Breakthrough Advertising

Breakthrough Advertising PDF Author: Eugene Schwartz
Publisher:
ISBN: 9780998503509
Category :
Languages : en
Pages :

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Book Description

Breakthrough Advertising

Breakthrough Advertising PDF Author: Eugene Schwartz
Publisher:
ISBN: 9780998503509
Category :
Languages : en
Pages :

Get Book Here

Book Description


The 4 Stages of Psychological Safety

The 4 Stages of Psychological Safety PDF Author: Timothy R. Clark
Publisher: Berrett-Koehler Publishers
ISBN: 1523087692
Category : Business & Economics
Languages : en
Pages : 189

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Book Description
This book is the first practical, hands-on guide that shows how leaders can build psychological safety in their organizations, creating an environment where employees feel included, fully engaged, and encouraged to contribute their best efforts and ideas. Fear has a profoundly negative impact on engagement, learning efficacy, productivity, and innovation, but until now there has been a lack of practical information on how to make employees feel safe about speaking up and contributing. Timothy Clark, a social scientist and an organizational consultant, provides a framework to move people through successive stages of psychological safety. The first stage is member safety-the team accepts you and grants you shared identity. Learner safety, the second stage, indicates that you feel safe to ask questions, experiment, and even make mistakes. Next is the third stage of contributor safety, where you feel comfortable participating as an active and full-fledged member of the team. Finally, the fourth stage of challenger safety allows you to take on the status quo without repercussion, reprisal, or the risk of tarnishing your personal standing and reputation. This is a blueprint for how any leader can build positive, supportive, and encouraging cultures in any setting.

White Awareness

White Awareness PDF Author: Judy H. Katz
Publisher: University of Oklahoma Press
ISBN: 9780806114668
Category : Social Science
Languages : en
Pages : 228

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Book Description
Stage 1.

ADKAR

ADKAR PDF Author: Jeff Hiatt
Publisher: Prosci
ISBN: 9781930885509
Category : Forandringsledelse
Languages : en
Pages : 164

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Book Description
In his first complete text on the ADKAR model, Jeff Hiatt explains the origin of the model and explores what drives each building block of ADKAR. Learn how to build awareness, create desire, develop knowledge, foster ability and reinforce changes in your organization. The ADKAR Model is changing how we think about managing the people side of change, and provides a powerful foundation to help you succeed at change.

Being Aware of Being Aware

Being Aware of Being Aware PDF Author: Rupert Spira
Publisher: New Harbinger Publications
ISBN: 1626259984
Category : Self-Help
Languages : en
Pages : 73

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Book Description
Everybody is aware, all seven billion of us. We are aware of thoughts, feelings, sensations, and perceptions. All people share the experience of being aware, but relatively few people are aware that they are aware. Most people’s lives consist of a flow of thoughts, images, ideas, feelings, sensations, sights, sounds, and so on. Very few people ask, 'What is it that knows this flow of thoughts, feelings, and perceptions? With what am I aware of my experience?' The knowing of our being—or rather, awareness’s knowing of its own being in us—is our primary, fundamental and most intimate experience. It is in this experience that the peace, happiness and love for which all people long reside. The happiness we have sought so long outside of ourselves, in situations, objects and relationships, turns out to be always present and available in the simple knowing of our own being as it truly is. The knowing of our own being shines in each of us as the experience ‘I am’ or ‘I am aware’, or simply the knowledge ‘I’. This obvious, familiar and intimate experience has no objective qualities and is, therefore, overlooked or ignored by the majority of people. This overlooking of our own being is the ultimate cause of unhappiness. What is the nature of the experience of being aware or awareness itself? The exploration of this question is the subject matter of this book and the essence of the Direct Path to peace and happiness. * * * The Essence of Meditation Series presents meditations on the essential, non-dual understanding that lies at the heart of all the great religious and spiritual traditions, compiled from contemplations led by Rupert Spira at his meetings and retreats. This simple, contemplative approach, which encourages a clear seeing of one’s experience rather than any kind of effort or discipline, leads the reader to an experiential understanding of their own essential being and the peace and fulfillment that are inherent within it. Being Aware of Being Aware is the first and introductory volume in The Essence of Meditation Series.

