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Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
Get Book Here
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: David Nicholls
Publisher: Vintage
ISBN: 0307739309
Category : Fiction
Languages : en
Pages : 450
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Book Description
NOW A NETFLIX SERIES • NEW YORK TIMES BESTSELLER • TWO PEOPLE. ONE DAY. TWENTY YEARS. • What starts as a fleeting connection between two strangers soon becomes a deep bond that spans decades. • "[An] instant classic. . . . One of the most ...emotionally riveting love stories you’ll ever encounter." —People It’s 1988 and Dexter Mayhew and Emma Morley have only just met. But after only one day together, they cannot stop thinking about one another. Over twenty years, snapshots of that relationship are revealed on the same day—July 15th—of each year. They face squabbles and fights, hopes and missed opportunities, laughter and tears. Dex and Em must come to grips with the nature of love and life itself. As the years go by, the true meaning of this one crucial day is revealed. "[A] surprisingly deep romance...so thoroughly satisfying." —Entertainment Weekly
Author: Jill Grunenwald
Publisher: Center Point
ISBN: 9781643583211
Category :
Languages : en
Pages : 500
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Book Description
In December 2008, twentysomething Jill Grunenwald graduated with her master's degree in library science, ready to start living her dream of becoming a librarian. But the economy had a different idea. As the Great Recession reared its ugly head, jobs were scarce. After some searching, however, Jill was lucky enough to snag one of the few librarian gigs left in her home state of Ohio. The catch? The job was behind bars as the prison librarian at a men's minimum-security prison. Talk about baptism by fire.
Author: Margaret Mahy
Publisher: Learning Media Ltd
ISBN: 9780478204087
Category : Readers (Primary)
Languages : en
Pages : 16
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Book Description
Author: Sarah Hendrickx
Publisher: Jessica Kingsley Publishers
ISBN: 0857009826
Category : Family & Relationships
Languages : en
Pages : 250
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Book Description
The difference that being female makes to the diagnosis, life and experiences of a person with an Autism Spectrum Disorder (ASD) has largely gone unresearched and unreported until recently. In this book Sarah Hendrickx has collected both academic research and personal stories about girls and women on the autism spectrum to present a picture of their feelings, thoughts and experiences at each stage of their lives. Outlining how autism presents differently and can hide itself in females and what the likely impact will be for them throughout their lifespan, the book looks at how females with ASD experience diagnosis, childhood, education, adolescence, friendships, sexuality, employment, pregnancy and parenting, and aging. It will provide invaluable guidance for the professionals who support these girls and women and it will offer women with autism a guiding light in interpreting and understanding their own life experiences through the experiences of others.
Author: Bloomsbury Publishing
Publisher: Bloomsbury Publishing
ISBN: 1408102579
Category : Games & Activities
Languages : en
Pages : 719
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Book Description
Anagram Solver is the essential guide to cracking all types of quiz and crossword featuring anagrams. Containing over 200,000 words and phrases, Anagram Solver includes plural noun forms, palindromes, idioms, first names and all parts of speech. Anagrams are grouped by the number of letters they contain with the letters set out in alphabetical order so that once the letters of an anagram are arranged alphabetically, finding the solution is as easy as locating the word in a dictionary.
Author: Merriam-Webster, Inc
Publisher: Merriam-Webster
ISBN: 9780877796329
Category : Reference
Languages : en
Pages : 356
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Book Description
New edition! Convenient listing of words arranged alphabetically by rhyming sounds. More than 55,000 entries. Includes one-, two-, and three-syllable rhymes. Fully cross-referenced for ease of use. Based on best-selling Merriam-Webster's Collegiate® Dictionary, Eleventh Edition.
