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Author: Editorial DataGroup
Publisher:
ISBN:
Category :
Languages : en
Pages : 148
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Book Description
The General-Line Sporting Goods Store Revenues World Summary Paperback Edition provides 7 years of Historic & Current data on the market in up to 100 countries. The Aggregated market comprises of the 60 Products / Services listed. The Products / Services covered (General-line sporting goods stores Lines) are classified by the 5-Digit NAICS Product Codes and each Product and Services is then further defined by each 6 to 10-Digit NAICS Product Codes. In addition full Financial Data (188 items: Historic & Current Balance Sheet, Financial Margins and Ratios) Data is provided for about 100 countries. Total Market Values are given for 60 Products/Services covered, including: GENERAL-LINE SPORTING GOODS STORE REVENUES 1. General line sporting goods stores Lines 2. Groceries & other foods for human consumption off the premises 3. Meals, unpack snacks, sandwiches, etc. for immediate consumption 4. Packaged liquor, wine, & beer 5. Miscellaneous consumables 6. Drugs, health aids, beauty aids, incl cosmetics 7. Mens wear 8. Mens sports apparel, incl tennis, golf, jogging, swimming, etc. 9. Mens sweat tops, pants, & warm-ups 10. Other Mens wear 11. Female wear 12. Womens sports apparel, incl tennis, golf, jogging, swimming, etc. 13. Womens sweat tops, pants, & warm-ups 14. Other Female wear 15. Childrens wear, incl boys, girls, & infants & toddlers 16. Footwear, incl accessories 17. Mens athletic footwear, incl sneakers & outdoor/hiking boots 18. Womens athletic footwear, incl sneakers & outdoor/hiking boots 19. Childrens athletic footwear, incl sneakers & outdoor/hiking boots 20. All other footwear, incl accessories 21. Sewing, knitting materials & supplies, needlework goods 22. TVs, video recorders, video cameras, videos, DVDs, etc. 23. Audio equipment, musical instruments, radios, stereos, media, etc. 24. Kitchenware & home furnishings 25. Jewelry, incl watches, watch straps, novelty jewelry, etc. 26. Toys, hobby goods, & games 27. Optical goods, incl eyeglasses, contact lenses, sunglasses, etc. 28. Sporting goods & vehicles 29. Team sporting goods equip sold to teams, institutions, etc. 30. Team sporting goods equipment sold to individuals 31. Tennis equipment 32. Golf equipment 33. Snow-skiing & snowboarding equipment 34. Exercise/fitness equipment 35. Firearms, hunting equipment, & supplies 36. Fishing tackle, incl bait 37. Camping & backpacking equipment & supplies 38. Trophies & plaques 39. Bicycles, parts & accessories 40. Boats, canoes, kayaks, boat motors, parts & accessories 41. Scuba & skin diving equipment 42. Water skiing, surfing, & sail boarding equipment 43. Billiards equipment & supplies 44. In-line roller skates & accessories 45. All other sporting goods 46. RVs, incl camping trailers travel trailers, truck campers, etc. 47. Hardware, tools, & plumbing & electrical supplies 48. Lawn, garden, & farm equipment & supplies 49. Automobiles, cars, vans, trucks, motorcycles, motor scooters, etc. 50. Automotive fuels 51. Automotive lubricants, incl oil, greases, etc. 52. Automotive tires, tubes, batteries, parts, accessories 53. General merchandise 54. All non-merchandise receipts 55. Labor charges for In-House work 56. Parts installed in repair 57. Receipts from instructions & lessons 58. Rental or lease of equipment 59. All other non-merchandise receipts
Author: Editorial DataGroup
Publisher:
ISBN:
Category :
Languages : en
Pages : 148
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Book Description
The General-Line Sporting Goods Store Revenues World Summary Paperback Edition provides 7 years of Historic & Current data on the market in up to 100 countries. The Aggregated market comprises of the 60 Products / Services listed. The Products / Services covered (General-line sporting goods stores Lines) are classified by the 5-Digit NAICS Product Codes and each Product and Services is then further defined by each 6 to 10-Digit NAICS Product Codes. In addition full Financial Data (188 items: Historic & Current Balance Sheet, Financial Margins and Ratios) Data is provided for about 100 countries. Total Market Values are given for 60 Products/Services covered, including: GENERAL-LINE SPORTING GOODS STORE REVENUES 1. General line sporting goods stores Lines 2. Groceries & other foods for human consumption off the premises 3. Meals, unpack snacks, sandwiches, etc. for immediate consumption 4. Packaged liquor, wine, & beer 5. Miscellaneous consumables 6. Drugs, health aids, beauty aids, incl cosmetics 7. Mens wear 8. Mens sports apparel, incl tennis, golf, jogging, swimming, etc. 9. Mens sweat tops, pants, & warm-ups 10. Other Mens wear 11. Female wear 12. Womens sports apparel, incl tennis, golf, jogging, swimming, etc. 13. Womens sweat tops, pants, & warm-ups 14. Other Female wear 15. Childrens wear, incl boys, girls, & infants & toddlers 16. Footwear, incl accessories 17. Mens athletic footwear, incl sneakers & outdoor/hiking boots 18. Womens athletic footwear, incl sneakers & outdoor/hiking boots 19. Childrens athletic footwear, incl sneakers & outdoor/hiking boots 20. All other footwear, incl accessories 21. Sewing, knitting materials & supplies, needlework goods 22. TVs, video recorders, video cameras, videos, DVDs, etc. 23. Audio equipment, musical instruments, radios, stereos, media, etc. 24. Kitchenware & home furnishings 25. Jewelry, incl watches, watch straps, novelty jewelry, etc. 26. Toys, hobby goods, & games 27. Optical goods, incl eyeglasses, contact lenses, sunglasses, etc. 28. Sporting goods & vehicles 29. Team sporting goods equip sold to teams, institutions, etc. 30. Team sporting goods equipment sold to individuals 31. Tennis equipment 32. Golf equipment 33. Snow-skiing & snowboarding equipment 34. Exercise/fitness equipment 35. Firearms, hunting equipment, & supplies 36. Fishing tackle, incl bait 37. Camping & backpacking equipment & supplies 38. Trophies & plaques 39. Bicycles, parts & accessories 40. Boats, canoes, kayaks, boat motors, parts & accessories 41. Scuba & skin diving equipment 42. Water skiing, surfing, & sail boarding equipment 43. Billiards equipment & supplies 44. In-line roller skates & accessories 45. All other sporting goods 46. RVs, incl camping trailers travel trailers, truck campers, etc. 47. Hardware, tools, & plumbing & electrical supplies 48. Lawn, garden, & farm equipment & supplies 49. Automobiles, cars, vans, trucks, motorcycles, motor scooters, etc. 50. Automotive fuels 51. Automotive lubricants, incl oil, greases, etc. 52. Automotive tires, tubes, batteries, parts, accessories 53. General merchandise 54. All non-merchandise receipts 55. Labor charges for In-House work 56. Parts installed in repair 57. Receipts from instructions & lessons 58. Rental or lease of equipment 59. All other non-merchandise receipts
Author: Editorial DataGroup
Publisher:
ISBN:
Category :
Languages : en
Pages : 148
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Book Description
The Sporting Goods Store Revenues World Summary Paperback Edition provides 7 years of Historic & Current data on the market in up to 100 countries. The Aggregated market comprises of the 65 Products / Services listed. The Products / Services covered (Sporting goods stores Lines) are classified by the 5-Digit NAICS Product Codes and each Product and Services is then further defined by each 6 to 10-Digit NAICS Product Codes. In addition full Financial Data (188 items: Historic & Current Balance Sheet, Financial Margins and Ratios) Data is provided for about 100 countries. Total Market Values are given for 65 Products/Services covered, including: SPORTING GOODS STORE REVENUES 1. Sporting goods stores Lines 2. Groceries & other foods for human consumption off the premises 3. Meals, unpack snacks, sandwiches, etc. for immediate consumption 4. Packaged liquor, wine, & beer 5. Miscellaneous consumables 6. Drugs, health aids, beauty aids, incl cosmetics 7. Mens wear 8. Mens sports apparel, incl tennis, golf, jogging, swimming, etc. 9. Mens sweat tops, pants, & warm-ups 10. Other Mens wear 11. Female wear 12. Womens sports apparel, incl tennis, golf, jogging, swimming, etc. 13. Womens sweat tops, pants, & warm-ups 14. Other Female wear 15. Childrens wear, incl boys, girls, & infants & toddlers 16. Footwear, incl accessories 17. Mens athletic footwear, incl sneakers & outdoor/hiking boots 18. Womens athletic footwear, incl sneakers & outdoor/hiking boots 19. Childrens athletic footwear, incl sneakers & outdoor/hiking boots 20. All other footwear, incl accessories 21. Sewing, knitting materials & supplies, needlework goods 22. Curtains, draperies, blinds, slipcovers, bed & table coverings 23. TVs, video recorders, video cameras, videos, DVDs, etc. 