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Author: Jens E. Kjeldsen
Publisher: Springer
ISBN: 3030036855
Category : Political Science
Languages : en
Pages : 202
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Book Description
This book provides students, researchers, and practitioners of speechwriting with a unique insight in the theory, history, and practice of speechwriting. The combination of theory and practice with case studies from the United States and Europe makes this volume the first of its kind. The book offers an overview of the existing research and theory, analysing how speeches are written in political and public life, and paying attention to three central subjects of contemporary speechwriting: convincing characterization of the speaker, writing for the ear, and appealing with words to the eye. Chapters address the ethics and the functions of speechwriting in contemporary society and also deliver general instructions for the speechwriting process. This book is recommended reading for professional speechwriters wishing to expand their knowledge of the rhetorical and theoretical underpinnings of speechwriting, and enables students and aspiring speechwriters to gain an understanding of speechwriting as a profession.
Author: Jens E. Kjeldsen
Publisher: Springer
ISBN: 3030036855
Category : Political Science
Languages : en
Pages : 202
Get Book
Book Description
This book provides students, researchers, and practitioners of speechwriting with a unique insight in the theory, history, and practice of speechwriting. The combination of theory and practice with case studies from the United States and Europe makes this volume the first of its kind. The book offers an overview of the existing research and theory, analysing how speeches are written in political and public life, and paying attention to three central subjects of contemporary speechwriting: convincing characterization of the speaker, writing for the ear, and appealing with words to the eye. Chapters address the ethics and the functions of speechwriting in contemporary society and also deliver general instructions for the speechwriting process. This book is recommended reading for professional speechwriters wishing to expand their knowledge of the rhetorical and theoretical underpinnings of speechwriting, and enables students and aspiring speechwriters to gain an understanding of speechwriting as a profession.
Author: Simon Lancaster
Publisher: The Crowood Press
ISBN: 0719828686
Category : Language Arts & Disciplines
Languages : en
Pages : 153
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Book Description
Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade, such as how to win an argument, construct a sound bite and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication or language. The second part covers the crafts of editing, sound bites, media manipulation, performance and strategy, giving invaluable practical guidance to professional or aspiring speechwriters. This book combines academic rigour with practical nous, drawing on lessons from Aristotle to Obama. It is the essential guide for anyone who writes speeches, for themselves or others, in politics, PR or business.
Author: John J. Makay
Publisher:
ISBN: 9780757517464
Category :
Languages : en
Pages : 424
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Book Description
Author: Theodore F. Sheckels
Publisher: Cognella Academic Publishing
ISBN: 9781793520999
Category :
Languages : en
Pages :
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Book Description
Featuring a balance of practical advice and sound instruction, Speechwriting: A Rhetorical Guide provides readers with essential knowledge to prepare and deliver well-constructed and well-researched speeches appropriate for a variety of contexts. The first part of the book discusses traditional rhetorical theory in a way that is direct and easy for students to understand. The chapters cover such topics as audience and the rhetorical canons of invention, elocution or style, disposition or organization, delivery, and memory. Chapters in the second part then apply the rhetorical principles to four different types of speeches: inaugural addresses, commencement addresses, a variety of persuasive speeches, and a number of ceremonial ones. The text includes excerpts from actual speeches, illustrative speechwriting samples with commentary from a prospective speech writer, and a set of exercises that encourage readers to think about how the sample speech might be improved upon or modified if they were the one writing it. Speechwriting connects rhetorical theory to modern situations and settings to emphasize real-world application. The text is an exemplary resource for courses in speech and writing as found in departments of communication studies, English and composition, political science, education, and any other discipline in which people are frequently asked to speak or address an audience.