Author: David Gregory
Publisher: WaterBrook
ISBN: 0307730182
Category : Fiction
Languages : en
Pages : 114
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Book Description
The conversation continues. What if a stranger knew you better than you know yourself? Exasperated by her husband’s sudden new obsession with Jesus, Mattie Cominsky views an out-of-town business trip as a welcome opportunity to reflect on their marriage—and to decide if it’s time to put an end to this painfully unrewarding relationship. Aboard the plane, Mattie is relieved to find herself seated next to a passenger who shares her scorn for religion. After she confides her husband’s unexpected turn, their conversation soon leads to a fascinating exploration of spirituality, God, and the quest for meaningful connection. Mattie’s skepticism softens under the perceptive insights of this stranger, and she finds herself confronting the unspoken longings of her soul. As his comments touch on personal issues he couldn’t possibly know about, she begins to wonder if she’s misjudged not only Nick but also the God he now claims to believe in.
Author: Karen Tranberg Hansen
Publisher: University of Chicago Press
ISBN: 9780226315805
Category : Business & Economics
Languages : en
Pages : 318
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Book Description
When we donate our unwanted clothes to charity, we rarely think about what will happen to them: who will sort and sell them, and finally, who will revive and wear them. In this fascinating look at the multibillion dollar secondhand clothing business, Karen Tranberg Hansen takes us around the world from the West, where clothing is donated, through the salvage houses in North America and Europe, where it is sorted and compressed, to Africa, in this case, Zambia. There it enters the dynamic world of Salaula, a Bemba term that means "to rummage through a pile." Essential for the African economy, the secondhand clothing business is wildly popular, to the point of threatening the indigenous textile industry. But, Hansen shows, wearing secondhand clothes is about much more than imitating Western styles. It is about taking a garment and altering it to something entirely local, something that adheres to current cultural norms of etiquette. By unraveling how these garments becomes entangled in the economic, political, and cultural processes of contemporary Zambia, Hansen also raises provocative questions about environmentalism, charity, recycling, and thrift.
Author: Anna Spargo-Ryan
Publisher: Picador Australia
ISBN: 1925479528
Category : Fiction
Languages : en
Pages : 249
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Book Description
"Gorgeously written and genuinely assured, The Paper House is a moving and viscerally real portrait of family bonds pushed to their limits ... Anna Spargo-Ryan is a rising star." Jo Case, author of Boomer and Me: A memoir of motherhood, and Asperger's And then I was pregnant, and we realised we had no space for a baby. We looked at all kinds of houses: big, new ones with columns and render; little cottages with beaten weatherboard; a yellow brick monstrosity with a paved yard where there should have been grass. But we were drawn to the rolling water. And our heart stayed behind when we left. Heather and Dave have found the perfect place to raise their first child. The house has character, but it's the garden that really makes it: red-faced impatiens, pockmarked gums, six upright pittosporums to keep the neighbours out. It's a jungle. A hiding place. A refuge. And then, without warning, that life is over. Heartbreaking, fearless, and ablaze with a coruscating beauty all its own, The Paper House tells the story of a woman sinking into the depths of grief, and the desperate efforts of her loved ones to bring her up for air. A sharp-eyed, bittersweet depiction of the love between parents and children, and the havoc that love can wreak. MORE PRAISE FOR THE PAPER HOUSE "Gorgeously written and genuinely assured, The Paper House is a moving and viscerally real portrait of family bonds pushed to their limits - and the fragility and resilience at the heart of a struggle with grief, loss and mental illness. Anna Spargo-Ryan is a rising star." Jo Case, author of Boomer and Me: A memoir of motherhood, and Asperger's "... a strong debut novel from a fascinating new voice in Australian fiction, which will appeal to fans of Jessie Cole, Kirsten Tranter and Michelle de Kretser." Books + Publishing "Spargo-Ryan is a young writer to watch ... She is not afraid to delve into difficult areas and is open about her own experience of mental illness. Her writing in this novel really sings - the descriptions are beautiful, quirky and wholly original." Readings "The Paper House is a stunning piece of literature ... A ground-breaking new book perfectly describes one woman's struggle with her own mental health after the loss of her baby." Australian Women's Weekly
