Author: David A Jasen
Publisher: Routledge
ISBN: 1135509727
Category : Music
Languages : en
Pages : 464
Book Description
Spreadin' Rhythm Around: Black Popular Songwriters, 1880-1930 is a classic work on a little-studied subject in American music history: the contribution of African-American songwriters to the world of popular song. Hailed by Publishers Weekly as "thoroughly researched and entertainingly written," this work documents the careers of songwriters like James A. Bland ("Carry Me Back to Ole Virginny"), Bert Williams ("Nobody"), W. C. Handy ("St. Louis Blues"), Noble Sissle, Eubie Blake ("I'm Just Wild About Harry"), and many more. Richly illustrated with rare photographs from sheet music, newspapers, and other unique sources, the book documents an entire era of performance when black singers, dancers, and actors were active on the New York stage. In sheer depth of research, new information, and full coverage, Spreadin' Rhythm Around offers a comprehensive picture of the contributions of black musicians to American popular song. For anyone interested in the history of jazz, pop song, or Broadway, this book will be a revelation.
Spreadin' Rhythm Around
Author: David A Jasen
Publisher: Routledge
ISBN: 1135509727
Category : Music
Languages : en
Pages : 464
Book Description
Spreadin' Rhythm Around: Black Popular Songwriters, 1880-1930 is a classic work on a little-studied subject in American music history: the contribution of African-American songwriters to the world of popular song. Hailed by Publishers Weekly as "thoroughly researched and entertainingly written," this work documents the careers of songwriters like James A. Bland ("Carry Me Back to Ole Virginny"), Bert Williams ("Nobody"), W. C. Handy ("St. Louis Blues"), Noble Sissle, Eubie Blake ("I'm Just Wild About Harry"), and many more. Richly illustrated with rare photographs from sheet music, newspapers, and other unique sources, the book documents an entire era of performance when black singers, dancers, and actors were active on the New York stage. In sheer depth of research, new information, and full coverage, Spreadin' Rhythm Around offers a comprehensive picture of the contributions of black musicians to American popular song. For anyone interested in the history of jazz, pop song, or Broadway, this book will be a revelation.
Publisher: Routledge
ISBN: 1135509727
Category : Music
Languages : en
Pages : 464
Book Description
Spreadin' Rhythm Around: Black Popular Songwriters, 1880-1930 is a classic work on a little-studied subject in American music history: the contribution of African-American songwriters to the world of popular song. Hailed by Publishers Weekly as "thoroughly researched and entertainingly written," this work documents the careers of songwriters like James A. Bland ("Carry Me Back to Ole Virginny"), Bert Williams ("Nobody"), W. C. Handy ("St. Louis Blues"), Noble Sissle, Eubie Blake ("I'm Just Wild About Harry"), and many more. Richly illustrated with rare photographs from sheet music, newspapers, and other unique sources, the book documents an entire era of performance when black singers, dancers, and actors were active on the New York stage. In sheer depth of research, new information, and full coverage, Spreadin' Rhythm Around offers a comprehensive picture of the contributions of black musicians to American popular song. For anyone interested in the history of jazz, pop song, or Broadway, this book will be a revelation.
Catalog of Copyright Entries
Author:
Publisher:
ISBN:
Category : Copyright
Languages : en
Pages : 1044
Book Description
Publisher:
ISBN:
Category : Copyright
Languages : en
Pages : 1044
Book Description
Ragging it
Author: H. Loring White
Publisher: iUniverse
ISBN: 0595340423
Category : Music
Languages : en
Pages : 435
Book Description
Ragging It takes the reader on a lively, historical journey back to the days of vaudeville, fancy women, amusement parks, lynch mobs, saloons, and cabarets--a time when the upbeat music of ragtime was a craze that permeated our culture. Author H. Loring White, a former history professor, focuses on the vastly contrasting biographies of Theodore Roosevelt and Scott Joplin, while showcasing the uniqueness of ragtime--the first popular syncopated music of the masses. In 1900, times began to move more quickly. With citizens no longer isolated on farms, ragtime was eagerly accepted by the world's first generation of popular culture, which also reveled in cakewalks; coon songs; and animal dances, such as the Grizzly Bear, Turkey Trot, and Bunny Hug. White recounts true stories about show business, political events, the repression of African-Americans, the world's fairs, and the triumphs of technology. Although ragtime disappeared abruptly in just a few years with the emergence of jazz, White never lets you forget the vital role that ragtime played in the Progressive Era of American culture. With its new and vital interpretation of the Roosevelt era, he will take you back to a lively time in history when everyone was Ragging It!
