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Author: Eric Ryan
Publisher: Chronicle Books
ISBN: 9780811863919
Category : House & Home
Languages : en
Pages : 162
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Book Description
A room-by-room guide to uncovering the nasty stuff that lies hidden in your home, whether it's dirt tracked in on shoes or the chemicals in clearning products, furniture or flooring.
Author: Eric Ryan
Publisher: Chronicle Books
ISBN: 9780811863919
Category : House & Home
Languages : en
Pages : 162
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Book Description
A room-by-room guide to uncovering the nasty stuff that lies hidden in your home, whether it's dirt tracked in on shoes or the chemicals in clearning products, furniture or flooring.
Author: Grip
Publisher: Rockport Publishers
ISBN: 1616736534
Category : Design
Languages : en
Pages : 320
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Book Description
Packaging is everywhere you look—it’s in your refrigerator, your medicine cabinet, your closets, on the streets, in the stores, etc. Putting together a compendium of 1,000 of the best packages will offer designers a true array of inspiration and illustrate why people make the buying choices they make. The package of a product often times makes or breaks a sale—consumers are drawn to certain colors, graphics, and shapes, and this book will have plenty to offer of all three. This will be the ninth book in the 1,000 series following 1,000 Bags, Tags & Labels, 1,000 Greetings, 1,000 Graphic Elements, 1,000 Type Treatments, 1,000 Icons, Symbols + Pictograms
Author: Jacquelyn Ottman
Publisher: Routledge
ISBN: 1351278665
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
For too long, marketers of sustainable goods and services have targeted "deep green" consumers to promote their products – and they have little to show for their efforts. In this innovative book, Jacquelyn Ottman shows how the green market has moved beyond such niche marketing, and how marketers will find greater success promoting the inherent superior value of their offerings. Greener products are now available within every industry and are a part of our everyday lives. But they didn't get to be so ubiquitous just because they are better for the planet. Whether they were promoted as such or not, sales of green products have grown so fast because of the added value they provide: health, superior performance, good taste, cost-effectiveness, or simply convenience. This central emphasis on primary benefits – the new rules – is critical to winning over the mainstream consumer and to driving overall organizational growth. The New Rules of Green Marketing helps readers understand why value-based sustainability marketing has become a critical organizational capacity, and how readers can adopt this approach in their own organizations. Illustrated by examples from both international mainstream and the more niche "deep green" leaders who are showing everyone else the way, the book provides practical strategies, tools and inspiration for building every aspect of a credible value-based green marketing strategy, including:How to use a proactive approach to sustainability to spur innovationHow to frame environment-related benefits with relevance to mainstream brandsHow to communicate with credibility and impact – and avoid "greenwashing"How to team up with stakeholders to maximize outreach to consumersHow to use a life cycle orientation to ensure the integrity of one's offeringsHow to best take advantage of recent technological advances in social mediaDrawing on the latest data from leading researchers and reflecting on learnings from Ottman's corporate clients and other pioneers including GE, Nike, HSBC, Method, Starbucks, Timberland, HP, NatureWorks, Philips, Procter & Gamble, Stonyfield Farm and Wal-Mart, this book shows how market leaders are edging out the competition using effective value-first marketing strategies. This book captures the best of the author's previous groundbreaking books on green marketing and takes the content into the 21st century. Whereas earlier works focused on readers who were less familiar with green initiatives, this work squarely focuses on a new generation of marketers who likely themselves grew up with an appreciation of sustainability and who want and need to know how to connect effectively with mainstream consumers.
Author: Michael W. Robbins
Publisher: Rodale
ISBN: 1594868875
Category : Reference
Languages : en
Pages : 402
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Book Description
A consumer's reference to green living counsels readers on how to identify truly eco-friendly products and includes reviews and advice for everything from home furnishings and appliances to toys and clothing. Original.
Author: Jacquelyn A. Ottman
Publisher: Berrett-Koehler Publishers
ISBN: 160509868X
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health, superior performance, good taste, or cost-effectiveness. In this innovative book Ottman argues that emphasizing primary benefits -- the New Rules -- is critical to winning over the mainstream consumer. Drawing on the latest poll data and incorporating lessons learned from her clients and other leading sustainable brands -- including GE, Nike, Method, Starbucks, Timberland, HP, NatureWorks, Procter & Gamble, Stonyfield Farm, and Wal-Mart -- Ottman provides practical strategies, tools, and inspiration for building every aspect of a credible value-based green marketing strategy. She covers such topics as spurring innovation through a proactive approach to sustainability, developing products that are green throughout their life cycle, communicating credibly to avoid accusations of "greenwashing," teaming up with stakeholders to maximize outreach to consumers, taking advantage of social media, and much more. The New Rules of Green Marketing captures the best of Ottman's two previous groundbreaking books on green marketing and places it within a 21st Century context. Focusing on a new generation of marketers who likely grew up with an appreciation for sustainability, it provides in one place essential strategies, tools, and inspiration for connecting effectively with mainstream consumers.
