu
Publisher: Pantheon
ISBN: 0307907198
Category : Fiction
Languages : en
Pages : 289
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Book Description
NOW A HULU ORIGINAL SERIES • NEW YORK TIMES BESTSELLER • NATIONAL BOOK AWARD WINNER • “A shattering and darkly comic send-up of racial stereotyping in Hollywood” (Vanity Fair) and a deeply personal novel about race, pop culture, immigration, assimilation, and escaping the roles we are forced to play. Willis Wu doesn’t perceive himself as the protagonist in his own life: he’s merely Generic Asian Man. Sometimes he gets to be Background Oriental Making a Weird Face or even Disgraced Son, but always he is relegated to a prop. Yet every day, he leaves his tiny room in a Chinatown SRO and enters the Golden Palace restaurant, where Black and White, a procedural cop show, is in perpetual production. He’s a bit player here, too, but he dreams of being Kung Fu Guy—the most respected role that anyone who looks like him can attain. Or is it? After stumbling into the spotlight, Willis finds himself launched into a wider world than he’s ever known, discovering not only the secret history of Chinatown, but the buried legacy of his own family. Infinitely inventive and deeply personal, exploring the themes of pop culture, assimilation, and immigration—Interior Chinatown is Charles Yu’s most moving, daring, and masterful novel yet.
Author: David Mamet
Publisher: Grove/Atlantic, Inc.
ISBN: 0802191800
Category : Drama
Languages : en
Pages : 118
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Book Description
American Buffalo, which won both the Drama Critics Circle Award for the best American play and the Obie Award, is considered a classic of the American theater. Newsweek acclaimed Mamet as the “hot young American playwright . . . someone to watch.” The New York Times exclaimed in admiration: “The man can write!” Other critics called the play “a sizzler,” “super,” and “dynamite.” Now from Gregory Mosher, the producer of the original stage production, comes a stunning screen adaptation, directed by Michael Corrente and starring Dustin Hoffman, Dennis Franz, and Sean Nelson. A classic tragedy, American Buffalo is the story of three men struggling in the pursuit of their distorted vision of the American Dream. By turns touching and cynical, poignant and violent, American Buffalo is a piercing story of how people can be corrupted into betraying their ideals and those they love.
Author: Anaïs Mitchell
Publisher: Penguin
ISBN: 0593182588
Category : Performing Arts
Languages : en
Pages : 274
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Book Description
"Working On A Song is one of the best books about lyric writing for the theater I've read."—Lin-Manuel Miranda Anaïs Mitchell named to TIME's List of the 100 Most Influential People in the World of 2020 An illuminating book of lyrics and stories from Hadestown—the winner of eight Tony Awards, including Best Musical—from its author, songwriter Anaïs Mitchell with a foreword by Steve Earle On Broadway, this fresh take on the Greek myth of Orpheus and Eurydice has become a modern classic. Heralded as “The best new musical of the season,” by The Wall Street Journal, and “Sumptuous. Gorgeous. As good as it gets,” by The New York Times, the show was a breakout hit, with its poignant social commentary, and spellbinding music and lyrics. In this book, Anaïs Mitchell takes readers inside her more than decade’s-long process of building the musical from the ground up—detailing her inspiration, breaking down the lyrics, and opening up the process of creation that gave birth to Hadestown. Fans and newcomers alike will love this deeply thoughtful, revealing look at how the songs from “the underground” evolved, and became the songs we sing again and again.
Author: Larry Dressler
Publisher: Berrett-Koehler Publishers
ISBN: 1605097721
Category : Business & Economics
Languages : en
Pages : 286
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Book Description
Many experienced facilitators, OD consultants, coaches, and organizational leaders increasingly find themselves standing in the fire - working in situations where group and community members are polarized, angry, fearful, and confused. Facilitator Larry Dressler has come to believe that simply picking up yet another method or technique wont help in situations like these. What has a truly transformational impact is what he calls the "facilitators presence". Cultivating an ability to access a compassionate presence that people experience as open, authentic, and clear in intention during the most difficult situations moves facilitators from being competent professionals to being on a path toward self-mastery.
Author: Susan Ross
Publisher: Holiday House
ISBN: 0823435180
Category : Juvenile Fiction
Languages : en
Pages : 118
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Book Description
Can Kiki and Jacques be friends—or are they just too different? Life could be better for twelve-year-old Jacques. His mother just died, his father is jobless, and his grandmother’s bridal store is on the verge of closing. At least he can look forward to the soccer season—after all, he’s a shoo-in for captain. But the arrival of Somali refugees shakes up nearly everything in his French-American Maine town, even soccer. Jacques isn’t the only star anymore—Mohamed is just as good as him, maybe better. School, church, sports . . . everything suddenly seems different. So Jacques is surprised to find himself becoming friends with Kiki, a smart, kind, and strong-minded Somali Muslim girl with a mysterious scar. Can kids as seemingly different as Jacques and Kiki be friends? Kiki and Jacques offers a realistic and heartwarming portrait of a town learning to embrace its changing face. A Bank Street College Best Children's Book of the Year
Author: Heidi Mastrogiovanni
Publisher: Lala Pettibone
ISBN: 9781944995737
Category : Fiction
Languages : en
Pages : 0
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Book Description
Good luck has always arrived with a hearty helping of bad for Lala. So when she sells her screenplay and falls for the perfect man, running off to the City of Lights can only offer so much respite from the petrifying decisions that await her back in LA.
