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Author: Floyd J. Fowler, Jr.
Publisher: SAGE
ISBN: 9780803930933
Category : Language Arts & Disciplines
Languages : en
Pages : 160
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Book Description
Accuracy, reliability, verifiable and error-free results - these are the goals that anyone involved in survey interviewing desires. A practical guide to producing standardized - and reliable - interviews, this volume represents a blending of social science theories of interviewing dynamics, the authors' own extensive research on interview-related error and a compilation of research evidence from other prominent methodologists. How to avoid errors, sampling design issues, question construction methods, supervision techniques, training methods and the organization of data collection staffs are all thoroughly examined. In addition, prescriptions for improving the quality of survey data results are clear and concise. Both students learning survey research methods for the first time and experienced, active researchers will find this volume indispensable.
Author: Floyd J. Fowler, Jr.
Publisher: SAGE
ISBN: 9780803930933
Category : Language Arts & Disciplines
Languages : en
Pages : 160
Get Book
Book Description
Accuracy, reliability, verifiable and error-free results - these are the goals that anyone involved in survey interviewing desires. A practical guide to producing standardized - and reliable - interviews, this volume represents a blending of social science theories of interviewing dynamics, the authors' own extensive research on interview-related error and a compilation of research evidence from other prominent methodologists. How to avoid errors, sampling design issues, question construction methods, supervision techniques, training methods and the organization of data collection staffs are all thoroughly examined. In addition, prescriptions for improving the quality of survey data results are clear and concise. Both students learning survey research methods for the first time and experienced, active researchers will find this volume indispensable.
Author: Floyd J. Fowler
Publisher:
ISBN: 9781412985925
Category : Electronic books
Languages : en
Pages : 151
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Book Description
A practical guide to producing standardized, and reliable, interviews, this volume represents a blending of social science theories of interviewing dynamics, the authors' own extensive research on interview-related error and research evidence from other prominent methodologists.
Author: Hanneke Houtkoop-Steenstra
Publisher: Cambridge University Press
ISBN: 0521662028
Category : Language Arts & Disciplines
Languages : en
Pages : 225
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Book Description
This book uses conversation analysis to study the interaction between interviewers and respondents in standardised survey interviews.
Author: Hanneke Houtkoop
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Paul J. Lavrakas
Publisher: SAGE Publications
ISBN: 150631788X
Category : Social Science
Languages : en
Pages : 1073
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Book Description
To the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encounter the vast complexities that the range and practice of survey methods present. To complicate matters, technology has rapidly affected the way surveys can be conducted; today, surveys are conducted via cell phone, the Internet, email, interactive voice response, and other technology-based modes. Thus, students, researchers, and professionals need both a comprehensive understanding of these complexities and a revised set of tools to meet the challenges. In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint. Key Features Covers all major facets of survey research methodology, from selecting the sample design and the sampling frame, designing and pretesting the questionnaire, data collection, and data coding, to the thorny issues surrounding diminishing response rates, confidentiality, privacy, informed consent and other ethical issues, data weighting, and data analyses Presents a Reader′s Guide to organize entries around themes or specific topics and easily guide users to areas of interest Offers cross-referenced terms, a brief listing of Further Readings, and stable Web site URLs following most entries The Encyclopedia of Survey Research Methods is specifically written to appeal to beginning, intermediate, and advanced students, practitioners, researchers, consultants, and consumers of survey-based information.
Author: Douglas W. Maynard
Publisher: Wiley-Interscience
ISBN:
Category : Business & Economics
Languages : en
Pages : 568
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Book Description
This volume presents a theoretical and empirical inquiry into the interaction between interviewers and respondents in standardized research interviews. It concentrates on the interaction and conversational architecture at work in the interviewing process.