Author: Charmaine Yabsley
Publisher: Creative Publishing International
ISBN: 9780865731509
Category : Cooking
Languages : en
Pages : 148
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Book Description
Wholesome and invigorating juices are the ultimate all-in-one health drinks. Drinking one or two glasses of fruit or vegetable juice a day will give you all the vitamins and minerals you need--the easy way!
Author: Evets Ornum
Publisher: Page Publishing Inc
ISBN: 1684566193
Category : Fiction
Languages : en
Pages : 379
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Book Description
After the first great war, three men in America, concerned the millions of fatherless children would be raised feminine, bred a supersoldier. Believing there is a hero gene, these men, after the conception of artificial insemination, built a complex breeding system. With the unknowing help of the government, they devised a plan to grow their hero soldiers. Extracting sperm from combat veterans who served above and beyond and tricking any widow of a soldier to have their dead husband's child. When sperm banks began opening in the midfifties, the three men infiltrated their supply with their hero sperm and increased their herd. All went undetected for fifty years, until an IED explosion in Iraq blew the lid off a program that began in 1942. DNA, used to identify body parts, exposed the Sperm Soldier program. Two of its founders, still alive, went to face the music, while military leaders struggled to figure out how this could be possible.
Author: Candice Batista
Publisher: Mango Media
ISBN: 1684813522
Category : Science
Languages : en
Pages : 314
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Book Description
Help Save Our Planet with Money-Saving Sustainable Tips for Your House Households are among the biggest contributors to global greenhouse gas emissions worldwide. Could the secrets of saving the environment (and money) be closer to home than we thought? Looking for easy, budget-friendly ways to reduce your environmental impact and save money? Authored by award-winning environmental journalist, Candice Batista, Sustained takes you on an eye-opening journey towards sustainability and eco-friendly living─starting at home. This step-by-step, eco-living guide offers simple yet powerful ways to turn each room in your home into a hub of sustainability, while pocketing impressive savings every step of the way. Small changes, big impact. Starting with a deep dive into how our actions at home impact the planet, Sustained offers a practical suite of never-before-seen tools and solutions to initiate the shift towards a greener lifestyle–without draining your time, energy, or budget. Inside find: Eye-Opening Ideas: Explore green cleaning alternatives, ethical fashion brand recommendations, kitchen composting and waste management advice, laundry routine overhaul guidance, and more. Cleaner and Greener: Reduce your dependence on chemical products and single-use plastics, decipher cryptic food and fashion labels, shop like an eco-pro, and make room for a new lifestyle that’s kinder to you, your pocket, and the planet. Eco-Living Simplified: Going green doesn’t have to push your bank account into the red. Uncover tried-and-trusted tips for sustainable living, fresh recipe ideas, and up-to-date insights into top-rated biodegradable home products. Environmentally conscious readers of sustainability books like Simply Living Well, The Backyard Homestead Bible, or Sustainable Minimalism, will love Candice Batista's Sustained.
Author: Mary Lou Quinlan
Publisher: Greenleaf Book Group
ISBN: 0982393814
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
Author: Patricia S. Lemer
Publisher: North Atlantic Books
ISBN: 1623173205
Category : Health & Fitness
Languages : en
Pages : 626
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Book Description
Nautilus Award Winner, 2019--Silver in Parenting & Family A comprehensive resource for parents, therapists, caregivers, and educators, packed with lifelong strategies for Autism Spectrum Disorder (ASD) management and support Newly revised and updated, this user-friendly guide addresses autism identification, treatment, and prevention from pre-conception through adulthood. Outsmarting Autism describes more than 50 practical approaches with proven efficacy, including lifestyle modification, dietary considerations, and boosting the immune system. After health improves, focus turns to developing the sensory foundations for communication, social skills, and learning. Patricia Lemer's approach is grounded in research on multifactorial causes, or "Total Load Theory," which explains that developmental delays are caused not by one single factor, but by an overload of environmental stressors on genetically vulnerable individuals. Because every person with autism is unique, this book guides readers to the therapies that may be right for each individual, helping to make the difference between management and healing. New research on topics like stem cells, cannabis, and dentistry is now included.