24. Audio equipment, musical instruments, radios, stereos, media, etc. 25. Furniture, sleep equipment & outdoor/patio furniture 26. Kitchenware & home furnishings 27. Jewelry, incl watches, watch straps, novelty jewelry, etc. 28. Books 29. Toys, hobby goods, & games 30. Optical goods, incl eyeglasses, contact lenses, sunglasses, etc. 31. Sporting goods & vehicles 32. Team sporting goods equip sold to teams, institutions, etc. 33. Team sporting goods equipment sold to individuals 34. Tennis equipment 35. Golf equipment 36. Snow-skiing & snowboarding equipment 37. Exercise/fitness equipment 38. Firearms, hunting equipment, & supplies 39. Fishing tackle, incl bait 40. Camping & backpacking equipment & supplies 41. Trophies & plaques 42. Bicycles, parts & accessories 43. Boats, canoes, kayaks, boat motors, parts & accessories 44. Scuba & skin diving equipment 45. Water skiing, surfing, & sail boarding equipment 46. Billiards equipment & supplies 47. In-line roller skates & accessories 48. All other sporting goods 49. RVs, incl camping trailers travel trailers, truck campers, etc. 50. Hardware, tools, & plumbing & electrical supplies 51. Lawn, garden, & farm equipment & supplies 52. Automobiles, cars, vans, trucks, motorcycles, motor scooters, etc. 53. Automotive fuels 54. Automotive lubricants, incl oil, greases, etc. 55. Automotive tires, tubes, batteries, parts, accessories 56. Household fuels, incl oil, LP gas, wood, coal 57. Pets, pet foods, & pet supplies 58. General merchandise 59. All non-merchandise receipts 60. Labor charges for In-House work 61. Parts installed in repair 62. Receipts from instructions & lessons 63. Rental or lease of equipment 64. All other non-merchandise receipts
Author: Editorial Datagroup
Publisher:
ISBN: 9781089728313
Category :
Languages : en
Pages : 134
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Book Description
The Sporting Goods & Supplies Wholesale Revenues World Summary Paperback Edition provides 7 years of Historic & Current data on the market in about 100 countries. The Aggregated market comprises of the 62 Products / Services listed. The Products / Services covered (Sporting goods & supplies merchant wholesalers Lines) are classified by the 5-Digit NAICS Product Codes and each Product and Services is then further defined by each 6 to 10-Digit NAICS Product Codes. In addition full Financial Data (188 items: Historic & Current Balance Sheet, Financial Margins and Ratios) Data is provided for about 100 countries. Total Market Values are given for 62 Products/Services covered, including: SPORTING GOODS + SUPPLIES WHOLESALE REVENUES 1. Sporting goods & supplies merchant wholesalers Lines 2. Buses, campers, and motor homes 3. Motor homes, car trailers, campers, and van conversions 4. New and rebuilt automotive parts and supplies 5. Automotive accessories 6. Household and lawn furniture 7. Household china 8. Miscellaneous home furnishings 9. Other construction products and materials 10. Optical and ophthalmic goods and supplies 11. Electrical apparatus and equipment 12. Electric household appliances 13. Televisions 14. VRs, video cameras, DVD / Blu-Ray players 15. Electronic parts and equipment 16. Communications equipment and supplies 17. Hardware 18. Plumbing and hydronic heating equipment 19. General-purpose industrial machinery 20. New diesel engines, excluding automotive engines 21. New controlling, recording, and indicating instruments 22. New woodworking machinery 23. Abrasives, strapping, tapes, and inks 24. Marine machinery, equipment, and supplies 25. Sporting and recreational goods and supplies 26. Firearms, ammunition, and reloading equipment 27. Bicycles and bicycle tires and tubes 28. Billiard, pool, and bowling equipment 29. Camping and fishing equipment and accessories 30. Athletic equipment and accessories 31. Skiing and snowboarding equipment 32. Marine pleasure craft, equipment, and accessories 33. Other sporting and recreational goods 34. Toys and hobby goods and supplies 35. Video game players 36. Other toys and games, including children's vehicles 37. Crafts and craft supplies 38. Other hobby goods and accessories 39. Fireworks and firecrackers 40. Jewelry, diamonds, gemstones, and watches 41. Miscellaneous durable goods 42. Works of art 43. Other miscellaneous durable goods 44. Office paper, office supplies, greeting cards, and labels 45. Paper and plastic products 46. Pharmaceuticals 47. Knit and woven piece goods 48. Notions 49. Men's and boys' wear 50. Women's, misses', and girls' wear 51. Footwear 52. Chemicals and allied products 53. Farm supplies 54. Books, periodicals, newspapers, and other printed materials 55. Art goods, including novelties and souvenirs 56. Wigs, yarns, and leather products 57. Service receipts and labor charges 58. Labor charges for repair work 59. Parts installed in repair work 60. Other service receipts and labor charges 61. Advertising specialties, including paper novelties 62. Miscellaneous commodities 63. Rental and operating lease receipts
