Spark Your Career in Advertising PDF Download
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Author: Angie Wojak
Publisher: Spark Publishing Group
ISBN: 9781411498136
Category : Business & Economics
Languages : en
Pages : 284
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Book Description
Author: Angie Wojak
Publisher: Spark Publishing Group
ISBN: 9781411498136
Category : Business & Economics
Languages : en
Pages : 284
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Book Description
Author: Veronica Clyde
Publisher: Spark Publishing Group
ISBN: 9781411498167
Category : Language Arts & Disciplines
Languages : en
Pages : 276
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Book Description
Author: Traci Maynigo
Publisher: Spark Publishing Group
ISBN: 9781411498129
Category : Education
Languages : en
Pages : 300
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Book Description
Author: Robin Norgren
Publisher: Lulu.com
ISBN: 1300267283
Category : Business & Economics
Languages : en
Pages : 333
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Book Description
Within these pages you will find the voices of over 40 creative entrepreneurs who run their businesses both online and in brick and mortar stores, who run workshops and sell in shows, who have a range of experiences and have been in business from 1 year to more than 25 years and who offer you no nonsense information on their processes and how they have been able to keep moving in tough economic times and how they have found a way to let good ideas go when the money was not in line with the dream. We are talking on a range of topics from collaborations to big leaps that did (and did not) come together as planned. We are talking about how to get at the soul of your business and how to stay excited about the work you offer the world. 30 days worth of questions that you can take and use as a 30 day diagnostic for your idea, vision or business.
Author: Donald Thomas Rivers
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 232
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Book Description
Author: Heather Jacobs
Publisher: Career FAQs
ISBN: 1921106174
Category : Advertising
Languages : en
Pages : 181
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Book Description
Career FAQs Advertising tells the stories of the professionals whose ideas pop up all over your television, magazines, computer screen and mobile phone, and who knows where next! Find out how you can gain the right qualifications and experience to make your mark as a copywriter, art director, account manager, designer, media buyer and more.
Author: Chris Schneider
Publisher: Simon and Schuster
ISBN: 1581158017
Category : Performing Arts
Languages : en
Pages : 219
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Book Description
Starting Your Career in Broadcasting is the complete guide to breaking into this competitive field--and staying there. It’s packed with advice from top personalities including Bob Costas, Chris Berman, Larry King, Jim Lampley, Bob Kingsley, Rene Syler, Troy Aikman, plus station managers and other broadcasting pros, all sharing stories of how they got their start in broadcasting. Often hilarious, sometimes moving, always insightful, these anecdotes offer first-hand guidance on making the right career choices. Chapters explore specific on-air and behind-the-scenes jobs; broadcasting schools and what they teach; what news and program directors seek in job applicants; tips for being effective on the air; how an aspiring broadcaster can buy airtime; weathering the ups and downs of a competitive industry; and much more. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author: Graham Broad
Publisher: University of Toronto Press
ISBN: 1442607483
Category : History
Languages : en
Pages : 202
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Book Description
This short microhistory details the life and death of Eddie McKay, a varsity athlete at Western University, who flew with the Royal Flying Corps in the First World War. Graham Broad switches creatively from telling McKay's fascinating story to teaching valuable lessons on how to do history: why the past matters, why historians take different approaches, how to pose historical questions, how to identify relevant source materials, and the importance of thoughtful, intelligent, and respectful treatment of historical subjects. The book includes a timeline of the subject's life, a map of relevant combat areas in the Battle of the Somme, and nine illustrations. It concludes with four unsolved events in McKay's life: a mysterious woman, a strange advertisement for batteries, an empty envelope, and an unknown grave—demonstrating that even a detailed history about one person's life is never really complete.
Author: Alan B. Bernstein
Publisher: The Princeton Review
ISBN: 9780375763991
Category : Business & Economics
Languages : en
Pages : 514
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Book Description
Career counselor Alan B. Bernstein helps you identify your interests and style by guiding you through the Birkman Career Style Summary.(TM) You will answer a series of questions about your personal preferences and then score yourself to identify your Birkman(TM) colors on a grid. Your Birkman(TM) colors represent your career interests and style-not only what you like to do but also how you like to do it. The Princeton Review's Guide to Your Career features: - Profiles of more than 200 professions, from accountant to zoologist - First-hand insight from professionals - Easy organization so you can find all the careers compatible with your needs and desires - In-depth information on the hottest careers in a twenty-first century economy, from the expected (attorney, carpenter, and dentist) to the unexpected (baseball player, sommelier, and wedding consultant) - Crucial career data, including average salaries and major associations Alan B. Bernstein, C.S.W., P.C., is a psychotherapist with expertise in career development and has consulted on strategic training and development programs at major institutions.
Author: Robin Landa
Publisher: John Wiley & Sons
ISBN: 1119691532
Category : Design
Languages : en
Pages : 288
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Book Description
A real-world introduction to advertising design and art direction, updated and revised for today's industry The newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. The book offers principles, theories, step-by-step instructions, and advice from esteemed experts to guide you through the fundamentals of advertising design and the creative process. With a fresh focus on building a coherent brand campaign through storytelling across all media channels, Advertising by Design shows you how to conceive ideas based on strategy, build brands with compelling advertising, and encourage social media participation. You’ll also get insights from guest essays and interviews with world-leading creatives in the advertising industry. The book is filled with practical case studies that show real-world applications. You’ll also benefit from coverage of A quick start guide to advertising A thorough introduction to what advertising is, including its purpose, categories, forms, media channels, social media listening, and its creators Creative thinking strategies and how to generate ideas based on creative briefs Utilizing brand archetypes and creating unique branded content Composition by design, including the parts of an ad, the relationship between images and copy, basic design principles, and points of view How to build a brand narrative in the digital age Copywriting how-to’s for art directors and designers Experiential advertising An examination of digital design, including subsections on the basics of mobile and desktop website design, motion, digital branding, and social media design Perfect for students and instructors of advertising design, art direction, graphic design, communication design, and copywriting, Advertising by Design also will earn a place in the libraries of business owners, executives, managers, and employees whose work requires them to understand and execute on branding initiatives, advertising campaigns, and other customer-facing content.
