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Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 76
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Book Description
Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 76
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 228
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Book Description
Author: Helmut Wachowiak
Publisher: Routledge
ISBN: 1317009673
Category : Social Science
Languages : en
Pages : 296
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Book Description
Although globalization has led to increased cross-border traffic, there has been little examination of how crossing political boundaries affects tourism and vice versa. Bringing together case studies from Europe, the USA and Southern Africa, this volume discusses current issues and policies, destination management and communication, and planning in cross-border areas. Topics studied include borders as tourist attractions and destinations in their own right, as barriers to travel and the growth of tourism, boundaries as links of transit and the growth of supranationalism. The book concludes that the role of borders has changed dramatically in recent years. Many more borders that have traditionally hosted large-scale tourism are becoming more difficult to cross, primarily because of safety and immigration concerns. On the other hand, places that were once forbidden to foreigners are now opening up and new destinations are becoming more commonplace.
Author: Jos Hornikx
Publisher: Springer Nature
ISBN: 3030316912
Category : Language Arts & Disciplines
Languages : en
Pages : 263
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Book Description
This book presents a comprehensive account of the use and effects of foreign languages in advertising. Based on consumer culture positioning strategies in marketing, three language strategies are presented: foreign language display to express foreignness, English to highlight globalness, and local language to appeal to ethnicity (for instance, Spanish for Hispanics in the USA). The book takes a multidisciplinary approach, integrating insights from both marketing and linguistics, presenting both theoretical perspectives (e.g., Communication Accommodation Theory, Conceptual Feature Model, Country-of-origin effect, Markedness Model, Revised Hierarchical Model) and empirical evidence from content analyses and experimental studies. The authors demonstrate that three concepts are key to understanding foreign languages in advertising: language attitudes, language-product congruence, and comprehension. The book will appeal to students and researchers in the fields of sociolinguistics, applied linguistics, psycholinguistics, marketing and advertising.
Author: Patricia A. Wilson
Publisher: University of Texas Press
ISBN: 0292785577
Category : Business & Economics
Languages : en
Pages : 174
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Book Description
Mexico's export assembly industry has been the object of an intensely polarized debate. While some observers laud the maquiladora industry as a source of much-needed employment and foreign exchange for Mexico, others berate it as a vehicle for exploitation and pollution. Exports and Local Development attempts to transcend the dichotomy by taking a practical look at how this export industry could be better utilized to promote local development. Using data gathered from a field survey of more than seventy maquiladora plants, Patricia A. Wilson compares the Mexican industry with its more successful Asian counterparts to determine how policy initiatives might help Mexico use local linkages to tap the potential of both local and foreign-owned assembly plants. The study grounds its analysis of the maquiladora industry in leading-edge issues including the rise of free trade, changing corporate sourcing strategies, the competitiveness of U.S. manufacturing, the Japanese challenge, the spread of flexible technology and management methods, the impacts of export-led development strategies, the importance of business networking, and the role of small business. It will be of interest to a wide audience in international business, economic development planning, public policy, and economic geography.
Author: Ruby Roy Dholakia
Publisher: Routledge
ISBN: 1135448140
Category : Language Arts & Disciplines
Languages : en
Pages : 300
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Book Description
As the "information superhighway" moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that help and protect consumers. USE COPY FROM THIS POINT ON FOR GENERAL CATALOGS... This book presents a unique collection of papers dealing with the demand side issues of new information technologies in the home. The contributors are from business, academia, and the public policy sector and represent many disciplines including communication, marketing, economics, psychology, engineering, and information systems. This book provides one of the best introductions to complex issues such as: * business forces that will shape "Home IT" of the future; * industry structure of the future "Infotainment" mega-business; * factors affecting consumer adoption and use of IT; * international differences in the management of the IT sector; and * public policies that will shape the deployment and use of IT.