Author: Michael Nelson
Publisher: University Press of Kansas
ISBN: 0700617396
Category : Political Science
Languages : en
Pages : 320
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Book Description
When Ronald Reagan invoked "a shining city on a hill" or George H. W. Bush "a thousand points of light," their words were engraved on the public's consciousness as signatures to their personal beliefs and a catalysts for political action. Such iconic phrases in presidential speeches are often the creation of presidential speechwriters, who are entrusted with framing a message consistent with each administration's broad goals and reflecting each president's personality and rhetorical skills. This book takes a closer look at presidential speeches over the course of six administrations. Editors Michael Nelson and Russell Riley have brought together an outstanding team of academics and professional writers-including nine former speechwriters who worked for every president from Nixon to Clinton-to examine how the politics and crafting of presidential rhetoric serve the various roles of the presidency. They consider four types of speeches: convention acceptance speeches, inaugural addresses, state of the union addresses, and crisis and other landmark speeches that often rise out of unpredictable circumstances. Together, these scholars and writers enable readers to sort out the idiosyncratic from the institutional while gaining insider perspectives on the operating style and rhetorical manner of each of the six presidents. The book is rich in character sketches-such as Jimmy Carter's attempt to tie his understanding of original sin to the practice of American politics-and brimming with insights into the internal dynamics of the White House, including tales of internecine bloodletting under Ronald Reagan. Most significant, these discussions help us better understand the contemporary presidency by revealing the enduring and evolving features of the institution, underscoring how the operating style and rhetorical manner of each president shapes the speechwriting process in the service of his broader policymaking goals. These essays show not only how speechmaking has become a major presidential activity but also how speechwriters have become important political actors in their own right. They offer students and observers of the political scene a rare opportunity to consider the crafting of those utterances before weighing their effects.
Author: Peter Elbow
Publisher: OUP USA
ISBN: 0199782504
Category : Language Arts & Disciplines
Languages : en
Pages : 455
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Book Description
A writing guide for the twenty-first century, Vernacular Eloquence explores how the variety of ways the spoken word can enhance the written word, drawing on examples from blogs, email, and other recent trends.
Author: Margaret Wetherell
Publisher: SAGE
ISBN: 9780761971566
Category : Language Arts & Disciplines
Languages : en
Pages : 424
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Book Description
Discourse Theory and Practice is much more than a collection of key classic articles and papers in the field of discourse analysis. The aim of the book is to introduce students to the major figures in the field, and to some of their writings which, combined with the interspersed editorial commentaries, should allow students to understand the key epistemological and methodological issues of discourse theory and practice. The Reader is organized into four coherent Parts, namely: Foundations and Building Blocks; Social Interaction; Minds, Selves and Sense-Making; and Culture and Social Relations. Key readings include works by Stuart Hall, Jonathan Potter, David Silverman, Erving Goffman, Teun van Dijk, Derek Edwards and Michael Billig. Chapters introduce the student to each individual and their reading, contextualizing each in terms of their contribution to the field, theoretical standpoint and individual method of doing discourse analysis. The many didactic elements of the book make it ideal as an introduction to the study of discourse for all students of psychology, sociology, linguistics or cultural studies.
Author: Peter Loge
Publisher: Rowman & Littlefield
ISBN: 1538129981
Category : Language Arts & Disciplines
Languages : en
Pages : 277
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Book Description
Political Communication Ethics: Theory and Practice brings together scholars and practitioners to introduce students to what, if any, ethical responsibilities political professionals have. Chapter authors range from a top Republican lobbyist to an Obama appointee, from leading academics to top digital strategists, and more. As a collection of diverse perspectives covering speechwriting and political communication, advocacy, political campaigns, online politics, and American civil religion, this book serves as an essential resource for students and scholars across many disciplines.
Author: Barbara Breaden
Publisher:
ISBN: 9781524928087
Category :
Languages : en
Pages : 326
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Book Description
Author: James D. Williams
Publisher: Routledge
ISBN: 1136180532
Category : Language Arts & Disciplines
Languages : en
Pages : 391
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Book Description
Preparing to Teach Writing, Fourth Edition is a comprehensive survey of theories, research, and methods associated with teaching composition successfully at the middle, secondary, and college levels. Research and theory are examined with the aim of informing teaching. Practicing and prospective writing teachers need the information and strategies this text provides to be effective and well prepared for the many challenges they will face in the classroom. Features Current—combines discussions and references to foundational studies that helped define the field of rhetoric and composition, with updated research, theories, and applications Research based—thorough examination of relevant research in education, literacy, cognition, linguistics, and grammar Steadfast adherence to best practices based on how students learn and on how to provide the most effective writing instruction A Companion Website provides sample assignments and student papers that can be analyzed using the research and theory presented in the text.