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 12
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Book Description
Author: Editorial DataGroup
Publisher:
ISBN:
Category :
Languages : en
Pages : 240
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Book Description
The Shoe Store Revenues World Summary Paperback Edition provides 7 years of Historic & Current data on the market in up to 100 countries. The Aggregated market comprises of the 22 Products / Services listed. The Products / Services covered (Shoe stores Lines) are classified by the 5-Digit NAICS Product Codes and each Product and Services is then further defined by each 6 to 10-Digit NAICS Product Codes. In addition full Financial Data (188 items: Historic & Current Balance Sheet, Financial Margins and Ratios) Data is provided for about 100 countries. Total Market Values are given for 22 Products/Services covered, including: SHOE STORE REVENUES 1. Shoe stores Lines 2. Groceries & other foods for human consumption off the premises 3. Drugs, health aids, beauty aids, including cosmetics 4. Men's wear 5. Women's, juniors', & misses' wear 6. Children's wear, incl boys, girls, & infants & toddlers 7. Footwear, including accessories 8. Men's footwear, including dress & casual footwear 9. Women's footwear, including dress & casual footwear 10. Children's footwear, incl boys, girls, infants, & toddlers 11. Men's athletic footwear, incl sneakers & outdoor/hiking boots 12. Women's athletic footwear, incl sneakers & outdoor/hiking boots 13. Children's athletic footwear,incl sneakers & outdoor/hiking boots 14. Footwear access, incl polishes, laces, trees, storage bags, etc 15. Kitchenware & home furnishings 16. Jewelry, incl watches, watch attach, novelty jewelry, etc 17. Toys, hobby goods, & games 18. Optical goods, incl eyeglasses, contact lenses, sunglasses, etc 19. Sporting goods 20. All other merchandise 21. All nonmerchandise receipts There are 188 Financial items covered, including: Total Sales, Pre-tax Profit, Interest Paid, Non-trading Income, Operating Profit, Depreciation: Structures, Depreciation: P + E, Depreciation: Misc., Total Depreciation, Trading Profit, Intangible Assets, Intermediate Assets, Assets: Structures, Assets: P + E, Total Fixed Assets, Capital Expenditure: (Structures, P + E, Vehicles, Data Processing, Misc.), Total Capital Expenditure, Retirements: Structures, Retirements: P + E, Retirements: Misc., Total Retirements, Total Fixed Assets, Finished Product Stocks, Work in Progress, Materials as Stocks, Total Stocks / Inventory, Debtors, Maintenance Costs, Services Purchased, Total Current Assets, Total Assets, Creditors, Short Term Loans, Total Current Liabilities, Net Assets / Capital Employed, Shareholders Funds, Long Term Loans, Long Term Liabilities, Workers, Hours Worked, Employees, Raw Materials, Finished Materials, Fuel, Electricity, Total Input Supplies / Materials + Energy Costs, Payroll Costs, Wages, Director Remunerations, Employee Benefits, Employee Commissions, Total Employees Remunerations, Sub Contractors, Rental & Leasing: Structures, Rental & Leasing: P + E, Total Rental & Leasing Costs, Maintenance: Structures, Maintenance: P + E, Communications Costs, Misc. Expenses, Sales Personnel Variable Costs, Sales Expenses, Sales Materials Costs, Total Sales Costs, Distribution Fixed + Variable Costs, Premises Fixed Costs, Premises Variable Costs, Physical Handling Fixed + Variable Costs, Physical Process Fixed + Variable Costs, Distribution Costs, Media Advertising, Advertising Materials, POS & Display, Events, Advertising Costs, Product Handling, Product Support, Product Service, Customer Problem Costs, After-Sales Costs, Marketing Costs, New Technology + Production Technology Expenditure, Research + Development Expenditure, Operational & Process Costs, Debtors (Terms + Un-recoverable). /.. etc.
