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Author: Gabriel Cepeda Carrión
Publisher: Taylor & Francis
ISBN: 1000907392
Category : Sports & Recreation
Languages : en
Pages : 361
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Book Description
This book explores innovation in technology, products, and services in sport management in the Ibero-American region, one of the most rapidly developing regions in world sport. This timely volume captures a sense of the potential impact and opportunities presented in the region for international sport businesses and sporting organisations. The book presents cutting-edge research into topics as diverse as digitization in the Chilean sport industry; responses to COVID-19 by sports clubs in the region; consumer behavior in the Portuguese fitness industry; multiplatform content distribution in Brazilian basketball, and the strategy behind the growth and development of the Valencia marathon in Spain. It is full of insight, data, and examples of best practice in innovation. This is fascinating reading for any student, researcher, or practitioner working in sport management, sport business, sport governance, international business and management, or Ibero-American studies.
Author: Gabriel Cepeda Carrión
Publisher: Taylor & Francis
ISBN: 1000907392
Category : Sports & Recreation
Languages : en
Pages : 361
Get Book Here
Book Description
This book explores innovation in technology, products, and services in sport management in the Ibero-American region, one of the most rapidly developing regions in world sport. This timely volume captures a sense of the potential impact and opportunities presented in the region for international sport businesses and sporting organisations. The book presents cutting-edge research into topics as diverse as digitization in the Chilean sport industry; responses to COVID-19 by sports clubs in the region; consumer behavior in the Portuguese fitness industry; multiplatform content distribution in Brazilian basketball, and the strategy behind the growth and development of the Valencia marathon in Spain. It is full of insight, data, and examples of best practice in innovation. This is fascinating reading for any student, researcher, or practitioner working in sport management, sport business, sport governance, international business and management, or Ibero-American studies.
Author: Ekaterina Glebova
Publisher: Edward Elgar Publishing
ISBN: 1035324318
Category : Sports & Recreation
Languages : en
Pages : 243
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Book Description
Services in Sport Management is a scholarly examination of the multifaceted intricacies of the sports industry. Encompassing critical facets such as event planning, facility management, marketing, and athlete representation, the book rigorously analyzes the dynamic landscape of sports management through the lens of case studies and strategic insights.
Author: Brandon Mastromartino
Publisher: Taylor & Francis
ISBN: 1000988805
Category : Sports & Recreation
Languages : en
Pages : 345
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Book Description
This book examines how the sport industry is adapting to the needs of the digital-first global economy. Focusing on digital techniques in sport marketing, this volume explores new and emerging technologies and considers how they can help to build commercially successful and sustainable sport business. Featuring the work of sport business and management researchers from around the world, the book shines new light on key aspects of sport marketing such as brand development, consumer behavior and marketing communications. Illustrated with informative figures throughout, it presents cutting-edge case studies and new research on digital marketing covering topics including the metaverse and video games; esports; athlete endorsement; digital immersion; social media; equity crowdfunding; digital fandom and dark market brands. Global in scope, this book is fascinating reading for any student, researcher or industry professional looking to deepen their understanding of digital marketing in the context of the global sport industry.
Author: Ho Keat Leng
Publisher: Taylor & Francis
ISBN: 1003831567
Category : Sports & Recreation
Languages : en
Pages : 350
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Book Description
This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies. Featuring the work of leading international sport business researchers from four continents and twelve countries, the book explores key contemporary topics including esports, Name and Image Likeness (NIL) rights, viewer experience, machine learning, social media use by athletes, sport migration, and the impact of COVID-19. It presents cutting-edge cases and new data across sports and events including the Olympics, the NBA, international football, the rafting world championships, and collegiate sports. The book is an essential resource for advanced students, researchers, practitioners and policy-makers working in sport business and management, sport marketing, digital marketing, marketing communications or brand management.