Author: John A. Adams
Publisher: Bloomsbury Publishing USA
ISBN: 0313008256
Category : Business & Economics
Languages : en
Pages : 266
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Book Description
Banking and investment in Mexico have changed radically over the past decade, and the economic events that prompted these changes will have a significant impact on Mexico's role in regional and world financial markets. Adams traces the evolution of Mexico's banking and investment activities, reviews current conditions and their implications for future investment opportunities in Mexico, and makes clear that what happens to Mexico's economy and political stability will have major implications for what happens elsewhere in the world. One of the first books to look at banking and investment in Mexico after the peso crash of 1994-1995, with a highly detailed bibliography and notes, Adams's study will be important reading for international business, finance, and investment professionals and for their colleagues with similar interests throughout the academic community. The fate of both Mexico and the United States is that the two countries are forever tied by geography. The historical evolution of the dual interaction between the peoples of these two nations is and will be significant for the future of both countries. With this in mind, the book is divided into chapters reviewing such themes as the interaction and historical financial events that transpired during the advent of the North American Free Trade Agreement (NAFTA) and the expansion of cross-border financial and investment services, as well as a framework and background review of the events leading up to and resulting from the devaluations of the 1970s and 1980s, and more recently the evolution of the peso crisis of 1994-1995. The imperceptible yet gradual economic integration of the two economies has required time in developing, while not always being seamless in its implementation and transition. American macroeconomic policy has long had a direct impact on the economy of Mexico, as is evidenced by the impact of U.S. interest rates on the financial underpinnings of the Mexican treasury and the banking system to assist with the overall economic growth of the nation. An appreciation for the historically sensitive issues and perspectives, be they nationalization of the oil industry, immigration, or market access for foreign financial services, is paramount to a fuller understanding of doing business on both sides of the border.
Author: Gary Akehurst
Publisher: Routledge
ISBN: 1136305041
Category : History
Languages : en
Pages : 253
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Book Description
First published in 2004, This collection explores the emerging and diverse world of retail marketing by tracing its development from the 1980s to the present day. The market-driven retail company shows concern for the customer throughout the organisation, throughout all functions and departments. Such a company tries to understand how customers choose their purchases, the criteria they use, and attempts to ensure that it is more successful in meeting customer requirements than the competition. Retail Marketing discusses what range of products and services should be offered, where, at what price, and how these activities should be advertised, promoted and developed.
Author: Carlos Nevarez
Publisher: Taylor & Francis
ISBN: 1000978907
Category : Education
Languages : en
Pages : 161
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Book Description
This book presents leaders and aspiring leaders in community colleges with a theoretical and practical framework for analyzing their leadership styles, and determining the dimensions of leadership they need to improve in order to strengthen their capacity to resolve complex issues and effectively guide their institutions. It does so through presenting theories about leadership that are congruent with the notions of equity, access, diversity, ethics, critical inquiry, transformational change, and social justice that drive the missions of community colleges, and at the same time provides the reader with the strategic skills to prepare for and navigate the profound changes ahead.Readers will gain an understanding of how to use theory as a tool to guide their practice, better understand the intricacies of the issues confronting them, the power dynamics and organizational context in which they operate, predict potential outcomes, and develop processes to achieve desired outcomes. Utilizing theory in conjunction with case study analysis provides community college leaders with the tools needed to comprehensively interrogate and inform decision-making processes. The authors provide a number of rich and realistically complex case studies, all of which are situated in a community college environment, to which readers can apply the various theories and perspectives, develop their view about the principles and actions most likely to lead to satisfactory outcomes, and hone the approaches to leadership that are authentic to them, and effective. The authors aim to help readers develop the multi-faceted approach to leadership that is essential to running complex organizations. They aim to promote development of the “whole” leader through a three-fold framework of theory, practice, and introspection in context of institutional change. In doing so, leaders will be better equipped to lead community colleges in challenging times.The authors tie AACC’s competencies to the leadership theories they cover, as well as to the analysis of the case studies, and leadership inventories, as an essential framework for developing the skill sets to enact the community college mission.The book is suitable for personal reading and reflection, institutional leadership retreats and training, and as a text for higher education courses.
Author: Johnson, Nancy
Publisher: IGI Global
ISBN: 1930708971
Category : Computers
Languages : en
Pages : 265
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Book Description
Telecommuting by any name--telework, mobile work, home offices, virtual employees or telematics--is one of the most intriguing and least understood results of advances in portable computing. The authors in Telecommuting and Virtual Offices: Issues and Opportunities present usable research and advice on many of these issues.