Publisher: iUniverse
ISBN: 0595340423
Category : Music
Languages : en
Pages : 435
Book Description
Ragging It takes the reader on a lively, historical journey back to the days of vaudeville, fancy women, amusement parks, lynch mobs, saloons, and cabarets--a time when the upbeat music of ragtime was a craze that permeated our culture. Author H. Loring White, a former history professor, focuses on the vastly contrasting biographies of Theodore Roosevelt and Scott Joplin, while showcasing the uniqueness of ragtime--the first popular syncopated music of the masses. In 1900, times began to move more quickly. With citizens no longer isolated on farms, ragtime was eagerly accepted by the world's first generation of popular culture, which also reveled in cakewalks; coon songs; and animal dances, such as the Grizzly Bear, Turkey Trot, and Bunny Hug. White recounts true stories about show business, political events, the repression of African-Americans, the world's fairs, and the triumphs of technology. Although ragtime disappeared abruptly in just a few years with the emergence of jazz, White never lets you forget the vital role that ragtime played in the Progressive Era of American culture. With its new and vital interpretation of the Roosevelt era, he will take you back to a lively time in history when everyone was Ragging It!
Annual Review of Jazz Studies
Author: Edward Berger
Publisher: Scarecrow Press
ISBN: 9780810831223
Category : Jazz
Languages : en
Pages : 306
Book Description
ARTICLES: BERGER, Morroe - Benny Carter: a life in American music; LAUBICH, Arnold - Art Tatum: a guide to his recorded music; DORAN, James M - Erroll Garner: the most happy piano; BROWN, Scott E - James P Johnson - a case of mistaken identity; VACHE, Warren W - Pee Wee Erwin - This horn for hire; CONNOR, D Russell - Benny Goodman: listen to his legacy; TIMNER, W E - Ellingtonia: the recorded music of Duke Ellington and his Sideman; POLIC, Edward F - The Glen Miller Army Air Force Band: Sustineo alas / I sustain the wings; DEFFAA, Chip - Swing legacy; REIG, Teddy - Reminiscing in tempo: the life and times of a jazz hustler; DEFFAA, Chip - In the mainstream: 18 portraits in jazz; KUEHN, John - Buddy DeFranco: a biographical portrait and discography; HILBERT, Robert - Pee Wee speaks: a discography of Pee Wee Russell; HILL, Dick - Sylvester Ahola: the Gloucester Gabriel; COHEN, Maxwell T - The police card discord; DEFFAA, Chip - Traditionalists and revivalists in jazz; BERGER, Edward - Ba ...
Publisher: Scarecrow Press
ISBN: 9780810831223
Category : Jazz
Languages : en
Pages : 306
Book Description
ARTICLES: BERGER, Morroe - Benny Carter: a life in American music; LAUBICH, Arnold - Art Tatum: a guide to his recorded music; DORAN, James M - Erroll Garner: the most happy piano; BROWN, Scott E - James P Johnson - a case of mistaken identity; VACHE, Warren W - Pee Wee Erwin - This horn for hire; CONNOR, D Russell - Benny Goodman: listen to his legacy; TIMNER, W E - Ellingtonia: the recorded music of Duke Ellington and his Sideman; POLIC, Edward F - The Glen Miller Army Air Force Band: Sustineo alas / I sustain the wings; DEFFAA, Chip - Swing legacy; REIG, Teddy - Reminiscing in tempo: the life and times of a jazz hustler; DEFFAA, Chip - In the mainstream: 18 portraits in jazz; KUEHN, John - Buddy DeFranco: a biographical portrait and discography; HILBERT, Robert - Pee Wee speaks: a discography of Pee Wee Russell; HILL, Dick - Sylvester Ahola: the Gloucester Gabriel; COHEN, Maxwell T - The police card discord; DEFFAA, Chip - Traditionalists and revivalists in jazz; BERGER, Edward - Ba ...
