Sports and City Marketing in European Cities PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Sports and City Marketing in European Cities PDF full book. Access full book title Sports and City Marketing in European Cities by Leo van den Berg. Download full books in PDF and EPUB format.
Author: Leo van den Berg
Publisher: Routledge
ISBN: 1351898450
Category : Social Science
Languages : en
Pages : 129
Get Book Here
Book Description
In our increasingly global and commercial world, where once sport would only have been seen by a few thousand on the terraces it is now watched by many millions via satellite. This mass global audience is invited not only to watch the sporting event, but also to visit the city where it takes place. Such events may help promote the host city as a tourist destination and business location. City governors are becoming increasingly aware of the possibilities of using sport as an instrument of reaching objectives of urban management. This engaging book investigates the state of the art of sports and city marketing in five European cities: Rotterdam, Barcelona, Helsinki, Manchester and Turin. In each of these cities, the book examines how sports (accommodations, clubs and events) have been made an instrument of city marketing and how the cities have attempted to maximize their potential through sports and city marketing policies. A comparison of the findings highlights the merits or disadvantages of sports clusters and strategic co-operation in sports and city marketing.
Author: Leo van den Berg
Publisher: Routledge
ISBN: 1351898450
Category : Social Science
Languages : en
Pages : 129
Get Book Here
Book Description
In our increasingly global and commercial world, where once sport would only have been seen by a few thousand on the terraces it is now watched by many millions via satellite. This mass global audience is invited not only to watch the sporting event, but also to visit the city where it takes place. Such events may help promote the host city as a tourist destination and business location. City governors are becoming increasingly aware of the possibilities of using sport as an instrument of reaching objectives of urban management. This engaging book investigates the state of the art of sports and city marketing in five European cities: Rotterdam, Barcelona, Helsinki, Manchester and Turin. In each of these cities, the book examines how sports (accommodations, clubs and events) have been made an instrument of city marketing and how the cities have attempted to maximize their potential through sports and city marketing policies. A comparison of the findings highlights the merits or disadvantages of sports clusters and strategic co-operation in sports and city marketing.
Author: Leo van den Berg
Publisher:
ISBN:
Category :
Languages : en
Pages : 152
Get Book Here
Book Description
Author: Dos Santos, Manuel Alonso
Publisher: IGI Global
ISBN: 1522576185
Category : Business & Economics
Languages : en
Pages : 345
Get Book Here
Book Description
As with any business, economic, financial, and marketing management for sports organizations is critical for attracting, retaining, and engaging fans. Unlike typical businesses, the sports industry is inconsistent, highly emotional with a strong personal nature, and operates in various markets where organizations compete and cooperate at the same time. Thus, traditional management techniques are not always appropriate for these organizations. Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations provides expert insight into the latest trends, strategies, and tactics that can be used in the sports industry to build foundations for successful commercialization. The content within this publication covers city marketing, social media interactions, and atmospheric influence and is designed for managers, marketers, business and industry professionals, stakeholders, academicians, researchers, and students.
Author: Dennis R. Judd
Publisher: Routledge
ISBN: 1317456297
Category : Business & Economics
Languages : en
Pages : 348
Get Book Here
Book Description
Using in-depth case studies, this volume shows how the infrastructure of tourism has transformed cities throughout North America. It makes clear that the modern urban environment is being thoroughly altered to emphasize the growing tourism sector in such areas as renovated waterfronts.
Author: Luisa Calabrese
Publisher: 010 Publishers
ISBN: 9064506922
Category : Architecture
Languages : en
Pages : 210
Get Book Here
Book Description
"The theme of this Architecture Annual is "Realize" ... in just one year the Faculty of Architecture and its staff, in collaboration with internal and external designers, were able to realize quite a lot: an efficient and successful relocation to a temporary tent camp and a completely new faculty on Julianalaan." - preface.
