Sports Sponsorship and Marketing Communications PDF Download

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Sports Sponsorship and Marketing Communications

Sports Sponsorship and Marketing Communications PDF Author: Wim Lagae
Publisher: Financial Times/Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 272

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Book Description
This text concentrates primarily on the objectives of marketing communications in sport and examines how sponsors can utilise sport sponsorship to achieve brand and sales-related objectives.