From Reads to Leads

From Reads to Leads PDF Author: Kateryna Abrosymova
Publisher: Kateryna Abrosymova
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 331

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Book Description
Content has a clear role in the marketing process. It must aid the customer journey by moving readers from one stage of awareness to the next until they become leads. In other words, content develops leads. If your content is going to fulfill its duty—to turn readers into leads—people need to actually read it. So how can you write content that people will read? From Reads To Leads teaches 11 principles that define how a content writer writes every draft. Applying these principles to your writing will help you grab the right person’s attention, get your message across, and move your reader down the marketing funnel. The book comes with 40 writing exercises to each chapter to help you learn and practice several writing rules that will help you focus on writing content that makes readers act instead of writing content that sits on a server and gathers dust. You'll discover: How to understand what your readers need and how to write content that appeals to them How to get the desired response from your readers and move them down the marketing funnel How to figure out and communicate your key message and how to use it to take readers to the next stage of their journey How to creatively turn your content into a story with a three-act structure How to write an outline that focuses your writing and kills your procrastination What makes writing clear and simple How to express your brand’s personality and make your writing recognizable What makes content readable, and how to get your readers to stay with you till the end The writer’s role in the content writing process, and how you should approach content collaborations How you should react when your work is ripped to shreds From Reads to Leads is a true roadmap to succeeding with content for copywriters, content writers, marketing managers, and entrepreneurs curious why they're not making as many leads with their content as they know they should. Website: https://www.readstoleads.com/

Stages of Reading Development

Stages of Reading Development PDF Author: Jeanne Sternlicht Chall
Publisher:
ISBN:
Category : Reading
Languages : en
Pages : 312

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Book Description


Mindfulness, Bliss, and Beyond

Mindfulness, Bliss, and Beyond PDF Author: Brahm
Publisher: Simon and Schuster
ISBN: 0861712757
Category : Body, Mind & Spirit
Languages : en
Pages : 305

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Book Description
"Better than sex!" That's how Ajahn Brahm describes meditation, and his enthusiasm is contagious. A self-described meditation junkie, Brahm, the author of the popular "Who Ordered This Truckload of Dung?, " shares his recipe for bliss in this practical, energizing new book. "The Meditator's Handbook" is a complete, stem-to-stern guide to the subject, with precise step-by-step instructions for traversing the stages of practice and overcoming obstacles. Drawing on his working-class roots, Brahm explains difficult concepts clearly and easily, so that beginners understand them, while those who already meditate gain new insight. Full of surprises, delightfully goofy humor, and entertaining stories that inspire, instruct, and illuminate, "The Meditator's Handbook" encourages novices and gives a shot in the arm to more experienced practitioners.

Modeling Human and Organizational Behavior

Modeling Human and Organizational Behavior PDF Author: Panel on Modeling Human Behavior and Command Decision Making: Representations for Military Simulations
Publisher: National Academies Press
ISBN: 0309523893
Category : Business & Economics
Languages : en
Pages : 433

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Book Description
Simulations are widely used in the military for training personnel, analyzing proposed equipment, and rehearsing missions, and these simulations need realistic models of human behavior. This book draws together a wide variety of theoretical and applied research in human behavior modeling that can be considered for use in those simulations. It covers behavior at the individual, unit, and command level. At the individual soldier level, the topics covered include attention, learning, memory, decisionmaking, perception, situation awareness, and planning. At the unit level, the focus is on command and control. The book provides short-, medium-, and long-term goals for research and development of more realistic models of human behavior.

Self-Awareness (HBR Emotional Intelligence Series)

Self-Awareness (HBR Emotional Intelligence Series) PDF Author: Harvard Business Review
Publisher: Harvard Business Press
ISBN: 1633696626
Category : Business & Economics
Languages : en
Pages : 103

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Book Description
Self-awareness is the bedrock of emotional intelligence that enables you to see your talents, shortcomings, and potential. But you won't be able to achieve true self-awareness with the usual quarterly feedback and self-reflection alone. This book will teach you how to understand your thoughts and emotions, how to persuade your colleagues to share what they really think of you, and why self-awareness will spark more productive and rewarding relationships with your employees and bosses. This volume includes the work of: Daniel Goleman Robert Steven Kaplan Susan David HOW TO BE HUMAN AT WORK. The HBR Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master.