Author: Mansoor Muallim
Publisher: M M Infocare
ISBN:
Category : Sports & Recreation
Languages : en
Pages : 582
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Book Description
Aquatic Safety Equipment Introduction: Aquatic safety equipment is an essential component of ensuring water safety in various environments, including pools, beaches, water parks, and open water bodies. This report provides an overview of the global market for aquatic safety equipment, its segmentation, regional analysis, market drivers, challenges, opportunities, and future prospects. 1. Market Overview: Aquatic safety equipment comprises a wide range of products and devices designed to prevent accidents and ensure the safety of individuals in and around water. These products are crucial for lifeguards, first responders, aquatic facilities, and individuals engaging in water-related activities. 2. Market Segmentation: The market for aquatic safety equipment can be segmented into several categories: • Personal Flotation Devices (PFDs): Life jackets and life vests for swimmers, boaters, and recreational water users. • Rescue and Lifesaving Equipment: Buoyancy aids, rescue tubes, and lifebuoys used by lifeguards and first responders. • Water Safety Signs and Equipment: Warning signs, life rings, and safety equipment at aquatic facilities and beaches. • First Aid Kits: Water-specific first aid kits containing supplies for water-related emergencies. • Watercraft and Rescue Boats: Watercraft used for lifeguarding and water rescue operations. • Communication Devices: Radios and communication equipment for lifeguards and water safety personnel. 3. Regional Analysis: The market for aquatic safety equipment is global, with varying regional needs and regulations. Key regions include North America, Europe, Asia-Pacific, and coastal areas worldwide. North America and Europe have well-established markets with stringent safety regulations, while Asia-Pacific and coastal regions experience growth due to increasing water-related activities and tourism. 4. Market Drivers: The growth of the aquatic safety equipment market is driven by several factors: • Water-Based Activities: Increasing participation in water sports, swimming, and boating requires safety equipment. • Safety Regulations: Stringent safety regulations and standards for aquatic facilities and public spaces. • Growing Tourism: Coastal regions and water parks draw tourists, increasing the demand for safety equipment. • Awareness and Training: Enhanced awareness of water safety and the training of lifeguards and first responders. 5. Market Challenges: The aquatic safety equipment market faces certain challenges: • Price Sensitivity: Price concerns, particularly in developing regions and for individual consumers. • Competition: A competitive market with various suppliers and brands offering similar products. • Regulatory Compliance: Adhering to safety and quality standards that can vary by region. • Environmental Impact: The environmental impact of safety equipment disposal and materials. 6. Opportunities: The market for aquatic safety equipment presents various opportunities for growth: • Innovation: Developing advanced and eco-friendly materials, designs, and technology. • Customization: Offering personalized safety equipment for specific locations and activities. • Training and Education: Providing aquatic safety training programs and certifications. • Global Expansion: Exploring emerging markets in Asia, Africa, and Latin America. 7. Future Outlook: The future of the aquatic safety equipment market is promising. As water-related activities, tourism, and safety awareness continue to grow, the demand for high-quality, sustainable, and innovative safety equipment will persist. Manufacturers and suppliers that focus on quality, innovation, customization, and education are likely to excel in this competitive market. Conclusion: The global market for aquatic safety equipment is a vital and growing industry driven by the increasing emphasis on water safety, regulatory compliance, and the expansion of water-related activities and tourism. To succeed in this competitive market, manufacturers and suppliers should focus on quality, innovation, customization, and education, addressing the diverse safety needs of aquatic facilities and water enthusiasts worldwide.