Author: Gabriel Cepeda Carrión
Publisher:
ISBN: 9781032482408
Category : Sports administration
Languages : en
Pages : 0
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Book Description
"This book explores innovation in technology, products and services in sport management in the Ibero-American region, one of the most rapidly developing regions in world sport. This timely volume captures a sense of the potential impact and opportunities presented in the region for international sport businesses and sporting organisations. The book presents cutting-edge research into topics as diverse as digitization in the Chilean sport industry; responses to COVID-19 by sports clubs in the region; consumer behaviour in the Portuguese fitness industry; multiplatform content distribution in Brazilian basketball, and the strategy behind the growth and development of the Valencia marathon in Spain. It is full of insight, data and examples of best practice in innovation. This is fascinating reading for any student, researcher or practitioner working in sport management, sport business, sport governance, international business and management, or Ibero-American studies"--
Author: Gabriel Cepeda Carrión
Publisher:
ISBN: 9781003388050
Category : Sports administration
Languages : en
Pages : 0
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Book Description
"This book explores innovation in technology, products and services in sport management in the Ibero-American region, one of the most rapidly developing regions in world sport. This timely volume captures a sense of the potential impact and opportunities presented in the region for international sport businesses and sporting organisations. The book presents cutting-edge research into topics as diverse as digitization in the Chilean sport industry; responses to COVID-19 by sports clubs in the region; consumer behaviour in the Portuguese fitness industry; multiplatform content distribution in Brazilian basketball, and the strategy behind the growth and development of the Valencia marathon in Spain. It is full of insight, data and examples of best practice in innovation. This is fascinating reading for any student, researcher or practitioner working in sport management, sport business, sport governance, international business and management, or Ibero-American studies"--
Author: Jerónimo García-Fernández
Publisher: Taylor & Francis
ISBN: 1000787109
Category : Sports & Recreation
Languages : en
Pages : 301
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Book Description
This is the first book in English to offer an overview of the development of the sport industry in Spain and Portugal, examining the social, economic, cultural, and political impact sport has had in this region and on world sport more broadly. Drawing on sources in Spanish and Portuguese, the book presents important new perspectives and empirical material not previously available to English-speaking audiences. With a strong focus on management, development, economics, governance and law, set in a broader historical and socio-cultural context, the book explains the unique characteristics of the sport industry in the Iberian Peninsula. It takes a deep dive into Spanish and Portuguese football - in many ways the centre of gravity of Iberian sport – and into sport tourism, a hugely significant component of the broader economy of the region. The book also considers important emerging themes in Iberian sport, from the development of women’s sport to the global profile of Cristiano Ronaldo and Rafael Nadal, and considers the wider influence of Iberian sport across the wider Hispanic diaspora. This is fascinating and illuminating reading for anybody with an interest in sport business and management, global sporting cultures, international business, or Hispanic or Latin American studies.
Author: Antonio Vizán Idoipe
Publisher: Springer Nature
ISBN: 3031385632
Category : Technology & Engineering
Languages : en
Pages : 466
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Book Description
This open access book shows some of the highlights presented at the XV Ibero-American Congress of Mechanical Engineering. The papers explore the forefront of Mechanical Engineering, containing research into fluid mechanics, energy systems, tribology, materials science, robotics, mechatronics, biomechanics, instrumentation, thermodynamics, and mechanical sustainability.
Author: James J. Zhang
Publisher: Routledge
ISBN: 1000375412
Category : Sports & Recreation
Languages : en
Pages : 292
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Book Description
This book showcases new research in sport business management around the world, offering a platform for the international exchange of ideas, best practices, and scientific inquiries in a globalized sport economy. Featuring work from leading sport management scholars from around the world – including North America, South America, Europe, Africa, and Asia – the book addresses a variety of global, regional, national, and community issues that are central to successful sport management. Combining both qualitative and quantitative studies, it explores key themes such as the emergent environment, managing change, organizational transformation, application of technology, marketing and promotion, and research protocols. New case studies cover topics such as entrepreneurship and innovation, sport broadcasting, digital technologies, youth and college sports, and the development of the sport management curriculum. International Sport Business Management is a fascinating reading for all students and scholars of sport management, sport business, and sport marketing, as well as for any professional working in the sport and leisure industries.
Author: American Bar Association. Section of Legal Education and Admissions to the Bar
Publisher:
ISBN:
Category : Admission to the bar
Languages : en
Pages : 390
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Book Description