Reading Lyrics
Author: Robert Gottlieb
Publisher: Pantheon
ISBN: 0375400818
Category : Music
Languages : en
Pages : 738
Book Description
A comprehensive anthology bringing together more than one thousand of the best American and English song lyrics of the twentieth century; an extraordinary celebration of a unique art form and an indispensable reference work and history that celebrates one of the twentieth century’s most enduring and cherished legacies. Reading Lyrics begins with the first masters of the colloquial phrase, including George M. Cohan (“Give My Regards to Broadway”), P. G. Wodehouse (“Till the Clouds Roll By”), and Irving Berlin, whose versatility and career span the period from “Alexander’s Ragtime Band” to “Annie Get Your Gun” and beyond. The Broadway musical emerges as a distinct dramatic form in the 1920s and 1930s, its evolution propelled by a trio of lyricists—Cole Porter, Ira Gershwin, and Lorenz Hart—whose explorations of the psychological and emotional nuances of falling in and out of love have lost none of their wit and sophistication. Their songs, including “Night and Day,” “The Man I Love,” and “Bewitched, Bothered and Bewildered,” have become standards performed and recorded by generation after generation of singers. The lure of Broadway and Hollywood and the performing genius of such artists as Al Jolson, Fred Astaire, Ethel Waters, Judy Garland, Frank Sinatra, and Ethel Merman inspired a remarkable array of talented writers, including Dorothy Fields (“A Fine Romance,” “I Can’t Give You Anything but Love”), Frank Loesser (“Guys and Dolls”), Oscar Hammerstein II (from the groundbreaking “Show Boat” of 1927 through his extraordinary collaboration with Richard Rodgers), Johnny Mercer, Yip Harburg, Andy Razaf, Noël Coward, and Stephen Sondheim. Reading Lyrics also celebrates the work of dozens of superb craftsmen whose songs remain known, but who today are themselves less known—writers like Haven Gillespie (whose “Santa Claus Is Coming to Town” may be the most widely recorded song of its era); Herman Hupfeld (not only the composer/lyricist of “As Time Goes By” but also of “Are You Makin’ Any Money?” and “When Yuba Plays the Rumba on the Tuba”); the great light versifier Ogden Nash (“Speak Low,” “I’m a Stranger Here Myself,” and, yes, “The Sea-Gull and the Ea-Gull”); Don Raye (“Boogie Woogie Bugle Boy,” “Mister Five by Five,” and, of course, “Milkman, Keep Those Bottles Quiet”); Bobby Troup (“Route 66”); Billy Strayhorn (not only for the omnipresent “Lush Life” but for “Something to Live For” and “A Lonely Coed”); Peggy Lee (not only a superb singer but also an original and appealing lyricist); and the unique Dave Frishberg (“I’m Hip,” “Peel Me a Grape,” “Van Lingo Mungo”). The lyricists are presented chronologically, each introduced by a succinct biography and the incisive commentary of Robert Gottlieb and Robert Kimball.
Publisher: Pantheon
ISBN: 0375400818
Category : Music
Languages : en
Pages : 738
Book Description
A comprehensive anthology bringing together more than one thousand of the best American and English song lyrics of the twentieth century; an extraordinary celebration of a unique art form and an indispensable reference work and history that celebrates one of the twentieth century’s most enduring and cherished legacies. Reading Lyrics begins with the first masters of the colloquial phrase, including George M. Cohan (“Give My Regards to Broadway”), P. G. Wodehouse (“Till the Clouds Roll By”), and Irving Berlin, whose versatility and career span the period from “Alexander’s Ragtime Band” to “Annie Get Your Gun” and beyond. The Broadway musical emerges as a distinct dramatic form in the 1920s and 1930s, its evolution propelled by a trio of lyricists—Cole Porter, Ira Gershwin, and Lorenz Hart—whose explorations of the psychological and emotional nuances of falling in and out of love have lost none of their wit and sophistication. Their songs, including “Night and Day,” “The Man I Love,” and “Bewitched, Bothered and Bewildered,” have become standards performed and recorded by generation after generation of singers. The lure of Broadway and Hollywood and the performing genius of such artists as Al Jolson, Fred Astaire, Ethel Waters, Judy Garland, Frank Sinatra, and Ethel Merman inspired a remarkable array of talented writers, including Dorothy Fields (“A Fine Romance,” “I Can’t Give You Anything but Love”), Frank Loesser (“Guys and Dolls”), Oscar Hammerstein II (from the groundbreaking “Show Boat” of 1927 through his extraordinary collaboration with Richard Rodgers), Johnny Mercer, Yip Harburg, Andy Razaf, Noël Coward, and Stephen Sondheim. Reading Lyrics also celebrates the work of dozens of superb craftsmen whose songs remain known, but who today are themselves less known—writers like Haven Gillespie (whose “Santa Claus Is Coming to Town” may be the most widely recorded song of its era); Herman Hupfeld (not only the composer/lyricist of “As Time Goes By” but also of “Are You Makin’ Any Money?” and “When Yuba Plays the Rumba on the Tuba”); the great light versifier Ogden Nash (“Speak Low,” “I’m a Stranger Here Myself,” and, yes, “The Sea-Gull and the Ea-Gull”); Don Raye (“Boogie Woogie Bugle Boy,” “Mister Five by Five,” and, of course, “Milkman, Keep Those Bottles Quiet”); Bobby Troup (“Route 66”); Billy Strayhorn (not only for the omnipresent “Lush Life” but for “Something to Live For” and “A Lonely Coed”); Peggy Lee (not only a superb singer but also an original and appealing lyricist); and the unique Dave Frishberg (“I’m Hip,” “Peel Me a Grape,” “Van Lingo Mungo”). The lyricists are presented chronologically, each introduced by a succinct biography and the incisive commentary of Robert Gottlieb and Robert Kimball.
Long Lost Blues
Author: Peter C. Muir
Publisher: University of Illinois Press
ISBN: 0252056043
Category : Music
Languages : en
Pages : 282
Book Description
Mamie Smith's 1920 recording of ""Crazy Blues"" is commonly thought to signify the beginning of commercial attention to blues music and culture, but by that year more than 450 other blues titles had already appeared in sheet music and on recordings. In this examination of early popular blues, Peter C. Muir traces the genre's early history and the highly creative interplay between folk and popular forms, focusing especially on the roles W. C. Handy played in both blues music and the music business. Long Lost Blues exposes for the first time the full scope and importance of early popular blues to mainstream American culture in the early twentieth century. Closely analyzing sheet music and other print sources that have previously gone unexamined, Muir revises our understanding of the evolution and sociology of blues at its inception.
Publisher: University of Illinois Press
ISBN: 0252056043
Category : Music
Languages : en
Pages : 282
Book Description
Mamie Smith's 1920 recording of ""Crazy Blues"" is commonly thought to signify the beginning of commercial attention to blues music and culture, but by that year more than 450 other blues titles had already appeared in sheet music and on recordings. In this examination of early popular blues, Peter C. Muir traces the genre's early history and the highly creative interplay between folk and popular forms, focusing especially on the roles W. C. Handy played in both blues music and the music business. Long Lost Blues exposes for the first time the full scope and importance of early popular blues to mainstream American culture in the early twentieth century. Closely analyzing sheet music and other print sources that have previously gone unexamined, Muir revises our understanding of the evolution and sociology of blues at its inception.
Experiencing Jazz
Author: Richard J. Lawn
Publisher: Routledge
ISBN: 1135042691
Category : Music
Languages : en
Pages : 465
Book Description
Experiencing Jazz, Second Edition, is an integrated textbook with online resources for jazz appreciation and history courses. Through readings, illustrations, timelines, listening guides, and a streaming audio library, it immerses the reader in a journey through the history of jazz, while placing the music within a larger cultural and historical context. Designed to introduce the novice to jazz, Experiencing Jazz describes the elements of music, and the characteristics and roles of different instruments. Prominent artists and styles from the roots of jazz to present day are relayed in a story-telling prose. This new edition features expanded coverage of women in jazz, the rise of jazz as a world music, the influence of Afro-Cuban and Latin jazz, and streaming audio. Features: Important musical trends are placed within a broad cultural, social, political, and economic context Music fundamentals are treated as integral to the understanding of jazz, and concepts are explained easily with graphic representations and audio examples Comprehensive treatment chronicles the roots of jazz in African music to present day Commonly overlooked styles, such as orchestral jazz, Cubop, and third-stream jazz are included Expanded and up-to-date coverage of women in jazz The media-rich companion website presents a comprehensive streaming audio library of key jazz recordings by leading artists integrated with interactive listening guides. Illustrated musical concepts with web-based tutorials and audio interviews of prominent musicians acquaint new listeners to the sounds, styles, and figures of jazz. Course components The complete course comprises the textbook and Online Access to Music token, which are available to purchase separately. The textbook and Online Access to Music Token can also be purchased together in the Experiencing Jazz Book and Online Access to Music Pack. Book and Online Access to Music Pack: 978-0-415-65935-2 (Paperback and Online Access to Music) Book Only: 978-0-415-69960-0 (please note this does not include the Online Access to Music) Online Access to Music Token: 978-0-415-83735-4 (please note this does not include the textbook) eBook and Online Access to Music Pack: 978-0-203-37981-3 (available from the Taylor & Francis eBookstore) ebook: 978-0-203-37985-1 (please note this does not include the audio and is available from the Taylor & Francis eBookstore)