Author: Frederick G. Conrad
Publisher: John Wiley & Sons
ISBN: 0470183365
Category : Mathematics
Languages : en
Pages : 315
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Book Description
Praise forEnvisioning the Survey Interview of the Future "This book is an excellent introduction to some brave new technologies . . . and their possible impacts on the way surveys might be conducted. Anyone interested in the future of survey methodology should read this book." -Norman M. Bradburn, PhD, National Opinion Research Center, University of Chicago "Envisioning the Survey Interview of the Future gathers some of the brightest minds in alternative methods of gathering self-report data, with an eye toward the future self-report sample survey. Conrad and Schober, by assembling a group of talented survey researchers and creative inventors of new software-based tools to gather information from human subjects, have created a volume of importance to all interested in imagining future ways of interviewing." -Robert M. Groves, PhD, Survey Research Center, University of Michigan This collaboration provides extensive insight into the impact of communication technology on survey research As previously unimaginable communication technologies rapidly become commonplace, survey researchers are presented with both opportunities and obstacles when collecting and interpreting data based on human response. Envisioning the Survey Interview of the Future explores the increasing influence of emerging technologies on the data collection process and, in particular, self-report data collection in interviews, providing the key principles for using these new modes of communication. With contributions written by leading researchers in the fields of survey methodology and communication technology, this compilation integrates the use of modern technological developments with established social science theory. The book familiarizes readers with these new modes of communication by discussing the challenges to accuracy, legitimacy, and confidentiality that researchers must anticipate while collecting data, and it also provides tools for adopting new technologies in order to obtain high-quality results with minimal error or bias. Envisioning the Survey Interview of the Future addresses questions that researchers in survey methodology and communication technology must consider, such as: How and when should new communication technology be adopted in the interview process? What are the principles that extend beyond particular technologies? Why do respondents answer questions from a computer differently than questions from a human interviewer? How can systems adapt to respondents' thinking and feeling? What new ethical concerns about privacy and confidentiality are raised from using new communication technologies? With its multidisciplinary approach, extensive discussion of existing and future technologies, and practical guidelines for adopting new technology, Envisioning the Survey Interview of the Future is an essential resource for survey methodologists, questionnaire designers, and communication technologists in any field that conducts survey research. It also serves as an excellent supplement for courses in research methods at the upper-undergraduate or graduate level.
Author: Gordon B. Willis
Publisher: SAGE Publications
ISBN: 1483389308
Category : Social Science
Languages : en
Pages : 352
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Book Description
The design and evaluation of questionnaires—and of other written and oral materials—is a challenging endeavor, fraught with potential pitfalls. Cognitive Interviewing: A Tool for Improving Questionnaire Design describes a means of systematically developing survey questions through investigations that intensively probe the thought processes of individuals who are presented with those inquiries. The work provides general guidance about questionnaire design, development, and pre-testing sequence, with an emphasis on the cognitive interview. In particular, the book gives detailed instructions about the use of verbal probing techniques, and how one can elicit additional information from subjects about their thinking and about the manner in which they react to tested questions. These tools help researchers discover how well their questions are working, where they are failing, and determine what they can do to rectify the wide variety of problems that may surface while working with questionnaires.
Author: Hanneke Houtkoop-Steenstra
Publisher: Cambridge University Press
ISBN: 9780521665711
Category : Language Arts & Disciplines
Languages : en
Pages : 228
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Book Description
This book uses conversation analysis to study the interaction between interviewers and respondents in standardised survey interviews.
Author: Floyd J. Fowler
Publisher: SAGE
ISBN: 9780761921912
Category : Reference
Languages : en
Pages : 194
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Book Description
Preface 1 Introduction Reasons for Surveys The Components of Surveys Purposes and Goals of This Text 2 Sampling The Sample Frame Selecting a One-Stage Sample Multistage Sampling Making Estimates From Samples and Sampling Errors How Big Should a Sample Be? Sampling Error as a Component of Total Survey Error Exercise 3 Nonresponse: Implementing a Sample Design Calculating Response Rates Bias Associated With Nonresponse Reducing Nonresponse in Telephone or Personal Interview Surveys Reducing Nonresponse to Mail Surveys Reducing Nonresponse to Internet Surveys Multimode Data Collection Correcting for Nonresponse Nonprobability (or Modified Probability) Samples Nonresponse as a Source of Error Exercise 4 Methods of Data Collection Major Issues in Choosing a Strategy Summary Comparison of Methods Conclusion Exercise 5 Designing Questions to Be Good Measures Increasing the Reliability of Answers Avoiding Multiple Questions Types of Measures/Types of Questions Increasing the Validity of Factual Reporting Increasing the Validity of Answers Describing Subjective States Question Design and Error Exercises 6 Evaluating Survey Questions and Instruments Defining Objectives Preliminary Question Design Steps Presurvey Evaluation Design, Format, and Layout of Survey Instruments Field Pretests Survey Instrument Length Conclusion Exercise 7 Survey Interviewing Overview of Interviewer Job Interviewer Recruitment and Selection Training Interviewers Supervision Survey Questions Interviewing Procedures Validation of Interviews The Role of Interviewing in Survey Error Exercise 8 Preparing Survey Data for Analysis Formatting a Data File Constructing a Code Approaches to Coding and Data Entry Data Cleaning Coding and Data Reduction as Sources of Errors in Surveys 9 Ethical Issues in Survey Research Informing Respondents Protecting Respondents Benefits to Respondents Ethical Responsibilities to Interviewers Conclusion 10 Providing Information About Survey Methods Exercise 11 Survey Error in Perspective The Concept of Total Survey Design Error in Perspective Conclusion References Index About the Author.
