Sport, Culture and Advertising PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Sport, Culture and Advertising PDF full book. Access full book title Sport, Culture and Advertising by Steven J. Jackson. Download full books in PDF and EPUB format.
Author: Steven J. Jackson
Publisher: Routledge
ISBN: 1134298803
Category : Business & Economics
Languages : en
Pages : 287
Get Book Here
Book Description
Sport has a close relationship with advertising, both where advertisers sponsor sports, as well as where sport and 'fitness' lends its perceived positive imagery to a wide range of consumer goods. Sport, Culture & Advertising explores the themes of.
Author: Steven J. Jackson
Publisher: Routledge
ISBN: 1134298803
Category : Business & Economics
Languages : en
Pages : 287
Get Book Here
Book Description
Sport has a close relationship with advertising, both where advertisers sponsor sports, as well as where sport and 'fitness' lends its perceived positive imagery to a wide range of consumer goods. Sport, Culture & Advertising explores the themes of.
Author: Ruth M. Crabtree
Publisher: Routledge
ISBN: 1000575519
Category : Sports & Recreation
Languages : en
Pages : 272
Get Book Here
Book Description
This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services. It presents cutting-edge case studies from around the world, including from the United States, China, Europe, the Middle East, South America, and Africa. It considers some of the most interesting emerging themes and topics in contemporary sport business, including fitness marketing, the role of sustainability in sport marketing, social media and digital marketing, athlete-brand relationships, and the promotion and development of collegiate and scholastic sport. As a whole, this volume presents a snapshot of the opportunities and challenges facing sport marketers around the world. Sport Marketing in a Global Environment is fascinating reading for any advanced student, researcher, or professional working in sport business and management, sport development, marketing, strategic management, or global business.
Author: P David Marshall
Publisher: Bloomsbury Publishing
ISBN: 1137026251
Category : Social Science
Languages : en
Pages : 269
Get Book Here
Book Description
This key textbook traces the development of advertising from the mid-nineteenth century to the present, providing connections with the past that illuminate present developments and point to future possibilities. Chapters take a variety of theoretical approaches to address four main themes: how advertising imagines the future through the promise of transformation; how tribalism creates a sense of collective identity organised around a product; how advertising builds engagement through participation/presumption; how the blurring of advertising, news, art, education and entertainment characterises the attention economy. P. David Marshall and Joanne Morreale expertly trace these themes back to the origins of consumer culture and demonstrate that, while they have adapted to accord with new technologies, they remain the central foci of advertising today. Ideal for researchers of Media Studies, Communication, Cultural Studies or Advertising at all levels, this is the essential guide to understanding the contemporary milieu and future directions for the advertising industry.
Author: Emily West
Publisher: Taylor & Francis
ISBN: 1000859282
Category : Business & Economics
Languages : en
Pages : 554
Get Book Here
Book Description
This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. This updated edition takes a critical look at advertising and promotion during the explosion of digital and social media, as well as with significant social and cultural shifts, including the COVID-19 pandemic, the rise of the Black Lives Matter movement, the destabilization of democracies and rise of authoritarianism around the world, and intensification of the climate crisis. The book offers global perspectives on advertising and promotion with attention to issues of diversity and difference. It contains eight sections: Historical Perspectives on Advertising and Promotion; Promotional Industries; Advertising Audiences; Advertising Identities; Advertising and/in Crisis; Promotion and Politics; Promotionalism and Its Expansions; and Advertising, Promotion, and the Environment. With chapters written by leading international scholars working at the intersections of media and advertising studies, this book is a go-to source for scholars and students in communication, media studies, and advertising and marketing looking to understand the ways advertising has shaped consumer culture, in the past and present.
Author: Andrew Wernick
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages :
Get Book Here
Book Description
Author: Lawrence A. Wenner
Publisher: Peter Lang
ISBN: 9781433100765
Category : Art
Languages : en
Pages : 340
Get Book Here
Book Description
Contemporary gendered identity." --Book Jacket.
Author: Lawrence A. Wenner
Publisher: Oxford University Press
ISBN: 0197519032
Category : Sports & Recreation
Languages : en
Pages : 1201
Get Book Here
Book Description
Sport has come to have an increasingly large impact on daily life and commerce across the globe. From mega-events, such as the World Cup or Super Bowl, to the early socialization of children into sport, the study of sport and society has developed as a distinctly wide-ranging scholarly enterprise, centered in sociology, sport studies, and cultural, media, and gender studies. In The Oxford Handbook of Sport and Society, Lawrence Wenner brings together contributions from the world's leading scholars on sport and society to create the premier comprehensive and interdisciplinary reference for scholars and students looking to understand key areas of inquiry about the role and impacts of sport in contemporary culture. The Handbook offers penetrating analyses of the key ways that today's outsized sport is integrated into the lives of both athletes and fans and increasingly shapes the social fabric and cultural logics across the world. Featuring 85 leading international scholars, the volume is organized into six sections: society and values, enterprise and capital, participation and cultures, lifespan and careers, inclusion and exclusion, and spectator engagement and media. To aid comprehension and comparison, each chapter opens with a brief introduction to the area of research and features a common organizational scheme with three main sections of key issues, approaches, and debates to guide scholars and students to what is currently most important in the study of each area. Written at an accessible level and offering rich resources to further study each topic, this handbook is an essential resource for scholars and students as well as general readers who wish to understand the growing social, cultural, political, and economic influences of sport in society and our everyday lives.
Author: Elizabeth C.K. Pike
Publisher: Edward Elgar Publishing
ISBN: 1789903602
Category : Sports & Recreation
Languages : en
Pages : 424
Get Book Here
Book Description
This state-of-the-art Research Handbook provides a challenging and critical examination of the complex issues surrounding sports in contemporary societies. Featuring contributions from world-leading scholars, it focuses upon the impact of their research, together with significant social issues and controversies in sport.
Author: Aeron Davis
Publisher: Polity
ISBN: 0745639836
Category : Language Arts & Disciplines
Languages : en
Pages : 262
Get Book Here
Book Description
The Rise and Spread of Advertising, Public Relations, Marketing and Branding.
Author: Trevor Slack
Publisher: Routledge
ISBN: 1135764352
Category : Business & Economics
Languages : en
Pages : 356
Get Book Here
Book Description
Sport has become increasingly commercialised and there are many examples of close links that have developed between sport and business. This collection examines five of them in a global context.