Publisher: Routledge
ISBN: 1135042691
Category : Music
Languages : en
Pages : 465
Book Description
Experiencing Jazz, Second Edition, is an integrated textbook with online resources for jazz appreciation and history courses. Through readings, illustrations, timelines, listening guides, and a streaming audio library, it immerses the reader in a journey through the history of jazz, while placing the music within a larger cultural and historical context. Designed to introduce the novice to jazz, Experiencing Jazz describes the elements of music, and the characteristics and roles of different instruments. Prominent artists and styles from the roots of jazz to present day are relayed in a story-telling prose. This new edition features expanded coverage of women in jazz, the rise of jazz as a world music, the influence of Afro-Cuban and Latin jazz, and streaming audio. Features: Important musical trends are placed within a broad cultural, social, political, and economic context Music fundamentals are treated as integral to the understanding of jazz, and concepts are explained easily with graphic representations and audio examples Comprehensive treatment chronicles the roots of jazz in African music to present day Commonly overlooked styles, such as orchestral jazz, Cubop, and third-stream jazz are included Expanded and up-to-date coverage of women in jazz The media-rich companion website presents a comprehensive streaming audio library of key jazz recordings by leading artists integrated with interactive listening guides. Illustrated musical concepts with web-based tutorials and audio interviews of prominent musicians acquaint new listeners to the sounds, styles, and figures of jazz. Course components The complete course comprises the textbook and Online Access to Music token, which are available to purchase separately. The textbook and Online Access to Music Token can also be purchased together in the Experiencing Jazz Book and Online Access to Music Pack. Book and Online Access to Music Pack: 978-0-415-65935-2 (Paperback and Online Access to Music) Book Only: 978-0-415-69960-0 (please note this does not include the Online Access to Music) Online Access to Music Token: 978-0-415-83735-4 (please note this does not include the textbook) eBook and Online Access to Music Pack: 978-0-203-37981-3 (available from the Taylor & Francis eBookstore) ebook: 978-0-203-37985-1 (please note this does not include the audio and is available from the Taylor & Francis eBookstore)
Harold Arlen and His Songs
Author: Walter Frisch
Publisher: Oxford University Press
ISBN: 0197503292
Category : Music
Languages : en
Pages : 329
Book Description
Harold Arlen and His Songs is the first comprehensive book about the music of one of the great song composers of the twentieth century. Arlen wrote many standards of the American Songbook-including "Get Happy," "Over the Rainbow, "Stormy Weather," "Come Rain or Come Shine," and "The Man That Got Away" - that today rank among the best known and loved. Author Walter Frisch places these and other songs in the context of a long career that took Arlen from Buffalo, New York; to Harlem's Cotton Club; to Broadway stages; and to the film studios of Hollywood. Even with their complex melodies, harmonies, and formal structures, Arlen's tunes remain accessible and memorable. As Frisch shows, he blended influences from his father's Jewish cantorial tradition, his experience as a jazz arranger and performer, and peers like Gershwin, Kern, and Berlin. Arlen always emphasized the collaborative nature of songwriting, and he worked with the top lyricists of his day, including Ted Koehler, Yip Harburg, Johnny Mercer, and Ira Gershwin. Harold Arlen and His Songs is structured around these and Arlen's other partnerships, analyzing individual songs as well as the shows or films in which they appear. The book also treats Arlen's performances of his own music as a vocalist and pianist, through numerous recordings and appearances on radio and television. A final chapter explores the interpretations of his songs by great singers, including many who worked with him, among them Ethel Waters, Lena Horne, Judy Garland, Frank Sinatra, and Ella Fitzgerald.