Author:
Publisher:
ISBN:
Category : Statistics
Languages : en
Pages : 840
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Book Description
Author: Editorial Datagroup
Publisher:
ISBN: 9781088655474
Category :
Languages : en
Pages : 278
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Book Description
The Sporting & Recreational Goods & Supplies Wholesale Revenues World Summary Paperback Edition provides 7 years of Historic & Current data on the market in about 100 countries. The Aggregated market comprises of the all significant Products / Services listed. The Products / Services covered (Sporting & recreational goods & supplies wholesale Lines) are classified by the 5-Digit NAICS Product Codes and each Product and Services is then further defined by each 6 to 10-Digit NAICS Product Codes. In addition full Financial Data (188 items: Historic & Current Balance Sheet, Financial Margins and Ratios) Data is provided for about 100 countries. Total Market Values are given for all significant Products/Services covered, including: SPORTING + RECREATIONAL GOODS + SUPPLIES WHOLESALE REVENUES 1. Sporting & recreational goods & supplies wholesale Lines There are 188 Financial items covered, including: Total Sales, Pre-tax Profit, Interest Paid, Non-trading Income, Operating Profit, Depreciation: Structures, Depreciation: P + E, Depreciation: Misc., Total Depreciation, Trading Profit, Intangible Assets, Intermediate Assets, Fixed Assets: Structures, Fixed Assets: P + E, Fixed Assets: Misc., Total Fixed Assets, Capital Expenditure: Structures, Capital Expenditure: P + E, Capital Expenditure: Vehicles, Capital Expenditure: Data Processing, Capital Expenditure: Misc., Total Capital Expenditure, Retirements: Structures, Retirements: P + E, Retirements: Misc., Total Retirements, Total Fixed Assets, Finished Product Stocks, Work in Progress as Stocks, Materials as Stocks, Total Stocks / Inventory, Debtors, Total Maintenance Costs, Services Purchased, Misc. Current Assets, Total Current Assets, Total Assets, Creditors, Short Term Loans, Misc. Current Liabilities, Total Current Liabilities, Net Assets / Capital Employed, Shareholders Funds, Long Term Loans, Misc. Long Term Liabilities, Workers, Hours Worked, Total Employees, Raw Materials Cost, Finished Materials Cost, Fuel Cost, Electricity Cost, Total Input Supplies / Materials + Energy Costs, Payroll Costs, Wages, Director Remunerations, Employee Benefits, Employee Commissions, Total Employees Remunerations, Sub Contractors, Rental & Leasing: Structures, Rental & Leasing: P + E, Total Rental & Leasing Costs, Maintenance: Structures, Maintenance: P + E, Communications Costs, Misc. Expenses, Sales Personnel Variable Costs, Sales Expenses + Costs, Sales Materials Costs, Total Sales Costs, Distribution Fixed + Variable Costs, Premises Fixed Costs, Premises Variable Costs, Physical Handling Fixed + Variable Costs, Physical Process Fixed + Variable Costs, Total Distribution Costs, Correspondence Costs, Media Advertising Costs, Advertising Materials Costs, POS & Display Costs, Events Costs, Total Advertising Costs, Product Handling Costs, Product Support Costs, Product Service Costs, Customer Problem Solving Costs, Total After-Sales Costs, Total Marketing Costs, New Technology Expenditure, New Production Technology Expenditure, Total Research + Development Expenditure, Total Operational & Process Costs, Debtors + Agreed Terms, Un-recoverable Debts. /.. etc.
Author:
Publisher:
ISBN:
Category : United States
Languages : en
Pages :
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Book Description
This is a compendium and guide to statistics on just about everything in the United States. The section on "Business Enterprises" includes incorporations, failures, small business data, and tax returns. Among the several appendixes is a list of state statistical abstracts.
Author: William Perreault
Publisher: McGraw Hill
ISBN: 0077173554
Category : Business & Economics
Languages : en
Pages : 783
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Book Description
Built on a strong foundation, Basic Marketing 18e with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent “best practices,” and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.