Author: Joseph L. Scarpaci
Publisher: University of Pittsburgh Pre
ISBN: 9780822971047
Category : History
Languages : en
Pages : 294
Get Book Here
Book Description
Few American cities reflect the challenges and promise of a twenty-first-century economy better than Pittsburgh and its surrounding region. Once a titan of the industrial age, Pittsburgh flourished from the benefits of its waterways, central location, and natural resources-bituminous coal to fire steel furnaces; salt and sand for glass making; gas, oil, and just enough ore to spark an early iron industry. Today, like many cities located in the manufacturing triangle that stretches from Boston to Duluth to St. Louis, Pittsburgh has made the transition to a service-based economy.Pittsburgh and the Appalachians presents a collection of eighteen essays that explore the advantages and disadvantages that Pittsburgh and its surrounding region face in the new global economy, from the perspectives of technology, natural resources, workforce, and geography. It offers an extensive examination of the processes and factors that have transformed much of industrial America during the past half-century, and shows how other cities can learn from the steps Pittsburgh has taken through redevelopment, green space acquisition, air and water quality improvement, cultural revival, and public-private partnerships to create a more livable, economically viable region for future populations.
Author: Mike Weed
Publisher: Routledge
ISBN: 113409096X
Category : Business & Economics
Languages : en
Pages : 836
Get Book Here
Book Description
This Reader provides comprehensive coverage of the scholarly literature in sports tourism. Divided into four parts, each prefaced by a substantial introduction from the editor, it presents the key themes, state of the art research and new conceptual thinking in sports tourism studies. Topics covered include: understanding the sports tourist impacts of sports tourism policy and management considerations for sports tourism approaches to research in sports tourism Articles cover a broad range of the new research that has a bearing on sports tourism and include diverse areas such as the economic analysis of sports events, sub-cultures in sports tourism, adventure tourism and tourism policy.
Author: Bo Carlsson
Publisher: Routledge
ISBN: 1317450558
Category : Social Science
Languages : en
Pages : 190
Get Book Here
Book Description
In this book questions about definitions and demarcations of sport science are discussed. Not the least the many normative ideas of sport as good or as bad are problematized in relation to the academic field. These ideas permeate sport science in ways that are not seen in other academic fields like history, sociology or law. In addition, if and if so, in what ways sport science influence social science in general. Does sport science bring new questions in relation to issues like "what makes a society possible" or "what is a human being"? This book was published as a special issue of Sport in Society.
Author: Alexander Otgaar
Publisher: Routledge
ISBN: 131714418X
Category : Science
Languages : en
Pages : 294
Get Book Here
Book Description
This insightful book analyzes the development of cross-border and cross-sector partnerships in a number of European cities and regions. Including, amongst others, Copenhagen, Budapest, Helsinki, Munich and Catalonia, these case studies shed light on the factors determining the success or failure of the coalition-forming process. Over the course of the nine case studies, the following questions are addressed: - What forms of metropolitan and/or regional partnerships can be found? -
Author:
Publisher: DEStech Publications, Inc
ISBN: 1605951544
Category : Business & Economics
Languages : en
Pages : 747
Get Book Here
Book Description
ICEM2014 is to offer scholars, professionals, academics and graduate students to present, share, and discuss their studies from various perspectives in the aspects of social science. The ICEM2014 is hosted by Advance Information Science Research Center and is sponsored by DEStech Publication, Inc., South China University of Technology, Guangdong University of Foreign Studies. This proceedings tends to collect the up-to-date, comprehensive and worldwide state-of-art knowledge on economics and management. All of accepted papers were subjected to strict peer- reviewing by 2–4 expert referees. The papers have been selected for this proceedings based on originality, significance, and clarity for the purpose of the conference. The selected papers and additional late-breaking contributions to be presented will make an exciting technical program on conference. The conference program is extremely rich, featuring high-impact presentation. We hope this conference will not only provide the participants a broad overview of the latest research results on economics and management, but also provide the participants a significant platform to build academic connections. ICEM2014 would like to express our sincere appreciations to all authors for their contributions to this conference. We would like to extend our thanks to all the referees for their constructive comments on all papers; especially, we would like to thank to organizing committee for their hard working.