Publisher: Oxford University Press
ISBN: 0197503292
Category : Music
Languages : en
Pages : 329
Book Description
Harold Arlen and His Songs is the first comprehensive book about the music of one of the great song composers of the twentieth century. Arlen wrote many standards of the American Songbook-including "Get Happy," "Over the Rainbow, "Stormy Weather," "Come Rain or Come Shine," and "The Man That Got Away" - that today rank among the best known and loved. Author Walter Frisch places these and other songs in the context of a long career that took Arlen from Buffalo, New York; to Harlem's Cotton Club; to Broadway stages; and to the film studios of Hollywood. Even with their complex melodies, harmonies, and formal structures, Arlen's tunes remain accessible and memorable. As Frisch shows, he blended influences from his father's Jewish cantorial tradition, his experience as a jazz arranger and performer, and peers like Gershwin, Kern, and Berlin. Arlen always emphasized the collaborative nature of songwriting, and he worked with the top lyricists of his day, including Ted Koehler, Yip Harburg, Johnny Mercer, and Ira Gershwin. Harold Arlen and His Songs is structured around these and Arlen's other partnerships, analyzing individual songs as well as the shows or films in which they appear. The book also treats Arlen's performances of his own music as a vocalist and pianist, through numerous recordings and appearances on radio and television. A final chapter explores the interpretations of his songs by great singers, including many who worked with him, among them Ethel Waters, Lena Horne, Judy Garland, Frank Sinatra, and Ella Fitzgerald.
Songwriting
Author: Dick Weissman
Publisher: Hal Leonard
ISBN: 1476851395
Category : Music
Languages : en
Pages : 191
Book Description
(Book). An excellent and essential primer for the aspiring tunesmith, Songwriting: The Words, the Music & Money offers authoritative tips on everything from basic song forms to the hard facts of succeeding in the music business. In between, veteran songwriter Dick Weissman shares his insights into composing effective lyrics, melodies and hooks, as well as detailed breakdowns of every musical style from folk to cabaret to hip hop. The first book on the topic to be accompanied by audio covering all the musical concepts explored within, this is an invaluable resource for anyone engaged in the serious study of songwriting. No knowledge of musical notation is required.
Publisher: Hal Leonard
ISBN: 1476851395
Category : Music
Languages : en
Pages : 191
Book Description
(Book). An excellent and essential primer for the aspiring tunesmith, Songwriting: The Words, the Music & Money offers authoritative tips on everything from basic song forms to the hard facts of succeeding in the music business. In between, veteran songwriter Dick Weissman shares his insights into composing effective lyrics, melodies and hooks, as well as detailed breakdowns of every musical style from folk to cabaret to hip hop. The first book on the topic to be accompanied by audio covering all the musical concepts explored within, this is an invaluable resource for anyone engaged in the serious study of songwriting. No knowledge of musical notation is required.
Franchising Dreams
Author: Peter M. Birkeland
Publisher: University of Chicago Press
ISBN: 9780226051918
Category : Business & Economics
Languages : en
Pages : 564
Book Description
Franchises have become an ever-present feature of American life, both in our landscapes and our economics. Peter M. Birkeland worked for three years in the front-line operations of franchise units for three companies, met with CEOs and executives, and attended countless trade shows, seminars, and expositions. Through this extensive fieldwork Birkeland not only discovered what makes franchisees succeed or fail, he uncovered the difficulties in running a business according to someone else's system and values. Bearing witness to a market flooded with fierce competitors and dependent on the inscrutable whims of consumers, he revealed the numerous challenges that franchisees face in making their businesses succeed. Book jacket.
Publisher: University of Chicago Press
ISBN: 9780226051918
Category : Business & Economics
Languages : en
Pages : 564
Book Description
Franchises have become an ever-present feature of American life, both in our landscapes and our economics. Peter M. Birkeland worked for three years in the front-line operations of franchise units for three companies, met with CEOs and executives, and attended countless trade shows, seminars, and expositions. Through this extensive fieldwork Birkeland not only discovered what makes franchisees succeed or fail, he uncovered the difficulties in running a business according to someone else's system and values. Bearing witness to a market flooded with fierce competitors and dependent on the inscrutable whims of consumers, he revealed the numerous challenges that franchisees face in making their businesses succeed. Book jacket.